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The Marketing Freelancer: Unicorns Unite

The Marketing Freelancer: Unicorns Unite

Hosted by Emily Reagan | Digital Marketing Mentor, Speaker

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Episodes

282

Latest episode

Apr 2026

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EN

About the show

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider. Each episode is packed with actionable insights: >Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market. >Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise. >Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher. >Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro. This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place. Let’s build a business that lights you up, pays you well, and makes an impact. 🎧 Subscribe now and start transforming your freelance marketing career!

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April 21, 20261 hr 11 min

#282 How Freelancers Build Long-Term Client Relationships as Strategic Marketing Partners with Liz Cruz

If you’ve been giving your clients strategy, stop saying you’re "just a virtual assistant." That title is costing you money.My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a Workgroup member and I love watching how much she’s grown her freelancer business. I finally got her on the podcast to spill exactly how she did it.Liz Cruz is the founder of Cruz Social Co., a boutique marketing agency that provides done-for-you marketing support for service-based businesses. She specializes in social media strategy, content creation, and marketing systems and she's spent over a decade supporting brands across multiple industries. She's now focusing her work in the wellness space, a niche she found through her own health journey. Liz is known for blending strategy with execution, which is exactly what makes her the kind of marketing partner clients don't want to lose.Listen to learn more about:How to structure your discovery calls to weed out bad-fit clients before they become a problemWhy customizing your packages isn't a weakness, and how building client-specific offers helps you command higher ratesWhat a strategic monthly report actually looks like (hint: it’s not 40 pages)Building a portfolio that does the selling for you and why you should include your prices & booking linkThe mindset shift that helped Liz stop undercharging and start owning her expertiseThis is real honest insight from a freelance marketer who's still in the trenches doing the work. Tune in for how Liz turned her Workgroup connections into consistent, long-term client partnerships.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here (*my affiliate link)Links Mentioned in Show: Grab Liz’s FREE Content Planning Calendar Template: Make content easy and not overwhelming with this simple spreadsheet.Listen to the “7 Ways to Land Clients” series here (Liz is in part 3!)Third-party social media schedulers: Rella, Metricool, LoomlyJoin us in our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowConnect with Liz:@cruzsocialcoCruz Social Co.https://cruzsocial.co/ Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

April 7, 20261 hr 4 min

#281 How to Drive More Traffic to Your Freelancer Website with SEO + AEO with Krissy Chin & Claire VanBemmelen

Ways to drive more traffic to your freelancer website are changing fast. And if SEO is the only strategy you know, you're only halfway there. I brought on Krissy and Clarie to break down what's actually happening with search right now, including the shift from Google rankings to AI recommendations, and what you need to know about both SEO and AEO to stay visible to the clients you actually want.Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and the duo behind websites that don't just look good, they actually convert. Krissy is a business strategist and copywriter who used her own automated funnel to enroll 4,000 people into a paid offer in four months. Claire is a brand and UX/UI designer who thinks about user experience the way the rest of us think about coffee: constantly and with strong opinions. Together, they've helped service providers, freelancers, and course creators build websites that deliver.Listen to learn more aboutWhat AEO actually is and how it's different from SEO (optimizing for one doesn't automatically cover the other)The most common website mistakes service providers make that tank first impressions before a potential client even starts scrollingWhy your website's About page is not a resume and what it should actually do for your businessThe three specific things you can do right now to increase your chances of getting recommended by AI tools like ChatGPT, Perplexity, and Claude.How blogging for AEO is a completely different strategy than blogging for SEO, and why quality > quantityYour website isn't just a digital business card anymore. It's a trust-builder, a client filter, and a 24/7 sales tool, but only if it's set up right. SEO gets you in the game. AEO gets you recommended. This episode covers both.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show: Get a FREE website audit from Krissy & Claire: you’ll get a personalized mini audit on your home page! They’ll tell you what's working, what you’re missing, and recommendations for improvements.Video: How to Add Schema Markup to Your Kajabi BlogFree Schema Markup Tool: https://www.kandccreative.com/schema-toolGrab Krissy’s new book “Sell While You Sleep: Turn Your Knowledge into an Automated Online Business and Create a Life of Freedom”Join our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowConnect with Krissy & Claire:Instagram: @kandc.creativeFacebook: K+C creativehttps://www.kandccreative.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

