Therapy For Your Money

Hosted by Julie Herres

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Episodes

217

Latest episode

May 2026

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EN-US

About the show

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in the right spot. Therapy for our Money is hosted by Julie Herres, the CEO and Founder of GreenOak Accounting. She and her firm specialize in working with private practice owners across the United States, and have assisted hundreds of private practices with increasing their financial stability and profitability. She is on a mission to share her best practices she's learned along the way through her successful career as an accountant, discusses financial topics with a wide variety of guests, and help her listeners make data driven decisions to help their businesses.

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60 recent

May 22, 2026Episode 21632 min

Episode 216: Quarterly Check-In: Taxes, Payroll, and Hard Truths for Practice Owners

Running a private practice means making a lot of decisions, some exciting, some uncomfortable, and some that just can’t wait. In this quarterly check-in, I’m joined by Jacquie Carter from our GreenOak team to talk about what we’re actually seeing behind the scenes right now. From tax planning mistakes (yes, we’re going there) to payroll realities, hiring challenges, and a few hard truths practice owners don’t always want to hear, but really need to. If you’ve ever thought, “I’ll deal with that later,” this episode is your gentle nudge… because later is today. In This Episode, You’ll Discover: 1. Why tax planning starts now, not next April Waiting until tax season to “fix” your taxes? Unfortunately, that’s when it’s already too late. We break down what proactive planning actually looks like. 2. The financial decisions that quietly put practices at risk From overpaying payroll to pulling too much out of the business, we’re talking about the patterns we’re seeing (and how to course-correct). 3. What’s actually worth your time as a practice owner Not every project, rebrand, or idea deserves your attention. We’ll help you refocus on what truly moves the needle. Resources and Links Episode #209: Financial Transparency: How Much Is Too Much? Listen on Apple Podcasts Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Watch Therapy For Your Money on YouTube: Watch on YouTube Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

May 15, 2026Episode 21529 min

Episode 215: The Hidden Bottlenecks Slowing Down Your Practice Growth with Joshua Brummel

If you’ve crossed (or are approaching) that $1M mark in your practice, you’ve probably realized something… growth doesn’t get easier—it just gets different. In this episode, I’m joined by Joshua Brummel from Therapy Flow to talk about the hidden bottlenecks that show up as you scale from $1M to $3M and beyond. These aren’t the obvious problems you solved early on, they’re the behind-the-scenes issues that quietly slow your growth, shrink your profit, and stretch your capacity as a CEO. We’re breaking down what’s really going on and what you need to focus on to keep moving forward. 3 Reasons to Listen You’ll understand why growth starts to feel harder (even when things are “working”). Hitting $1M doesn’t mean you’ve figured it all out, it means you’re entering a new level with new challenges. You’ll learn the bottlenecks that are most likely costing you time, money, and sanity. From clinician churn to lack of systems, these are the issues we see over and over again in growing practices. You’ll start thinking like a CEO, not just a practice owner. Scaling requires a shift in how you spend your time, make decisions, and lead your business. Links and Resources Mentioned Group Practice Con (Sept 10–11, Chicago): https://grouppracticecon.com Therapy Flow: https://mytherapyflow.com Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Watch Therapy For Your Money on YouTube: Watch on YouTube Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

May 8, 202628 min

Episode 214: The Capacity Code: Why More Self-Care Isn’t Working

If you’ve ever felt like you’re doing all the right things —taking time off, booking the massage, squeezing in a workout—but still feeling exhausted… this episode is going to hit home. Because what if the problem isn’t that you need more self-care? In this conversation, I sit down with Valarie Harris, author of The Capacity Code , to unpack a powerful idea: many practice owners aren’t dealing with a self-care problem—they’re dealing with a capacity crisis. And until you address that, no amount of bubble baths or weekends off will fix the burnout. We’re diving into what capacity actually means, how it impacts your business (and your team), and why understanding your limits might be the key to building a sustainable, profitable practice. 3 Lessons From This Episode 1. It’s Not a Self-Care Problem—It’s a Capacity Problem Many practice owners default to self-care when they feel overwhelmed. But as Valarie explains, self-care often becomes avoidance or short-term relief rather than a real solution. What worked in a previous season of life may not match your current demands—and that mismatch leads to burnout. 2. Your Capacity Directly Impacts Your Practice Capacity isn’t just personal—it shows up in your business. When your capacity is low, you may notice: Increased reactivity and urgency Difficulty making decisions Team turnover or disengagement Disconnection from your mission On the flip side, when your capacity is strong, your team is more aligned, your systems run smoother, and your practice becomes more sustainable. 3. Avoidance (Especially Around Money) Is a Capacity Signal If you’ve been avoiding your numbers, delaying tax conversations, or feeling overwhelmed by finances, you’re not alone. But that avoidance is often a capacity issue, not a knowledge issue. Building simple, repeatable rhythms (like monthly money check-ins) can help you stay grounded and make better financial decisions without the stress. Links & Resources Get the book: The Capacity Code https://www.thecapacitycodeunlocked.com/ The Capacity Code on Amazon: https://a.co/d/0hgaBTaM Follow Valarie on Instagram: https://www.instagram.com/valarie.l.harris Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Watch Therapy For Your Money on YouTube: Watch on YouTube Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

