The CEO Shift with Leanne Meiser

Hosted by Leanne Meiser

Business Entrepreneurship

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146

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Aug 2026

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About the show

The CEO Shift teaches solopreneurs how to market like CEOs, not content creators. Business coach, Leanne Meiser, shares clear, practical strategies to simplify your marketing, tighten your messaging, and create consistent clients. If you’re ready for calm clarity, stronger demand, and marketing that actually works, this is your weekly playbook.

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September 7, 202633 min

147. Stop Letting the Fear of Being Salesy Cost You Clients.

You know you need to talk to people. Every podcast, every coach, every mentor has told you the same thing. Build relationships. Start conversations. Get out there. And you are not doing it. Not because you do not have time, but because of a feeling. The fear of coming across as salesy. In this episode I am getting honest about the fact that this fear has stopped me too. I will be in the middle of genuinely building relationships, feeling great about the conversations I am having, and then one message comes back with, I already have a business coach, no thanks. And instantly I feel caught. Ashamed. Like I did something wrong. And then I stop talking to everyone for weeks. This episode is about changing that pattern for good. You will learn: Why the shame you feel when someone pushes back on your engagement is not a signal that you did something wrong How to define what salesy actually means so you can stop letting a word stop you from building your business The three-part criteria I use before I ever make an offer so I know I am talking to the right person at the right time The exact script I use when someone pushes back so I can respond with grace and keep going Why you are going to cross the line sometimes and why that is survivable and staying behind it is not How to pick your number and what that actually looks like in practice You are not salesy for wanting to build a business. You are a CEO who has something valuable and is trying to get it in front of the right people. This episode gives you the framework to do that without the shame spiral that stops you every time. Pick your number. Start your conversations. Respond with grace when it gets hard. And keep going. If you want someone in your corner when the hard conversations happen, that is exactly what I do inside CEO Shift. Book a consult.

August 31, 202628 min

146. The Reset Episode: How to Get Back on Track When the Year Didn't Go as Planned

Yesterday was my daughter's first day of high school. And I came home, sat down with my three puppies, and let all of the feelings I had been carrying all summer finally bubble up. The excitement. The worry. The mom guilt. The business goals I did not hit. The urgency of four months left in the year. The exhaustion underneath all of it. If you are sitting with a mix of feelings right now, this episode is for you. Here is what I know. Disappointment and urgency at the same time is one of the hardest places to try and build something from. And if you do not handle them in the right order, they will cost you the entire quarter. In this episode I am walking you through exactly what I am doing in my own business and life to reset, recommit, and get back on track without burning myself out in the process. You will learn: Why the plan did not fail and what actually happened instead The three mistakes that will cost you the rest of the year if you make them right now Why bypassing the feelings and going straight into hustle is the slowest way to get results How to take full inventory so you can get everything out of your head and onto paper How to work your plan backwards from your revenue goal so you know exactly what actions to take and when Why urgency without clarity is just chaos with a deadline and what to do instead This moment, the messy emotional in-between of summer ending and the final push beginning, is one that every woman in business goes through. And most people try to skip past it. I do not want you to skip past it. I want you to use it. You are allowed to feel disappointed that things did not go as planned. And you are completely capable of still hitting your goals. Those two things are not in conflict. September is here. The summer had its own plans. And now it is time for yours. Book a consult . Let's draw that line in the sand together.

August 24, 202625 min

145. The Customer Journey Map: The One Tool Every Solopreneur Needs to Sell With Conviction.

If you have been listening to this podcast for the last few weeks, you know I have been talking about selling hard. This week I am giving you the tool that makes it possible. I built the Customer Journey Map to test the CEO Shift. I needed to know, if someone comes to me at point A, where exactly does my program take her? What does point B look like? What does the path between them actually require? What came out of that process changed how I sell, how I serve, and how I evaluate my program. In this episode I am walking you through exactly how to build your own version. You will learn: Why you cannot confidently sell your offer if you cannot confidently articulate the journey your client is on How to stop losing clients mid-program by showing them the progress they are making before the revenue arrives How to use your map to troubleshoot exactly where clients get stuck so you can solve for it in your program The four steps to building your own Customer Journey Map from scratch How to use it on consults to bridge the gap between where she is and where she wants to go Why this tool is the ultimate test of your program and what to do when you find the gaps One warning. When you sit down to build this and your brain starts telling you your program is not good enough yet, that you need to wait until it is perfect before you sell it, I want you to pause. Then, book a consult. Because that thought is part of the journey too. And I know exactly how to coach you through it. You cannot sell hard what you cannot map clearly. Build the map. Watch what happens to your confidence, your content, and your consults. Book a consult.

