
660. Richard Millington, How to Set Up AI to Help Your Consulting Practice
Show Notes Richard Millington is the founder of FeverBee, author of Buzzing Communities, and a regular speaker on building successful communities at events around the world. He is also a consultant specializing in boutique firms and community building. In this episode, he presents an AI maturity assessment link to help attendees of this event benchmark their current AI usage. The group discusses the importance of understanding one's level of AI fluency before proceeding. Three Common Pitfalls for AI Users Richard identifies three common pitfalls: "toe dippers" who use AI haphazardly, "jugglers" who try to use it for everything, and "brain builders" attempting to clone themselves. He advocates for focusing on one task at a time to improve results and learn lessons that feed into future tasks. Richard categorizes AI utility based on data volume and risk tolerance, distinguishing between assistance, automation, generation, and distractions. He warns against using AI for marketing copy as Google will flag AI content and it will not accurately capture the voice of the brand. He also mentions that it should not be used for major relationship-based judgment calls. Organizing Tips on AI Usage Richard identifies the many ways that AI can be used to improve output in addition to merely saving time. He offers suggestions on how to set up AI usage properly and efficiently. Richard recommends organizing AI usage into separate folders for different clients or projects to maintain context. He suggests using Claude with specific levels of instructions: global instructions, project instructions, and repeatable skills. He advises using dictation tools like Wispr Flow instead of typing to provide richer context to the AI. For advanced users, he suggests moving documentation to GitHub for better version control and integration. Preparing for Meetings Richard demonstrates a skill where he asks Claude to prepare him for meetings by scraping LinkedIn, Gmail, and meeting transcripts. The briefing includes company background, recent news, past interactions, and potential questions from the prospect. He emphasizes that this process improves the quality of questions asked during sales calls and depth of information gathered, and it helps manage client history. Identifying Key Influencers and Audience Sizes Richard explains how he uses SparkToro to identify key influencers and audience sizes within his niche. He uses Claude to map out his existing relationships via Gmail and LinkedIn to visualize ecosystem strength. This system allows him to identify which high-level stakeholders he needs to engage with through account-based marketing. He notes that this approach helps him move "upstream" to influence decisions before vendors are even contacted. Writing Proposals with AI Richard argues that AI should assist with proposals rather than writing them entirely to ensure personal voice and accuracy. His process involves using a professional design template and having AI gather information from transcripts and emails. He uses AI to draft key points for each section and then personally writes the content based on those outlines. A final step involves using an AI agent to evaluate the proposal against procurement team scrutiny and best practices. Building a Platform Comparison Tool Richard shares how he built a platform comparison tool to attract clients before they select a vendor. The tool uses data gathered from vendor sandboxes verified by Claude to provide objective recommendations. This strategy helped him gain significant influence and authority within his industry sector. The Five-week Course Richard provides an overview of his five-week course covering marketing systems, sales, delivery, and operations. He discusses how consultants must adapt their service designs as AI changes the value proposition of traditional tasks. Access the PowerPoint presentation. Timestamps 01:16: Introduction and AI Maturity Assessment 10:59: Strategic Approaches to Using AI 21:53: Setting Up Proper AI Systems 27:48: AI for Sales Call Briefings 33:50: Visualizing Client Engagement Ecosystems 47:01: Optimizing the Proposal Process 51:35: Building Interactive Comparison Tools 57:34: Course Overview and Conclusion Links Powerpoint slides to presentation This episode on Umbrex Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com . *AI generated timestamps and show notes.













