Weekly interactive conversations and advice for early stage tech startups. Stories and lessons learned from CodeLaunch veterans, and partners within our CodeLaunch family as we accelerate startup ecosystems all over N. America. Join us live to participate via the CodeLaunch Discord Community server: https://discord.gg/wBqSkv62SN
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August 18, 2026Episode 8851 min
Ep. 88 - How to Read the Market Like a Pro: Esther Cho Breaks It Down
How do you build financial freedom in a world of volatility, rapid innovation, and AI-driven markets? In this episode of We Code, You Launch: The Startup Community Podcast from CodeLaunch & Improving , host Jason W. Taylor welcomes with Esther Cho, CodeLaunch World Championship judge and founder of SuperLuckeee Trading and tech investor to break down the mindset and strategies behind long-term trading, pattern recognition, and disciplined decision-making. Esther explains how early conviction in companies like Apple, Amazon, and Tesla shaped her investing approach, and how she evaluates today’s emerging sectors including AI, quantum computing, and defense tech. From seasonality and earnings cycles to options strategies and emotional control, she shares practical insights anyone can use to level up their financial IQ. 💡 What You’ll Learn in this Episode: 📈 Spotting Winners: How she picked Apple, Amazon, and Tesla early — and the companies she’s watching now (PLTR, IONQ, RGTI). 📊 Cycles That Matter: Why Q4 spikes, why April dips, and how seasonality shapes the market. ⚙️ Options & Hedging: Strategy, risk management, and building consistency. 🧠 Mindset: Why psychology matters in both trading and entrepreneurship. 🌊 Daily Discipline: Routines that help her stay steady in volatile environments. Read the CodeLaunch World Championship 2025 Recap Highlights, investment results, photos, and behind-the-scenes moments from this year’s finale.
October 31, 2025Episode 8741 min
Ep 87 How Mark Clayton Built LIVV Audio After the NFL
How do you reinvent yourself after the NFL? In this episode of We Code, You Launch: The Startup Community Podcast from CodeLaunch and Improving host Jason W. Taylor sits down with Mark Clayton — two-time All-American wide receiver, former Baltimore Raven and LA Ram — to unpack his journey from professional athlete to hardware entrepreneur and founder of LIVV Audio. Mark shares how a career-ending injury sparked the idea for athlete-designed headphones, what it took to fund and manufacture a new consumer electronics brand from scratch, and the hard lessons every founder learns about product-market fit, supply chains, and trusting your team. Now a judge for the upcoming CodeLaunch World Championship, Mark reflects on why entrepreneurship is a “faith journey,” how he navigated the uncertainty of his post-NFL transition, and what founders can learn from the discipline of elite sports. What You’ll Learn in This Episode : From Field to Founder: How Mark transformed a rehab necessity into LIVV Audio. Bootstrapping Hardware: Funding, prototyping, and manufacturing without Venture Capital. Product-Market Fit Matters: Why his first brand failed and how he corrected course. Lessons from Sports: Focus, preparation, and resilience as a founder advantage. Faith & Fearlessness: Why entrepreneurship is a belief system, not just a plan. LIVV builds premium wireless headphones engineered for movement, focus, and founders who never sit still. Don’t miss out and get 25% off LIVV headphones with the link below https://livvaudio.com/discount/Codelaunch?redirect=%2Fproducts%2Flivv-pro On November 12, the CodeLaunch World Championship takes over Gilley’s Dallas. Six finalists from across the Americas One belt $50,000 in real capital investment Here’s the twist: YOU decide. Every audience member gets CodeBucks (virtual money) to invest in their favorite founder. Add in pro dev team acceleration from Improving and live music and you’ve got the most unforgettable night in startup culture. The stakes are high, the energy is real, and the crowd makes the call. Subscribe for more CodeLaunch action. Get tickets for the World Championship here Learn more about CodeLaunch Accelerator at https://CodeLaunch.com
July 30, 2025Episode 861 hr 4 min
Ep. 86 | Greg Sowell on Building, Automating, and Staying Human in the AI Age 🎙️WCYL Podcast