March 24, 20261 hr 9 min

#280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients

Custom GPTs: Part 2You've been using AI for your clients, but are you using it for your own freelance business?I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week and making their own marketing feel a whole lot less like a second job.Jenn Mullen shares how she built a detailed Claude project and how connecting it to her Google Drive saves her 10+ hours a week on her own marketing.Robyn Stoney walks us through how she trained her custom GPT on frameworks that led her to stop charging by the hour and move to outcome-based pricing.Candice Tate explains how she uses AI to keep her growing agency team consistent and her GPT's most underrated feature.Listen to learn more aboutHow to build a custom GPT project that actually sounds like you and why the personal details matterWhy all three guests started using AI for their own business before their clientsThe prompting habits that separate good outputs from cookie-cutter onesReal use cases beyond client work: building an AI executive assistant, connecting your calendar, planning launches, context switching, and even managing kids’ schedulesThe freelance marketers doing this custom GPT work are pulling ahead. This episode shows you exactly what they built and how it’s leading to better clients.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show: Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowNeed a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!Listen to Part 1- Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them #279Freelancer Rates in 2026: The Truth About What You’re Really Making Per Hour with Emily Reagan #277How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276Connect with Candice Tate:Fractional Inbound Marketing Specialist@clevercalic.cohttps://clevercalic.co/ Connect with Jenn Mullen:Systems Strategist@mindfulvirtualassistanthttps://www.jennmullen.comConnect with Robyn Stoney:Digital Media Consultant@robynthebrillianthttps://www.robynthebrilliant.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

March 10, 20261 hr 26 min

#279 Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them

Custom GPTs: Part 1Your clients are already asking for AI help. The question is whether you're the one getting paid to build it.In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.My panelists are talented freelancers who've built everything from funeral industry marketing bots to meal planning agents to launch assistant GPTs and they're getting paid well to do it.Catia Trooskin shares how she's built over 80 custom GPTs across industries and why spotting gaps in a client's workflow is her secret weapon.Traci Howell walks us through the AI agent that streamlined a health coach’s workload from 18 hours a week down to one.Suze Lake breaks down how she turned a complex, nine-knowledge-base GPT into a paid digital product her coaching client sells.Sara Vartanian explains how she builds brand voice GPTs trained on transcripts and blog posts so her clients' content sounds like them.Listen to learn more about:Why ownership and contracts matter more than most people thinkKey intake form questions you should always ask clients before you start buildingHow to handle the revision process so clients give you useful feedbackWhy beta testing with real users (not just yourself) is the step that separates a good GPT from a great oneIf custom GPT services for clients have been on your radar but you're not sure how to price or deliver them, this episode is your fast track. Straight from real marketers who've already figured it out.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here* (*my affiliate link)Links Mentioned in Show:Get inside our Digital Marketer’s Workgroup: You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply NowNeed a hand in your business? Want a custom GPT built to make your business run smoother? Our trained, vetted Marketing Assistants & Specialists ready to jump in so you can delegate with confidence and grow with ease. Share your job opening with our Workgroup here (it’s free!) or Explore our directory here and find your marketing expert today!Connect with Suze Lake:AI Operations Strategist@creativesolutions_suze www.creativesolutionsworldwide.comConnect with Sara Vartanian:Launch Copywriter & Strategist@saravartanianhttps://www.saravartanian.com/Connect with Catia Trooskin:Marketing Operations & Project Management@troo_virtual_serviceshttps://www.troovs.com/Connect with Traci Howell:Integrative Content Specialist@VictoryAssistantswww.victoryassistants.comConnect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

