Tower After Hours

Hosted by Tower Marketing

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Episodes

102

Latest episode

May 2026

Language

EN-US

About the show

Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!

Listen to episodes

60 recent

May 27, 2026Episode 538 min

S4 E5 | Reel Talk: Creating Social Content That Connects & Converts

Welcome back to Tower After Hours! This episode is going close out our Season Four Series "From Aim to Impact: Defining Your Marketing Strategy & Plan". This season we've talked through a lot of different marketing channels and how they interact to create a combined marketing strategy. So to wrap it up, today is going to be about all things social media; diversifying your messaging, debunking some myths, and how to connect with your audience . To help give insight on the topic, we are joined by Tower's very own social media specialist, April, along with Anna Middleton from Willow Valley Communities. Let's dive in!

April 23, 2026Episode 424 min

S4 E4 | You Reap What You SEO: AI & The Evolving Search Landscape

Welcome to another mini episode with Tower After Hours! We’ve talked a lot about different campaigns, tactics, and success stories. One of the biggest changes we’ve seen in the last couple of years is the shift in SEO and Search. With the increase in AI usage, we’ve seen changes in not only how people are searching but also how Google is displaying search results. To talk about these changes and how they impact your marketing plan and strategy, we've invited our very own SEM Specialists Alex D. and Lauren. Enjoy!

March 19, 2026Episode 351 min

S4 E3 | More Than Books: Aligning Strategy & Plan for Community Impact

Welcome back to a new episode of TAH! This month we had the absolute pleasure of sitting down with one of our very own clients, Library System of Lancaster County. Continuing on our theme of knowing your Marketing Strategy vs. Marketing Plan, we dive into one of our favorite campaigns. Looking beyond just the books at what libraries can offer, this campaign is a perfect example of how to take your overall strategy and create a specific marketing plan for what you need to accomplish. We are so excited to walk through this real world example of strategy coming to life. Check out with campaign for yourself by going to startsatlancasterlibraries.orgLet's dive in!

February 19, 2026Episode 223 min

S4 E2 | Strategy to Stability: Making Email Your Marketing Anchor

Welcome back to Tower After Hours! Season 4: Defining Your Marketing Strategy & PlanThis episode is showcasing what should be anchored in every marketing strategy – email. Rather than chasing constant change, it’s better to lean into email’s stability and focus on doing the fundamentals well. Consistency is part of why it remains such a reliable channel. Dig into this episode with Tower's very own Grace and Danae as we talk all about the importance of this channel and how it helps contribute to the greater good of a larger marketing strategy. Stay tuned for the next episode on the last Thursday of every month. Alright, cya!

January 15, 2026Episode 149 min

S4 E1 | From Aim to Impact: Defining Your Marketing Strategy & Plan

Welcome back to Tower After Hours! After our hiatus, we’re excited to get back into it and start off Season 4 in the New Year. In today’s episode, we’ll introduce the overarching idea of Season 4: How to differentiate your marketing strategy from your marketing plan. In the rest of Season 4, we’ll hear from experts in each marketing channel as they further explain how they’re utilizing both the strategy and the plan in their day-to-day. Stay tuned for new mini episodes from our very own Tower Team as well as some more long form episodes with special guests. Cya!

June 26, 2025Episode 552 min

S3 E5 | The Psychology of Copy That Converts

Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action.The strategy of written content shifts depending on the audience and we discuss, not surprisingly, that knowing your audience is key. You'll hear insights on how the right words can tap into human behavior, create emotional responses, and ultimately, guide decision-making.Thank you to all of our listeners, supporters, and special guests that we had on the pod this season. You all make the podcast what it is! Going forward, TAH will be taking a bit of a breather in hopes to make it even bigger and better when we return. Until then, CYA!

May 29, 2025Episode 446 min

S3 E4 | Marketing by Design: The Power of Color

Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior. Whether you're designing your brand from scratch or just wondering why blue builds trust and red sells fast, this episode paints the full picture.

April 24, 2025Episode 354 min

S3 E3 | Psychology of the Customer Journey

Welcome back to Tower After Hours!Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload.We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are endless.We’ll explore how today’s buyer journeys are anything but linear, why trust and timing matter more than ever, and how to meet your audience where they are — without getting lost in the clutter.

March 27, 2025Episode 253 min

S3 E2 | Navigating Social Algorithms & Trends

Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything.If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the incredible work of Tony Gorick on their social media. We sat down with Tony to unpack the secrets behind social algorithms, effective strategies, and staying ahead of the hottest trends. Decades is a Lancaster City favorite, and its standout social presence plays a huge role in drawing people in.Let’s get into it!

February 28, 2025Episode 11 hr 4 min

S3 E1 | Understanding Your Audience's 'Why'

Welcome back to Season 3 of Tower After Hours!To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!