Introducing “Those Gals at Work” podcast, where we keep it real in business! Join Kayla (your money gal) and Sadie (your marketing gal), as we navigate entrepreneurship. From personal growth to business strategies, we cover it all. We understand the struggles of owning a business, paying ourselves what we’re worth, and serving our clients. Together, we are Those Gals at Work!
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November 11, 2026Episode 2427 min
74. Why Slow-Burn Clients Can Become Your Most Valuable Source of Growth
Join us we explore how slow-burn client relationships can lead to lasting growth and how to plan your business around the income you actually want. They break down how pricing, client capacity, and clear goals work together, including how to calculate the number of clients or projects you may need to reach your target. You’ll also hear why it helps to organize your work into income “buckets,” raise your prices with confidence, and track your numbers over time. Whether you’re mapping out next year or trying to avoid taking on more than you can handle, this conversation offers practical ways to make your growth plan feel clearer and more manageable. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
October 28, 2026Episode 2317 min
73. What Are You Working On That's Fun? (Mini Episode)
Join us as we talk about finding more fun in business, choosing the clients you’re excited to work with, and easing the mind games that come with growth. We also share why great photos and a useful website matter for food businesses, plus a simple question to take into next year: What do you want to do more of? Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
October 21, 2026Episode 2248 min
72. Your First Million Is Built by Hiring, Not Doing Everything Yourself
Join us for an honest conversation about growing a business without doing everything yourself. We dig into what it really takes to delegate: finding team members who take initiative, building trust, and creating clear processes that make the work easier to hand off. We also talk about turning email chaos into manageable systems, using video walkthroughs and SOPs to train a team, pricing for a growing firm, and navigating the plateaus that come with business growth. If you’re ready to get out of the weeds while still keeping your business on track, this episode offers practical ideas for taking the next step. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
October 14, 2026Episode 2144 min
71. Last 90 Days of the Year- What's the Plan?
Join us as we talk about making a thoughtful plan for the last 90 days of the year. We’ll explore how to prepare for tax season, keep a closer eye on your business finances, and set goals that still fit as your priorities change. With the holidays approaching and fewer workdays ahead, we’ll share practical ways to focus on what matters now, decide what can wait, and build a more sustainable path into the new year. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
September 30, 2026Episode 2033 min
70. Stop Calling Your Business “Little”
Join us for an honest, funny conversation about entrepreneurship, finding business ideas in everyday skills, and growing into your next level. We explore why the best opportunities can be hiding in plain sight, how to recognize the value of what you’ve built, and why it’s time to stop calling your business “little.” Plus, we talk through hiring, growth, membership ideas, social media, revenue goals, and the importance of celebrating wins with a community that makes bigger goals feel possible. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
September 2, 2026Episode 1957 min
69. CoWork with Us
Join us for an honest, unfiltered co-working session about what it really takes to grow a business. We talk about using your numbers to make smarter decisions, collaborating with the experts you hire, spotting opportunities in your reports, staying involved in your marketing, navigating business goals, and knowing when to invest in support. Expect plenty of real-life lessons, strong opinions, goal updates, and a few completely unrelated tangents along the way. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
August 19, 2026Episode 1833 min
68. Digital Products Aren't Dead, They're Just Usually Built Wrong
Digital products are not dead - but bad ones absolutely are. Sadie and Kayla break down why some offers sell instantly while others feel like expensive fluff, and they show you how to build something people actually want to buy. The conversation starts with a blunt question: are digital products still worth it, or is the market oversaturated? Sadie explains why she still believes in lead magnets, low-ticket offers, and digital guides, while Kayla pushes back on the common mistake of creating something that looks polished but delivers almost no real value. Together, they get into what makes an offer feel useful, premium, and worth the click. You'll discover why your contact form may be the most underused sales tool in your business, how friction can actually filter out the wrong clients, and why asking better questions up front can save you hours later. Sadie shares the thinking behind her 19-page guide, The Filter , including how she uses it to qualify leads before a sales call even happens. Kayla adds her own perspective from the bookkeeping side, showing how a membership can serve as both education and a smart down-sell for clients who are not ready for the full package yet. They also compare notes on what makes a digital product or membership truly successful: testing the purchase process, following up properly, understanding your ideal buyer, and making sure your offer matches what your audience actually values. From case studies and sample form questions to pricing psychology and user experience, this episode is packed with practical ideas for turning your expertise into something people can buy, use, and recommend. And beyond the offers themselves, this episode is a reminder that business growth comes from investing in yourself. Sadie and Kayla talk about conferences, classes, books, podcasts, and communities that push you forward - plus the power of being in rooms with people who are a few steps ahead and learning how to bring that energy back into your own business. Essential listening if you sell services, create digital products, run a membership, or want to stop leaving money on the table. If you've ever wondered whether your expertise could become a low-ticket offer that actually converts, this one is for you. Buy Sadie's Digital Product Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
July 22, 2026Episode 1742 min
67. The Surprising Power of Systems in Business Longevity During Chaos
Join us for a practical conversation about how strong systems, smart referral relationships, and solid organization can keep a business moving when chaos hits. This episode explores how to stay steady through disruption, from handling a messy office move to keeping clients happy and projects on track. You’ll hear actionable ideas for creating smoother onboarding, improving communication, and building a business that can grow without constant firefighting. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
July 1, 2026Episode 1646 min
66. The Surprising Power of Incremental Price Increases in Growing Your Business
Join us as we dive into the strategic side of running a business, from raising your prices and understanding your costs to handling rejection and making smarter financial decisions. In this episode, Kayla and Sadie share practical advice, honest stories, and useful mindset shifts that can help you build a more profitable business and make choices that support long-term growth. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
June 17, 2026Episode 1530 min
65. Mid Year Money Talk
Join us as we dive into the financial confidence every entrepreneur needs halfway through the year. Feeling overwhelmed by your finances or just want to make smarter decisions? We've got you covered. We'll chat about keeping your books current, running those mid-year reports, and optimizing your systems. Plus, we'll share tips to avoid costly mistakes like duplicated spending and inefficient tools. With practical advice on tracking data and optimizing fees, you'll build a financial foundation that feels empowering. Perfect for entrepreneurs ready to refresh their strategy, this episode will leave you feeling clear, organized, and ready to thrive in the second half of the year. Follow Those Gals at Work on Instagram @thosegalsatwork Connect with Sadie, the marketing gal! Visit her website: www.butterflycreativeprojects.com Connect on Linkedin: www.linkedin.com/in/sfienberg Follow her on IG: www.instagram.com/butterflycreativeprojects Follow on FB: www.facebook.com/butterflycreativeprojects Connect with Kayla, the money gal! Visit her website: www.kcvirtualbookkeeping.com Connect on Linkedin: www.linkedin.com/in/caldwellkayla Follow her on IG: www.instagram.com/kcvbookkeeping Follow on FB: www.facebook.com/kcvirtualbookkeeping
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