February 24, 202654 min

#278 What's Working with Google + Meta Ads in 2026: Top Trends Freelance Marketers Need to Know with Danielle Migliaccio-Morse

Google and Meta ads in 2026 look different than they did two years ago. AI is baked into every platform. Search queries are getting longer. Buyer trust is harder to earn. And if you're managing ads for clients, or trying to understand enough to consult on the strategy, there's a lot to keep up with.That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show. She's been managing millions in ad spend for 15+ years, has turned failing Meta and Google campaigns into 100% year-over-year revenue increases, and genuinely knows how everything fits together — from the ad platform all the way through the email funnel. We nerded out on what's actually working right now with paid traffic, what to watch for, and how to talk to clients about it.Listen to learn more about:Danielle's top three trends for digital ads in 2026How "tried and true" ad strategies from a few years ago are now a liability & the new features we need to embraceThe difference between running ads on Meta vs Google and which one is right for your businessWhy diversifying ad spend across platforms is the smartest thing your clients can do right nowHow to set client expectations around testing windows, communicate data honestly, & build lasting trustDon't get stuck in the cycle of constant content creation. If your clients are still running all their ad spend through Meta and crossing their fingers, this episode is going to change how you think about their strategy.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here**my affiliate linkLinks Mentioned in Show:Grab Danielle’s FREE guide The Roadmap to Digital Ads Success: 6 crucial steps to set yourself up for profitability before you even spend a cent on ads, including how to set realistic goals and budgets for your ads.Scale your marketing business with a community that has your back: If you have the skills but need more clients and a tighter network, join us in the Digital Marketer’s Workgroup. We’re a close-knit group of freelancers sharing job leads, advanced marketing trainings, and the kind of "in-the-trenches" support you can't find in a Google search. Apply here!How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise #276Connect with Danielle:Instagram: @digitalmarketingdanielleWebsite: https://dmsquaredmedia.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

February 10, 202626 min

#277 Freelancer Rates in 2026: The Truth About What You're Really Making Per Hour with Emily Reagan

Most freelancers discover their real rates are 30% to 50% lower than they think. I’m breaking down the math behind real freelancer rates in 2026. If you think you're making $50 an hour, you're likely making much less when you factor in the "just a quick question" Slack messages and the administrative black hole of invoicing.This episode is a reality check to help you face your numbers and stop trading your sanity for $15 an hour. Knowing your numbers is power, and knowing your numbers is profit. It’s time to find out if your business is actually sustainable or if you’re just paying for the privilege of being busy.Listen to learn more aboutHow to calculate your minimal acceptable rate (MAR) so you know exactly when to say no to a low-balling clientThe math behind your Effective Hourly Rate per client and why tracking non-billable hours is the only way to see your real profitWhy you need to stop acting like a commodity and start using value-based pricing for your packagesHow to identify "hidden time killers" like scope creep and those never-ending meetings that eat your marginsStop guessing and start tracking your effective hourly rate so you can stop working for "Chick-fil-A wages" and start building a profitable business that respects your time.Sponsored by Wispr Flow*Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here**my affiliate linkLinks Mentioned:Join us for The Premium Package Workshop: A two-hour live intensive where we’ll build your expert-level packages and set your 2026 pricing that positions you as the obvious choice. I’m teaching you the exact framework I use in my private consulting sessions to help service providers go from hourly scrambling to confident, professional pricing they can actually stand behind. February 26, 11am-1pm ET 👉 Save your spot here 👈 (only 25 spots available)Scale your marketing business with a community that has your back: If you have the skills but need more clients and a tighter network, join us in the Digital Marketer’s Workgroup. We’re a close-knit group of freelancers sharing job leads, advanced marketing trainings, and the kind of "in-the-trenches" support you can't find in a Google search. Apply here!Toggl and Clockify: Popular free time trackers for freelancers to monitor billable hours and calculate project profitability.Megan Hale: Founder of DreamMoney™️and she did a Financial Forecasting training in our Workgroup.Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

