Episodes
100
Latest episode
Nov 2026
Language
EN-US
Welcome to “If Walls Could Talk” where Walls & Ceilings is out to discover just that. Listen as W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
Rising material prices, evolving AI regulations and asphalt shingle granule loss are creating new legal challenges for residential and commercial roofing contractors. Roofing attorney Trent Cotney recommends using price escalation clauses, monitoring AI-related employment laws and clarifying manufacturer warranty responsibilities in contracts.
Artificial intelligence can save contractors time, but relying on unverified technical information can create serious risks for building performance and liability. Tom Harris of PUR Consulting discusses how AI-generated answers can mislead contractors on spray foam applications, building science and installation requirements. Harris urges contractors to consult qualified experts, verify technical guidance and recognize that responsibility for inaccurate information ultimately rests with those who use it.
A-Squared Marketing CEO Anna Anderson says wall and ceiling contractors should avoid letting marketing slow down late in the year and instead work the leads, customers and projects already in their databases. Focusing on reviews, referrals, search and AI visibility, and marketing performance can help contractors finish 2026 strong and build momentum for 2027.
As data center construction and conversions accelerate, roofing contractors can find opportunities in new roofs, restoration, repairs and long-term maintenance. Because even minor leaks can threaten costly operations, contractors must meet heightened technical, safety and security requirements while helping owners protect uptime.
Anna Anderson of A-Squared Marketing says contractors need greater marketing transparency to understand what every dollar produces in leads and revenue. Tracking lead sources, cost per lead and return on investment can help contractors identify underperforming channels and make smarter marketing decisions.
AI is improving efficiency across construction businesses, and Trent Cotney expects AI-powered robots to begin handling repetitive jobsite tasks sooner than many contractors anticipate. As robotics advances, contractors will need policies addressing safety, liability, cybersecurity, privacy and the verification of AI-generated information.
Armstrong World Industries President and CEO Mark Hershey plans to build on the company’s strengths in acoustics, manufacturing and customer service while expanding its architectural capabilities. His strategy combines acquisitions, labor-saving products and energy-efficient ceiling solutions designed to give architects greater freedom while making ambitious designs practical for contractors.
Trent Cotney highlighted immigration enforcement, insurance payment disputes and proprietary technologies as major issues contractors should have on their radar. He encouraged employers to maintain proper I-9 procedures, reconsider contracts that rely entirely on insurance proceeds and plan for future warranty obligations tied to proprietary systems. His broader message was that contractors are better positioned to manage risk when they anticipate change instead of reacting to it.
The Google Local Services Ads interface is changing. Here’s how contractors can prepare their profiles, documentation and marketing support before the transition reaches them.
Nick Harmon joins Editor John Wyatt for a conversation that ends with an unexpected honor. Harmon learns he has been named the 2026 Walls & Ceilings Leadership Award winner, recognizing his passion for the industry and the relationships he has built throughout the drywall community. Read more about the 2026 Leadership Award Winner
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Ann Carden
Holly Jean Jackson
Dr. Allen Lycka
