
This Week in College Viability (TWICV) for Sep 7, 2026
Colleges are very good at telling families what they want them to know. This week, I look at what they may not be telling you. Record enrollment doesn't necessarily mean financial strength if a college had to heavily discount tuition to fill its classrooms. A new affordability program isn't automatically good news if the institution is already losing money. And when a college doesn't announce its fall enrollment numbers while competitors are celebrating theirs, families should start asking questions. My message throughout the show is simple: don't confuse college marketing with college financial health. I also examine the growing flight toward larger, selective, and recognizable college brands, the continued prevalence of test-optional admissions, and the expansion of direct admissions. I compare unsolicited college admission offers to the old credit-card solicitation model: colleges increasingly approach students who never applied and invite them to spend money at their institution. My larger point is that a college education can have tremendous value, but families need to look beyond scholarships, rankings, enrollment announcements, and marketing claims. They should investigate financial health, graduation rates, enrollment trends, and institutional stability before committing—which is exactly the purpose behind the College Viability Inspection Report, My College Decision Lens, and the Reverse FAFSA concept. Show notes and links: College Viability Inspection Report My College Decision Lens ISU experiences nearly 2% decline in enrollment for fall 2026 SIU enrollment sees ‘historic’ increase, university says What demographic cliff? Colleges post enrollment highs as affordability pays off Best Colleges for Rural America Everyone talks about the plight of small, regional colleges on the brink of closure - but who's actually growing in this challenging market? The Ivies Brought Back Test Scores, but 90% of Colleges Still Don’t Require Them















