Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Hosted by Justin Moore

Business Entrepreneurship Education

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Latest episode

Jul 2026

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EN-US

About the show

Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.

Listen to episodes

60 recent

July 6, 202614 min

The Brand Stopped Responding. Now What?

Ever send a pitch, follow up once, and then just... stare at your inbox wondering if you blew it? In this episode, Justin breaks down five specific follow-up approaches you can use when a brand goes quiet after your pitch — so you can stop second-guessing yourself and start getting responses. Why "just circling back" is killing your follow-ups (and what to say instead) The channel-switching trick that gets replies in minutes, not weeks How to use the ROPE method to make your follow-up impossible to ignore The "lunch and learn" pitch that positions you as a resource, not a beggar When it's actually time to let a lead go (and how to do it without burning the bridge) Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Why Your Follow-Ups Aren't Working 00:28 Approach #1: Stop Just "Circling Back" 02:01 Approach #2: Change the Channel 03:16 Approach #3: Get Specific with the ROPE Method 06:26 Approach #4: Offer Something Unexpected 10:47 Approach #5: Knowing When to Let It Go For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

June 29, 202621 min

How 1,300 LinkedIn Followers Landed Them Google

Two travel creators landed Google through LinkedIn — with fewer than 1,300 followers. Juliana and Martine are a husband-and-wife travel creator duo who turned every brand campaign they complete into a public portfolio piece. In this episode, they break down exactly how they use LinkedIn to get on the radar of marketers at major brands — and why follower count has nothing to do with it. Why posting about your creator business on LinkedIn feels cringe at first — and how to push through it The "post-campaign summary" content strategy that gets brands to repost your work for you How to think about LinkedIn as a portfolio, not a social platform Why they pitch outbound every single week even as inbound starts rolling in What joining a sponsorship coaching system did for their confidence and deal quality Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Why Travel Creators Should Be on LinkedIn 01:56 Pushing Through the "Cringe" of Posting 03:18 How to Approach Your First LinkedIn Post 04:49 Juggling LinkedIn With Your Normal Content 06:10 What Content Performs Best on LinkedIn 08:30 Working With Non-Travel Brands Like Adobe 11:37 Thinking About Every Campaign as a Portfolio Piece 12:36 Balancing Inbound vs. Outbound Pitching 14:04 Why Follower Count Doesn't Matter on LinkedIn 15:00 The Cold Connection Request Strategy 15:22 How Sponsorship Coaching Changed Their Business 17:27 Building a System vs. Waiting for Deals 20:27 Advice for Creators Just Getting Started on LinkedIn For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

June 22, 202616 min

I Convinced a 700K Newsletter to Stop Ignoring Ads

You have a 700,000-person newsletter and almost zero sponsorship revenue. That's exactly what's happening at footballguys.com — and it's one of the biggest opportunities I've ever seen. Why reactive sponsorship strategies keep you stuck working with the wrong brands How to build a dream brand list that actually serves your audience The psychographic survey trick that turns a pitch into a no-brainer for advertisers Why CPM pricing is killing your leverage — and what to do instead How sponsorships can become your most predictable revenue stream Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Leaving Money on the Table at Footballguys.com 01:16 Why They Only Took "Easy" Sponsors 02:52 Editorial Standards and Saying No to Bad Fits 04:02 The Problem with Reactive Sponsorship Strategy 05:24 Building a Dream Brand List Around Your Audience 06:12 Psychographic Surveys and Audience Segmentation 08:18 Reversing the Survey to Engineer Your Pitch 09:44 Overcoming Internal Resistance to Change 11:29 Why Sponsorships Can Be Your Most Predictable Revenue 13:08 AI as a Strategy Tool for Sponsor Outreach 14:08 Sponsorships as Audience Service (Not Just Revenue) 15:34 Every Revenue Stream Has Its Version of Hard For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)

June 15, 202636 min

I Grilled an Ad Agency CEO on How They Pick Creators

Learn how to use a book to build your brand: https://www.creatorwizard.com/lulu Thanks to Lulu for sponsoring this episode! Brands like Nestlé, Unilever, and General Motors are spending millions on creator partnerships right now - but most creators have no idea how those decisions actually get made. Today, I’m talking with Gabe Gordon, CEO of Reach Agency, about… Who really controls the short list of creators that get picked for campaigns Why "here's my rate card, where's the brief" is the wrong way to approach agencies How brands are using creator content far beyond a single sponsored post The uncomfortable truth about AI slop - and influencer slop Why LinkedIn might be the most underrated tool for landing brand deals What actually earns you a long-term brand partnership (hint: it's not your follower count) Follow our guest: Gabe Gordon - gabe@reach.agency | reachagency.com Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

June 8, 202621 min

Why brands aren't responding to you

Brand deals feeling slower and more unpredictable lately? You're not imagining it… and there are 5 specific reasons it's happening (plus what to actually do about each one). Why AI slop pitches are killing your cold outreach (and the video pitch fix) How niche creators are weathering this market while generalists get hit hardest The macro forces (tariffs, budget freezes, layoffs) tanking brand marketing spend Why your rates might need a reality check (and smarter deal structures to try instead) The warmest leads you're completely ignoring: how to re-pitch past sponsors Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Why Brand Deals Are Slowing Down 01:16 AI Slop Pitches Are Flooding Marketer Inboxes 03:52 Niche Creators Are Winning Right Now 06:27 The Macro Landscape: Tariffs, Layoffs & Frozen Budgets 10:38 Your Rates Might Be the Problem 15:01 Your Best Leads Are Already in Your Inbox 20:18 Mindset: Default to Action, Not Victimhood For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

