Guaranteed Tactics To Win in Sales & Marketing Today | Marcus Sheridan
What happens when a nearly bankrupt pool company decides to answer every question its customers are asking? For Marcus Sheridan, it changed everything. After nearly losing River Pools during the 2008 recession, Marcus transformed the business through radical transparency and became the bestselling author of They Ask, You Answer and Endless Customers . In this episode of the To The Point Home Services VIP Room , Marcus breaks down what home service companies need to do to win in sales and marketing today, from being transparent about pricing and building trust to adapting to AI and changing customer behavior. He shares why pricing estimators can drive more leads, what makes AI recommend one contractor over another, why speed-to-lead matters, and how sales teams can build trust without relying on outdated or manipulative tactics. If you want to win more customers and stay ahead of where sales and marketing are heading, this episode is packed with tactics you can put to work right now. RESOURCES FROM MARCUS Want to add a pricing estimator to your website? Check out PriceGuide: https://priceguide.ai Want to see how AI views your business? Run your AI Trust Signals check: https://aitrustsignals.com Want to learn more from Marcus? Explore his books, including They Ask, You Answer and Endless Customers : https://marcussheridan.com/books Put the customer’s questions first. Learn more about Question First: https://questionfirst.com Timestamps 00:00 - Welcome Back to the VIP Room & Marcus Sheridan Introduction 03:30 - Marcus' Story: River Pools Nearly Goes Bankrupt 08:00 - How the 2008 Recession Changed Marcus' Approach to Marketing 12:00 - The Origin of They Ask, You Answer 15:00 - Why Businesses Need to Become Obsessed With Their Buyers 18:00 - Should Contractors Give Pricing Over the Phone? 22:00 - Why Customers Get Frustrated When Companies Hide Pricing 26:00 - How a Pricing Article Generated $35M+ in Sales 29:00 - Why Pricing Estimators Can Transform Lead Generation 32:00 - AI Is Changing Search Forever 35:00 - What Makes AI Recommend One Contractor Over Another? 38:00 - The 3 F's of Innovation: Fear, Faster & Friction 41:00 - The "Mother of All Review Pages" & AI Trust Signals 44:00 - Why Contractors Need Awards & Expert Author Pages 47:00 - Speed-to-Lead & the Future of AI Voice 50:00 - Showroom vs. In-Home Sales 52:00 - Why Homeowners Should Know Who Is Coming to Their Door 54:00 - Stop Selling With Manipulation: The Power of Discovery 56:00 - Why 80% of Sales Training Should Focus on the Opening 58:00 - Teaching Homeowners to "Call Your Baby Ugly" 59:00 - Marcus' Final Advice for Home Service Contractors Thank you to our sponsors! Avoca.ai: Special Offer for Podcast Listeners: 4% Rebate, Your First 12 Months - https://avoca.ai/r/tothepoint Yelp: https://business.yelp.com/homeservicevip Sales Ask: Book a free sales visibility session with SalesAsk and mention To The Point to access the exclusive listener offer. https://www.salesask.com/ Basic Capital: To The Point Podcast listeners get $0 employer fees for 12 months. Claim the offer and give your team a real path to retirement: https://basiccapital.com/tothepoint Send It! Email Marketing: https://www.withsendit.com/ Can’t Stop The Growth: https://cantstopthegrowth.com Contractor Commerce: https://www.contractorcommerce.com





