Business & Entrepreneurship Podcasting with Micheal & Tatiana: Formerly Known as the Watch4thehook

Hosted by Micheal & Tatiana Parker

Business Entrepreneurship Education

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Episodes

225

Latest episode

Oct 2026

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About the show

We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the former CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day-to-day lives as business entrepreneurs. Also we have ventured off into the real estate world and a whole different set of challenges. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners, and we know you'll keep hooking up with us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!

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60 recent

October 21, 202626 min

There is Culture, and There is Community

This is a replay of episode 96!!!! ***** Please leave us a 5-star review or comment on your favorite podcast platform! ***** We, as a people, have always been a close-knit community, regardless of what some may say. As a culture, we are innovators, needle-pushers, and trendsetters. Yet we do not always benefit fully from the outstanding contributions we have made to society as a whole. Bringing those realities back into closer alignment is paramount to our survival and our ability to thrive moving forward. We launched the Watch4TheHook Apparel Brand because we wanted to give something meaningful back to our culture. We saw a need for positive, message-based apparel that our people could proudly wear. Too often, negative messaging becomes a trend or fad within our culture—but we are not a negative-minded people. We cannot be as revolutionary as we are and still carry a negative spirit. We love the sense of community that the Watch4TheHook Business & Entrepreneur Podcast offers our listeners. We started this podcast as a way to give back to our community of small business owners. Our goal is to uplift those who have stepped out on faith and bet on themselves in pursuit of the greatness they seek in life. #legacy #culture #creatives #blackowned #rights #positive #smallbusiness #charity #givingback

October 14, 202626 min

Data Centers the New Buffet Line for Fraud and Hackers

***** Join our community of Active Listeners today.... Subscribe today***** Yes, they are highly lucrative, single points of failure for hackers, but calling them a "buffet line" implies they are easy to rob. In reality, breaking into a modern data center is more akin to a high-stakes heist on Fort Knox rather than a casual walk up to a buffet. Cybercriminals and nation-state hackers aggressively target data centers for three main reasons: Consolidated Value: instead of hacking one account, breaching a data center can harvest tens of millions of records, intellectual property, or trade secrets in one fell swoop. Computational Power : Hijacked data center infrastructure grants attackers massive computing power and internet bandwidth to launch larger campaigns or mine cryptocurrency. High Stakes AI Model Weights : With the AI boom, hackers target data centers specifically to steal AI model weights, which represent billions of dollars in frontier AI intellectual property. Tune into this episode and see what may lie in store for these new on the verge to be built data centers. #datacenters #IP #AI #data #datapoints #measurements #publicnotice #publiccomment #voters #publicinterest

October 7, 202624 min

Understanding the Golden Opportunity Infront of You

*****Subscribe Now***** Having $300k+ in equity means you own a $300,000 piece of your home's value outright, calculated as current market value minus remaining mortgage/liens. What $300kin Equity Actually is: Ownership stake: Financial jargon for the portion of the house you physically "own" versus the bank. Not Free Cash: It is trapped wealth tied up in a physical, non-liquid asset. You don't $300K sitting in a checking account. Subject to Friction Costs: If you sell, you lose -5% to -6% in relator/closing fees, plus moving/tax costs, reducing actual net cash. Tune into this episode to see what options this homeowner has and how to play the game to help change her financial standing for the better. #homeowner #homeequity #refianace #interestrates #fees #taxes #liens #mortgage

September 30, 202621 min

You Might Be on the Winning Team but You are on the Losing Side

***** Download this podcast today. We greatly appreciate it.***** One of the main goals for small business owners is to hopefully scale their businesses to greater heights. Being in a winning industry or market trend does not save a business if internal team execution, culture, and alignment are failing. Good people leave a stressful or toxic internal environment despite strong company revenue. Model the exact behavior you want to see from your staff, starting at the top. Tune in today and listen in. #scalingup #corporatemerger #businessaquisitions #businessmoves #businessventures #businesssavvy