August 17, 202637 min

144. What Does It Actually Mean to Sell Hard?

When someone said "I'm selling hard" in a coaching session, my gut reaction was immediately, ick. If you just felt that too, this episode is for you. That reaction is exactly why you are not selling hard right now. And it is costing you revenue every single week. In this episode I am coaching you through what selling hard actually means. Not the pushy, graspy version your brain jumped to. The relentless, convicted, service-first version that actually gets you to your revenue goal. You will learn: Why your gut reaction to "sell hard" is the exact thing standing between you and your revenue goal What selling hard actually means and how to build your own definition that doesn't give you the ick Why the goal is yours but the selling has to be for her, and how to make that switch in real time What relentless, convicted, service-first selling actually looks like in practice How to stay in the conversation when an objection comes up without it feeling pushy or desperate Why inviting more than feels comfortable or polite is exactly what she needs from you At the end of this episode I am asking you to do one thing. Write down your gut reaction. Then sell yourself on a definition of selling hard that you actually want to act on. Your people are out there right now looking for what you have. And when you are not selling hard, it is costing them. If you are struggling to commit to selling hard or you are stuck on any of the five belief areas from last week's episode, book a consult . Link is in the show notes. Let's figure out exactly what is standing between you and your revenue goal.

August 10, 202645 min

143. If You're Not Boldly Marketing Right Now, It's One of These Five Things.

If you are not boldly marketing your business right now, there is a reason. It is not your content. It is not your captions. It is not the algorithm. It is a belief. And it lives in one of five places. In this episode I am coming to you from inside the work. Full disclosure, I have been in a low capacity cycle this summer, and I have had to coach myself through every single one of these five areas to get back to being ready to market boldly. That is what this episode is about. You are going to learn: Why demand always starts with you before it ever starts with your buyer The five areas you have to be fully sold on before you can boldly market anything Why ability and capacity are two different things and why confusing them is quietly killing your marketing How to know if your buyer belief is the thing stopping you from selling at full price with full confidence What it actually means to be sold on your program and how to know when you're not Why proof of system is built one client at a time and what to do when you don't have it yet I also created a free self-evaluation guide that goes with this episode. It walks you through all five areas with journaling questions so you can find your exact gap. DM me on Instagram at Leanne Meiser and I will send it right to you. If you are struggling to create consistent demand in your business, this is where you start. Book a consult. if you're ready to start building demand now.

August 3, 202644 min

142. Stop Trying to Make Your Marketing Fast. Make It Fun.

I tried a shortcut last month. I took my highest performing Instagram posts, dumped them into Claude, and asked for 30 posts back. It gave me garbage. And what followed was hours of frustration, doubt, and a spiral I had to coach myself out of. This episode is about what happened next and the lesson that came from it that changed how I approach my marketing process entirely. You're rushing your marketing because it feels like a chore. Because you think there's a faster way. Because you believe if you can just get it done, you can stop carrying the weight of it. None of that is working. And in this episode I'm going to show you why. In this episode you'll learn: Why treating marketing like a chore is the exact thing keeping your revenue stuck What rushing actually costs you and why done doesn't always mean good Why slowing down is the thing that actually speeds you up How to take inventory of yourself so your process works with how you think, not against it How to make your marketing something you're excited to show up for instead of something you keep pushing down the list Your marketing process should feel like something you're proud of. Not something you're getting through. If you're ready to build a process that actually fits your life and actually gets done, that's exactly what we work on together inside CEO Shift. Book a consult.

July 27, 202624 min

141. Consistent but Not Growing? Here's How CEOs Actually Evaluate.

You can be consistent with your marketing and still not be growing your revenue because you're not learning from your actions. That's exactly what this episode is about. Evaluation isn't a report card. It's not a pass or fail. It's the step that shows you exactly what to adjust so you can get better results faster. In this episode I'm walking you through the exact process I use in my own business and with every client inside CEO Shift. You'll learn: Why most women skip evaluation and what it's actually costing them Why your evaluation has to start with the result, not the content How to build your hypothesis and get it into your calendar before you post a single thing How to evaluate what happened and what didn't, and what to do with that information Why showing up in a high-value cycle is part of your evaluation, not separate from it How evaluation touches every part of your marketing, your buyer, your messaging, your methods, and your CEO identity The women who stay stuck aren't the ones who aren't trying. They're the ones who never stopped to ask if what they're trying is actually working. This episode gives you the framework to finally know. If you want to take your business through this evaluation together, book a consult . I'll take you step by step through exactly what I do to get better results faster.

July 20, 202636 min

140. 5 Questions to Ask Before You Hire a Marketing Coach (And the Identity Work You Need to Do First)

Last week we talked about determining your ROI before you invest in marketing help and rating yourself honestly on buyer, messaging, and method. This week is the second half of that decision: if you've decided you want a coach, partner, or program, not just an agency to hand things off to, how do you choose the right one? I share a real story about hiring website help before I'd done any of that internal work myself: $2,000, a site that never felt like mine, and no strategy to actually drive traffic to it. I also get honest about something I'm navigating right now with using AI in my own content process, and why "garbage in, garbage out" applies just as much to a tool as it does to a hired person. In this episode, I walk through: Why you have to define your ROI before you start — money, time, energy, and the relief of finally deciding are all valid returns Your learning and implementation style, and why knowing the difference between someone who loves to learn and someone who actually implements will save you from buying the wrong kind of help Who actually owns the success of the investment — using my neighbor's house listing (and the agent who clearly wasn't doing the work) as the example Your own level of commitment, and why even the best coach or program can't guarantee a result you don't show up for The 5 specific questions to ask any coach before you hire them Why making sure your offer itself is solid has to come before any of this — because no amount of buyer, messaging, or method work fixes an offer you're not fully sold on If you haven't gone through the Guarantee Your ROI guide yet, that's where to start, download now . By the end of it, you'll know exactly where you stand, whether you're looking for an agency or a coach, and the 5 questions to bring into any consult, including mine. The goal of these two episodes isn't to convince you of anything. It's to get you off the fence. Book a call , ask the questions, and make the decision, because the wavering is costing you more than either choice would.

July 13, 202631 min

139. The Real ROI of Hiring for Your Marketing (And the 3 Things to Check First)

Before you invest another dollar in marketing help, agency, coach, or otherwise, there's a question almost nobody asks first: what return are you actually expecting, and how will you know if you got it? In this episode, I walk you through how to define ROI beyond just revenue (think time saved, and confidence, because zero confidence in your marketing means zero results, no matter who you hire). I share the real reason I created the Guarantee Your ROI guide , sparked by a coaching call where someone's marketing coach talked her into a new offer with no proof of concept, and a new method that never fit her business. I also walk through the three areas you need to rate yourself on honestly before you decide who to hire or whether to hire at all: Your buyer — do they just want it, or are they actually willing to pay for it? Your messaging — does it sound like you, or did you borrow someone else's words hoping they'd convert the same way? (I tell you exactly why that backfires, dress-shopping story included.) Your method — does it fit your actual life, and have you accounted for everything a method like a webinar requires before it can even sell your main offer? Score yourself 8 or higher in an area, you're solid. Below that, you've found exactly where to focus. This is part one of a two-part series. Next week: how to decide between hiring someone to do it for you versus partnering with someone to teach you how to do it yourself and the questions that will help you find the right fit either way. Grab the free guide and start scoring yourself now.

July 6, 202632 min

138. What's Underneath Your Offer Is What She's Actually Paying For

You're confident in your price, but when it comes to boldly selling your offer, you freeze because you don't know how to justify it the way you think you're supposed to. This week I walk you through an exercise my coach introduced me to that I've evolved for my own clients: building a one-page offer guide that forces you to get rock solid on what you're actually selling. We start with my daughter's pediatrician, why I pay $150 a month for a service we barely use and what that taught me about the real result clients are paying for. We talk about what your client needs to master, using a physical therapist and a nutritionist as examples. We get into the frameworks that become your intellectual property and why you have to be able to explain your process in plain language before you can guarantee a result. And we end with the question most coaches skip: what does she need to stop doing once she's truly mastered this? This episode isn't meant to hand you a finished one-pager. It's meant to get your brain thinking differently about your offer because I'm willing to bet you haven't sat down and really thought about it in a while. In this episode: Why "results depend on you" is often a shield, not honesty The story behind my coach's first offer, $2k in 30 days, with zero proof of concept My own number: $7,500 invested, $15,000 in new revenue, minimum The four pieces of the one-page offer guide: result, mastery, process, and what they stop doing Why your six-month program might actually be a three-year commitment and why that's okay to say The relapse behavior question every framework has to solve for If you've been sitting on stagnant revenue, struggling to show up, and not sure where to focus this is exactly the work we do together inside CEO Shift. Book your call. Don't wait until September wondering what could have been if you'd started in July.