Upper Cervical Marketing Podcast

Hosted by Dr. Bill Davis and Tony Hook

Business Health FitnessExplicit

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Episodes

100

Latest episode

Jun 2026

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About the show

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

Listen to episodes

60 recent

June 15, 2026Episode 30225 min

UCM 302: How Much Should You Charge for Upper Cervical Care?

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the most important and often uncomfortable topics for upper cervical doctors: pricing. More than simply deciding what to charge, this conversation explores how pricing reflects confidence, positioning, specialization, and the overall value of upper cervical care. Dr. Davis explains why many chiropractors undercharge out of fear, how low pricing can lead to burnout and practice instability, and why upper cervical specialists should position themselves at the top of the chiropractic market. He also breaks down practical pricing benchmarks, the importance of care plans, and how proper pricing ultimately improves patient outcomes, team culture, and long-term practice growth.

June 8, 2026Episode 30140 min

UCM 301: Systems & Strategy for Practice Scaling with Dr. Ben Kuhn

This episode of the UCM Podcast features Dr. Ben Kuhn sharing an in-depth conversation about what it truly takes to scale a successful chiropractic practice. Drawing from nearly two decades of experience in upper cervical care, Dr. Kuhn explains how growth is less about luck and more about building strong systems, tracking key metrics, developing leadership skills, and creating a business that can operate beyond the owner's direct involvement. He discusses the importance of mindset, identifying bottlenecks, improving patient retention and conversions, building effective teams, and leveraging marketing ethically to reach more people in need of care. Throughout the episode, he emphasizes that scaling requires continuous adaptation, problem-solving, and the willingness to embrace imperfection while consistently refining systems. The conversation also highlights how confidence, communication, and mission-driven leadership play a crucial role in helping both patients and practitioners grow.

June 1, 2026Episode 30037 min

300 Episodes Later: Lessons, Impact & What's Next for The UCM Podcast

In this special 300th episode of the UCM Podcast, Dr. Bill Davis and Tony Hook reflect on more than a decade of conversations, lessons, and impact within the upper cervical chiropractic profession. Together, they explore the common traits behind thriving practices — including mission-driven leadership, consistent implementation, clear communication, effective systems, growth mindset, and patient-centered care. Drawing from hundreds of interviews and real-world experiences with doctors at every stage of practice growth, they share practical insights for overcoming plateaus, building momentum, improving patient outcomes, and creating a lasting legacy practice. Whether you're a student, a new practitioner, or a seasoned doctor, this milestone episode delivers encouragement, actionable strategies, and an inspiring vision for the future of upper cervical chiropractic.

May 25, 2026Episode 29930 min

UCM 299: How to Choose Your Path in Chiropractic with Melissa House

In this episode of the UCM Podcast, Dr. Bill Davis sits down with UCM Client Success Manager, Melissa House, to discuss one of the biggest challenges facing chiropractic students today: choosing the right career path. Drawing from her years of experience working inside upper cervical practices, Melissa shares why so many students feel overwhelmed, uncertain, and unprepared as graduation approaches. Together, they explore the importance of specialization, mentorship, and clarity in building a successful chiropractic career. The conversation also highlights why upper cervical chiropractic continues to stand out as a high-impact specialty with strong patient demand, powerful outcomes, and long-term practice sustainability.

May 18, 2026Episode 29821 min

UCM 298: The Lie Chiropractors Are Told About 'Success'

In this episode, Dr. Bill Davis challenges one of the most ingrained beliefs in chiropractic: that owning your own practice is the only path to success. He breaks down how this idea is often passed down without question, leading many chiropractors into roles that don't align with their strengths or long-term fulfillment. Instead, he introduces a more nuanced perspective: success in upper cervical chiropractic isn't one-size-fits-all. Whether as an associate or an owner, the key is understanding how you're wired and choosing a path that allows you to thrive, not just survive. This episode serves as a powerful reality check for doctors at any stage of their career.

May 11, 2026Episode 29731 min

UCM 297: The Power of Big Picture Thinking and Following Your "Why"

Most chiropractors think they can handle their own marketing until their practice starts to grow and they realize they simply don't have the time, systems, or expertise to keep up. In this episode, Dr. Rick Means shares his unfiltered journey of working with a marketing team, leaving to try other options, and ultimately coming back after seeing firsthand what actually works. He breaks down the hidden cost of doing it all yourself, why most marketing efforts fail to scale, and what it really takes to create consistent, predictable new patient flow. If you're tired of guessing, feeling stretched thin, or not seeing the return you expected from your marketing, this conversation will give you the clarity—and direction—you've been missing.

May 4, 2026Episode 2961 hr 1 min

UCM 296: How to Dominate Your Market Without Becoming a Marketer

In this episode, the conversation challenges the traditional idea that doctors must become marketers to grow their practices. Instead, it introduces a smarter, more sustainable approach centered on positioning, clarity, and authority. The discussion highlights how systems like Atlas Engine Elite help practitioners dominate their local market by streamlining messaging, enhancing patient experience, and building trust without relying on constant content creation or complex marketing tactics. By focusing on becoming the clear choice in their community, doctors can attract and convert the right patients more consistently without feeling like they have to "do marketing" at all.

April 27, 2026Episode 29521 min

UCM 295: Your First 5 Years as a Chiropractor: The Decisions That Define Your Career

In this episode, Dr. Bill Davis breaks down why the first five years of a chiropractor's career are the most critical and often the most misunderstood. While chiropractic school prepares students clinically, it rarely equips them with the real-world decision-making skills needed to succeed. From choosing the right career path to building strong habits, mentorship, and confidence, these early years set the foundation for long-term success or struggle. This episode highlights the common pitfalls that derail new doctors and provides a clear perspective on how to make smarter choices, avoid costly mistakes, and create a strong trajectory from the very beginning.

April 20, 2026Episode 29431 min

UCM 294: Meet Anthony Baker: Guiding Practices to Their Next Growth Stage

In this episode, Tony Hook introduces Anthony Baker, UCM's new Practice Growth Advisor, whose lifelong connection to upper cervical care fuels his passion for helping doctors grow impactful practices. Anthony shares his personal story—from overcoming debilitating migraines through upper cervical care to stepping into a role where he now helps other practitioners scale their impact. Together, they unpack the real reasons practices get stuck—not just a lack of new patients, but gaps in systems, team performance, and clarity around growth. This conversation dives into how UCM identifies growth stages, uncovers hidden inefficiencies, and equips doctors with the right strategies to move forward. If you're feeling plateaued or unsure of your next step, this episode offers a clear, practical path to sustainable growth.

April 13, 2026Episode 29334 min

UCM 293: The Serve Bigger Vision: Dr. Justin Brown on Scaling Upper Cervical Care

In this episode, Dr. Bill Davis sits down with Dr. Justin Brown to unpack one of the biggest challenges in chiropractic today: what happens after years of building a successful practice. Dr. Brown shares his journey from patient care to leading the Serve Bigger Collective, a model designed to help chiropractors scale, partner, or transition their practices while continuing to serve patients at a high level. The conversation dives into why most practices lose value over time, the lack of real exit strategies in the profession, and how doctors can build sustainable, transferable businesses. They also explore the importance of attracting new chiropractors into upper cervical care, developing strong teams and systems, and shifting the profession from being the "best-kept secret" to becoming the standard in healthcare.