Fresh Take with IDDBA

Hosted by IDDBA

Business Management

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Jun 2026

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About the show

Each month, IDDBA brings you an inside look into the world of dairy, deli, bakery and beyond! Our podcast has expanded! Every month you can catch the What's in Store segment, taking a look at what's in store for the future of our industry. In addition, be sure to join us for our other segments: Executive Aisle, where IDDBA President and CEO has a conversation with another industry leader; Inside IDDBA, bringing you insider information about our annual show; and Test Kitchen, our professional development segment. Join us twice a month, on the first and third Tuesday of the month for Fresh Take with IDDBA! If you want to know what's in store for the future of our industry, you'll want to listen to the What's in Store Podcast!

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50 recent

June 16, 2026Episode 1227 min

#50 (S5 E12) Live from What's in Store Live with Karri Zwirlein

What's in Store - Live from What's in Store Live with Karri Zwirlein In this special What's in Store episode of Fresh Take with IDDBA, IDDBA's Kat Shanahan talks with Karri Zwirlein, Director of Bakery, Deli, and Prepared Foods at Tops Markets, in a live podcast recording from What's in Store Live at #IDDBA2026, on June 8, 2026. Karri shares what goes into creating the immersive What's in Store Live experience, from early trend planning and concept development to the collaboration it takes to bring a retail space to life on the show floor. She discusses why cross-merchandising matters, how retailers can evaluate fads versus longer-term trends, and the forces that continue to shape fresh departments. The conversation also explores the value of IDDBA as a community where industry professionals build relationships, share ideas, grow their careers, and return to their businesses energized with practical inspiration. Head to IDDBA's LinkedIn to see the recent coverage - including video - of #IDDBA2026: https://www.linkedin.com/company/iddba/posts See all of our sponsors for this year's What's in Store Live: https://wisl2026.iddba.org/ Read IDDBA's What's in Store, the online trends publication with all the information you need from an organization you trust, updated monthly: https://www.iddba.org/education/trainings/whats-in-store Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership

June 2, 2026Episode 1115 min

#49 (S5 E11) Sunscreen, Samples, and Strategy: Your #IDDBA2026 Guide

Inside IDDBA - Sunscreen, Samples, and Strategy: Your #IDDBA2026 Guide In this mini episode of Fresh Take with IDDBA, Kat Shanahan is joined by IDDBA Marketing Manager Cara Petrie for a practical, day-by-day guide to making the most of #IDDBA2026 in Orlando. With the show just days away, Kat and Cara walk through what attendees should know before they arrive, from picking up badges early and planning around general sessions to navigating the show floor, visiting What's in Store Live, exploring the New Product Showcase, and making time for networking opportunities like the Monday Night Party. They also share practical survival tips for the Orlando heat and a busy show floor to help you make the most of all three days of the show. Whether you're attending IDDBA for the first time like Kat or a returning veteran, this episode will still be sure to give you something to think about, help your planning, and arrive ready for IDDBA's annual event. We can't wait to see you in Orlando for #IDDBA2026, June 7-9! Check out the schedule to plan your show today! https://www.iddba.org/iddba-show Want to check out the other episodes referenced in this one? Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer - https://sites.libsyn.com/450543/48-s5e10-excited-stressed-and-conflicted-anne-marie-roerink-on-the-2026-consumer Abby Despins on Education, Connection, and What's in Store Live - https://sites.libsyn.com/450543/47-s5e9-abby-despins-on-education-connection-and-whats-in-store-live Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show - https://sites.libsyn.com/450543/46-s5e8-voni-woods-reflects-on-three-decades-of-community-discovery-and-the-iddba-show What to Expect at #IDDBA2026 - https://sites.libsyn.com/450543/44-s5e6-what-to-expect-at-iddba2026 Download the IDDBA App: https://www.iddba.org/iddba-show/about-the-show/mobile-app Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership

May 19, 2026Episode 1025 min

#48 (S5E10) Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer

Inside IDDBA - Excited, Stressed, and Conflicted: Anne-Marie Roerink on the 2026 Consumer In this Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan talks with Anne-Marie Roerink, president of 210 Analytics, about the consumer forces shaping 2026 and what they mean for the dairy, deli, bakery, and fresh food industries. Anne-Marie previews the major undercurrents behind today's marketplace shifts, including economic pressure, changing demographics, and evolving definitions of health and well-being. She explains why many shoppers are balancing budgets with selective splurges, how Gen Z and millennials are changing the demand for innovation, and why consumers might feel "excited, stressed, and conflicted" about the way they want to buy food. Anne-Marie goes into more than the "what?" but also the "why?" on specifics like deli prepared foods, protein, GLP-1, smaller portions, global flavors, and clean and simple ingredients. In addition she shares some practical advice for #IDDBA2026 attendees, especially retailers and other buyers as they walk the IDDBA exhibition floor. Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership #IDDBA2026 is coming soon! We'll see you in Orlando, June 7-9. Register TODAY: iddba.org/register