January 27, 20261 hr 8 min

#276 How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise

We’re in the middle of a trust recession. It’s totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you’ve been feeling that shift, you’re not doing anything wrong.In this episode, I’m sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that every freelancer and service provider needs right now. We talk about why so many old marketing tactics just aren’t landing anymore, and what actually builds trust, authority, and momentum in a much more discerning market.Sheri Moise is an Intuitive Business Astrologer and Strategist who helps entrepreneurs plan, launch, and lead using timing and data rather than guesswork. With over 25 years in corporate sales and marketing, Sheri brings a practical, grounded lens to astrology—focusing on audience readiness, market cycles, and decision-making. She’s known for helping clients see what’s coming next and respond strategically instead of reactively.Listen to learn more aboutWhy the trust recession is actually a wisdom evolutionHow buyer behavior in 2026 is changing (and why slower isn’t bad)The shift from know-like-trust to trust-first marketingWhy guru-style marketing is collapsingHow freelancers can build authority without hype or pressureFreelancers and service providers, it’s time to stop running the same tired marketing playbook. This conversation shows what actually works with buyers in 2026.Sponsored by The Digital Marketer’s Workgroup Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you’ll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!Links Mentioned in Show:Grab Sheri’s Success Planet Diagnostic for 50% off with code: Unicorn. You’ll get a personalized PDF report that shows how your internal operating system works in business. It helps you understand your natural timing, decision-making rhythm, and pacing so you can plan and move forward without pressure or guesswork.Connect with Sheri:Instagram: @sherimoiseYouTube: Astrology for Business Success with Sheri MoiseFacebook: Sheri Moise Astro BizWebsite: http://sherimoise.com/Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

January 13, 202626 min

#275 Online Marketing Shifts Freelance Service Providers Need to Know in 2026 with Emily Reagan

The online marketing industry is shifting in 2026. And no, it’s not collapsing. It’s maturing. In this episode, I’m breaking down what’s actually happening behind the scenes, why panic isn’t the move, and how freelance service providers and implementers are more valuable than ever in this next phase.Listen to learn more about:Why the online marketing industry is NOT dyingWhat big-name course closures really signal (and what they don’t)Why implementation beats information in today’s marketHow freelancers can move into fractional roles and higher-value workWhat buyers expect now and how to meet that demand confidently2026 will be about alignment. If you’ve been feeling unsettled, confused, or questioning your place as a service provider in the industry, this episode will ground you and show you exactly where opportunity still exists.Sponsored by The Digital Marketer’s Workgroup Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you’ll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!Links Mentioned in Show:Natalie Gingrich’s 2026 State of the Union for Service Providers: We’re reflecting on 2025 and discussing the most significant shifts service providers experienced.Check out my full Freelance Job Report 2025 and stop guessing what services to offer. This list shows what businesses consistently hire for: marketing implementation, tech setup, and content support — real data straight from 3,000+ job opps posted in our Workgroup.#260 How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell#249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh (part of our Visibility Series)#242 Mastering Automated ManyChat Funnels with Katy WidrickConnect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily ReaganAsk Emily Anything here> Grow your freelance business inside the Digital Marketer’s Workgroup: Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads.> Enroll in the Unicorn Digital Marketing Assistant School: Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services.> Hire a Digital Marketing Assistant: Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup.> Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

December 16, 20251 hr 6 min

#274 The Identity Reset Freelancers Need to Attract Better Clients & Higher Rates with Mindi Huebner

