Two Geeks and A Marketing Podcast

Hosted by Roger Edwards and Pascal Fintoni

Business Tv Film

Website RSS feed

Episodes

148

Latest episode

Oct 2026

Language

About the show

Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. • In the news. • Content Spotlight • Marketing Tech and Apps • This week in history • Creator shout outs • Film marketing Please subscribe and leave comments and suggestions in the usual places. More information about Pascal Fintoni and Roger Edwards. https://pascalfintoni.com/ https://rogeredwards.co.uk/services/

Listen to episodes

60 recent

October 21, 20261 hr 20 min

The one About Short Video Storytelling, The UK and Meta Settlement and Back To The Future - TG136

The one About Short Video Storytelling, The UK and Meta Settlement and Back To The Future - TG136 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:07:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:19:37 Content Spotlights ROGER: Mastering the Art of Short-Form Video Storytelling on Social Platforms – onadvertising.com: https://onadvertising.com/short-form-video-storytelling-social-platforms/ PASCAL: What the Meta settlement means for the UK, and other questions after the deal by Imran Rahman-Jones, Technology Reporter for BBC.co.uk https://www.bbc.co.uk/news/articles/cg49q4xydq0o 00:39:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:27 Marketing Tech and Apps ROGER: It’s all about taking raw ideas and automatically structure them into classic copywriting formulas like PAS and AIDA. Jasper AI: https://www.jasper.ai/ Copy AI: https://www.copy.ai/ PASCAL: It’s all about liking data again! https://peoplealsoasked.com/ Discover what your audience is actually asking on Google, map it into clusters, and move from research to published content much faster. https://sitekit.withgoogle.com/ The official free WordPress plugin that connects your website to key Google tools and displays performance data directly inside your WordPress dashboard. 00:57:02 Film Marketing BACK TO THE FUTURE (1985) Director: Robert Zemeckis Writer: Bob Gale and Robert Zemeckis Stars: Michael J. Fox, Christopher Lloyd, Leah Thompson, Crispin Glover, Tom Wilson, Claudia Wells. We return to Back to the Future to celebrate its 41st Anniversary, revisiting the marketing of the film and also review Pascal’s Anniversary Screening in Newcastle, UK. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

August 5, 20261 hr 8 min

The one about The Dead Internet Theory, Google I/O 2026 and The Abyss - TG135

The one about The Dead Internet Theory, Google I/O 2026 and The Abyss - TG135 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:54 Content Spotlights ROGER: The ‘dead internet theory’ is real. And it’s killing the web as we know it by Rita McGrath on FastCompany: https://www.fastcompany.com/91579817/dead-internet-theory-is-real-web-agents PASCAL: Google I/O 2026 with Sundar Pichai and Product Leaders – News and announcements from Google’s annual conference, and what do AI citations and AI-powered search mean for marketers? https://io.google/2026/ https://www.youtube.com/live/wYSncx9zLIU?si=MvE89GYL3rvW7VDZ 00:32.26 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:35 Marketing Tech and Apps ROGER: It’s all about "rough" creation. AudioPen - Messy Voice Notes → Clean Speech Outlines: https://www.audiopen.ai/ Scribe - Instant Visual "How-To" Guides: https://scribe.com/ PASCAL: It’s all about mastering two essential Google Products: Google Search Console https://search.google.com/search-console/about be curious and take charge of your website performance and track campaigns Google Business Profile https://business.google.com/uk/business-profile/ look into the details and discover new ways to stand out, including micro-blogging and inventive listings 00:46:46 Film Marketing THE ABYSS (1989) Directed by: James Cameron Written by: James Cameron Produced by: Gale Anne Hurd Cast: Ed Harris , Mary Elizabeth Mastrantonio , Michael Biehn, and ensemble cast. Music by: Alan Silvestri Tagline: A civilian oil rig crew is recruited to conduct a search and rescue effort when a nuclear submarine mysteriously sinks. We look at the challenges of marketing a water based film up against strong competition such as Batman , Indiana Jones and the Last Crusade , Ghostbusters II , Lethal Weapon 2 , and Honey, I Shrunk the Kids, with a name that many people were unfamiliar with. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

July 8, 20261 hr 14 min

The one about Communications Skills, Toy Story 5’s Anti-Tech stance and Americana - TG134

