Wedding MBA Podcast

Hosted by Clint Hufft

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Episodes

100

Latest episode

Oct 2026

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About the show

The best business advice for Wedding Professionals. Interviews with business experts including speakers from the annual Wedding MBA Conference. Marketing, Branding, Advertising, Social Media, Legal, Inspiration, Motivation, Humor and Leadership. Hosted by Clint Hufft.

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60 recent

October 29, 2026Episode 34619 min

Wedding MBA Podcast 346 - Mark Chapman

Mark Chapman, TheIDoSociety.com. Generating qualified leads for wedding businesses through paid advertising. Mark explained that effective ads should feature the business owner or representative on camera, as couples want to see and connect with the person they will be working with. He advised a minimum ad budget of $1,200 per month, split between Google and Meta, with additional platforms like TikTok and ChatGPT Ads if possible. Mark emphasized the importance of being seen in multiple places online and knowing what makes a business unique from competitors. The importance of lead follow-up and the use of A/B testing, which is now automated in ad platforms.

October 26, 2026Episode 34521 min

Wedding MBA Podcast 345 - Don Mamone

Don Mamone, who owns a photography studio in Dallas. Photographers often undercharge for their services and struggle to set appropriate prices. They can calculate hourly rates by factoring in all hours spent on a wedding beyond the day itself, including consultations, collection creation, and post-production work. Pricing integrity: don't lower rates based on referral sources; encourage photographers to focus on their value proposition rather than competing on price. Advised photographers to shift from asking about budgets to asking how important photography is to the couple. Don's website sheddingthewedding.com provides resources for photographers looking to diversify and increase their revenue.

October 22, 2026Episode 34417 min

Wedding MBA Podcast 344 - Terrica

Terrica, TerricaInc.com. Three strategies for wedding professionals to generate leads and income. "Evening with the Experts," an intimate event where vendors can connect with engaged couples. How to curate the event, the importance of strategic follow-up, and the value of building a strong network for referrals. She will also cover two other strategies: venue tours and vendor matchmaking. The benefits of collaboration and the importance of creating personal connections with potential clients. @introducingterrica and TerricaInc.com.

October 19, 2026Episode 34315 min

Wedding MBA Podcast 343 - Broc Barton

Broc Barton, BrocBarton.com." The wedding industry is evolving because Gen Z couples prefer direct communication and pre-decided information. Emphasized the importance of providing detailed information online to pre-qualify clients and explained that value should be communicated in terms of client benefits, not internal costs. Recommended better collaboration with other wedding vendors and the book "They Ask, You Answer" by Marcus Sheridan. Hello@BrocBarton.com.

October 15, 2026Episode 34215 min

Wedding MBA Podcast 342 - Nayri

Nayri, LovellaBridal.com. Converting leads from Instagram, TikTok, and YouTube Shorts. Nayri emphasized the importance of using business accounts over creator accounts to avoid being shadow-banned, and discussed how personal content showing specific products has generated more buzz than generic transition videos. Create behind-the-scenes content to build trust with potential clients, and share experiences from industry conferences like Wedding MBA to demonstrate expertise and build social proof. @lovellabridal, @lovellaplus, @weddingfashionexpert.

October 12, 2026Episode 34115 min

Wedding MBA Podcast 341 - Jen Sulak

Jen Sulak, WeirdoWeddings.com. Helping wedding industry professionals identify and communicate with their niche markets. The importance of speaking directly to specific client groups. Jen shared that she uses Instagram and TikTok and how she tailors content for each platform. Opus Clips for editing video content. Reintroducing oneself to the broader audience and the benefit of cross-industry inspiration. @PinkHairJen, WeirdoWeddings.com.

October 7, 2026Episode 34023 min

Wedding MBA Podcast 340 - Shannon Underwood

Shannon Underwood, conference director and vice president of the Wedding MBA Conference. The 2026 conference is expecting between 5,500 and 6,000 attendees and about 240 trade show booths. The data-driven process for selecting speakers and topics emphasizes actionable content. The conference schedule includes specialty sessions, general sessions, and 10-minute Wed Talks, and provided advice for first-time attendees on how to prepare and get the most out of the event. Shannon@WeddingMBA.com

October 5, 2026Episode 33918 min

Wedding MBA Podcast 339 - Emily Rochotte

Emily Rochotte, a social media strategist and marketing educator. Using Reddit for wedding business marketing. One in three couples use it to plan weddings and find vendors. The platform offers free access, strong SEO performance, and community-based discussions where professionals can share insights without being overly promotional. Start by searching your business name and relevant venues, then gradually engage in conversations through thoughtful responses rather than direct sales pitches. Use it to identify common questions and pain points that can inspire content for other marketing channels. @emilyrochotte

October 1, 2026Episode 33815 min

Wedding MBA Podcast 338 - Shantel Campbell

Shantel Campbell, CEO of I Do Marketing Group in Orlando. "Reel Rockstar: Create Show-Stopping Reels that Convert," using Instagram as a sales tool. Her three-phase approach: discovery (grabbing attention with scroll-stopping content), consideration (walking followers through the sales process and communicating value), and decision (outing next steps and packages). Create reels in 3-5 minutes, post 2-4 times per week, use a vertical video format, shoot in 4K, and add music that matches the content's tone. @ShantelSocial

September 28, 2026Episode 33725 min

Wedding MBA Podcast 337 - Lyndzi Barnes

Lyndzi Barnes, a systems architect and operations expert for small businesses. LyndziBarnes.com. Discussing her upcoming presentation at the Wedding MBA conference. How wedding industry businesses implement AI tools to streamline operations and create more time for client interaction. Various AI platforms, including ChatGPT, Claude, and Higgsfield.ai, and how wedding businesses can use AI to automate tasks like image and video generation, social media content creation, and administrative work without losing the personal human touch that clients value.