May 5, 2026Episode 926 min

#47 (S5E9) Abby Despins on Education, Connection, and What's in Store Live

What's in Store - Abby Despins on Education, Connection, and What's in Store Live In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Abby Despins, IDDBA's new Vice President of Education and Industry Relations, about her path from manufacturer-side leadership into her new role at the association and what she hopes to build for members in the months ahead. Abby shares how years in dairy, including leadership roles at Emmi Roth and Dairy Farmers of Wisconsin (formerly the Wisconsin Milk Marketing Board), shaped her perspective on what manufacturers, retailers, and attendees need most from IDDBA. She discusses the value of stronger connections across dairy, deli, and bakery, why practical and relevant education matters more than ever, and how What's in Store Live is helping bring those categories together around trends at #IDDBA2026. The conversation also explores the attendee experience itself, from Monday Night Party advice and show-floor survival tips to simple habits that help people capture ideas, make meaningful connections, and turn inspiration into action after the show. Looking ahead, Abby shares her goals for strengthening education beyond the show, opening more direct channels for member feedback, and building deeper connections across the full breadth of the IDDBA community. We think you'll come away with a strong introduction to Abby's perspective, her priorities for the Education team, and practical ideas for getting the most from the #IDDBA2026 experience. Registration is open now for #IDDBA2026 in Orlando, June 7–9. To learn more about the show, book your hotel, and register, visit IDDBA's website: iddba.org/register Learn more about What's in Store Live: https://www.iddba.org/iddba-show/programs/whats-in-store-live Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership Check out IDDBA's trends publication, What's in Store: https://www.iddba.org/education/trainings/whats-in-store

April 21, 2026Episode 831 min

#46 (S5E8) Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show

Inside IDDBA - Voni Woods Reflects on Three Decades of Community, Discovery, and the IDDBA Show In the latest Inside IDDBA episode of Fresh Take with IDDBA, Kat Shanahan speaks with Voni Woods, retired Giant Eagle executive, IDDBA Chair Emeritus, and a longtime industry leader with an incredibly storied career, discussing the lessons of a lifetime and what she's learned after nearly 30 IDDBA shows. Voni reflects on what kept her coming back, shares why the show stood apart from other events, and offers practical advice for first-time attendees. Along the way, she talks about supporting women in leadership, building vendor relationships over time, and the moment she first saw that IDDBA was truly a community. If you are deciding whether to attend the show, bring your team, or get more value from your time onsite, this episode offers a warm and practical perspective from someone who has lived it for decades. Registration is open now for #IDDBA2026 in Orlando, June 7–9. To learn more about the show, book your hotel, and register, visit IDDBA's website: iddba.org/register Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership

April 7, 2026Episode 736 min

#45 (S5E7) How to Spot the Signals Behind Viral Trends

What's In Store - How to Spot the Signals Behind Viral Trends with Kevin Ryan (CEO, Malachite Strategy and Research, LLC) This month on Fresh Take with IDDBA (What's in Store), Kat Shanahan, Vice President of Marketing and Membership at IDDBA, sits down with Kevin Ryan, Founder and CEO of Malachite Strategy and Research, for a smart, timely conversation about what product innovation looks like in a world shaped by viral trends, fast-moving consumer behavior, and constant digital feedback. As brands face pressure to react more quickly than ever, Kevin explains why the answer is not to chase every trend, but to build a better system for listening, learning, and identifying the signals that actually matter. Together, they explore how companies can separate fleeting online moments from meaningful consumer needs, why the traditional product development cycle is under pressure, and how social listening can help innovation teams stress-test ideas before they invest too far down the wrong path. Kevin also shares practical thinking around microclusters, early-stage concept validation, and the balance between AI-powered tools and human insight, arguing that while technology can help surface patterns, empathy and interpretation still matter most. Along the way, the conversation dives into the difference between watching and truly listening, why consumers rarely hand you the answer directly, and how the best innovators learn to focus on the tension behind behavior instead of the trend itself. If your team is trying to move faster without losing focus, this episode offers a thoughtful framework for building products that are both relevant and resilient. To hear more from Kevin, check out his article, Innovation at the Speed of TikTok, in the 2026 edition of What's in Store. Head here to read your copy: https://www.iddba.org/education/trainings/whats-in-store Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership Registration is open now for #IDDBA2026. We'll see you in Orlando, June 7–9. To learn more about the show, book your hotel, sign up for updates, and register, visit IDDBA's website: https://iddba.org/register

