This Week in Small Business

Hosted by Eytan Bensoussan

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Apr 2024

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About the show

This Week in Small Business is a weekly business podcast hosted by Eytan Bensoussan, the Co-Founder and CEO of NorthOne. Each episode features in-depth interviews with leading small business experts hailing from diverse industries such as construction, beauty, ecommerce, and trucking. Through candid conversations, these experts share their invaluable insights, strategies, and practical tips that any small business in America could put to use.

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19 recent

April 19, 202426 min

#15 - Kelly Cahen - How to Create a Multi-Location Salon Brand

In this episode, we dive deep into the world of salon business success with Kelly Cahen, a seasoned expert with over 15 years in the industry. Kelly shares invaluable insights and strategies from her book and consulting work, revealing the secrets behind running a multi-location, seven-figure salon business. From effective management practices to innovative marketing techniques, Kelly offers practical advice that can transform your salon's profitability. Whether you're a seasoned salon owner or just starting, this episode is packed with actionable tips to help you thrive in the competitive salon industry. Connect with Kelly: Website: https://scissorsmakecents.com/ Instagram: https://www.instagram.com/scissorsmakecents/ Facebook: https://www.facebook.com/p/Scissors-Make-Cents-100070260786049/ LinkedIn: https://www.linkedin.com/in/kelly-cahen-151910270/ Amazon: https://a.co/d/au30Dzg Connect with Eytan: Instagram: ⁠https://www.instagram.com/eytansmb YouTube: ⁠https://www.youtube.com/@eytansmb/ Twitter: https://twitter.com/thisweekinsmb Website: ⁠https://www.thisweekinsmb.com/ Sign up for NorthOne Connected Banking: https://www.northone.com/

April 12, 202419 min

Managing Agencies, Starting on Amazon, Growing Audiences | Q&Eytan Episode 4 with Mike Begg

Eytan Bensoussan and Mike Begg, co-founder of AMZ Advisors, share valuable insights on managing marketing agencies, handling employee terminations, and boosting viewership for a plumbing company's YouTube channel. They also provide advice to a seller on transitioning from traditional retail to e-commerce, emphasizing the importance of digital marketing. Tune in for expert advice on navigating business transitions and improving marketing strategies. Connect with Mike: Website: https://amzadvisers.com/ LinkedIn: https://www.linkedin.com/in/mbegg Instagram: ⁠https://www.instagram.com/m1ke_begg/ Follow Eytan Bensoussan: Instagram: ⁠https://www.instagram.com/eytansmb YouTube: ⁠https://www.youtube.com/@eytansmb/ Twitter: https://twitter.com/eytansmb/ Website: ⁠https://www.thisweekinsmb.com/ Sign up for NorthOne Connected Banking: https://www.northone.com/

April 4, 202419 min

#14 - Mike Begg’s Guide to Selling on Amazon

Join us for an insightful conversation with Mike Begg, Co-founder of AMZ Advisors, as he shares his journey from real estate to founding a successful Amazon agency. Discover unique insights into the world of Amazon selling, the importance of brand recognition, and the common mistakes to avoid. Learn about the tools and strategies that can help sellers thrive on the platform and gain valuable tips for success in the ever-evolving e-commerce landscape. Connect with Mike: Website: https://amzadvisers.com/ LinkedIn: https://www.linkedin.com/in/mbegg Instagram: ⁠https://www.instagram.com/m1ke_begg/ Follow This Week in Small Business: Instagram: ⁠https://www.instagram.com/eytansmb YouTube: ⁠https://www.youtube.com/@eytansmb/ Twitter: https://twitter.com/thisweekinsmb Website: ⁠https://www.thisweekinsmb.com/ Sign up for NorthOne Connected Banking: https://www.northone.com/

March 20, 202419 min

Expert Tips on Salon Experience, Hiring, and Pricing | Q&Eytan Episode 3 with Laura Elizabeth

Dive into the world of salon ownership with Eytan Bensoussan and Laura Elizabeth, a seasoned entrepreneur and salon owner. From discussing the best customer experiences to handling a high client load and hiring challenges, Laura shares invaluable insights. We also explore the value of trade shows and conventions for salon businesses and uncover the essential metrics every salon owner should be tracking. Connect with Laura: Website: https://www.iamlauraelizabeth.com/ Instagram: https://www.instagram.com/iamlauraelizabeth Follow Eytan Bensoussan: YouTube: https://www.youtube.com/@eytansmb/ Twitter: https://twitter.com/eytansmb Website: ⁠https://www.thisweekinsmb.com/ Instagram: ⁠https://www.instagram.com/thisweekinsmallbusiness/

March 8, 202431 min

#13 - Laura Elizabeth - Playing the Long Game as a Beauty Professional

Join host Eytan Bensoussan as he explores the world of small business with Laura Elizabeth, founder of the MicroSalon Experience. Laura shares her journey from hairstylist to business and mindset coach, offering insights for beauty professionals and salon owners. Discover the importance of intentionality, mindset, and mentorship in building a successful salon business. Learn how to navigate challenges, set boundaries, and achieve work-life balance. Gain insights into scalable hiring practices, training programs, and investing in your team. Connect with Laura: Website: https://www.iamlauraelizabeth.com/ Instagram: https://www.instagram.com/iamlauraelizabeth Follow Eytan Bensoussan: YouTube: https://www.youtube.com/@eytansmb/ Twitter: https://twitter.com/eytansmb Website: ⁠https://www.thisweekinsmb.com/ Instagram: ⁠https://www.instagram.com/eytansmb/

February 29, 202423 min

Loyalty in Ecommerce, Prioritization, and Supply Chain Challenges | Q&Eytan Episode 2 with Alex Back

Alex Back joins Eytan on the second episode of Q&Eytan to answer audience questions including how to build loyalty in e-commerce, how to prioritize as an entrepreneur, and how to adapt to supply chain challenges. Send your questions to @eytansmb on X or Instagram to have them answered by Eytan and guest experts!Connect with Alex: Website: ⁠https://couch.com/⁠ Instagram: ⁠https://www.instagram.com/couchdotcom/⁠ YouTube: ⁠https://www.youtube.com/@couchdotcom⁠ LinkedIn: ⁠https://www.linkedin.com/in/alex-back-49784435/⁠ Follow Eytan Bensoussan: YouTube: ⁠https://www.youtube.com/@eytansmb/⁠ Twitter: ⁠https://twitter.com/eytansmb⁠ Website: ⁠⁠https://www.thisweekinsmb.com/⁠ Instagram: ⁠⁠https://www.instagram.com/thisweekinsmallbusiness/⁠

February 23, 202435 min

#12 - How Alex Back Pioneered Online Furniture Selling

Alex Back, CEO of Couch.com and founder of Apt 2B, shares his incredible journey from cruise ship singer to furniture industry pioneer. Alex started out by partnering with his friend to create a thriving online brand, Apartment 2B, which he later sold to a major furniture chain. Learn about his latest venture, Couch.com, and how it aims to revolutionize the way people shop for furniture online. Connect with Alex: Website: https://couch.com/ Instagram: https://www.instagram.com/couchdotcom/ YouTube: https://www.youtube.com/@couchdotcom LinkedIn: https://www.linkedin.com/in/alex-back-49784435/ Follow Eytan Bensoussan: YouTube: https://www.youtube.com/@eytansmb/ Twitter: https://twitter.com/eytansmb Website: ⁠https://www.thisweekinsmb.com/ Instagram: ⁠https://www.instagram.com/thisweekinsmallbusiness/

February 15, 202421 min

How to Compete with Big Brands as an SMB | Q&Eytan Episode 1 with Abigail James

Abigail James joins Eytan on the first episode of Q&Eytan to answer audience questions including how SMBs can compete with big brands, how to handle critical feedback as a business owner, and how to choose the right influencers to work with. Send your questions to @eytansmb on X or Instagram to have them answered by Eytan and guest experts! Connect with Abigail Website: https://www.abigailjames.com/ Instagram: https://instagram.com/Abigailjames1 Facebook: https://www.facebook.com/AbigailJamesLondon YouTube: https://www.youtube.com/@AbigailJames1/ Follow This Week in Small Business: Instagram: https://www.instagram.com/thisweekinsmallbusiness/ YouTube: https://www.youtube.com/@ThisWeekinSmallBusiness/⁠ Twitter: https://twitter.com/thisweekinsmb Website: ⁠https://www.thisweekinsmb.com/

February 8, 202440 min

#11 - Abigail James - Bringing Face Lifting Massage Businesses Mainstream

Abigail James is a renowned A-list Facialist, wellbeing expert, and author with over 20 years of experience. She is known for her 360 approach to skincare and health, combining technology and science with nature and holistic, hands-on massage. Abigail has shared her best face treatment methods with millions of people worldwide through her London clinic and online platforms. Abigail joins TWISB to share her inspiring journey from early days working in a local salon to becoming a globally recognized figure in the beauty and wellness industry. She shares actionable insights on entrepreneurship, marketing in the wellness industry, and the power of authenticity in building a successful business. Connect with Abigail: Website: https://www.abigailjames.com/ Instagram: https://www.instagram.com/Abigailjames1 Facebook: https://www.facebook.com/AbigailJamesLondon YouTube: https://www.youtube.com/@AbigailJames1/ Follow This Week in Small Business: Instagram: ⁠⁠https://www.instagram.com/thisweekinsmallbusiness/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@ThisWeekinSmallBusiness/⁠⁠ Twitter: ⁠⁠https://twitter.com/thisweekinsmb⁠⁠ Website: ⁠⁠https://www.thisweekinsmb.com/

January 11, 202425 min

#10 - Edgar Diaz - Behind the Scenes of a $20 Million E-Commerce Business

Edgar Diaz, the Business Development Officer at Lucy's Inc, shares Lucy's e-commerce journey, from a small food service company to a thriving online business. Learn how they navigated challenges, scaled from $200K to $20M in sales, and adapted their products for success on Amazon and Shopify. Connect with Edgar Diaz and Lucy's Website: ⁠https://lucysinc.com/⁠ LinkedIn: ⁠https://www.linkedin.com/in/edgar-diaz-3539b1286/⁠ Instagram: ⁠https://www.instagram.com/lucys.inc/⁠ Follow This Week in Small Business: Instagram: ⁠https://www.instagram.com/thisweekinsmallbusiness/⁠ YouTube: ⁠https://www.youtube.com/@ThisWeekinSmallBusiness/⁠ Twitter: ⁠https://twitter.com/thisweekinsmb⁠ Website: ⁠https://www.thisweekinsmb.com/