Tropical Social Podcast | Social Media Management & Strategy

Hosted by Shannon Segall, Social Media Manager + Mentor

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141

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Apr 2025

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About the show

Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that! Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around. So girl, if you're ready to create your lifestyle by design, you've come to the right place. Grab your favorite cup of coffee, a notebook, & let's dive in!

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April 23, 2025Episode 14211 min

142. CREATOR BRAND SERIES – Build a Sustainable Content Plan That Supports Your Life and Business

Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If you've ever felt overwhelmed by content planning, this episode is for you. In Day 3 of the Creator Brand Mini Series, we're talking all about how to create a content plan that actually fits your life. One that adapts to your energy, your schedule, and your season of business—so you can show up consistently without burning out. Inside this episode, I'll walk you through: Why your content plan should reflect your real-life capacity (not your ideal one) How to create a weekly system that's flexible but structured My personal content planning method (and why I only plan one week at a time) 3 different planning styles to try and how to find what works for you How to make your calendar move with you based on energy, launches, or life Plus, you'll walk away with a super practical next step to start mapping out your own aligned content calendar using a structure that actually works with your life, not against it. Open up Day 3 of the free Notion workbook to organize your ideas and start building a content plan that supports your lifestyle. When you sign up for the Creator Brand Mini Series, you'll get all three workbook pages sent straight to your inbox—one for each episode in the series. Links mentioned: Grab the free Notion workbook: HERE Want support building a content strategy that feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST (only 3 pre-sale spots available!).

April 16, 2025Episode 14111 min

141. CREATOR BRAND SERIES – How to Create Content That Builds a Community-Obsessed Brand

Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If you've ever felt like your content isn't landing—or like you're just posting because you "should"—this episode is for you. In Day 2 of the Creator Brand Mini Series, we're talking all about how to create content that actually connects with your audience. The kind that builds trust, sparks conversation, and makes people say, "I've been waiting for this to show up in my feed." I'll walk you through: Why most service providers are stuck in the "how-to" content loop How to shift from recycled tips to content that reflects you The 3–5 Content Conversations your brand should be rooted in What a signature content series looks like (with examples) How to go from "day in the life" to unselfish storytelling that invites your audience in Plus, you'll walk away with a super practical next step to help you start creating connection-driven content—without the pressure to overshare or become someone you're not. Open up Day 2 of the free Notion workbook to define your Content Conversations and map out your own signature series. Links mentioned: Get the free Notion workbook: HERE Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.

April 9, 2025Episode 14013 min

140. CREATOR BRAND SERIES – How to Start Showing Up Like a Creator Brand

Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If your content has felt stale, uninspired, or like you're just posting to post… this episode is for you. We're kicking off Day 1 of the Creator Brand Mini Series by talking about one of the biggest shifts you can make in your business: going from just being a service provider to building a creator brand that actually connects with your audience. In this episode, I'm breaking down what that shift really looks like, why just showing your work isn't enough anymore, and how to start becoming the face of your brand—even if that feels a little scary at first. I'll also share a few real-life examples (like a wedding photographer client and a rebrand inspired by The White Lotus) to show you exactly how this plays out in action. Plus, you'll walk away with a tangible next step to help you define your brand voice, values, and what you actually want to be known for—using the free Notion workbook linked below! Open up Day 1 of the Notion workbook and fill out your Ideal Creator Brand—this will be the foundation we build everything else on. Links mentioned: Get the free Notion workbook: HERE Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.

April 1, 20251 min

Where I've Been + What's Coming Next

Hey there! It's been a minute since a new episode dropped, but I've been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew. To kick things off, I'm launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider." It's for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable. In the series, we'll cover: ✔️ What it really means to build a creator brand ✔️ How to create content that connects and builds a community-obsessed brand ✔️ And how to map out a content plan that supports your lifestyle (and actually feels fun to follow) There's also a free Notion workbook to help you take action as you listen, plus a few bonus resources I'm only sharing with my email list. Want early access + a waitlist-only discount for The Social Re-Brew relaunch? Join the waitlist here—can't wait to share what's coming with you! P.S Make sure you're also on The Social Sip Newsletter so you don't miss a thing!