What happens when a global network engineer, automation expert, and light-suit maker sits down to talk about tech, tinkering, and the future of AI? In this episode of We Code, You Launch: The Startup Community Podcast from CodeLaunch & Improving , host Jason W. Taylor welcomes Greg Sowell , a longtime network plumber turned automation consultant and podcast host of Why Am I? They explore what it means to “build cool stuff,” how AI is reshaping the tech industry, and why physical making (yes, like microcontrollers and rave suits) still matters in a digital-first world. Greg shares real stories from the early days of IRC, the transformative power of connecting online for the first time, and how to navigate tech burnout while staying curious. He also dives into his passion projects; from tricked-out light suits to Operation (yes, the board game) with a literal shock twist. Oh, and he ends the episode with a card trick that will blow your mind. This one is about building tech, but even more about building identity. What You’ll Learn in This Episode : 💾From Floppy Disks to Border Gateway Protocols Greg’s journey into networking started with a dial-up modem and an IRC channel—proof that curiosity + access can change everything. 🤖Automation Still Needs Experts Even in an AI-driven world, infrastructure tools like Ansible don’t run themselves. You still need experienced operators to troubleshoot, interpret, and secure mission-critical systems. 🤔Founders Should Still Tinker Microcontrollers and creative maker projects aren’t just fun, they train your brain to build, debug, and iterate. That kind of hands-on thinking is fuel for early-stage founders. 🧠AI Won’t Replace Human Intuition (Yet) Yes, AI can generate code, but it still can’t match real-world context, architecture judgment, or the ability to debug layered systems. Experienced humans still matter. 😀Joy Fuels Longevity in Tech Whether it’s tricking out a subwoofer or building LED rave gear with your partner, side projects with heart can keep burnout at bay, and your passion alive. 🔗 Connect with Greg Sowell on LinkedIn Check out his projects and maker content here Learn more about CodeLaunch Accelerator 2025 Schedule Follow CodeLaunch updates across our social media platforms: https://www.linkedin.com/company/codelaunch-accelerator https://Instagram.com/CodeLaunch https://Facebook.com/CodeLaunch https://Twitter.com/CodeLaunch
What if your LinkedIn profile was your top-performing funnel? In this episode of We Code, You Launch, Jason W. Taylor sits down with former LinkedIn sales leader turned founder of Believe It Today, Skyler Steudter, who shares exactly how early-stage founders can grow their personal brands and attract real business — on LinkedIn in just 90 days. If you’re tired of pitch-slapping and vanity metrics and ready to show up authentically online, this one’s for you. Key takeaways for startup founders on this episode: Founders Over Logos The founder is often the face of the business. People want to connect with you, not a graphic. Building your personal brand builds your startup’s visibility and credibility. Don’t Wait Until You Need It Treat LinkedIn like a living resume and relationship engine. Start posting and engaging before you need funding, a hire, or a partner. Storytelling Sells Every founder has a story. Skyler emphasizes that even seasoned CEOs doubt whether their stories are worth sharing. They are — if framed to provide value. Avoid the Pitch Slap Using LinkedIn as a cold DM sales tool is a missed opportunity. The best relationships start with authenticity and thoughtful engagement, not spammy outreach. Vanity Kills Trust Engagement pods may boost numbers but dilute your audience quality and trust. Skyler breaks down how and why to avoid them. Connect with Our Guest Skyler Steudter, Founder of Believe It Today on LinkedIn , or his website Learn more about CodeLaunch Accelerator 2025 Tour here
June 20, 202538 min
Ep 84. | How to Become a “Foundable” Founder: Investor-Backed Traits You Need to Build or What Fundable Founders Get Right: Advice from CodeLaunch + ThinkFish
What makes a founder fundable? In this episode of We Code, You Launch: The Startup Community Podcast From CodeLaunch & Improving , our host Jason W. Taylor, President and Founder of CodeLaunch and Patrick McGuire , CRO of ThinkFISH , a capital-raising platform helping early-stage founders land investor meetings without giving up equity too soon. They break down what actually matters when raising capital, how to avoid the legal traps that tank startups early, and what it takes to earn credibility with real investors. This is a tactical conversation designed for founders building now. What You’ll Learn in This Episode: The Fundable Founder Formula: Patrick shares the exact criteria ThinkFish uses to determine if a founder is worth funding, and how to become one. Raising Capital Without Compromising Your Cap Table: Learn how early founders can avoid common legal and ownership pitfalls that haunt many startups. Outreach That Works: The three layers of investor outreach: executive network, community, and cold—that book meetings weekly for ThinkFish clients. Investor Psychology 101: Why understanding investor fit and timing can make or break your raise—and how ThinkFish reverse-engineers their strategy. The Reef Advantage: Explore ThinkFish’s private platform where founders and investors connect directly, plus a massive tech stack savings directory. Connect with Our Guest: Patrick McGuire serves as the Chief Revenue Officer at ThinkFISH Connect with Patrick on LinkedIn: https://www.linkedin.com/in/mcguirep Funding Is Hard. ThinkFISH makes it easier. Learn more on their Website: https://thinkfish.co Access the REEF Community: https://reef.thinkfish.co Startup Deal Desk Newsletter: https://startupdealdesk.substack.com CodeLaunch is the only startup accelerator in the world that provides founders with FREE professional software development to fast-track their digital product—without taking equity. Learn more about CodeLaunch Accelerator at https://CodeLaunch.com This year, CodeLaunch is hosting three events across the U.S., Mexico, and Canada, leading up to the CodeLaunch World Championship in Dallas TX, where the top startups will compete for $50K in funding. 📅2025 Startup Application Deadlines: USA: July 6th Mexico & LATAM : August 17th Follow CodeLaunch updates across our social media platforms: https://www.linkedin.com/company/codelaunch-accelerator https://Instagram.com/CodeLaunch https://Facebook.com/CodeLaunch https://Twitter.com/CodeLaunch
