Upper Cervical Marketing Podcast

Hosted by Dr. Bill Davis and Tony Hook

Business Health FitnessExplicit

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Episodes

100

Latest episode

Aug 2026

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About the show

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

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60 recent

September 7, 2026Episode 31331 min

UCM 313: Dr. Stanley Dombroski: How to Build a Thriving Upper Cervical Practice in a Small Town

In this episode of the UCM Podcast, Dr. Stanley Dombroski shares nearly 23 years of experience building a successful upper cervical practice from a small-town office in Zeeland, Michigan, to a multi-location practice serving a larger community. Dr. Stan explains how community outreach and patient education helped him create momentum early on, why telling "a story worth repeating" is at the heart of ethical practice growth, and how care plans and clear expectations improve patient commitment. He also dives into the systems he has developed to train and support associate doctors, including weekly training, detailed associate manuals, video instruction, scripting, and standardized processes across multiple locations. Dr. Stan is currently hiring an associate doctor for his Grand Rapids location, making this episode especially valuable for students, recent graduates, or practicing chiropractors looking for an opportunity to grow within an established upper cervical system.

August 31, 2026Episode 31235 min

UCM 312: Build the Leadership and Systems to Scale

In this episode, Dr. Bill Davis explains what it takes for upper cervical practices in Practice Growth Stages 4, 5, and 6 to successfully scale beyond the owner's personal efforts. As practices expand to multiple doctors and locations, growth depends less on working harder and more on developing leaders, building standardized systems, maintaining culture, and creating a sustainable patient acquisition engine. The episode walks through the unique challenges and bottlenecks at each stage —from owner dependency and inconsistent associate performance to leadership development and multi-location management—while emphasizing the importance of creating self-running organizations that consistently deliver exceptional patient care. It concludes by introducing the UCM Elite™ Membership as a comprehensive solution designed to help practices build the leadership, infrastructure, marketing systems, and operational support needed to scale with confidence.

August 17, 2026Episode 31126 min

UCM 311: How to Align your Team on a Proven Path for Long-term Growth

In this episode, Dr. Bill Davis speaks directly to upper cervical doctors in Practice Growth Stages 2 and 3, explaining why so many practices plateau despite working harder than ever. He reveals that sustainable growth isn't achieved by simply attracting more patients, it's built by aligning the right systems, team structure, leadership, and patient acquisition strategies. Using the UCM Align Membership as the framework, Dr. Davis outlines how practices can eliminate common bottlenecks, create predictable growth, strengthen team accountability, and build an organization that no longer depends entirely on the doctor. If you're ready to move beyond inconsistent results and create a scalable practice with long-term stability, this episode provides the roadmap to get there.

August 10, 2026Episode 31024 min

UCM 310: UCM Start: Building the Foundation for a Thriving Upper Cervical Practice

This episode introduces UCM Start , a membership specifically designed for upper cervical chiropractors in Practice Growth Stage 1 ( those collecting less than $20,000 per month or still operating without a chiropractic assistant). Dr. Bill Davis explains that most doctors remain stuck in this stage not because they lack clinical skill, but because they haven't built a strong business foundation. Rather than chasing more marketing, expensive technology, or rapid growth, he encourages doctors to focus on implementing simple, repeatable systems for patient acquisition, conversion, retention, leadership, and financial management. Throughout the episode, Dr. Davis also explains how UCM Start provides a personalized growth roadmap, weekly coaching and accountability, proven practice systems, AI-powered tools, and stage-specific resources to help doctors build a stable, scalable practice and confidently advance to the next stage of growth.

August 3, 2026Episode 30932 min

UCM 309: UCM Memberships are Here! (The Future of Upper Cervical Practice Growth)

In this episode, Dr. Bill Davis introduces the new UCM Practice Growth Memberships , describing them as the next evolution in how UCM supports upper cervical chiropractors. Drawing on over 14 years of experience, he explains why traditional one-size-fits-all marketing solutions are no longer enough in today's rapidly changing landscape of AI, technology, and patient behavior. Instead, UCM has developed a stage-specific membership model built around the Seven Growth Stages of Upper Cervical Practice , ensuring doctors receive the right strategies, tools, and guidance for where they are in their practice journey. Dr. Davis walks through each membership tier— UCM Start™ , UCM Align™ , and UCM Elite™ —showing how they help practices build strong foundations, create predictable growth, and ultimately scale into multi-doctor and multi-location enterprises. Throughout the episode, he emphasizes that sustainable growth comes from following a clear roadmap with expert guidance rather than chasing the latest marketing trends, empowering doctors to serve more patients while building practices that thrive long-term.

