Business & Entrepreneurship Podcasting with Micheal & Tatiana: Formerly Known as the Watch4thehook

Hosted by Micheal & Tatiana Parker

Business Entrepreneurship Education

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Episodes

216

Latest episode

Aug 2026

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About the show

We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the former CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day-to-day lives as business entrepreneurs. Also we have ventured off into the real estate world and a whole different set of challenges. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners, and we know you'll keep hooking up with us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!

Listen to episodes

60 recent

August 19, 202627 min

When Investments Are Not Investing in You

***** Download, Like, and Subscribe today.***** Where are the success stories? This is one of the questions small business owners often ask themselves. We have talked about how you have to pick and choose where to spend your time and money. Your time is the most valuable thing you own that you cannot get back. When you are looking for an ROI from certain events you paid a high ticket price to attend can weigh on a business owner. Especially if you have attended said event more than once, and you still have not gotten that meaningful connection or plug you were looking for. Tune in to this episode to see what may happen when customers publicly criticize organizers of events that may not have lived up to expectations.

August 12, 202628 min

How to Use Your Home Equity to Buy Another Property

*****Subscribe to the best small business podcast today***** This episode explores strategic ways to leverage existing home or investment property equity to fund additional real estate purchases, targeting both beginner and experienced investors seeking to efficiently expand their portfolios. Key Takeaways Understanding Home Equity Access: Home Equity Line of Credit (HELOC): Functions like a credit card backed by home equity; flexible and interest-only payments on borrowed funds. Cash-Out Refinance: Replaces existing mortgage with a new loan, giving a lump sum usable for the next property. Home Equity Loan: Fixed-sum, predictable payments for down payments or renovations. Using Equity Safely: Treat HELOCs and short-term borrowing as tools for quick cash access to fund down payments or renovations. Avoid long-term exposure without repayment plans; variable interest rates can fluctuate with prime rate adjustments. Maintain emergency reserves to protect against vacancies or unplanned repairs. #realestateagents #brokers #investment #propertyvalue

August 5, 202620 min

Small Business Weekend at Bernie's Campaign in Honor of Mitch McConnell

*****Download the best Small Business Today***** Hey Mitch. We are aware that the Kentucky State Senate is adjourned until January 2027, and your term ends on December 31, 2026. We here at Watch4thehook Business & Entrepreneur podcast would love to kick-off our Weekend At Bernie's Campaign 2026 in honor of Mitch McConnell. We would love to get for not doing the actual jobs we do (paid by the taxpayers) and just podcast only for the next 4 months. We don't know how many people can actually be a no-call, no-show to their paid job for over 60 days and counting. lol We would just like the same support as Mitch, please help us grow our network like Mitch is growing his retirement funds. #weekendatBernies #smallbusiness #paidfornotworking

July 29, 202631 min

Corporate Layoffs Have Fueled the Entrepreneurship Boom

***** Download and Help This Small Business Podcast Grow***** Yes, corporate layoffs have helped fuel entrepreneurship, driving a surge in new small business applications and individual venture creation. Data show that roughly half of post-layoff founders credit losing their jobs as the primary motivation to start a business, often accelerated by accessible modern technology and challenging job markets. Here are some key drivers of post-layoff entrepreneurship: Forced Urgency Technological Leverage Stubborn Job Searches Transferable Expertise Tune into this episode to see if you know of any instances where a corporate layoff led to a business being formed or started.

July 22, 202616 min

Content Creation Leading to Monetization Will Not Happen for Lots of Creators

*****Download the Best Small Business Podcast Today on Your Favorite Podcast Player***** What is your strategy, or what is your intent? Content creation builds a lasting foundation, network, and business through storytelling or education. "Making shit for likes" relies on cheap dopamine and viral trends, often burning out creators once the algorithm shifts. We have been doing this 4+ years now and over 200 episodes. We have seen plenty start and stop in the same month.... Tune into this episode and listen to what some content creators might be missing...

July 15, 202624 min

Spend That Shit or are They Spinning That Shit on US...

*****Please Download This Small Business Podcast today***** As a business owner, how do you survive when you may not be able to pay yourself back? How do you spend that shit, when there maybe not to spend that? Spending money on yourself can act as an investment that keeps your lifestyle and momentum going. We hear the discussion about a cultural anthem that talks about scamming and stealing, but the biggest scammers are running the Federal Government. Tap in to see what is going on in this episode...

July 8, 202624 min

America 250 and Our Four Year Podcasting Anniversary

We are our ancestors' dream, and we need a download from you all today!***** America 250th celebration of the signing of the declaration of indeoendece seems to missing some key contritibuitons. Here are some notibale contributions by Afriacn Americans since 1776: Advocated for civil rights, leading to the abolition of slavery and the Civil Rights Movement. Contributed significantly to arts and culture, influencing music, literature, and visual arts. Played crucial roles in science and technology, with inventors like George Washington Carver and Katherine Johnson. Served in the military, fighting for freedom and equality in various wars, including the Civil War and World War II. Influenced politics, with leaders like Barack Obama becoming the first African American president. Championed social justice and activism, with figures like Martin Luther King Jr. and Rosa Parks leading transformative movements. This is a VERY SMALL LIST!!!!!!!!!!!!!!!! DEAR AMERIKKKA WE ARE STILL HERE, and WE BUILT THIS BITCH FOR FREE!!!!!!!!!!!

July 1, 202615 min

Remember to Always Try as a Entrepreneur

***** The temperature is HOT and so is this podcast. Download TODAY***** Being a business owner means wearing every hat, balancing endless responsibilities, and taking on personal risk for potential reward. Reward? How much is your time worth? How much is your sanity worth? Can you really put a price on it? I want to be a successful business owner, yet I can't help but feel that those who came before me left a lasting legacy. Being a business owner requires immediate drive, a willingness to sacrifice free time, and the ability to adapt, delegate, and make tough decisions quickly to stay profitable. Tune into this episode and get more REAL insight of the inner workings of being a business owner.

June 24, 202619 min

Small Business Trends Heading into the Summer of 2026

*****Download this Podcast today, and that is all we ask***** Summer 2026 is shaping up to be a time for small businesses to focus heavily on AI integration, sustainability, local service demands, and lean operations. The building of brick & mortar locations are on the rise, AI software usage, and building with their community first. As the temperature goes up, so does the pressure on small business owners. Tune in and see what other trends maybe on the horizon for small business owners. Episode 208: https://rss.com/podcasts/watch4thehook/2920920 Episode 195: https://rss.com/podcasts/watch4thehook/2598878 Episode 105: https://rss.com/podcasts/watch4thehook/1538872

June 17, 202617 min

Understanding the Health of Your Business

*****Download the Best Small Business Podcast Today***** Understanding your business's financial health means knowing if you can pay your bills, sustain daily operations, and fund future growth. You can assess this by reviewing three core financial statements and calculating a few metrics to gauge your business's performance. Tune into this episode and see what type of health your business is in. Other similar episodes: Episode 194: https://rss.com/podcasts/watch4thehook/2585812 Episode 161: https://rss.com/podcasts/watch4thehook/2107004 Episode 147: https://rss.com/podcasts/watch4thehook/1967330