June 19, 2025Episode 8349 min
Ep. 83 | Why Esports Is the New Talent Pipeline for Tech: John Davidson on Startups, Frisco & DLC 🎙️
What does youth marketing, esports, and a $2,000 vacuum have in common? In this episode of We Code, You Launch: The Startup Community Podcast from CodeLaunch & Improving, host Jason W. Taylor sits down with entrepreneur, former CodeLaunch judge, and DLC founder John Davidson to talk about how his career went from skateparks to esports boardrooms—and what startup leaders can learn from it all. From launching product demos on stage at the CodeLaunch World Championship to consulting for GameSquare and cities like Frisco, John breaks down how the gaming culture is shaping workforce development, civic engagement, and brand partnerships in 2025. And yes—we also get the full story on how John once sold Kirby vacuums door to door (with a shockingly good pitch). What You’ll Learn in This Episode The Link Between Skateboarding and Esports Leadership John shares how growing up in a subculture of skeptics gave him the insight needed to bridge the gap between gamers and global brands. Why Cities Should Care About Gamers Learn how Frisco, San Antonio, and other forward-thinking cities are tapping into gaming to develop tech talent pipelines and reimagine youth engagement. Behind the Scenes of CodeLaunch World Championship John reflects on his first experience as a judge, how it challenged his assumptions about startup accelerators, and why he believes CodeLaunch creates “Instagrammable” moments that actually drive value. The Secret to Authentic Esports Strategy From FaZe Clan and Optic Gaming to Six Flags and Coca-Cola, John explains why esports partnerships fail—and how brands can get it right. From Startup Judging to City-Wide Innovation Hear how John’s work with the Frisco EDC is building a new esports ecosystem and why community-first thinking is the next frontier of economic development. Connect with our guest John Davidson on LinkedIn Learn more about his work at Davidson Learning Company (DLC)
May 9, 2025Episode 8233 min
Ep. 82 | The Origin Story of Startup Mania: From Idea to Impact Through Community 🎙️We Code You Launch
How do meaningful startup events really come together—and what can founders learn from the process? In this episode of We Code, You Launch: The Startup Community Podcast From CodeLaunch & Improving , host Jason W. Taylor sits down with two key collaborators behind Startup Mania , a high-energy pitch event that debuted during Miami Tech Week 2025. Guests Rajiv Nathan , aka Startup Hype Man , and Guillermo Vizcaino aka "G", Global Community Director at Startup Grind , share how the idea for Startup Mania emerged from a casual email and evolved into a unique collaboration across communities, creatives, and tech ecosystems. They break down how intentional storytelling, community building, and trusting your gut can turn a bold idea into something founders can rally around. Whether you’re launching a product, growing a community, or planning your next community event, this episode is packed with real lessons on what it takes to build something impactful. What You’ll Learn in This Episode: Turning Founder Emotions Into Creative Expression: Rajiv shares how years of working with startups, led to the creation of Go to Market , the first-ever hip hop album inspired by startup life. He opens up about founder burnout, emotional cycles, and why music became his outlet to tell the stories many in tech are afraid to say out loud. The Story Behind Startup Mania: From Idea to Execution: You’ll hear the real backstory of how Startup Mania started as a wild pitch in an email thread between Rajiv, G, and a contact at HubSpot for Startups—and how it evolved into a high-energy, bracket-style pitch tournament held during Miami Tech Week, backed by CodeLaunch and Startup Grind. The Power of Collaboration in Startup Culture: JWT, G, and Rajiv reflect on how Startup Mania came together through fast trust and shared purpose—not red tape. This conversation is a reminder that when creators, founders, and ecosystem leaders align on values, bold ideas can come to life quickly—and make a lasting impact. Building Startup Communities Where They Don’t Exist: G shares how he launched the Startup Grind Guayaquil chapter remotely from the U.S. to serve founders in Ecuador, where no ecosystem existed at the time. His grassroots approach helped grow a 23K-member community—proof that founders can build ecosystem infrastructure by leading with service. How to Pitch When Your Revenue Is “Too Early”: Rajiv introduces the Revenue Engine Technique , a strategy he developed to help early-stage founders talk about traction when their MRR is still low. Learn how repositioning your progress can change investor perception—without inflating your numbers. From Solo Hustle to Scalable Teams: G reflects on his journey as a startup founder, explaining how bringing in the right co-founders was the key to sustainable growth—and eventually, a successful exit. His take on founder partnerships and long-haul thinking offers practical advice for any startup leader navigating scale. Connect with Our Guests: RajNation on LinkedIn – @ startuphypeman 🎧Check his Startup-Inspired Hip Hop Album — GOAT to Market Connect with Guillermo Vizcaino on LinkedIn – @StartupGrind Watch this video episode on YouTube
April 22, 2025Episode 8148 min
Ep. 81 | From Hobby to Hustle: How a DIY Music Entrepreneur Built a Thriving Business
How do you turn a passion project into a thriving business? In this episode, Jason W. Taylor sits down with Benedikt Hain , founder of The Self-Recording Band and Outback Recordings , to discuss how he built an international online coaching business from his home studio. Benedikt shares his journey from being a DIY musician in Germany’s punk scene to becoming a music production coach and entrepreneur. His story highlights key lessons for startup founders, including the power of community-driven business models, how to scale an online business, and why embracing coaching and mentorship can transform a side hustle into a sustainable venture. Whether you're a musician, tech entrepreneur, or creative founder, this episode is packed with insights on launching and growing a niche business in a competitive space. What You’ll Learn in This Episode · From Freelancer to Founder – Benedikt Hain turned his DIY passion into a thriving global coaching business, proving that organic growth and community-driven models can scale. · The Power of Community – The Self-Recording Band Syndicate became a global hub for musicians, showing how building a strong network enhances engagement and retention—a lesson startup founders can apply. · Scaling an Online Business – Transitioning from one-on-one work to digital courses and memberships allowed Benedikt to scale without burning out, a strategy relevant to subscription-based startup models. · The Role of Business Coaching – Working with a business coach transformed his strategy, showing founders why mentorship and external perspectives are crucial for scaling efficiently. · Overcoming the Fear of Launching – Whether releasing music or launching a startup, perfectionism holds many back. Benedikt and Jason Taylor discuss how founders must push past fear and launch to grow. Connect with our guest: Benedikt Hain on LinkedIn Check out The Self-Recording Band Website Watch this video episode on YouTube
February 19, 2025Episode 8030 min
Ep. 80 | Did a CodeLaunch Startup win Ohio State a NATTY?
Did a CodeLaunch startup contribute to Ohio State's national championship victory? In Episode 80 of the "We Code You Launch" podcast, Jason W. Taylor sits down with CodeLaunch DFW 2023 finalist Tina Provost, founder of Five Star Fans, to explore this intriguing possibility. They discuss how Five Star Fans' innovative platform has empowered Ohio State supporters to directly impact their team's success through Name, Image, and Likeness (NIL) contributions. By enabling fans to financially support athletes, Five Star Fans has played a role in enhancing player retention and performance, potentially influencing the Buckeyes' championship run. Tune in to hear how a startup's unique approach to fan engagement may have helped propel Ohio State to the pinnacle of college football.
January 8, 2025Episode 7941 min
Ep. 79 | Ask Me Anything with CodeLaunch Founder Jason W. Taylor – The Origin, Evolution, and Future of CodeLaunch
In this special Ask Me Anything episode of We Code You Launch , Improving’s Conrad Clark sits down with CodeLaunch founder Jason W. Taylor to dive deep into the journey and future of the groundbreaking startup accelerator. Together, they reflect on the impact of CodeLaunch’s mission to empower startups globally, and the innovative approach to tech philanthropy through Conscious Capitalism. Listeners will also get a sneak peek into what's on the horizon for CodeLaunch in 2025, with plans for expansion, new opportunities for startups, and upcoming events designed to connect entrepreneurs, investors, and developers. Jason answers questions from fans and shares personal anecdotes, lessons learned, and his vision for how CodeLaunch will continue shaping the startup ecosystem. Whether you’re a founder, developer, or simply a fan of innovation, this episode is packed with inspiration and insights you won’t want to miss!
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