Upgrade School Marketing

Do School Websites Still Matter?  | Jamie Giblett

How to Bring School Storytelling to Life | Emily Cretella

Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon

Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon  In this episode, Nastaran Hakimi and Meg Shannon from Boston University Academy share how they’ve built an innovative alumni interviewing program that now handles 150 admissions interviews per season. They discuss the evolution from a small Saturday program to a comprehensive initiative that engages alumni across the country through virtual interviews, personalized email campaigns, and speaking opportunities. Learn their practical strategies for training alumni interviewers, keeping them updated on school changes, managing evening interview schedules, and addressing family perceptions about interview importance. The conversation reveals how this collaboration between admissions and alumni relations creates wins across the board: reducing staff workload, providing more equitable access through evening and weekend interviews, keeping young alumni engaged with the school, and giving prospective families authentic connections with graduates who’ve lived the school experience. Nastaran Hakimi is the Assistant Head of School for Enrollment Management and Institutional Advancement at Boston University Academy, where she oversees admissions, alumni relations, and marketing. Meg Shannon serves as Senior Associate Director of Admission. Together, they’ve built BUA’s alumni engagement initiatives over 13+ years at the school. Hosts & Guests Matt Soule | Chapel Hill-Chauncy Hall School Angie Ward | Enroll Media Group Nastaran Hakimi Meg Shannon Upgrade School Marketing now on Apple Podcasts, and Spotify           Related Episodes Do School Websites Still Matter?  | Jamie Giblett by Upgrade School Marketing | Jun 8, 2026 | Do School Websites Still Matter? | Jamie Giblett In this episode, Matt and Angie sit down with Jamie Giblett, Sales Manager for Digistorm's American operations, to tackle a question on every school marketer's mind: do school websites still matter in the age of AI and... How to Bring School Storytelling to Life | Emily Cretella by Upgrade School Marketing | Feb 7, 2026 | How to Bring School Storytelling to Life | Emily Cretella In this episode, Emily Cretella, founder of Cursive Content, shares her proven framework for helping schools tell stories that actually connect with families. Drawing from nearly 20 years of marketing... Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon by Upgrade School Marketing | Nov 12, 2025 | Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon  In this episode, Nastaran Hakimi and Meg Shannon from Boston University Academy share how they've built an innovative alumni interviewing program that now handles 150 admissions...

Building Stronger School Teams with the Six Types of Working Genius | Miriam Stein

All About Yield | Admissions Roundtable

All About Yield | Admissions Roundtable This panel-style episode comprises 5 Enrollment Management, Admission and Marketing Professionals from 5 different independent schools who are ready to talk yield. From clever acceptance packages and videos, to email marketing, ads, and beyond, this discussion is packed with creative ideas to help Independent Schools move parents and students from the acceptance stage to enrolled status.  Meet our panel: Alexandra Tolischus Alex is a seasoned leader in K-12 independent day/boarding schools and non-profit organizations. She is focused on data-driven strategy, program design, and team leadership, with a proven record of increasing enrollment and retention. Alex is the Director of Enrollment Management at Saint Andrew’s School in Boca Raton, a Pre-K- Grade 12 Day and Boarding School with 1350 students.   Luke Heywood Luke Heywood is a dynamic leader in education with over 20 years of experience in enrollment management, marketing, and communications, and data strategy. As the Head of Enrollment Management and Financial Aid at The Stony Brook School, a premier private, Christian, college preparatory boarding and day school, Luke leads efforts to recruit, engage, and enroll a diverse and mission-aligned student body. Serving 480 students in grades 7–12 from 10 states and over 30 countries, he works to attract top-tier students from across the U.S. and the globe, who will contribute meaningfully to the school community.   Lakeya Newton Lakeya has a 16-year career working in marketing and technology through multiple industries, including retail, e-commerce, and education. She is currently the director of marketing at King School in Stamford, CT.  She is versed in digital and offline marketing, public relations, website management, event planning, and brand management. She is also an active volunteer participating on multiple alumni boards for her alma mater, including her independent PreK-9 school, her boarding high school, and her college.   Stacy Jagodowski Stacy Jagodowski is a marketing and communications professional with over 20 years of experience in independent schools. She spent five years in admissions, bookended by extensive experience in strategic marketing and communications. As the Director of Strategic Marketing & Communications at Tabor Academy, she specializes in storytelling, brand positioning, and yield strategies to engage prospective families and drive enrollment.   James Layne James has been at The Orchard School for 15 years, serving as Director of Marketing & Communications for the past 8. He has a passion for independent schools and small businesses with a focus on authentic storytelling and clear messaging to help schools connect with families and reach their goals. James and his wife also run Ivan & Louise, a photography company of 13 years. When not working at Orchard, and shooting weddings, he can be found hanging with his kids, skateboarding, or catching punk shows with lifelong friends.   From this Episode Enroll Media Group Hosts & Guests Matt Soule | Chapel Hill-Chauncy Hall School Angie Ward | Enroll Media Group Alexandra Tolischus | Saint Andrew’s School Luke Heywood | Stony Brook School Lakeya Newton | King School Stacy Jagodowski | Tabor Academy  James Layne | Orchard School     Upgrade School Marketing now on Apple Podcasts, and Spotify           Related Episodes Do School Websites Still Matter?  | Jamie Giblett by Upgrade School Marketing | Jun 8, 2026 | Do School Websites Still Matter? | Jamie Giblett In this episode, Matt and Angie sit down with Jamie Giblett, Sales Manager for Digistorm's American operations, to tackle a question on every school marketer's mind: do school websites still matter in the age of AI and... How to Bring School Storytelling to Life | Emily Cretella by Upgrade School Marketing | Feb 7, 2026 | How to Bring School Storytelling to Life | Emily Cretella In this episode, Emily Cretella, founder of Cursive Content, shares her proven framework for helping schools tell stories that actually connect with families. Drawing from nearly 20 years of marketing... Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon by Upgrade School Marketing | Nov 12, 2025 | Transforming Admissions Through Alumni Engagement | Nastaran Hakimi & Meg Shannon  In this episode, Nastaran Hakimi and Meg Shannon from Boston University Academy share how they've built an innovative alumni interviewing program that now handles 150 admissions...

LinkedIn School Marketing in 2025 | Angie Ward

Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy

School SEO in the AI Era: How to Stay Ahead of the Curve | Reggie Johnson

Taking Email Marketing to the Next Level | Rebecca Bernardo-Hartley

Strategies to Boost Your Student Retention| Jill Goodman