September 23, 202626 min

We Didn't Make the Black Box We are Placed N

***** We are so thankful for our dedicated listeners. Please become one of them and subscribe to our podcast today***** Black-owned businesses do not lose customers because being Black-owned lowers their value; they lose customers because racism, stereotypes, unequal opportunity, and social discomfort still shape how some people choose where to spend their money. For many African American entrepreneurs, identifying as Black-owned is not just a label—it is a statement of survival, pride, and resilience in a marketplace that has not always welcomed them equally. Black-owned businesses need returning customers like any other business, but they may face inconsistent support from both inside and outside the community, especially when larger competitors offer convenience, lower prices, or more visibility. Some people react negatively when a business proudly identifies as Black-owned because they view racial identity as “political,” even though other businesses commonly market around family ownership, women ownership, veteran ownership, or local ownership. Black-owned businesses have often had less access to capital, prime locations, supplier networks, and marketing resources. Those barriers can affect visibility, pricing, inventory, and growth—things customers may notice without understanding the larger context. Tune into this episode to see how we are placed into the box we did not create per say... #smallbusiness #blackownedbusiness #largebusiness #competitor #customer #customerservice #pricing #deals #discounts

September 16, 202627 min

Economic Downturn or Just the Way the Economy Flows

***** Subscribe to our Small Business Podcast today***** Economic downturns are a natural part of economic cycles, characterized by periods of reduced economic activity that often follow phases of growth. These fluctuations reflect the economy's inherent ebb and flow, influenced by various factors such as consumer behavior and external shocks. Economic cycles consist of distinct phases that impact overall economic health. Phases of the cycle — The economic cycle includes expansion, peak, contraction, and trough phases. Indicators of downturns — Economic downturns are marked by declining GDP, rising unemployment, and reduced consumer spending. Causes of downturns — Factors such as financial crises, policy changes, and external shocks can trigger economic downturns. Impact on businesses — During downturns, businesses often face decreased demand, leading to layoffs and reduced investment. #economy #employment #unemploymentrates #businesshealth

September 9, 202616 min

Business Owners Need to Know How Their Actions Affect Their Business

***** Download this Podcast today***** Business owners significantly influence their companies' performance through their decision-making, leadership style, and ownership structure. Their actions can directly impact employee motivation, operational efficiency, and overall growth trajectories. Tune into this episode, where once again we talk about how egos can affect how a business is run and performs. #CEO #boss #businessmanager #egos #employees #managers

September 2, 202625 min

Ideas and Concepts-Who Told You to Turn this into Merchandise

*****Subscribe to this small business podcast today***** Moving from a raw merchandise idea to a fully realized product concept means turning a vague thought into a clear, strategic blueprint. An idea is a simple random item or logo, while a concept defines the who, why, and how behind the product so it actually sells or builds the brand. Tune in to this episode as we explore the idea from implementation aspects.

August 26, 202624 min

Ownership Grants You Access

***** Support us today by downloading this podcast on your favorite podcast player***** Ownership grants you legal rights, control, and access to specific resources, property, or digital assets. In real estate or licensing, holding the title unlocks entry, usage privileges, and decision-making power that non-owners do not possess. Tune into this episode to hear what being a boss sounds like. #ownership #realestate #beingaboss #ruuningtheshow #deeds #land

August 19, 202627 min

When Investments Are Not Investing in You

***** Download, Like, and Subscribe today.***** Where are the success stories? This is one of the questions small business owners often ask themselves. We have talked about how you have to pick and choose where to spend your time and money. Your time is the most valuable thing you own that you cannot get back. When you are looking for an ROI from certain events you paid a high ticket price to attend can weigh on a business owner. Especially if you have attended said event more than once, and you still have not gotten that meaningful connection or plug you were looking for. Tune in to this episode to see what may happen when customers publicly criticize organizers of events that may not have lived up to expectations.