The one about Communications Skills, Toy Story 5’s Anti-Tech stance and Americana - TG134 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:36 Content Spotlights ROGER: 12 reasons Warren Buffett believes strong communicators have an edge in life by Pearl Patience on The Queen Zone: https://www.thequeenzone.com/12-reasons-warren-buffett-believes-strong-communicators-have-an-edge-in-life/ PASCAL: Will Toy Story 5 start an anti-tech revolution? By James Harvey and Maria Latilla for Film Stories: https://filmstories.co.uk/reviews/toy-story-5-review-the-toys-are-back-in-town/?utm_source=film_stories_newsletter 00:35:44 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:57 Marketing Tech and Apps ROGER: It’s all about revisiting Video Apps Handbrake - Convert and Compress Video: https://handbrake.fr https://handbrake.fr InShot Mobile Video Production: https://inshot.com/ PASCAL: It’s all about AI workspaces Claude Projects: https://beginswithai.com/claude-projects-feature/ Perplexity Spaces: https://www.perplexity.ai/hub/blog/introducing-internal-knowledge-search-and-spaces 00:56.22 Film Marketing Americana (2025) Director: Tony Tost Writer: Tony Tost Stars: Sydney Sweeney, Paul Walter Hauser, Halsey, Eric Dane, Eric Hinkley The lives of local outsiders and outcasts violently intertwine when a rare Lakota Ghost shirt falls onto the black market in a small South Dakota town. The marketing for Americana came in 2 phases. One for the premier in 2023 and again for the general release in 2025. We look at the marketing changes this he created. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

May 13, 20261 hr 5 min

The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133

The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:51 Content Spotlights ROGER: Why AI Agents are either the best or worst thing we’ve ever built – YouTube video by Hannah Fry: https://www.youtube.com/watch?v=WnzR5aOElvw PASCAL: SNL Legend Andy Samberg Goes Full Method As 'Meal Diamond' In Hellmann’s Super Bowl Spot by Buzzfeed Business https://www.buzzfeed.com/business-news/andy-samberg-hellmanns-meal-diamond https://www.youtube.com/watch?v=GaejIbCmqEk 00:27:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:18 Marketing Tech and Apps ROGER: It’s all about video editing: Davinci Resolve 21 – Do I want AI Aging features? https://www.blackmagicdesign.com/uk/products/davinciresolve The one vloggers are raving about: Vlog Now: https://vlognow.me/ PASCAL: It’s all about video editing too! Samsung Studio https://galaxystore.samsung.com/detail/com.sec.android.app.vepreload?cntyCd=GBR built-in video editor integrated into the Gallery app for swift visual storytelling Iphone Photo App https://support.apple.com/en-gb/104968 also integrated into the photo app but you will probably want to use iMovie https://www.apple.com/in/imovie/ from Apple One to watch out, Google Vids https://workspace.google.com/intl/en_uk/products/vids/ 00:45:21 Film Marketing PAUL (2011) Directed by: Greg Mottola Written by: Simon Pegg and Nick Frost Cast: Simon Pegg, Nick Frost, Jason Bateman, Kristen Wiig, Bill Hader, Blythe Danner, Joe Lo Truglio, John Carroll Lynch, David Koechner and Sigourney Weaver. Tagline: Who’s up for a close encounter? There were many sights they planned to see. This was not one of them. We look at the launch of Paul, billed in the UK as a Valentine’s date movie, but did the marketing back up sentiment. We also consider the different approaches to the UK and US campaigns. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

April 9, 20261 hr 17 min

The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132

The one About the 321 Speaking Trick, Coca Cola’s AI and the Scent of a Woman - TG132 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:30 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:13 Content Spotlights ROGER: The 3-2-1 Speaking Trick that forces you to stop rambling by Vinh Giang: https://www.youtube.com/watch?v=5m-C5mwpmxU PASCAL: Coca-Cola expands AI use in marketing and product development by Muhammad Zulhusni Journalist at Marketing Tech News: https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/ 00:33:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:55 Marketing Tech and Apps ROGER: It’s all about video and CRM GLING.AI - Removes filler words, ums and silences: https://www.gling.ai/save-time FOLK - folk CRM captures the full context of your relationships in one beautifully simple CRM. https://www.folk.app/ PASCAL: It’s all about getting your SEO back on track Ahrefs Webmaster Tools https://ahrefs.com/webmaster-tools Web Analytics, Site Audit, and Site Explorer together provide real-time traffic insights, identify and help fix technical SEO issues, and reveal which pages, keywords, and backlinks drive your website’s organic performance. MOZ Domain Authority Checker https://moz.com/domain-analysis identify your top performing pages and keywords, find out about your search competitors, your clients, and potential partners. 00:52:25 Film Marketing Scent of a Woman (1992) A young prep student takes a job as an assistant to a blind, irritable, retired Army lieutenant colonel over Thanksgiving weekend. Director: Martin Brest Writers: Giovanni Arpino, Bo Goldman, Ruggero Maccari Stars: Al Pacino (Lt. Col. Frank Slade), Chris O'Donnell (Charlie Simms), James Rebhorn, Gabrielle Anwar, Philip Seymour Hoffman Music: Thomas Newman We look at the dual marketing campaign which focussed on getting the public to see the film and on convincing the Academy to give Al Pacino and the film some Oscars. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

February 11, 20261 hr 14 min

The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131

The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:59 Content Spotlights ROGER: The Food Vibe Shift Waitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/ McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-mess PASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging. 00:36:41 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:34 Marketing Tech and Apps ROGER: It’s all about AI presentations and where it leaves PowerPoint: Yoodli (The AI Speech Coach): https://yoodli.ai/ Prezent - An App that understands visual storytelling. https://www.prezent.ai/ PASCAL: It’s all about building your AI marketing assistants: Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personas NotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table. 00:53:57 Film Marketing MONSTERS INC. (2001) Directed by: Pete Docter Written by: Andrew Stanton and Daniel Gerson, Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs. Music by: Randy Newman Tagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city. We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