March 5, 2025Episode 13919 min

139. 7 Ways to Get More Social Media Clients During a Slow Season

Struggling to sign clients during a slow season? Whether it's summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn't mean your business has to suffer. Instead of waiting it out, let's get proactive! In this episode, I'm breaking down 7 actionable ways to attract more social media clients, so you can stay booked—even when business is slow. Whether you're a social media manager, freelancer, or creative, these strategies will help you stay visible, generate leads, and keep your business growing all year round. Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online. Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let's Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado If you loved today's episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it's the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

February 25, 2025Episode 13812 min

138. How Brooki Bakehouse Went Viral & Built a Loyal Community (Marketing Case Study)

How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they're Chanel bags on launch day? In this episode, I'm breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok. We'll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I'll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales. Other Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online. Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let's Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado If you loved today's episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it's the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

February 18, 2025Episode 13744 min

137. How to Build & Scale Your Business Abroad with Systems That Work with Claire French

Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia. Claire shares: How she went from a $5/hour VA to running a thriving global business The systems every entrepreneur needs to scale without burnout How to balance automation with a high-touch client experience The biggest mistakes business owners make with their operations—and how to fix them How to build a network & attract clients in a new country Tips for staying organized across different time zones Whether you're planning a big move or just looking to simplify and scale your business, this episode is packed with actionable takeaways! Connect With Claire: Instagram Website Other Links & Resources: Get a Done-With-You Instagram Strategy with The Social Re-Brew Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado Traveling abroad? Get nomad insurance with SafetyWing If you enjoyed today's episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it's truly the best way to support the show and helps me continue bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

February 12, 2025Episode 13625 min

136. How to Land Clients While Living Abroad & Grow Your Business Remotely

Dreaming of running your business from anywhere in the world? Whether you're planning a big move abroad or just want the freedom to work remotely, landing consistent, high-quality clients while traveling can feel like a challenge. In this episode, I'm breaking down exactly how to market your services, attract dream clients, and build a sustainable business—no matter where in the world you are. We'll cover: The biggest mistake social media managers & service providers make when trying to land clients remotely How to leverage coworking spaces, networking events, and online communities to build relationships that turn into paid opportunities The power of positioning yourself as an expert (even if no one knows who you are yet!) How to use Instagram the RIGHT way to attract, nurture, and convert your audience into paying clients If you're ready to turn your remote work dreams into a reality, this episode is for you! Links & Resources: Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social. The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online. Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence. Let's Connect! Instagram | Website Exclusive Discounts Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado If you loved today's episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it's the best way to support the show and helps me keep bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

February 4, 2025Episode 13514 min

135. How to Think Like a Creator Brand and Stand Out as a Social Media Manager

Want to go full-time as a social media manager but struggling to stand out? You're not alone. The secret? Thinking like a creator brand, not just a service provider. In this episode, we're breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads. I'll be sharing: ✔ The biggest mistake most social media managers make when trying to book clients ✔ How Lexi Larson built an engaged audience that was ready to buy when she launched Sunday Cherries ✔ How you can apply the same strategy to your social media business (even if you don't have a product-based brand) ✔ Why diversifying your offers can help you scale without relying solely on client work If you've been feeling stuck, blending in, or struggling to create content that actually connects, then grab your coffee and tune in! Other Links & Resources: Get a Done-With-You Instagram Strategy with The Social Re-Brew Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado If you enjoyed today's episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it's truly the best way to support the show and helps me continue bringing you more value-packed episodes! 💛 Thank you for being part of The Tropical Social Community! XO, Shan

November 26, 2024Episode 13450 min

134. Copywriting That Converts: How to Define Your Brand Voice, Master Storytelling, and Write Engaging Content with Sara Noel

Struggling to write copy that truly connects and converts? You're not alone—and today's guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences. In this episode, we chat about: How to uncover and define your brand voice, even if you're starting from scratch Balancing storytelling with selling—without sounding salesy Writing an 'About Me' page that feels genuine and connects with your audience Common copywriting mistakes brands make—and how to fix them Actionable tips for DIYing your website copy like a pro If you're ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need. Connect with Sara: Take her Website Copywriting Course and get 20% off using the code "tropicalsocial" Website: www.betweenthelinescopy.com Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe Email marketing course: www.betweenthelinescopy.com/email-chapter Freebies: www.betweenthelinescopy.com/free-stuff Website copy template: www.betweenthelinescopy.com/web-copy-guide Instagram Shan's Links & Resources: Get a Done- With-You Instagram Strategy with The Social Re-Brew Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference. Thank you for being a part of The Tropical Social Community! XO, Shan