Think Again with Scott Jens

Hosted by Scott Jens, OD

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Episodes

Latest episode

Jul 2025

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EN-US

About the show

Dr. Scott Jens talks to ODs and eye care industry pros about common challenges and misconceptions that practitioners often face in private practice - and how to overcome them. His guests cover a variety of perspectives and speak from a number of different places along their professional journeys.

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60 recent

July 9, 202525 min

Maximizing Patient Revenue Without Losing Sight of Care

In this insightful conversation, Dr. Larry Golson shares a refreshingly authentic approach to revenue optimization in optometric practices. Rather than relying on traditional sales tactics, Dr. Golson emphasizes patient education, trust-building, and consistent communication as the foundation for growth. He discusses how recording provider-patient dialogues, empowering staff through radical candor, and tracking performance metrics can all contribute to better outcomes—for patients and the business. If you're ready to rethink how your practice grows, this episode is packed with takeaways you can start using today. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

June 14, 2025Episode 5718 min

Rethinking Sunwear: How to Turn a Missed Opportunity into a Profit Engine

Sunwear sales are often an afterthought in optical retail—but according to Renato Cappuccitti, that’s a costly mistake. With decades of experience in product development, manufacturing, and distribution—including roles at Maui Jim and now as part of Bajío Sunglasses—Renato joins Dr. Scott Jens to Think Again about how practices treat sunwear.In this episode, Renato challenges the passive mindset many practices hold toward sunwear and makes a compelling case for treating it as a strategic category—not just an accessory. From pricing strategy and inventory commitment to staff training and the power of storytelling, he outlines the specific changes practices can make to unlock serious growth in a high-margin category.This conversation offers data-informed, field-tested advice for optometric practices looking to diversify revenue, improve second pair sales, and elevate their brand presence. If you’ve ever treated sunwear as a seasonal add-on, it’s time to Think Again.Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

May 26, 2025Episode 5624 min

Training, Trust, and the Second Pair: Rethinking Optical Performance

How do you drive more revenue from your optical department—without pressuring patients or alienating staff? In this episode, Mike Della Pesca, President of Quantum Optical, joins us to talk about the mindset, process, and people behind successful second pair sales. We dig into staff training strategies, how to turn lifestyle conversations into revenue, and why the white coat’s words matter more than the sales pitch. This is a must-listen for any practice looking to grow optical performance the right way.Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

May 19, 2025Episode 5627 min

Empowering Smarter Eye Care Management with AI

Technology is more than just a tool—it’s a business asset. In this episode, EyePegasus co-founders Tadeu and Karoline Souza join Dr. Scott Jens to explore how practice management software, AI, and well-structured data entry can elevate clinical care and business profitability. From predictive insights to real-time alerts, they share how AI can help you make better decisions faster—and how to prepare your team to use it effectively. If you're ready to move beyond reports and toward real intelligence, this episode will show you how.Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

May 5, 2025Episode 5514 min

Building a Myopia Practice that Matters

In this episode of Think Again, host Dr. Scott Jens is joined by Dr. Dave Kading—practicing OD, podcast host, and myopia management leader—for a practical conversation on how to fully commit to building a myopia-focused clinic. Dr. Kading shares key mindset shifts, equipment strategies, and workflow tips to help optometrists treat myopia not just as a refractive error, but as a progressive disease with lifelong consequences. Whether you’re just exploring myopia control or ready to go all-in, this episode will give you the insight and motivation to move forward. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

April 23, 2025Episode 5429 min

Intentional Practice: Running Your Business on Purpose

In this episode of the Think Again Podcast, ABO speaker and optical industry veteran Mark Clark joins Dr. Scott Jens for a refreshingly honest conversation about how practices can shift from autopilot to intentionality. Drawing from his experience as an optician, practice owner, and industry advisor, Mark shares how clarity, structure, and data-informed management can transform everyday decision-making into sustainable growth.Whether you're overwhelmed by the business side of patient care or just ready to do things differently, Mark’s insights offer practical takeaways for managing your schedule, inventory, team—and profitability—with purpose.Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

April 14, 202529 min

Building a Practice Patients Remember: Lessons from Dr. Michael Berenhaus

In this inspiring episode of the Think Again Podcast, Dr. Michael Berenhaus shares how a commitment to mentorship, community engagement, and patient-centered care helped him build a standout optometry practice. From starting with just one patient to growing a thriving business and ultimately partnering with Keplr Vision, Dr. Berenhaus offers practical advice for ODs at every stage. Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

April 8, 202519 min

Why Patients Buy - and Why They Don't

In this episode of Think Again, Scott chats with Mark Hinton, CEO of EyeFacilitate, about how to turn optical data and conversations into real business outcomes. Mark shares his proven approach to using practical metrics and empathetic communication to boost multiple pair sales, reduce no-shows, and engage the entire team in goal-setting. If you’re struggling with optical performance or staff alignment, this conversation is packed with actionable strategies to bring clarity, focus, and growth to your practice.Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

April 1, 2025Episode 5021 min

Protect the Profession: Optometry at a Crossroads

In this powerful episode, Dr. Millie Knight shares hard-won insights from her remarkable journey—spanning private practice, leadership at industry giants, and now, advocacy and consulting. She offers an unflinching look at how disruption is coming fast to eye care—and why the profession must act now to protect its future. From industry influence to interprofessional collaboration and the urgent need to educate legislators, Dr. Knight makes a compelling call to optometrists: take control, or risk being left behind.Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week

March 27, 2025Episode 4922 min

Your Staff Can't Improve What They Can't See

When reporting becomes more than a numbers task, it can transform your entire team. In this episode, Katie Lauver shares how access to the right metrics helped her team gain clarity, take ownership, and step confidently into leadership. From building better conversations to driving performance without micromanagement, this episode is full of practical wins for growing practices.Subscribe to GPN Visions for more content like this, delivered to your inbox about once a week