
Advocacy: Quantium Woolworths Data Scan project
Woolworths shopper data is now available to growers through an online dashboard delivered by Hort Innovation and Quantium. The data and reports available through the dashboard provide valuable information for business decisions that would otherwise be unavailable to growers. “The purpose of it really is to be able to put the information that the retailers have had for years in the hands of growers as well” – Wendy Hubbard, Consumer Insights Manager at Hort Innovation and project lead. “Information is power, and it's great to understand the role we play in their world” – Emma Hines, Commercial Director at PJ and J Cochrane and dashboard user. Wendy and Emma spoke about the project to Sarah Jaboor on this episode of the Vegalogue Podcast. The Quantium Woolworths Data Scan project has been funded by Hort Innovation using the vegetable, onion and mushroom research and development levies, and contributions from the Australian Government. You can register for the dashboard here , and if you would like to attend the Hort Business Summit where Wendy will be discussing this project further you can do so here . Vegalogue is the podcast from AUSVEG, the peak body for Australia’s vegetable, potato, and onion industries, where we examine the pressing issues and latest developments in our sector. Thanks for listening! You can find out more about AUSVEG and the Australian vegetable industry at ausveg.com.au . Subscribe to our newsletter , or follow us on Facebook , LinkedIn , YouTube , Instagram , or Tik Tok .





