Video Marketing Madness

Hosted by Video Marketing Madness

Episodes

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About the show

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.

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60 recent

July 28, 202515 min

How Many Channels Will YouTube Demonitize & Other News – Video Marketing Madness

Here’s the outline of today’s episode: YouTube Targets Mass-Produced Content in Monetization Update Instagram is allowing search engines to index posts, reels, and videos from professional accounts. You need to convert your account to a pro account. YouTube will automatically “auto dub” each video into a number of languages, so your video can be watched around the world For YouTube partner program members, you can grant YouTube permission to share viewer statistics with advertisers Live leaderboard for top fans in chat during a YouTube livestream

June 12, 202544 min

How to Grow Your Business With Facebook Ads

Chat to Clients is a great way to get more leads, and it works great for service businesses, but it also works for marketing companies as well. For a $27.00 initial investment, John Bellamy will teach you how to create the ads, sales strategies, and how to buy the ads on Facebook. As your business grows, John can provide you with a robust CRM system and coaching for an extra investment. Check it out at https://go.chattoclients.io/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

April 10, 20251 hr 5 min

Demo of All The CapCut Features

Here’s a link to the YouTube video: https://youtube.com/live/FFKTHwgdwi4

February 3, 202543 min

Why You Need YouTube Videos on Your Website

Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo Here’s an outline of that article: Outline: The Future of SEO Content is Video – Here’s Why 1. Introduction Overview: Video content with search-optimized transcripts leads to better conversions and engagement. Common problem: SEO content drives traffic but not conversions. Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads. 2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy The issue with SEO-driven content marketing: Traffic doesn’t equal conversions. The misconception of “top of funnel” content when there is no actual funnel. Solutions: Align content with a real funnel. Use email or social media for lead nurturing. Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads. 3. Why a Video-First SEO-Driven Content Marketing Strategy is Better Benefits of Video vs. Blogs: Less time required from subject matter experts (SMEs). Better engagement and trust-building. Reduced skimming – videos deliver the full message. Preference for video over text by many audiences. Easier repurposing across multiple platforms. 4. Video Requires Less Time for SMEs Example: SMEs (e.g., doctors) can record multiple videos in a one-hour session. Video reviews are less taxing than blog reviews. Improved workflows and faster content production. 5. Potential to Earn Subscribers and Build Social Media Presence Differences in engagement: Blog visitors leave with little chance of reconnecting. Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement. Opportunity to appear on “For You” pages and build a funnel through social media. 6. Visitors Receive More of Your Message Through Video Observation: Blog readers skim; video viewers engage more deeply. Evidence: Increased time on page and engagement. Comparison of behavior between YouTube traffic and organic search visitors. Real-world customer feedback: Examples of customer trust and conversions after watching videos. 7. Videos Can Be More Easily Repurposed Than Blogs Content repurposing: Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram. Challenges: Repurposing requires proper tailoring to each platform. Mistakes can hurt social media efforts and audience engagement. 8. Conclusion Video-first content marketing solves the traffic-to-conversion gap. It improves efficiency, builds trust, engages audiences, and strengthens social media presence. With the right strategy, video content can outperform traditional blogs and provide lasting results.

November 24, 20241 hr 6 min

Steve Sleeper on YouTube Marketing for Attorneys

Today on Video Marketing Madness – Steve shares a way to make a living with YouTube. It’s from a presentation he did for the American Association of Premier DUI Attorneys. Here’s a link to the live video stream on VMM’s YouTube channel https://youtube.com/live/ZnF95bwaEQI – Steve’s website is https://stevesleeper.com/ Equipment List: Shoot videos on your phone. Excellent quality. Make sure the lighting is decent Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things. Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations Stock photos and videos for B Roll – Envato Elements https://elements.envato.com/ Producing simple slide videos – use Canva – https://www.canva.com/ – it’s also good for formatting YouTube shorts. Free video editor – https://www.capcut.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

October 12, 202442 min

Inexpensive Small Wireless Microphones for YouTube

Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates. The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around. Here are links to two stories Steve talked about: Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372 YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

August 24, 202438 min

Embedded YouTube Video Case Study

Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

August 8, 202440 min

How to Green Screen

Today on Video Marketing Madness – How to Green Screen. Ray is an expert, so listen up! Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

July 25, 202445 min

The Latest Happenings You Tube & Google

Today on Video Marketing Madness – The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use. The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109 Also, Ray talked about how he’s doing affiliate marketing these days. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

June 20, 202446 min

Making Videos with AI

Today on Video Marketing Madness – Making Videos with AI. Ray and Steve walk through all the tools available. ChatGPT will write video titles and scripts VidVoicer is good with AI voices Sora and lumalabs.ai have AI video generator VidChapters uses AI t create YouTube chapters Opus Clips and Rocket Clips creates Shorts For long videos, Steve has Temi transcribe. It’s AI and timestamps the video Updates – Google Business Profile chat and phone history is going away Google launches Google TV advertising network https://searchengineland.com/google-tv-network-launch-443106 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos. Go to https://raysuggests.com/movo