Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Hosted by Justin Moore

Business Entrepreneurship Education

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Latest episode

Oct 2026

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EN-US

About the show

Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.

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60 recent

October 19, 202621 min

Talent Manager Reacts to my "0% Cut Policy" for Brand Deals

Should you hire a talent manager to handle your brand deals, or keep your sponsorships in-house? Justin sits down with talent manager Patrick right after a heated debate in the lobby at VidSummit, and they dig into what separates a great manager from a glorified inbox responder. * The roster-dumping move that proves a manager doesn't care where their 20% comes from * Why non-exclusive representation is killing your renewals * Hiring a salesperson in-house vs. partnering with a management agency * Do agencies actually get you access to more sponsorships? (Justin pushes back) * Why B2B and subject matter expert creators often don't need a manager at all Patrick also shares how his team built a ZipRecruiter integration so organic that retention didn't dip, and gives his honest reaction to Justin's hot take that 99% of creators shouldn't hire a manager. Follow our guest: https://www.linkedin.com/in/patrick-israel/ Check out Creator Hub Live: https://creatorhublive.com/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Should Creators Hire a Manager? 00:36 The Manager Who Pitched 19 Other Creators 01:47 Red Flags: No Transparency, No Values 03:34 Holistic Manager vs. Glorified Inbox Responder 04:47 Should Early Creators Work Commission-Only? 07:23 When a Creator Isn't a Fit for Management 08:45 The Non-Exclusive Representation Problem 09:55 Hiring In-House vs. Partnering with an Agency 10:41 Do Agencies Actually Get You Brand Access? 14:20 B2B Creators and Going Direct to Brands 17:01 Beyond the 60-Second YouTube Integration 18:47 The ZipRecruiter Integration That Didn't Dip Retention 19:29 "99% of Creators Shouldn't Hire a Manager" 20:14 Creator Hub Live For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

October 12, 202622 min

I Built Software to Get You More Brand Deals - Sponsor Mole Demo

Get 25% off your first year of Sponsor Mole (annual plans) with code POD25: https://www.sponsormole.com Who do you pitch, what do you say, and which brands would even want to sponsor you? I walk you through Sponsor Mole, the software I built to answer all three of these questions and take the busywork out of landing brand deals. How to find the actual decision-maker at a brand in seconds Pitch angles from brand research, including Black Friday campaigns, product launches, and job postings Why AI-written pitches get ignored, and the “happy medium” approach that still gets responses How to turn one-off sponsors into repeat clients with a deal tracker built on the sponsorship wheel Generating a full sponsor proposal deck from a call transcript, plus the MCP server that connects it all to Claude or ChatGPT I also break down how every generated pitch follows the ROPE method from Sponsor Magnet, and why I recommend sending it as a video instead of another email in a marketer’s inbox. Tools mentioned: Tella for video pitches: creatorwizard.com/tella Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard’s Guild: https://wizardsguild.com 00:00 The 3 Biggest Sponsorship Outreach Questions 00:54 What Is Sponsor Mole? 01:20 Finding the Right Brand Contact 02:00 Researching Pitch Angles 05:01 Generating a Custom Pitch 05:35 Training Your Mole 07:27 Influencer vs. UGC Pitches 09:05 The ROPE Method in Action 09:43 Why You Should Send Video Pitches 11:41 Finding Brands to Pitch 13:36 Search History 13:55 The Deal Tracker and Repeat Sponsors 16:03 The Proposal Deck Builder 17:52 Multiple Profiles and Team Access 19:23 The Sponsor Mole MCP Server 20:54 Why I Built Sponsor Mole 21:29 25% Off Discount Code For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

