
Kate Robinson - Wild Birch Design
Co-hosts Drew Kinney and Travis Spencer welcome Kate Robinson, founder of Wild Birch Design, to the podcast. Kate shares her journey from upstate New York to Vermont, a move inspired by her family’s search for more inclusive educational opportunities for her brother with cerebral palsy.In the Vermonter Hot Seat, Kate reveals some of her Vermont favorites—from waffles with Baird Farm maple syrup and summer days on Lake Dunmore to meals at Crooked Ram and a maple-strawberry creamy from Canteen Creemee Company.Kate discusses the launch of Wild Birch Design in 2020 and her transition from healthcare into the world of hospitality, interior design, and landscape horticulture. She explains how thoughtful design influences the way people experience spaces and why creating authentic, memorable environments is more important than ever for vacation rentals, event venues, and boutique hotels.The conversation explores branding unique properties, avoiding trendy design mistakes, building local partnerships, balancing aesthetics with durability and accessibility, and making strategic improvements that deliver a return on investment. Kate also shares insights on entrepreneurship, finding community in Vermont, and how guest expectations have evolved toward more experience-driven stays.Episode HighlightsWhy Kate moved to VermontThe story behind Wild Birch DesignDesigning spaces that create memorable guest experiencesBranding vacation rentals, venues, and boutique hospitality propertiesAvoiding gimmicks and design trends that don't lastPrioritizing accessibility, durability, and functionalityMaking smart upgrades with ROI in mindTimestamps00:00 Welcome to the Show01:26 Meet Kate Robinson02:44 Vermonter Hot Seat04:57 Wild Birch Origin Story17:47 Starting the Business18:49 Finding Your Community20:52 Branding Unique Venues23:21 Avoiding Gimmicky Decor24:18 Handling Difficult Clients27:27 Budgeting for ROI Upgrades29:47 Recommendations and Wrap-Up













