Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

Hosted by Micheal & Tatiana Parker

Business Entrepreneurship Education

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Episodes

207

Latest episode

Jun 2026

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About the show

We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep on Hooking Up With Us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!

Listen to episodes

60 recent

June 10, 202616 min

Arkansas Ranks 50th in Financial Literacy- Wooo Broke Sooowwiiieee

*****Turn up the heat with the hottest small business podcast today*****Personal finance education is key to improving the financial stability of millions of Americans. Yet it is one of the least taught subjects in high school as teenagers get prepared to become young adults. A good budget and savings commitment are the foundation of your financial plan. Learn how to budget, cut expenses, set savings goals, and more. There is a problem in the state of Arkansas as it pertains to financial literacy. This state ranks 50 out of 50 states. Can you say last? Bottom of the barrel on how to save money, The natural state struggles significantly with financial planning, daily money habits, and overall educational standards. Tune into this episode and let's gets a better understanding why financial literacy matters.Other familiar episodes:Episode 201:https://rss.com/podcasts/watch4thehook/2776481Episode 161:https://rss.com/podcasts/watch4thehook/2107004Episode 135:https://rss.com/podcasts/watch4thehook/1829010

June 3, 202614 min

PWI and the HBCU Experience

*****We are turning up the heat as we head into summer. Download this podcast today***** This is not a PWI VS HBCU discussion. This is a discussion about what it is like to attend a PWI and an HBCU from a husband and wife perspective. My wife has obtained a B.S. and M.S. from two different PWIs (University of Central Arkansas at Conway and the University of Arkansas at Little Rock, and I got my B.S. and M.S. from the same HBCU (University of Arkansas at Pine Bluff). We discuss our unique perspectives on choosing the colleges we attended and some of the things that happened while we were there. Tune in and see what went down while we were in college. lol

May 27, 202618 min

High School Graduation Conversations- Your Child is Now a High School Graduate and Heading Off to College

*****We appreciate all the support and comments from you all. Your support is not going unnoticed **** We are now officially parents of a high school graduate (me for the 2nd time). The celebrations are now over, and the next journey in life is on the horizon. We have been taking you all down this high school conversation road, and now they are officially no longer in high school. By now, most students attending college in the fall have hopefully made their choices for the upcoming school year.We have talked about the financials, the logistics, the school of your choice, and now you're about to put it all together and go off to college. Millions of parents are now sitting in the same shoes and hoping for the next four plus years to get to hopefully a college graduation.Want some more similar topics to listen to? Click the links below? Episode 202:https://rss.com/podcasts/watch4thehook/2789864Episode 203:https://rss.com/podcasts/watch4thehook/2810959Episode 204:https://rss.com/podcasts/watch4thehook/2834023

May 20, 202624 min

High School Graduation Conversation- The Price Tag for a College Athlete

***** Follow the Best Small Business Podcast Today*****We have been officially in the Name Image and Likeness (NIL) Era since July 2021. We actually did not realize it had been that long. Listen, we are for student-athletes getting financial compensation for what their presence and abilities bring to a college or university. The NCAA basically made boosting a legal operation compared to what they had ruled on in the past. This means a financial windfall for several student-athletes here in the U.S. and those from foreign countries as well.With great power comes great responsibility, and we are now seeing more and more that these responsibilities can fall on more than just the student-athlete. There is more to choosing a college than just athletics, but what means more to an athlete....Episode 203:https://rss.com/podcasts/watch4thehook/2810959Episode 202:https://rss.com/podcasts/watch4thehook/2789864Episode 183:https://rss.com/podcasts/watch4thehook/2395794Episode 149:https://rss.com/podcasts/watch4thehook/1988629

May 13, 202622 min

High School Graduation Conversations- The College of Your Choice

***** A simple download helps keep us going. Download our show today!!!*****Choosing a college involves evaluating academic programs, total cost (Episode 202), location, campus culture, and career services to ensure a good fit. Key factors include assessing if the school offers your major, checking graduation rates, evaluating safety, and finding a campus environment where you can thrive. Tune into this episode to see what may help soon-to-be high school graduates decide which college or university is for them. Here are some links to relevant episodes below!!!Episode 202:https://podcasts.apple.com/us/podcast/high-school-graduation-conversations-the-financial/id1633583105?i=1000766380706Episode 183:https://podcasts.apple.com/us/podcast/understanding-the-unmet-need-of-college/id1633583105?i=1000741633887Episode 146:https://podcasts.apple.com/us/podcast/the-legacy-i-leave-will-be-greater-than-me-part-2/id1633583105?i=1000700864384

May 6, 202622 min

High School Graduation Conversations- The Financial Understanding of Going to College

***** Download the BEST Small Business Podcast TODAY*****Every year, families of students graduating from high school and their families decide if going to college is the next step in their lives. In this day and time, we have stark reminders that this was not always the case for minorities. The battle over education possibly pre-dates any recording known to man because once "knowledge" was defined, the struggle for "power" soon followed. Tune in for a candid conversation about the money part of going to college.Also, check these other episodes as well:Episode 182: Using Home Equity to Finance Kids College Educationshttps://media.rss.com/watch4thehook/feed.xmlEpisode 183: Understanding the Unmet Need of Collegehttps://media.rss.com/watch4thehook/feed.xml

April 29, 202617 min

Financial Institutions Hidden Backdoor Policies

*****Download this podcast today and open yourself up to a different way of thinking*****There are slogans like "banking made simple, what is in your wallet, or trust us, and we will help you". But what happens when those avenues are not there to help you? Financial institutions have good ways of doing business and bad ways of not doing business for certain people. These backdoor policies are methods banks use to circumvent standard regulations or controls. These policies can involve hidden fees or charges not disclosed to the customers. Banks may use complex financial instruments to obscure risk levels. They have also been shown to be determined by several factors, including race, sex, and ethnicity. This leads to ethical concerns and potential legal repercussions. Tune into this episode and listen to see how to protect yourself and your business if you need to.

April 22, 202632 min

200th Episode of the Watch4thehook Business & Entrepreneur Podcast

*****Download our latest podcast episode today*****Thank you all for Hooking Up With Us for 200 podcast episodes. We know most podcasts don't make it past episode 10, and we are eternally grateful for you all. We will recap some of our favorite podcast episodes and topics, and we want you all to ride down memory lane with us. Tune in and Watch4thehook as always.#smallbusinesspodcasting #episode200 #milestoneepisode #smallbusinessowners #businessowners #helpingothers #skininthegame

April 15, 202624 min

Premiumization Went Out the Window with High Inflation Prices

***** Our CTA is just got to your favorite podcast player and download this podcast today*****Back in 2023, on Episode 39: Understanding Premiumization, we talked about how sometimes doing more for your brand can help it stand out. The caveat to doing more for your business is that you may have to spend more on your business, and that can be a problem. Premiumization did not uniformly decline as inflation rose; rather, it shifted from a broad-based trend to a more selective one, with consumers becoming more discerning about which products they deem worthy of a higher price tag. While some categories saw a pullback, many premium products remained resilient as customers opted for "affordable luxuries" or traded down in other areas to justify spending on higher-quality items.Tune in to see you dial it back, stay the same, or went bigger during these harder economic times.

April 6, 202630 min

2025 Tax Year Filings and Is There Any Help for Small Businesses

***** A Simple Download Click Goes A Long Way to Support Our Small Business Podcast*****Small business owners can expect enhanced digital tools, improved service, and continued tax relief from the IRS this Season. We would love to know who is there to help small businesses in the IRS with how they have gutted the Federal job sector since the beginning of 2025.Every year, business tax filing criteria keep changing, and the tax deductions for small businesses get smaller and smaller year after year. They will say the "One Big Beautiful Bill Act (OBBBA) helps small businesses, but in actuality, it helps the Big/Large Business owners more than anything. Tune into this episode and see if you and your businesses are being helped or hindered this year.#2025businesstaxes #filingtaxes #businesstaxes #personaltaxes #taxfilings