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Beauty and the Biz

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Categories

Last Episode Date: 24 May 2024

Total Episodes: 260

Collaboration
Podcast Interviews
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24 May 2024
Patient-Focused vs. Ego-Focused — with Jae Kim, MD (Ep. 259)

📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ ...

54 min
16 May 2024
SEO Leads are Declining — with Catherine Maley, MBA (Ep. 258)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

9 min
10 May 2024
Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

47 min
3 May 2024
What Patients Want from You — with Catherine Maley, MBA (Ep. 256)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

11 min
25 April 2024
Making Major Career Shifts — with Allison Pontius, MD (Ep. 255)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

40 min
19 April 2024
Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

62 min
11 April 2024
What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

9 min
5 April 2024
How to Hire and Train RNs —with Joseph A. Russo, MD (Ep. 252)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

49 min
2 April 2024
Private Practice Inside Group Practice — with Kian Eftekhari, MD (Ep. 251)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

42 min
20 March 2024
Marketing a Young Practice — with Victoria Givens, MD (Ep. 250)

📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ ...

35 min
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