March 17, 2026Episode 624 min

#44 (S5E6) What to Expect at #IDDBA2026

Inside IDDBA - What to Expect at #IDDBA2026 with Jeremy Johnson (Vice President of Events, IDDBA), Brandie Schuchardt (Director of Meetings & Events, IDDBA), and Kat Shanahan (Vice President of Marketing and Membership, IDDBA) In this first edition of the Inside IDDBA segment for Fresh Take with IDDBA, Kat Shanahan, VP of Marketing & Membership at IDDBA, is joined by Jeremy Johnson, VP of Events, and Brandie Schuchardt, Director of Meetings & Events, for an energetic preview of IDDBA 2026 in Orlando, June 7-9. Together, they share what attendees can expect from this year's event, from the scale of the show floor and the continued growth of the show to the planning, teamwork, and member focus that shape the overall experience. Jeremy and Brandie discuss why IDDBA's annual show has become such a milestone for exhibitors and attendees alike, where many companies often announce major events like product launches or plan their year around the show. Long-time veterans of the show, they provide a great description ("an event filled with discovery" and "sensory overload") for Kat who will be attending her first show this year. The conversation also highlights the experiences that make the show more than just time on the floor, including the Monday Night Party and What's in Store Live. Brandie shares why the event feels so welcoming and community-driven, while Jeremy explains how What's in Store Live helps bring IDDBA's trends to life in practical, cross-departmental ways that attendees can take back to their teams. Along the way, they offer useful advice for getting the most out of the show, and provide a sneak peak into the return of one of IDDBA's favorite personalities returning to our General Session stage. Orlando is going to be an incredible experience, filled with energy, opportunity, and a community that values doing business and making real connections. This episode is a must-listen for those who want to come prepared. Registration is open now, and we'll see you in Orlando, June 7–9. To learn more about the show, book your hotel, sign up for updates, and register, visit IDDBA's website: https://iddba.org/register Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership

March 3, 2026Episode 520 min

#43 (S5E5) Mindful Indulgences: Live at BakeryTECH with Josh Bickford

What's in Store - Mindful Indulgence: Live from BakingTECH with Josh Bickford (President, Clyde's Donuts) and Kat Shanahan (Vice President of Marketing and Membership, IDDBA) Fresh Take with IDDBA hits the road in this What's in Store segment, bringing you an interview recorded live at BakingTECH 2026 in Chicago. Together, guest Josh Bickford, President of Clyde's Donuts, and host Kat Shanahan, VP of Marketing and Membership at IDDBA, explore how breakfast bakery is changing, from evolving morning habits to the rise of affordable indulgence. Josh shares some memorable stories from Clyde's history as a family business going back over a century, as well as insights into how shoppers are balancing budget, wellness, and joy. Together, Kat and Josh discuss bakery's continuing evolution from utilitarian to functional, the questions shoppers ask themselves before selecting a treat, and emerging portioning and packaging trends. Learn about the impact of technology, tips on harnessing an emotional connection to customers, and what is capturing shoppers' attention right now in a world where social media is making a big impact on what you see in the bakery case. Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership Register for #IDDBA2026 in Orlando, June 7-9: https://www.iddba.org/register

February 17, 2026Episode 423 min

#42 (S5E4) Thinking Outside the Aisle with David Haaf

Executive Aisle - Thinking Outside the Aisle with David Haaf (IDDBA President and CEO) and Kat Shanahan (IDDBA VP of Marketing and Membership) In this Executive Aisle episode of Fresh Take with IDDBA, Kat Shanahan turns the table and asks David Haaf the questions. The president and CEO of IDDBA shares highlights from IDDBA's brand refresh and what discusses what it signals for the organization's next chapter. David explains the industry shifts driving the need for clarity and support, including consolidation, evolving expectations around on-demand information, and the importance of welcoming the next generation of leaders (sometimes even people new to the dairy, deli, and bakery world). He walks through how IDDBA's mission and vision remain steady, while the refreshed brand helps communicate who IDDBA is, how it serves members, and where IDDBA is headed. You'll hear the strategy behind the work, including IDDBA's three strategic imperatives ("evolve the show," "extend the impact," and "expand the audience") along with the story behind the tagline "Thinking Outside the Aisle" and the updated visual identity inspired by the in-store experience across IDDBA's core categories. David also previews what's ahead for IDDBA, including show experience updates and initiatives tied to #IDDBA2026, like retail store tours, the launching of the Innovation Showcase Awards, and updates to Monday programming, including an expanded Monday night party that includes the Champions of Change awards. Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership Register for #IDDBA2026 in Orlando TODAY: https://www.iddba.org/register

February 3, 2026Episode 325 min

#41 (S5E3) Igniting What's in Store Live

What's in Store - Igniting What's in Store Live with Heather Prach (fmr. IDDBA VP of Education and Industry Relations) and Kat Shanahan (IDDBA VP of Marketing and Membership) In this episode of Fresh Take with IDDBA, host Kat Shanahan welcomes back Heather Prach, former VP of Education and Industry Relations at IDDBA, for a conversation that is equal parts reflective, fun, and forward-looking. Heather shares behind-the-scenes stories from What's in Store Live, including the now-legendary scorpion tasting that had the trade show floor buzzing, and explains why curiosity, surprise, and word-of-mouth moments matter so much when designing live experiences. From igniting conversation across a show floor to thinking differently about protein trends and consumer engagement, this episode offers insight into how memorable experiences are built on purpose. As Heather prepares for her next chapter, she also reflects on what made her time at IDDBA meaningful, the power of a team that knows how to "play," and why the stories people carry home matter just as much as what's on display. We think you'll enjoy this thoughtful and entertaining send-off, full of lessons on leadership, creativity, and connection. Want to be a guest on the podcast or learn more about IDDBA? Reach out to us at education@iddba.org. To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership To see What's in Store Live at #IDDBA2026, head here: https://www.iddba.org/register