May 1, 2026Episode 21322 min

Episode 213: The 5-Step Framework to Scaling a 7-Figure Practice w/ Nicole McCance

What does it really take to scale a therapy practice to 7 figures, without burning out or creating chaos behind the scenes? In this episode, Julie sits down with returning guest Nicole McCance to break down her proven 5-step framework for scaling a group practice . From systemizing your operations and hiring the right first clinician to fixing your biggest conversion gaps, this conversation is packed with practical strategies you can actually implement. Whether you're building your team or refining your systems, this episode will help you grow a practice that’s both sustainable and profitable. 3 Reasons to Listen 1. You’ll learn a clear, step-by-step framework for scaling Nicole walks through the exact 5 steps she used to grow her practice to 55 clinicians—and what she’d do again (and differently). 2. You’ll uncover the hidden bottlenecks slowing your growth From weak systems to missed consult opportunities, this episode highlights what’s really holding many practices back. 3. You’ll get practical, actionable strategies you can implement right away Simple shifts in hiring, marketing, and client conversion that can immediately improve your results. Links and Resources Mentioned Nicole McCance’s Podcast: The Business Savvy Therapist: https://mccancemethod.com/podcast/ Free Masterclass: How to Build a 7-Figure Group Practice: https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Watch Therapy For Your Money on YouTube: Watch on YouTube Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

April 24, 2026Episode 21225 min

Episode 212: Profit First: The Questions Practice Owners Are Really Asking

If you’ve ever thought, “I’ve heard of Profit First… but I still have questions,” you’re not alone. In this episode, Julie is joined by Angelica Epps for a real, behind-the-scenes Q&A based on what practice owners are actually asking inside the Profit First Academy. From “Do I even make enough to start?” to “What’s the difference between profit and owner’s pay?”, nothing is off the table. This conversation is a great place to get clarity on how Profit First works in real life—especially if you’re feeling unsure, overwhelmed, or just curious about whether it’s a fit for your practice. 3 Reasons to Listen 1. You’ve heard about Profit First, but still feel unsure how it actually works We break down the basics in a simple, practical way so you can connect the dots. 2. You’re wondering if your situation is “too messy” to start Whether it’s inconsistent income, debt, or tax stress, these are the exact questions we address. 3. You want to understand how other practice owners are thinking about money These are the real questions coming up every day inside the Academy. Links & Resources Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

April 17, 2026Episode 21125 min

Episode 211: Clinician to CEO: The Financial Leadership Shift to Scale with Brian Gallagher

What does it actually take to grow from clinician to CEO? In this episode, Julie sits down with Brian Gallagher to unpack the financial leadership shifts required to scale a private practice—without burning out or building a business that runs you into the ground. They dive into why so many practice owners stay stuck in a “household money mindset,” how to think like a true CEO, and what it really looks like to build a profitable, sustainable group practice. From hiring decisions to expansion strategy to the infamous “danger zone” of growth, this episode is packed with practical insights you won’t want to miss. 3 Reasons to Listen You’ll learn why your current money mindset might be holding your practice back. If you’re treating your business finances like your personal finances, it could be limiting your growth more than you realize. You’ll understand exactly when (and how) to hire without breaking your cash flow. Brian breaks down a simple, actionable framework for hiring that removes the guesswork (and fear). You’ll discover the “danger zone” of scaling—and how to avoid it. Not all growth is good growth. Learn why 4–8 locations can be risky—and what to do instead. Links & Resources Learn more about Brian Gallagher & MEG Business: https://www.megbusiness.com Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Watch Therapy For Your Money on YouTube: Watch on YouTube Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

April 10, 2026Episode 21015 min

Episode 210: Replace Panic With Process: Using KPIs to Lead Your Practice

You’re tracking your KPIs… but what do you actually do with them? In this episode, I’m walking you through how to move beyond just looking at your numbers and start using them to lead your practice. Because tracking KPIs isn’t leadership— using them to drive decisions, assign ownership, and take action is. We’ll talk about leading vs. lagging indicators, how to set up a simple system for reviewing your numbers, and how to create clear next steps so you’re not reacting in panic mode. The goal is simple: replace panic with process so you can run your practice proactively instead of constantly putting out fires. 3 Reasons to Listen You’re tracking your numbers… but not sure what to do with them You want to feel more in control of your practice instead of reacting to surprises You’re ready to build simple systems that turn data into clear, confident decisions Links and Resources Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

April 3, 2026Episode 20916 min

Episode 209: How Much Financial Transparency Is Too Much in Private Practice?

How Much Financial Transparency Is Too Much in Private Practice? Transparency with your team can be a great leadership quality. But when it comes to your practice finances, sharing too much information can sometimes create confusion, pressure, and unintended consequences. In this episode of Therapy for Your Money, Julie explores a topic that can feel a little controversial for practice owners: how much financial information should you actually share with your team? Many practice owners share financials because they want to build trust, be transparent, or reduce the feeling of carrying the business alone. But once financial information is shared, it can’t be taken back—and without the right context, those numbers can easily be misunderstood. Julie breaks down when it makes sense to share financial information, when it doesn’t, and how to create healthy boundaries around your numbers while still being a transparent and supportive leader. Need Someone to Talk Through Your Numbers With? Running a private practice can feel lonely, especially when it comes to financial decisions. If you have been wanting to talk through your practice finances with someone who understands the business side and can stay objective, reach out to a GreenOak Accounting team member. Sometimes you just need to talk to someone unbiased about your practice's financials. Our team helps practice owners understand their numbers, protect their profit, and make confident financial decisions. Links and Resources Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

March 27, 2026Episode 20825 min

Episode 208: Why Your Practice Shouldn’t Be Your Only Retirement Plan

Many private practice owners assume their business will eventually fund their retirement. After all, you’ve spent years building it, surely it will be worth enough someday to carry you through your later years. But relying solely on your practice as your retirement strategy can be risky. In this episode, Julie sits down with financial planner Eric Miller, CEO of Econologics, to talk about why practice owners should think beyond the eventual sale of their business when planning for long-term wealth. They explore common misconceptions about practice valuation, why diversification matters, and practical ways owners can start building multiple income streams while their practice is still growing. If you want to build a practice that supports both your business goals and your household’s long-term financial health, this conversation is a must-listen. 3 Reasons to Listen to This Episode 1. Many practice owners overestimate what their practice will be worth. Eric explains why emotional attachment and optimism often lead owners to assume their business will sell for more than it realistically will. 2. Selling your practice doesn’t mean you keep the full amount. Taxes, debt, and other factors can dramatically reduce what you actually walk away with after a sale. 3. Practice owners have unique opportunities to build multiple income streams. From retirement plans to real estate to brokerage accounts, there are several ways to create long-term financial stability beyond your practice. Links and Resources Learn more about Eric Miller and Econologics: https://econologics.com Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

March 20, 2026Episode 20722 min

Episode 207: Missed Calls = Missed Revenue: Using AI to Convert Inquiries into Appointments

When inquiry volume slows down, every single call matters. In today’s private practice landscape, you can’t afford to miss opportunities simply because you didn’t respond fast enough. Research shows that the first practice to respond often wins the client — even if they weren’t the client’s first choice. In this episode of Therapy for Your Money , Julie sits down with Uriah Guilford of Productive Therapist to talk about how AI-powered intake tools are helping solo and group practices answer every call, respond instantly, and convert more inquiries into booked appointments. We’re breaking down what AI can (and can’t) do, how it impacts your bottom line, and why speed might be your biggest competitive advantage in 2026. If you’ve ever wondered whether AI belongs in your private practice, this conversation is for you. Why You’ll Want to Tune In Why being “first to respond” often matters more than being the “best fit” How missed calls directly impact your revenue What an AI intake assistant actually does (and how it hands off to a human) The real cost comparison: human call centers vs. AI answering systems How solo practices and large group practices can both use AI strategically What happens when AI goes wrong (and how to avoid frustrating your clients) How faster follow-up can increase conversion rates without increasing marketing spend Links and Resources Productive Therapist: https://productivetherapist.com Explore Simple Intake AI: https://productivetherapist.com/simpleintake/ Subscribe on YouTube: https://www.youtube.com/@GreenOakAccounting Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup GreenOak Accounting - www.GreenOakAccounting.com Therapy For Your Money Podcast - www.TherapyForYourMoney.com Profit First for Therapists - www.ProfitFirstForTherapists.com Profit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production, Audio Mixing, and Youtube Video Production by James Marland If this episode got you thinking about where money might be slipping through the cracks in your practice, share it with a fellow practice owner. Because missed calls don’t just mean missed connections. They mean missed revenue. And every practice deserves to be profitable. 💚