September 29, 202621 min

One Brand Deal Made Him Quit His 20-Year IT Job

Want help landing bigger brand deals? See if you qualify for a free sponsorship strategy session with my team. Apply here: https://wizardsguild.com/qualify Lew Smith spent 26 years in IT, squeezing content creation into early mornings, nights, and weekends. Then one brand deal, $6,000 a month for 12 months, gave him the green light to type his resignation letter. How a networking group Lew almost didn't pay for led to a $72K brand deal The 3-tier offer that turned a small consulting gig into a full-time client Why Lew refuses to give brands rights in perpetuity, even when they push back How switching from gifted to paid changed his sponsorship business overnight Why video pitches have gotten Lew a response 100% of the time Lew breaks down exactly how he used the ROPE pitch method to position his offer, how he handled the brand's biggest objection around content ownership, and the three lessons he'd give any creator trying to turn brand deals into a full-time income. Follow our guest: Lew Smith https://www.youtube.com/@reluctantdiyers Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 One Brand Deal, One Resignation Letter 00:20 How a Networking Group Led to a $72K Brand Deal 01:28 Turning a Consulting Gig Into a Full-Time Client 03:10 The 3-Tier Pitch That Landed $6K/Month 04:27 Why You Never Give Away Rights in Perpetuity 05:52 Closing the 12-Month Deal 07:09 The Resignation Letter 08:04 Gifted to Paid: The First Shift That Worked 08:36 Lou's Journey Before Brand Deal Wizard 10:03 Negotiating Content Rights With Newborn Brothers 11:44 Using the ROPE Pitch Method 14:18 When Brands Balk at Paying Creators 16:23 Staying Sticky When the Timing Is Wrong 18:17 Why Video Pitches Always Get a Response 19:27 Lou's 3 Biggest Brand Deal Lessons For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

September 21, 202633 min

How to Land PAID Brand Deals (from a free/gifted offer)

Charlotte turned a free event invite into a paid, multi-thousand dollar brand partnership — and she did it with one email. In this episode, my client Charlotte (travel & aviation creator) breaks down exactly how she turns "free trip" offers from tourism boards, airlines, and embassies into real paid deals, why she still says yes to some unpaid opportunities, and the LinkedIn strategy that's made her a go-to for decision-makers in her niche. How Charlotte reframed a free event ask into a paid UGC + influencer package The "Vine swing" method for deciding when a free opportunity is actually worth it Why a $3 thank-you card can outperform a follow-up email Her approach to slow-moving, high-red-tape deals with government and embassy clients The LinkedIn strategy that gets her in front of brand decision-makers directly Follow our guest: Charlotte Thompson — https://www.instagram.com/yourpalcharlotte/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Charlotte's Free-to-Paid Partnership Win 1:00 Deciding When to Say Yes to Free Trips 4:01 The Power of Following Up After "No" 8:49 Small Gestures That Build Brand Trust 11:46 How to Know When an Opportunity Is Worth It 17:04 Systemizing Your Follow-Up Process 21:03 Working Through Complex Government & Regulated Deals 24:41 B2C vs. B2B Content Strategy 25:22 Charlotte's LinkedIn Playbook 30:16 Getting Started on LinkedIn With Confidence For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

September 7, 202622 min

Will Sponsors Jump Ship if you Sell Your Company?

What happens when a creator who's built an 18-year business decides to sell it — sponsors, audience, and all? Pat Flynn just sold Smart Passive Income to Liz Wilcox, and in this episode, we get into the real anxieties, the sponsor conversations nobody talks about, and how Liz plans to reset the entire sponsorship strategy for SPI. Why Pat turned down multiple 8-figure offers before finally saying yes to Liz The exact way Pat and Liz introduced the transition to sponsors without spooking them Liz's plan to lean into email over YouTube subscriber counts when pitching brands How Pat's Vault X binder deal went from a random shoutout to a six-figure sponsorship Why "closed mouths don't get fed" applies to pitching brands on surfaces they don't know you have Follow our guests: Pat Flynn: https://patflynn.com/ Liz Wilcox: https://lizwilcox.com/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 0:00 Pat Flynn's Confession: Selling Smart Passive Income 0:19 Meet Liz Wilcox, the New Owner of SPI 1:35 The Anxiety Behind Handing Off an 18-Year-Old Business 4:54 Liz's Sponsorship Philosophy: Doubling Down on Email 8:42 Passing the Baton: Rebuilding Sponsor Trust 10:03 Involving Your Audience in Sponsorship Decisions 13:05 Merging Two Brands Into One 14:06 The Video Content Opportunity for SPI 18:19 Pat's Vault X Deal and the Power of Giving Wins First 21:30 Where to Follow the New SPI For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

August 31, 202633 min

How a Keynote Speaker Landed a Brand Deal Seen by 1M+ People

What happens when a B2B consultant who's never called himself a "creator" ends up with his face on a banner seen by over a million people? Jay Acunzo breaks down how he turned cold, cobbled-together sponsor arrangements into a systematic revenue engine — without ever sending a rate sheet. Why Jay refuses to call himself a YouTuber, podcaster, or newsletter writer — and how he still built a sponsorship engine anyway The "stacking" strategy that turned a Mailchimp partnership into content he wanted to make anyway How reigniting a cold relationship with Wistia turned into a 4-webinar series that outperformed their biggest marketing expense of the year The licensing lesson that got Jay thousands of extra dollars he never would've asked for Why goal-based proposals beat rate sheets every single time Follow our guest: Jay Acunzo — https://linkedin.com/in/jayacunzo Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 0:00 Meet Jay Acunzo: The B2B Consultant Who Isn't a "Creator" 0:31 Premise & IP: What Jay Actually Sells 1:36 Why Jay Refuses to Call Himself a YouTuber or Podcaster 2:30 How the Sponsorship Wheel Rewired Jay's Thinking 3:55 The Problem With Reactive, "Slap-a-Logo-On-It" Sponsorships 6:04 The Mailchimp Deal: Stacking Sponsorship on Top of What You Already Do 8:36 Reigniting a Cold Sponsor Relationship With Wistia 11:03 Pitching "Fix My Webinar": Turning an Idea Into a Sponsored Series 13:34 Being the Guinea Pig for a Brand's First Creator Partnership 15:54 The Licensing Lesson That Made Jay Thousands More 19:57 Why Goal-Based Proposals Beat Rate Sheets Every Time 23:08 Behind the Scenes: Shooting "Shenanigans" With Wistia 26:25 The Results: Doubling Wistia's Average Webinar Numbers 29:56 The Payoff: A Banner in Front of a Million Users 32:19 Sponsorship Done the Creator Wizard Way For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

August 24, 202622 min

How To Sell “Creator AEO” to Sponsors

There's a new reason brands are paying creators, and it has nothing to do with follower count. Kaleigh Moore, an AI search strategist who works with B2B brands, breaks down how AEO (Answer Engine Optimization) works, and how you can pitch it to land bigger sponsorship deals. Why AI tools like ChatGPT and Claude are now citing creators the same way they'd cite a magazine or news outlet The 3-4 word "named framework" trick that helps LLMs recognize you as an authority Why LinkedIn, YouTube, and Reddit are the three highest-signal platforms for AI citations How to price AEO work when there's no established market rate yet The AI usage rights clause you need in every contract before granting a brand training access to your content Follow our guest: Kaleigh Moore — Website: https://www.kaleighmoore.com/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 What Is Creator AEO? 00:34 The Elevator Pitch for Brands 01:26 Why Hire Creators Over In-House Content? 02:56 Real Example: A Niche Podcaster Landing Big Deals 03:47 Three Tactics to Start Earning AI Citations 05:30 The Highest-Signal Platforms for AI Search 06:44 How Brands Like HubSpot Are Recruiting Creators 08:10 Can You Guarantee AI Citations? The Honest Answer 09:16 Best Deliverables to Pitch to Brands 10:19 Negotiating ROI for AEO Campaigns 11:15 Advice for Creators Without a Track Record 12:36 What If You Don't Have a Defined Niche? 13:56 How to Price AEO Work 15:33 The AI Training Rights Clause You Need in Contracts 17:23 Helping Brand Decision-Makers Make the Internal Case 20:01 Kaleigh's Own Pivot to AI Search Strategy 21:50 Where to Follow Kaleigh For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

August 17, 202632 min

Inside Our $125K Sponsorship Month (as Married Creators)

Ever wondered what it's actually like to run a creator business with your spouse? I sat down with my wife (and OG YouTuber) April to break down every step of doing sponsorships together — the pros, the friction, and everything in between. Why April trusted me completely with the business side of sponsorships from day one The exact 8-step "Sponsorship Wheel" we use for every deal — pitching to publishing How we split creative vs. business roles (and the fights that taught us to stay in our lanes) What it was really like making over $100K/month on sponsorships — and why that wasn't actually the goal April's grief journey after losing both parents, and how it reshaped her relationship with success Why niching down beats chasing views, and the almost-viral video that made $0 Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Doing Sponsorships as a Couple 01:43 Step 1: Pitching Brands 06:20 Step 2: Negotiation 08:04 Step 3: Contracts 09:11 Step 4: Concept Development 13:24 Step 5: Production Growing Pains 21:57 Step 6: Handling Brand Feedback 24:34 Step 7: Publishing & Engagement 27:01 Dealing With Hate at Your Peak 32:20 Redefining Success Beyond Views For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

August 10, 20268 min

99% of Creators Ignore This Brand Deal Angle

Turn your book idea into reality with Lulu Publishing. Start publishing for free today: https://creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Every creator pitches brands the same three things: awareness, repurposing, conversion. In this episode, I break down a fourth angle almost nobody uses — churn — and show you exactly how to turn it into a pitch that gets read instead of deleted. The ARC framework and the overlooked difference between acquisition and retention What churn actually costs a brand every single month (and why it terrifies them) Why your audience might already be a brand's existing customer base The exact word-for-word pitch script for a retention-based sponsorship Three places to find out if retention is a budget priority for any brand you want to work with Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 The Pitch Almost Nobody Uses 00:44 The ARC Framework Breakdown 02:18 What Churn Actually Means 03:26 Your Audience Is Already Their Customers 04:08 Sponsor: Lulu Self-Publishing 05:29 The Exact Retention Pitch Script 06:55 How Kit's Haley Approves Sponsorship Budgets 07:30 Finding Retention Budget at Any Brand 08:18 Apply for Sponsorship Coaching For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

August 3, 202619 min

Startup Founder Sold A Sponsorship With Zero Social Following

"I don't get a lot of brand deals because I refuse to dance on TikTok." Justin hears this excuse constantly, so he's putting it to bed with Bill Flitter's story — a 20-year advertising vet who landed a massive sponsorship for his youth sports startup in just two emails and two weeks. Why a complete outsider to "selling" sponsorships closed a deal faster than most seasoned creators The moment a sponsor said "yes, go for it" with no limits — and why that stunned Bill The exact proposal structure (three tiered options) that made the pitch easy to say yes to How a personal, hyper-local PS line added instant credibility with zero track record The mindset shift — from "I need this deal" to "I have something of value" — that changes your pricing, follow-up, and confidence Follow our guest: Bill Flitter, founder of Sideline (fan engagement and loyalty platform for youth sports tournaments) here: https://www.linkedin.com/in/billflitter/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Why "I Don't Dance on TikTok" Isn't the Real Problem 00:37 Meet Bill Flitter and His Youth Sports Startup, Sideline 04:02 The Cold Email That Started It All 05:07 "Now What?" Navigating the First Sponsor Call 09:01 Naming Rights, Surprise Coupons, and the Campaign That Worked 14:06 The Mindset Shift: From Needing the Deal to Having Value 16:00 Why Silence Isn't a No — The Follow-Up Strategy That Pays Off 17:13 Adding Credibility With Zero Track Record 19:28 What To Do When a Brand Goes Quiet For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com