
How Does AI Change the Servitization Landscape? | Ali Bigdeli, Aston Business School
Ali Bigdeli — Professor of Industrial Service Innovation at Aston Business School and Co-Director of the Advanced Services Group — joins Sarah Nicastro to talk about where AI is actually moving the needle for manufacturers exploring outcome-based services. Fresh from Field Service Next Europe in Amsterdam, Ali shares his take on the three trends reshaping advanced services, what it really takes to shift from product to service-led business models, and why the moment to act is now. They also get into the four forces and trigger points that shape a servitization journey, why guaranteeing outcomes has historically felt too risky, and how industrial AI is changing that calculation. The conversation wraps on something Ali feels strongly about: the technology only works if the people and culture are ready for it. New episodes of UNSCRIPTED drop every Wednesday.