December 10, 20251 hr 18 min

The one about ads on ChatGPT, Brand Visibility on AI and The Running Man - TG130

The one about ads on ChatGPT, Brand Visibility on AI and The Running Man - TG130 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:52 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:19:33 Content Spotlights ROGER: OpenAI tipped to launch ads on ChatGPT — and there's already a huge backlash – by Amanda Caswell on Tom’s Guide. https://www.tomsguide.com/ai/openai-tipped-to-launch-ads-on-chatgpt-and-theres-already-a-huge-backlash PASCAL: Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches by Lara O'Reilly and Geoff Weiss for Business Insider: https://www.businessinsider.com/top-geo-tips-ai-search-google-microsoft-perplexity-2025-12 00:33:08 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:23 Marketing Tech and Apps ROGER: It’s all about upgrades Google "Nano Banana" Pro (Gemini 2.5 Flash Image): https://gemini.google.com/app Canva Video 2.0 & HTML Email: https://www.canva.com/whats-new PASCAL: It’s all about reclaiming good content marketing habits Buffer https://buffer.com/ The platform has become more than a social media management tool with features such as content ideas board, online collaboration, AI assistance, browser extension, visual calendar and even a start page (let’s not forget a very generous free plan) MeetEdgar https://meetedgar.com/ The perfect platform for marketers with an extensive library of evergreen content. Features include categories, auto-import, AI writing assistant, A/B testing, analytics, integration with Chrome and Canva. 00:50:20 Film Marketing The Running Man (2025) Director: Edgar Wright Writers: Stephen King, Michael Bacall, Edgar Wright Stars: Glen Powell, Alyssa Benn, Sienna Benn, Josh Brolin, Lee Pace, Jayme Lawson Tagline: A man joins a game show in which contestants, allowed to flee anywhere in the world, are pursued by "hunters" hired to kill them. We look at the marketing of the Running Man and the challenges created by a change of marketing lead at the distributor. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

November 30, 202530 min

Live with Roger and Pascal Episode 5: Simplifying Blogs, Speaker Webpages and Toy Story at 30

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA Welcome everyone, this your companion to the full video and audio magazine @twogeeksandamarketingpodcast Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube as they answer your questions and share practical insights in just 30 minutes! In this episode: 👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲 Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section? Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section. 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include? Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you. 🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱 Toy Story (1995) Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago! Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes. The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins. They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds. LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset. ⏰ Timestamps 0:00 – Introductions & Show Format 2:50 – Segment 1: Marketing Made Simple 11:05 – Segment 2: Speakers Corner 20:25 – Segment 3: Film Marketing Revisited 28:40 – Key Takeaways & Final Comments 👇 Over to you: Like & subscribe for more expert Q&As and marketing tips Comment below with your questions or topics for future episodes Share this episode with colleagues who want to keep their marketing simple and effective 🔗 Useful Links: Watch more episodes: https://youtu.be/cB-f1VSi9Q8 Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV

November 5, 20251 hr 10 min

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:36 Content Spotlights ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/ PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility 00:32:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:41 Marketing Tech and Apps ROGER: It’s all about video tools for business efficiency: Loom: https://www.loom.com/ Vidyard: https://www.vidyard.com/ PASCAL: It’s all about creating ‘real’ marketing campaigns: Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes. 00:47:05 Film Marketing FRIGHT NIGHT (1985) Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996) Written by: Tom Holland Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video : https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA ? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

October 9, 202529 min

Live with Roger and Pascal Episode 4: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines

Live with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines #MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes! In this episode: 👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲 Q: What is the best way to rethink your website experience? Roger is inviting Pascal to revisit and recap on the following: The 4 Types of Website Visitors from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross 🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿 I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious? This is a very common challenge and query from up-and-coming speakers. Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech. 🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱 The Menu (2022) A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining. 1. The Power of Straplines: The film’s marketing leaned heavily on its witty straplines: "Painstakingly Prepared. Brilliant Execution." "A FINE PLACE TO DI(N)E" "ONE PERCENTER DI(N)E HERE" "MOVIE STARS DI(N)E HERE" 2. Inventing Restaurant Review: To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read: “Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.” These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable. ⏰ Timestamps 0:00 – Introductions & Show Format 2:07 – Segment 1: Marketing Made Simple 12:55 – Segment 2: Speakers Corner 21:00 – Segment 3: Film Marketing Revisited 28:24 – Key Takeaways & Final Comments 👇 Over to you: Like & subscribe for more expert Q&As and marketing tips Comment below with your questions or topics for future episodes Share this episode with colleagues who want to keep their marketing simple and effective 🔗 Useful Links: Watch more episodes: https://youtu.be/cB-f1VSi9Q8 Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV