September 3, 202629 min
The Real Cost of Goods: Tariffs, Risk, and the New Retail Supply Chain
Tariffs, shifting trade policy, and consumer pressure are reshaping the retail supply chain. Murali Gokki, Ryan Poole, and Nathan Cray explore how retailers can diversify sourcing, better align merchandising and supply chain teams, and take a broader view of cost, margin, and risk. They discuss: why a complete view of cost should account for tariffs, duties, vendor funding, shipping, and markdowns how disconnected metrics can obscure the true economics of a product how retailers can respond with category strategy, network design, and other tools to adapt to a volatile global trade environment