June 1, 202621 min

31 ways to make brands hate your guts

31 ways to make a brand absolutely hate your guts…and how to avoid every single one of them. Including: Why ignoring a brand's goals during negotiation kills your chances at repeat deals The production and revision mistakes that make your contact look terrible to their boss Post-campaign reporting errors that cost your contact their promotion Why ghosting after the deal is the fastest way to end a long-term brand relationship Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

May 25, 20268 min

I Used Claude to Pitch Sponsors (Easy Prompt)

Most creators walk past potential sponsors at conferences and do nothing. Or they walk up and say "hey I have a podcast, you should sponsor me." Both are wrong. In this video, I'm walking the floor at Google Cloud Next and showing you exactly how I use AI to generate walk-up briefs for sponsor booths in real time — so you always know what to say before you open your mouth. How to turn a photo of a sponsor's booth into a full research brief in under 3 minutes The exact conversation openers that signal you've done your homework Why competitive wedges are the most underrated thing to bring up at a booth How pre-event research protects your reputation (the Cloudflare example) The upgrade: doing all of this before you even walk in the door This works whether you're at a massive tech conference or a niche industry event with 200 people. If sponsors are there, this is how you approach them. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Walking the Floor at Google Cloud Next 00:36 The AI Research Setup in Claude 01:16 Infosys: Building a Walk-Up Brief in Real Time 02:57 Snowflake: Using Competitive Wedges 04:28 Cloudflare: When Research Protects Your Reputation 05:47 The Upgrade: Prep Before You Arrive For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

May 18, 202619 min

I asked 5 brands why they sponsored this 30,000 person event

Most creators think sponsors care about their download numbers. They're wrong. I went booth-to-booth at a 30,000-person event and asked sponsors directly: why do you shell out hundreds of thousands of dollars for this? What I got back was a masterclass in how brands actually think about ROI, and it should completely change how you pitch. Why sophisticated brands filter out irrelevant leads even when they're walking right past their booth, and what that means for your pitch The two ROI buckets every marketer uses internally to justify sponsorship spend (and why most creators only pitch one) How a single booth conversation turned into a 7-figure deal... four years later The "Super Bowl" question you need to ask on every discovery call Why 6 months is the real window to get into a brand's biggest budget What your post-campaign report needs to show if you want a brand to double down The brands who kept renewing? They weren't chasing vibes. They were looking for one thing: proof they reached their ideal customer. Here's exactly what that looks like, and how to give it to them. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Why Sponsors Shell Out at Events 01:46 The Two ROI Buckets Brands Use Internally 03:47 The 4-to-5 Year Sales Cycle You're Ignoring 05:43 Spray and Pray vs. Fit-First Thinking 09:45 The "Super Bowl" Hierarchy and How to Find Your Place In It 13:29 Why Budget Decisions Are Made 6 Months Out 17:55 Retention Mode: The Sponsorship Goal Most Creators Miss 18:55 The Post-Campaign Report That Wins Renewals For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

May 11, 202610 min

I was late to a brand trip dinner. Never again.

Google flew me out to Google Cloud Next and I made a mistake on day one that still bothers me. Here's what went wrong, what I learned, and the exact playbook for turning brand trips into long-term partnerships. Here's what we cover: Why being even 4 minutes late can set the wrong tone with a brand (and how to avoid it) The real-time posting mistake that kills your chances of getting reshared by the brand Why a LinkedIn thank you post is your secret weapon for landing future deals How to get crystal clear on deliverables before you ever board the plane The post-campaign report strategy that positions you for a bigger partnership Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Chapters: 00:00 The Mistake I Made on Day One 01:45 Why First Impressions Make or Break Brand Relationships 03:35 Post in Real Time or Miss the Window 05:15 The LinkedIn Thank You Post Hack 07:00 Get Clear on Deliverables Before You Go 08:30 The Post-Campaign Report That Unlocks Future Deals For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

May 4, 202612 min

Nobody Talks About This Sponsorship Goldmine

Five brands sponsored a conference most people have never heard of, and it revealed exactly where sponsorship money is hiding right now. I stumbled onto this at the Minnesota Academy of Nutrition and Dietetics (yes, really) while watching my mom get honored for 50 years as a dietitian. What I saw on that sponsorship slide changed how I think about niche authority, and then I turned around and ran into one of my own coaching clients, Anna, who's living proof of everything I'm about to tell you. Here's what we cover: Why small, niche conferences attract serious brand dollars (and what that means for you) How Anna went from "not a creator" to being flooded with brand deals — and the exact move she made at this conference The real reason traditional brands don't pay creators at first (and how to flip that into your biggest long-term advantage) Why being a big fish in a small pond beats chasing mass audiences every time How to introduce predictability into your sponsorship income, even when deals take 12–18 months to close Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Chapters: 00:00 Where Sponsorship Money Is Actually Hiding 01:32 Anna's Story: From Practitioner to In-Demand Creator 03:15 Lessons from a Niche Conference's Sponsor Slide 05:00 Paul Jameson & Dr. Alex: Big Fish, Small Pond 06:35 How to Educate Brands Who've Never Paid a Creator 08:45 Playing the Long Game: Seeding Deals 12–18 Months Out 09:50 A Message for Professionals Afraid to Bet on Themselves 11:30 Ready for Help? Here's What Wizard's Guild Does For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com