July 27, 2026Episode 30831 min

UCM 308: How to Create a Culture of Accountability in Your Practice

In this episode, Dr. Bill Davis explains why accountability is one of the most important foundations for building a scalable Upper Cervical practice. He emphasizes that accountability is not about micromanagement or blame, it's about creating systems that empower every team member to take ownership of their role and results. Dr. Davis walks through the common reasons practices struggle with accountability, including unclear expectations, lack of measurable goals, and leaders who unintentionally become bottlenecks by rescuing employees instead of coaching them. He shares practical strategies such as developing job scorecards, tracking KPIs through weekly meetings, assigning clear ownership, and fostering psychological safety so team members can solve problems proactively. Throughout the episode, he connects accountability to the Practice Growth Stages, demonstrating how strong leadership systems and a culture of ownership are essential for practices looking to grow from a solo office into a thriving, multi-location organization.

July 20, 2026Episode 30725 min

UCM 307: How to Do a Great Weekly Team Training for Your Upper Cervical Practice

Dr. Bill Davis explains why weekly team training is one of the most valuable habits an upper cervical practice can implement to improve patient experience, strengthen team culture, and drive sustainable practice growth. Rather than treating training as an occasional event, he encourages doctors to make it a consistent, structured part of their weekly schedule. The episode outlines a practical framework for running engaging training sessions that combine teaching, role-playing, real patient examples, and team accountability. Dr. Davis emphasizes that the best practices don't just invest in marketing or systems,they invest in developing their people. When teams communicate with confidence, consistently follow proven systems, and stay aligned with the practice's mission, practices experience stronger patient retention, improved performance metrics, and long-term growth.

July 13, 2026Episode 30627 min

UCM 306: How to Run a Great Weekly Team Meeting for Your UC Practice

This episode explains how upper cervical chiropractic practices can dramatically improve team alignment, accountability, and practice growth by implementing a structured weekly team meeting. Dr. Bill Davis introduces an adapted version of the Level 10 Meeting framework from Traction by Gino Wickman, emphasizing that consistent, well-organized meetings prevent recurring problems, improve communication, and keep the entire team focused on shared goals. He walks listeners through each section of the meeting—from celebrating wins and reviewing key performance metrics to tracking quarterly priorities, discussing patient and team updates, solving operational issues using the IDS (Identify, Discuss, Solve) method, and assigning clear action items. Throughout the episode, he stresses that effective meetings should be concise, action-oriented, and held every week, serving as the operational engine that keeps an upper cervical practice running efficiently and delivering exceptional patient care.

July 6, 2026Episode 30523 min

UCM 305: How To Keep Track of the Metrics That Matter for Your Practice

In this episode of the UCM Podcast, Dr. Bill Davis explains why tracking the right metrics is essential for building a successful and sustainable upper cervical practice. He emphasizes that many practices either track too many numbers or none at all, leading to poor decision-making and missed growth opportunities. Dr. Davis introduces the concept of a simple, focused practice growth scorecard that highlights the key performance indicators (KPIs) that truly matter. He breaks down the difference between leading indicators (activities that predict future results) and lagging indicators (outcomes that have already occurred), showing how doctors can use both to identify problems early, improve patient retention, increase profitability, and make data-driven decisions. The episode provides a practical framework for monitoring new patient acquisition, patient retention, financial performance, referrals, and profitability, while encouraging practice owners to review these metrics consistently with their teams to drive long-term growth.

June 29, 2026Episode 30431 min

UCM 304: How a Guide and a Path has Helped Dr. Jean-Pierre 5X His Practice

In this inspiring episode of the UCM Podcast, host Bill Davis interviews Dr. Gregory Jean-Pierre, who shares his journey from a struggling solo practitioner facing financial uncertainty and inconsistent growth to building a thriving upper cervical practice. Despite years of clinical experience, he found himself stuck in a cycle of fluctuating results and limited business systems. The turning point came when he began working with UCM Practice Growth Systems, where coaching, accountability, mindset development, strategic marketing, performance tracking, and mission-driven leadership provided the structure he had been missing. Dr. Jean-Pierre credits UCM's guidance and support for helping him grow from approximately $90,000 in annual collections to nearly $400,000 and putting him on track for a $500,000 year. Throughout the episode, he emphasizes that success comes not from changing clinical care, but from implementing proven systems, maintaining consistency, focusing on patient success stories, and having the right coaching and accountability to stay on track.