Feel like you’re doing everything right as a service provider, but your freelancer business still hasn’t caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It’s time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity resets and mindset shifts for freelancers and the pre-strategy strategy behind attracting better clients and charging like the expert you already are.Mindi Huebner is the go-to Subconscious Success Alchemist for high-achieving women when success feels heavy. She’s a Clinical Hypnotherapist, Certified NLP Practitioner, and creator of the 24 Karat Identity™ framework, a rapid identity alignment process that helps women shed conditioning, release the pressure to prove, and lead with self-trust. With hundreds of podcast and summit appearances, Mindi is known for blending neuroscience and intuition to unlock exponential growth and authentic leadership.Listen to learn more about:Why mindset isn’t enough without identity alignmentThe pre-strategy strategy freelancers skip and why it mattersThe four success-blocking identities keeping freelancers stuckHow subconscious patterns sabotage SMART goalsWhat it really means to step into your 24-karat selfNotice what this conversation brings up for you. Don't ask WHY you keep doing it. Ask WHAT is making this hard. Mindi says, "Micro shifts make massive change"—this is how you close the identity gap between who you are and who you want to become.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Book a free 15-minute Identity Call with Mindi to uncover what your subconscious is really wired for and where misalignment may be holding you back. You’ll identify the patterns shaping how you lead and get clarity on what alignment could look like next.Take Mindi’s free Subconscious CEO Identity Quiz to reveal the hidden pattern running your business. In just a few minutes, you’ll see what’s driving your decisions, spot the gap between where you are and where you want to be, and receive a guided audio reset to help you step into your next-level identity right away.Connect with Mindi:Instagram: @mindihuebner Facebook: Mindi Huebner-Subconscious Success AlchemistWebsite: http://mindihuebner.com/ Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything here3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

December 2, 202554 min

#273 How to Become an OBM and Land Premium Clients with Sarah Noked

Jan 27-29, 2026 - Become an OBM during Sarah Noked's Confident OBM®. save your seat here.The Online Business Manager role is exploding and for good reason. More entrepreneurs want leadership, strategy, and someone who can own operations instead of just checking off tasks. In this episode, we’re diving into how to become an OBM – a role that so many VAs and freelance service providers naturally grow into. And if you’ve been feeling tugged toward leadership or higher-value strategy work, Sarah Noked is here to shorten your learning curve. She breaks down everything from real pricing to red flags to the unsexy parts of the job.Sarah Noked is the founder of OBM School, where she trains service providers to become skilled Online Business Managers. She also leads a thriving OBM agency that pairs entrepreneurs with the operational support they need to scale. Her CPD-accredited program is one of the most recognized paths for freelancers ready to level up into a true operations leader.Listen to learn more about:How to become an OBM and how to know if you’re secretly already doing the workReal talk about OBM hourly and retainer pricing Why VAs burn out, and how the OBM role solves (and sometimes creates) different problemsRed flags, green flags, and the actual responsibilities of the OBM roleWhat kind of clients are the best fit for an OBMIf you realized you’re already doing half the OBM job, this episode will give you the trade secrets and next steps you need to fully claim that role.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Grab Sarah’s FREE OBM Starter Kit*: for VAs or Online Service Professionals ready to be seen as an indispensable OBM. Discover the tools, tips, and tech to bring your OBM business to life.Already doing OBM-level work? Sarah’s OBM Accreditation course* is the premium, CPD-accredited certification program—six months of high-level coaching, digital badges, and the full OBM framework to help you step into the role with authority.Sarah also has a smaller course: OBM Accelerator* is the perfect starting point for service pros who want to explore the OBM role, build foundational skills, and launch an OBM business using a proven “business in a box” approach before diving into full accreditation. Looking to hire an Online Business Manager? Submit your job opp at hireaunicorn.com and I’ll share it with my Workgroup community of vetted freelance marketers. Or browse our Workgroup Directory to find skilled pros across marketing, admin, tech, creative work, and more.*my affiliate linksConnect with Sarah:Instagram: @sarahnoked @theobmschoolFacebook: Sarah Noked OBM OBM School Website: http://sarahnoked.com/ Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything here3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free. >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

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