This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

Hosted by Laura Sinclair | Business Mentor and Marketing Expert Supporting Female Entrepreneurs

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Episodes

280

Latest episode

Jun 2026

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EN-US

About the show

"This Mother Means Business" is the ultimate podcast for ambitious entrepreneurs, mompreneurs, mom founders, and CEO moms juggling kids and startups. If you're a mom struggling to balance the motherload and business plans, this show is your lifeline. Host Laura Sinclair, a seasoned entrepreneur, marketing guru, and mother of two, dives deep into the nitty-gritty of building a thriving business while changing diapers, getting snacks, and dealing with the latest parenting drama. Weekly Episodes Tune in for a mix of: Expert Interviews: Gain insights and hear stories from successful mom founders who've been in your shoes. Solo Deep Dives: Laura shares her personal experiences and hard-won wisdom on topics like mom guilt, imposter syndrome, finding your people, and more. Practical Advice: Get actionable tips on everything from time management to marketing strategies. This podcast doesn't sugarcoat the challenges of motherhood and entrepreneurship. Instead, it offers real talk, practical solutions, and a supportive community for moms who refuse to choose between their babies and their business dreams "This Mother Means Business" is your go-to resource for navigating the beautiful chaos of motherhood and entrepreneurship. Join Laura and a community of like-minded moms as you redefine what's possible in both motherhood and business.

Listen to episodes

60 recent

June 15, 202615 min

How to Scale to Six Figures as an Entrepreneur Mom Without Working More Hours

In this solo episode, Laura is speaking directly to the women who are stuck in that frustrating $40K–$60K revenue range and wondering how to finally break through to six figures.Laura shares why this stage of business is actually one of the most fixable, and the exact shifts that need to happen in order to grow beyond the “working harder for more money” cycle. From pricing and offer structure to lead generation and visibility, this episode is packed with practical strategy and honest mindset conversations for service-based business owners ready for their next level. In this episode you will hear:00:00 – Why making $50K in business already proves you can succeed01:12 – Why working more hours won’t solve the problem02:26 – The first ceiling breaker: pricing03:11 – Common underpricing mistakes women make04:45 – Why raising your prices matters05:32 – The second ceiling breaker: offer structure06:15 – Creating leverage instead of constantly selling time07:04 – The third ceiling breaker: lead flow08:02 – Why referrals alone aren’t scalable09:25 – The discomfort that comes with growth10:18 – Why changing offers and pricing can feel so hard11:02 – Visibility, lead generation, and getting uncomfortable11:43 – Inside Laura’s Accelerator program12:35 – Why six figures may be closer than you thinkJoin the Profitable and Present Business Accelerator https://www.thismothermeansbusiness.com/ppbaJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

June 11, 202635 min

When Seven Moms Start a Business Pour Tous Happens

This week, Laura is joined by Jennifer Sennott Cram and Erica Buxton, two of the seven co-founders behind Pour Tous Skin, a skincare brand created specifically for tweens and teens. Together, they share the story of how a casual moms’ wine trip turned into a growing consumer brand built by seven women with diverse professional backgrounds and 18 kids between them.Laura, Jennifer, and Erica dive into the realities of building a startup with friends, balancing motherhood alongside entrepreneurship and corporate leadership, and why healthy skincare habits for kids matter more than ever in today’s beauty-obsessed culture. They also discuss product development, navigating partnerships, learning through entrepreneurship, and how women supporting women can lead to incredible things. In this episode you will hear:00:00 – Introducing Pour Tous Skin and the story behind the brand01:31 – How a moms’ wine trip sparked the business idea04:02 – Building a company with seven co-founders and defining roles07:42 – Finding the right formulation and manufacturing partners09:21 – Bringing a skincare product to market as moms11:39 – What “safe skincare” actually means for tweens and teens15:08 – Building healthy self-care routines for kids16:47 – How social media influences kids’ beauty awareness18:39 – Watching their own children use the products19:43 – Growing the brand and breaking through the noise22:26 – Balancing motherhood, business, and startup life24:43 – Entrepreneurship, resilience, and learning through mistakes28:12 – The biggest wins and lessons so far30:15 – Women supporting women and building together31:03 – The long-term vision for Pour Tous Skin Erica's Links:LinkedIn: https://www.linkedin.com/in/ericalbuxton/Jennifer's Links:LinkedIn: https://www.linkedin.com/in/jennifer-sennott-cram-4a29445/Pour Tous Skin:Website: https://pourtousskin.com/TikTok: https://www.tiktok.com/@pourtousskinInstagram: https://www.instagram.com/pourtousskin/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

June 8, 202616 min

You Started a Business for Freedom—So Why Are You More Overwhelmed Than Ever?

This week on This Mother Means Business, Laura is having an honest conversation about the version of “freedom” so many entrepreneurs thought they were building — and why so many women still feel overwhelmed, overworked, and stretched thin inside their businesses.Laura unpacks the hidden patterns and business models that quietly steal entrepreneurs’ time, energy, and capacity, especially for women building businesses alongside motherhood and real life responsibilities.If you’ve ever found yourself wondering why entrepreneurship still feels exhausting despite building something successful, this episode will challenge the way you think about freedom, growth, and sustainability in business. In this episode you will hear:01:12 – The moment many women decide they want something different02:30 – “How’s freedom going?” and the reality many entrepreneurs are experiencing03:18 – Why so many women feel exhausted despite building successful businesses05:20 – Why hustle culture assumes unlimited capacity06:03 – The difference between a hustle model and a design model06:48 – Freedom thief #1: Revenue that depends entirely on your time08:54 – Freedom thief #2: A business that cannot function without you10:05 – Why being the “system” in your business creates burnout11:16 – Freedom thief #3: Tying your worth to being needed12:42 – “The measure of a well-built business is how well it serves you.”13:40 – Identifying what is currently blocking your version of freedom15:05 – Building a business that supports your real life and capacityJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

June 4, 202638 min

What Busy Mom Entrepreneurs Actually Need to Know About Food with Hillary Ervin

Laura sits down with registered dietitian Hillary Ervin for a refreshingly honest conversation about nutrition, body image, motherhood, and the pressure women feel to “do it all perfectly.”Together, they reflect on their shared history in the early online fitness industry, the harmful extremes many women were taught in the name of health, and how nutrition and wellness can look very different in a busy season of motherhood and entrepreneurship.This episode is full of practical, compassionate advice for women who are tired of all-or-nothing thinking around food and movement and want a more realistic, sustainable approach to caring for themselves. In this episode you will hear:00:00 – Laura introduces registered dietitian Hillary Ervin01:24 – Reflecting on their early online fitness industry experiences04:33 – Motherhood, changing priorities, and how quickly life shifts05:44 – The harmful “thin at all costs” mentality many women experienced07:56 – What women actually need to know about protein intake09:48 – Looking back at restrictive dieting culture and “protein fluff”12:19 – Why trying to recreate your old body often creates frustration15:13 – Why nutrition can feel harder than movement in motherhood16:33 – The mental load of feeding yourself and your family19:34 – Realistic nutrition strategies for busy moms20:52 – Setting lower, more achievable expectations around food24:11 – Letting go of perfection around meals and cooking28:46 – Why nutrition doesn’t need to be complicated30:54 – Focus on the basics before worrying about the “perfect” diet33:36 – Why extreme challenges rarely create lasting results34:42 – “Doing less” and being more patient often works better Hillary's Links:Instagram: https://www.instagram.com/dietitian.hillary/Website: https://www.nutritionunbound.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

June 1, 202615 min

You’re Great at What You Do—So Why Aren’t You Getting More Clients?

In this episode, Laura is unpacking a frustrating reality many entrepreneurs face: being incredibly good at what you do… while still feeling like your income doesn’t reflect it.She explains why expertise alone is not what drives revenue, the business systems many women are missing, and the key areas to focus on if you want your business to generate more consistent income.If you’ve ever wondered, “Why isn’t this working the way it should?” — this episode is for you. In this episode you will hear:00:00 – The disconnect between expertise and income01:35 – Why so many talented women are under-earning03:03 – The myth that more skill automatically means more money04:17 – The 3 things that actually drive revenue05:21 – Offer clarity and why communication matters06:45 – Pricing mistakes that keep entrepreneurs stuck08:01 – Why a full client roster can still lead to burnout09:04 – Creating a repeatable client pathway10:35 – Revenue visibility and understanding your numbers11:46 – Why this is a systems issue, not a personal failure12:32 – A practical exercise to identify what’s missing in your business13:10 – Support available through the Inner Circle & Ambition MastermindJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

May 28, 202642 min

How to Get Found Online in the Age of AI with Monique Bryan

In this episode, Laura sits down with personal brand authority strategist Monique Bryan for a candid, hilarious, and deeply insightful conversation about AI, visibility, entrepreneurship, motherhood, and the future of online business.Together, they unpack how AI is changing the way people discover brands and businesses online, why traditional marketing strategies are evolving, and what entrepreneurs need to do now to stay visible in a rapidly changing digital landscape. Monique also shares her approach to personal branding, authority building, and positioning yourself as the obvious choice online.This episode is packed with practical insights, honest conversations about motherhood and entrepreneurship, and powerful reminders about adapting, evolving, and embracing the future instead of fearing it.In this episode you will hear:01:13 — The pressure and judgment women face around motherhood03:56 — Monique’s background in branding, entrepreneurship, and AI visibility06:28 — How AI is changing search, discoverability, and online visibility08:13 — Why blogs, podcasts, and long-form content matter again09:13 — How to test whether AI tools can “find” you online11:47 — Monique’s free AI authority audit and where entrepreneurs should start13:14 — Why inconsistent messaging hurts your visibility online14:21 — The importance of thought leadership and POV content16:13 — How AI recommendations are changing consumer behaviour18:03 — What a personal brand strategist actually does20:22 — Why perception, styling, and authority matter in business22:52 — Building a personal brand that aligns with bigger opportunities25:24 — Why relationships, rooms, and proximity still matter27:24 — Entrepreneurship, motherhood, and learning empathy after becoming a parent29:46 — How AI tools can save entrepreneurs time and mental load31:05 — Using Whisper, Claude, and AI workflows in daily business operations34:00 — How AI design tools are changing content creation36:17 — “Adapt or die” — why entrepreneurs need to understand AI now38:07 — Why parents need to understand the AI tools their kids are usingUse code TMMB to get your free AI Visibility Audit: https://moniquebryan.com/auditMonique's Links:Instagram: https://www.instagram.com/moniquebryan_co/Check Your AI Visibility: https://futureproofyourbrand.co/Website: https://www.moniquebryan.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

May 25, 202640 min

From 14 Hour Days and Struggle to Multi-Six Figures and Golfing Mid-Week: Learn from This Mom Entrepreneur Success Story

In this episode, Laura sits down with Leslie Robertson, owner of Prime Personal Training in Ottawa, Ontario. Leslie shares the evolution of her 14-year fitness business journey — from grinding through long days as a solo trainer, to navigating motherhood, COVID, burnout, staffing challenges, and ultimately rebuilding her business in a more sustainable and aligned way.Together, they talk about what it really looks like to shift from overwhelmed operator to empowered CEO, the mindset challenges that come with hiring and leadership, and how simplifying your business can completely transform your energy, capacity, and quality of life.This conversation is honest, practical, emotional, and deeply encouraging for any entrepreneur who feels exhausted by the way they’re currently running their business.In this episode you will hear:00:03 — Introducing Leslie Robertson and Prime Personal Training02:03 — Leslie’s background in teaching, athletics, and personal training03:55 — The realities of running a fitness business for 14 years06:28 — COVID, motherhood, and the hardest seasons of entrepreneurship07:42 — Why Leslie knew her business model needed to change08:53 — Burnout, exhaustion, and realizing something had to give10:07 — The shift from online hustle to simplifying the business11:26 — Losing a key team member and rebuilding after revenue loss13:00 — Creating more simplicity, space, and CEO time14:21 — The studio transformation that changed the business15:31 — Hiring fears, team growth, and understanding business numbers16:44 — The power of local marketing and community visibility18:09 — Moving from business operator to true CEO20:58 — How one DM led to hiring an incredible trainer21:24 — Leslie reflects on burnout, stress, and constantly hustling online23:49 — Why coaching felt different this time around24:49 — Letting go of grind culture and creating alignment25:24 — Building a business that allows for real life again26:07 — Leadership, hard conversations, and managing a growing team28:16 — The identity shift that happens when your business evolves29:36 — Why investing in support changed everything32:32 — Leslie’s philosophy on sustainable health and fitness35:11 — Why women need support, not more extreme strategies37:29 — How to connect with Leslie and Prime Personal Training Leslie's Links:Instagram: https://www.instagram.com/getfitwithles/Instagram: https://www.instagram.com/primepersonaltrainingottawa/Website: primepersonaltraining.caWebsite: https://getfitwithles.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

May 21, 202633 min

When Success Gets Redefined: Motherhood, Cancer & Building a Business That Fits Your Life with Lianne Cawley

In this episode, Laura sits down with Lianne Cawley, founder of Chapter 35, a branding and graphic design studio based in Edmonton, Alberta. Lianne shares the deeply personal story of being diagnosed with leukemia while raising two young children and running a growing business — and how the experience completely transformed the way she thinks about success, motherhood, boundaries, time, and entrepreneurship.Together, they explore what it looks like to rebuild a business from a place of alignment rather than hustle, the realities of navigating entrepreneurship during a health crisis, and how redefining success can create a more meaningful and sustainable life.In this episode you will hear:00:09 — Introducing Lianne Cawley and Chapter 3502:58 — Why Lianne loves working with women-led businesses04:00 — The meaning behind the Chapter 35 rebrand06:15 — Lianne’s leukemia diagnosis and navigating chemotherapy while running a business09:23 — How cancer changed her definition of success12:01 — Motherhood, entrepreneurship, and learning to prioritize time differently16:44 — Finding perspective and clarity through trauma17:24 — How cancer impacted family dynamics, relationships, and boundaries19:07 — Why time became more valuable after her diagnosis20:24 — The tangible changes Lianne made in her business after cancer22:17 — Building deeper client relationships through branding intensives23:55 — Boundaries, productivity systems, and protecting energy26:25 — Learning to trust and empower her team during treatment29:34 — What’s next for Chapter 35 and the future of the business Lianne's Links:Wesbite: www.chapter35.caInstagram: https://www.instagram.com/chapter35.caInstagram: https://www.instagram.com/liannecharlene/LinkedIN: https://www.linkedin.com/in/liannecharlene/LinkedIN: https://www.linkedin.com/company/chapter-35-creative/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

May 18, 202619 min

Why Most Business Coaching Programs Push Mindset and What You Likely Need Instead

In this episode, Laura challenges one of the most common narratives in the online business world: that mindset work alone is enough to build a successful business. While personal growth, confidence, and belief absolutely matter, Laura explains why they can’t replace solid business infrastructure. She breaks down the difference between feeling good in your business and actually building a business that functions sustainably, profitably, and predictably. From offer clarity and pricing to client pathways and revenue visibility, this episode is a direct and honest conversation about what truly moves the needle in business growth.In this episode you will hear:00:05 — Why mindset work alone is not a business strategy01:32 — How the coaching industry over-focuses on internal work03:12 — Why you may not be blocked, just under-infrastructured04:38 — What mindset can and can’t do for your business06:15 — What business infrastructure actually means07:42 — The four pillars of a functioning business10:08 — Why many coaching programs miss real strategy12:04 — The difference between feeling better and building better13:21 — Three practical moves to strengthen your infrastructure15:06 — Why mindset should support strategy, not replace it16:12 — How Ambition helps build real business structureJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok

May 14, 202627 min

Why Women Entrepreneurs Need To Protect Themselves, Not Just Their Business with Aimee Schalles of Jointly

In this episode, Laura sits down with Aimee Schalles, co-founder of Jointly, to talk about one of the most important — and often avoided — conversations in relationships: legal protection.From prenups to cohabitation agreements, this conversation breaks down why these discussions feel so uncomfortable, how to reframe them, and why they’re essential for protecting yourself — especially as a woman navigating modern relationships, finances, and family life. In this episode you will hear: 01:23 — What Jointly is and why it was created 03:52 — Why this matters: real-life examples of separation and lack of protection 05:12 — Why prenup conversations feel “sticky” (and the common misconceptions) 06:27 — Power dynamics, financial protection, and women’s autonomy 07:25 — The importance of recognizing unpaid labour and sacrifices 08:48 — The mindset barrier: why women hesitate to bring this up 09:54 — How to start the conversation in a healthy, collaborative way 11:31 — Cohabitation vs. prenup: what’s the difference 12:34 — Why AI isn’t the solution for legal agreements 14:45 — What makes an agreement enforceable 16:41 — When and how you can create or update agreements 17:25 — Aimee’s life as a mom, lawyer, and founder 19:20 — Setting boundaries and building a business that fits your life 21:32 — The inspiration behind Jointly’s business model 23:15 — The future vision for Jointly Use code TMMB to receive 20% off Jointly prenuptial and cohabitation agreements.Aimee's Links:Website: jointly.caInstagram: https://www.instagram.com/jointly.caFacebook: https://www.facebook.com/jointlysolutions/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok