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Western Life & Style Trailblazers

Western Life & Style Trailblazers

Hosted by Ali Dee and Nicole James

BusinessInterviews guests

Episodes

18

Latest episode

Nov 2025

Language

EN-US

About the show

Join us on Western Life & Style's Trailblazers Podcast, a business podcast focused on the western industry hosted by Emmy Award winning TV Personality and brand owner, Ali Dee, and Nicole James, a western business owner and master of social media and sales. Each episode we sit down with successful professionals in the field to learn about their careers, businesses, and the lessons they've learned along the way. From ranching and farming to fashion and rodeo, our guests come from all corners of the western industry to share their stories and advice on what it takes to thrive in this unique and dynamic market. Whether it's uncharted challenges or outstanding triumphs, these trailblazers offer valuable lessons for anyone looking to blaze their own path to success. If you're just starting out or looking to take your career to the next level, Trailblazers is the perfect resource for anyone wanting to make their mark in the western world. Tune in and join the conversation on Trailblazers.

Listen to episodes

18 recent
November 13, 202529 min

Ep 17: Rooted In Grit: Judy Wagner’s Journey

A ranch kid with eight siblings. A marketer without a formal degree. A leader who turned Western heritage into living, breathing brand love. Our conversation with Judy Wagner charts a path powered by grit, purpose, and the kind of storytelling that slows a noisy room and makes people feel seenFollow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

October 16, 202530 min

Ep 16: From Small-Town Indiana to Shaping Western Sports: Jenna Morr on building brands, athletes, and a movement

A small-town girl who planned on dentistry ends up redefining how the world sees cowboys and cowgirls...this is Jenna Morr's story, and it’s packed with lessons any brand or athlete can use. We sit down with Jenna to chart her leap from Big Ten athletics and the Denver Broncos to PBR, Cavender’s, and now Teton Ridge, where she leads social and content across properties like The American Rodeo, the Arizona Ridge Riders, the Cowboy Channel, and Cowboys & Indians. The throughline is simple and powerful: authenticity scales, polish does not.Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

August 28, 2025Episode 1534 min

Ep 15: Interview with Cowgirl Cait: Saddle Up for Second Chances

The power of defying expectations runs throughout Cowgirl Cait's Oponski's blood. As a first-generation cowgirl who built a horse rescue from scratch, Cait demolishes the myth that you need generational knowledge to make an impact in the Western community.Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

August 21, 2025Episode 1442 min

Ep 14: Interview with Amanda Haradon - The Neon Cowgirl

When Amanda Neon Wrangler first attended NFR in 2017, she had "no fashion sense" by her own admission – just a barrel racer who threw on whatever was comfortable. Fast forward to today, and she's transformed into one of the most recognizable faces in Western influencing with her signature vibrant style that breaks all the neutral-tone norms of the industry.Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

July 17, 2025Episode 1336 min

Ep 13: Interview with Lorinda Van Newkirk: From Ranch Life to Retail Success

Discover the inspiring journey of Western fashion trailblazer Lorinda Van Newkirk in this captivating conversation about authenticity, entrepreneurship, and evolution within the Western industry.Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

July 3, 2025Episode 1218 min

Ep 12: Viral Western Designer: An Interview with Chantel Lauren

An interview with Chantel Lauren, a pioneer Western bridal and evening wear designer, who transformed the industry by confidently pairing wedding dresses with cowboy hats despite industry skepticism. Her authentic Texas roots and refusal to follow trends have positioned her as a trendsetter whose designs are now sought after by brides and celebrities alike.Find her on instagram here: https://www.instagram.com/chantellaurenofficial/Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

June 26, 2025Episode 1126 min

Ep 11: Our current fav products & life hacks

Ali Dee and Nicole James share their current favorite products and life hacks that have been game changers in their busy lives as entrepreneurs and moms.• Nicole's discovery of Field and Flower whipped beef tallow for treating hormonal acne• Ali's skincare transformation using affordable Korean skincare from MediCube• The double cleansing method that's dramatically improved Ali's complexion• The Ordinary's 100% organic rose hip seed oil for deep hydration• How removing processed foods from your diet can increase energy and reduce brain fog• Why starting the day with a protein-packed breakfast completely transforms productivity• LA Colors Color Craze Gel Polish as an affordable, long-lasting nail solution for busy moms• Both hosts sharing their personal journeys of finding self-care routines that work with hectic schedulesMessage us on Instagram @WesternLifeAndStyle and let us know if you enjoyed this format and would like to hear more product recommendations and life hacks in future episodes!Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

June 19, 2025Episode 1027 min

Ep. 10: Breaking Barriers: A Conversation with Sami Jo Smith

The revolution in women's rodeo has a powerful champion, and her name is Sami Jo Smith. As a 2025 Western Life and Style 30 Over 30 winner and the Director of Operations for Women's Rodeo World Championship, Smith brings an infectious passion and strategic vision to transforming women's Western sports.Follow Women's Rodeo here: https://womensrodeochampionships.com/Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

May 18, 2025Episode 917 min

Ep 9: 30 Over 30 Buckle Ceremony Recap

Here's the tea on our first in person 30 Over 30 Buckle Ceremony that was held in conjunction with Women's Rodeo at the historic Fort Worth Stockyards.For a full list of winners current and past or to become a sponsor visit our website hereFollow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

January 30, 2025Episode 820 min

Ep 8: The state of the economy, Celeb Sightings, & WESA recap

The tea from WESA and what the economy looks like for 2025, plus celebrity sightings.Follow us on IG here.DM us on IG for sponsorship info or how we can help promote your business on our wildly popular social media pages.

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