
Why Good Businesses Get Stuck Competing on Price with Mike Cassidy
Customers encouraged Mike Cassidy to start his own business. Then they expected him to be cheaper than the suppliers they already had. In this episode of The Untrapped Entrepreneur, the author of The Profitable Entrepreneur shares how he escaped the trap of being another interchangeable supplier. His turning point came when he stopped chasing orders and started learning what customers actually needed. Discover the questions that revealed his blind spots, the factory tour a customer didn’t care about, and how solving inventory problems created a stronger reason to buy. Would your customers miss your business if it closed tomorrow? Presented by our title sponsor, The Gents Place Franchise, founded by Untrapped host Ben Davis. Explore franchise ownership: https://www.tgpfranchising.com/ http://linkedin.com/company/thegentsplace Follow more (Host): https://www.linkedin.com/in/untrapped-entrepreneur/ Website: https://untrapped.com/ Instagram: https://www.instagram.com/untrappedpod/



