
The Trust Recession Is Real. Orsolya Herbein Knows How to Beat It.
🎙️ 𝗧𝗵𝗲 𝗧𝗿𝘂𝘀𝘁 𝗥𝗲𝗰𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝘀 𝗥𝗲𝗮𝗹. 𝗢𝗿𝘀𝗼𝗹𝘆𝗮 𝗛𝗲𝗿𝗯𝗲𝗶𝗻 𝗞𝗻𝗼𝘄𝘀 𝗛𝗼𝘄 𝘁𝗼 𝗕𝗲𝗮𝘁 𝗜𝘁. Your clients love you. Your reviews are 5 ⭐. Your referrals are solid. So why isn’t your business growing? That’s the question I couldn’t stop thinking about after my conversation with Orsolya Herbein on 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁™. Orsolya is the President of Brand3 , a B2B branding and marketing agency built for relational service providers. Think consultants, advisors, and experts whose whole business runs on trust. Her take? We’re living in a 𝗧𝗥𝗨𝗦𝗧 𝗥𝗘𝗖𝗘𝗦𝗦𝗜𝗢𝗡. AI and automated everything are flooding our feeds, buyers are skeptical, and really great conversations end with “let me think about it.” 🫠 (If you’ve ever hung up a call feeling amazing and then heard nothing for three weeks… yeah. Same.) 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗢𝗿𝘀𝗼𝗹𝘆𝗮 𝘀𝗵𝗮𝗿𝗲𝗱: ✅ Niche down. It feels risky. It works. Clarity makes you the obvious choice. ✅ Give people a reason to act NOW. No urgency, no decision. ✅ Skip the trendy tactics. They’re not the thing that’s going to save you. ✅ Stay human. Trust still takes time and real connection, and no bot can fake that. And her story is a good one. She came to the U.S. from Hungary at 17. In 2024 she became sole owner of Brand3, pushed growth too fast, and learned the hard way that your business has to match your values and your own definition of success. I really appreciated how honest she was about that part. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀 𝗴𝗼𝘁 𝘆𝗼𝘂 𝗵𝗲𝗿𝗲. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝗮𝗿𝗲 𝘄𝗵𝗮𝘁 𝗴𝗲𝘁 𝘆𝗼𝘂 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹. 🎧 If your business was built on referrals and you’re ready to grow past them, this one is for you. 🎁 𝗙𝗿𝗲𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽: Visit www.scalebeyondreferrals.com and use code 𝗦𝗕𝗥𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗚𝘂𝗲𝘀𝘁: ◾ Orsolya Herbein | President | Brand3 | www.brand3.net ◾ Hosted by Winter Paskins | The Shift Spotlight™ We are always looking for thoughtful guests with real experience. ➡️ www.shiftspotlight.com ⬅️ 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁™ Podcast is a 𝗚𝗖𝗘 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 production. 💼 Ready to support your leadership team with experienced guidance? Learn more about our fractional EOS® Integrator and executive services at www.gcestrategicconsulting.com 🎙️ Think you would be a great guest? 𝗔𝗽𝗽𝗹𝘆 𝗵𝗲𝗿𝗲 → https://gcestrategicconsulting.com/shift-spotlight-podcast





