The Podcast Strategy Show - with Mike Roberts of Making Digital Real

Hosted by Mike Roberts - Making Digital Real

Business Entrepreneurship

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Latest episode

Jun 2026

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EN-GB

About the show

Public podcasts. Private podcasts. Human connection in a digital world. Hosted by Mike Roberts from Making Digital Real, this podcast explores how audio is becoming one of the most powerful and overlooked tools in modern business. From traditional public podcasts on Spotify and Apple Podcasts to private podcast feeds used for lead magnets, client onboarding, memberships and premium content, Mike shares practical ideas, real-world examples and honest conversations about what’s actually working right now. Short episodes packed with insight on storytelling, trust, LinkedIn visibility, audience connection and why voice creates impact in a way many other forms of content simply can’t. New episodes twice a month.

Listen to episodes

14 recent

June 8, 2026Episode 1410 min

14 - Podcasting for Law Firms: How Solicitors Can Build Trust, Generate Leads and Stand Out Online

Send us a message!Today, I explore why podcasting is becoming a powerful marketing tool for law firms. Discover how solicitors can turn blog content into audio, use private podcasts as lead magnets, build trust with potential clients, and generate new business through the power of authentic conversations. Featuring real examples from Dan Warburton's Law Firm Owners Podcast and Sarah Khan Bashir's private podcast strategy.Thanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

February 12, 2026Episode 1312 min

13 - MemberVault, AI Scripts, and the Truth About Podcast Authenticity

Send us a message!In this episode of the Making Digital Real podcast, Mike shares a recent LinkedIn Live replay focused on one of his favourite platforms: MemberVault.You’ll hear how MemberVault can be used to create, sell, and deliver digital offers including courses, power hours, lead magnets, private podcasts, and more — all from one place.Mike also shares his honest thoughts on using AI to write podcast scripts, and why reading generated scripts word-for-word may quietly damage listener trust.In this episode, you’ll learn:How MemberVault can act as a mini website and digital product hubHow to sell power hours, freebies, PDFs, and upsellsHow to integrate Stripe, MailerLite, and ZapierHow MemberVault works beautifully with Hello Audio for private podcastsWhy authenticity still matters more than perfectly scripted contentIf you’re looking to build something more than a static website and want to create a proper digital ecosystem, this episode will give you clarity and ideas.Video replay can be seen here : https://youtube.com/live/Rr0oMwLqXfw?feature=shareThanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

February 2, 2026Episode 128 min

12 - Your Blog Is Already a Podcast. You Just Haven’t Recorded It Yet.

Send us a message!If you’ve ever written a blog, you’ve already done the hard part of podcasting.In this episode of the Making Digital Real podcast, I share why blog content is one of the most overlooked starting points for creating a private podcast, and how turning blogs into short audio episodes can be one of the calmest, most effective content strategies around.You’ll hear:Why blogs are perfectly structured for private podcast episodesHow private audio changes the way people listen and engageWhy you don’t need to start from scratch or be on cameraHow blogs can become mini audio episodes, series, or private feedsWhere people go wrong by overthinking or over-polishingThis episode is not about trends or tactics. It’s about reusing the work you’ve already done, reducing effort, and building connection through audio.If you’ve got blogs sitting quietly on your website, this episode might change how you see them.Thanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

January 23, 2026Episode 1111 min

11 - Your LinkedIn Profile Isn’t About You (And That’s the Problem)

Send us a message!Most LinkedIn profiles are… fine.Well written.Nicely structured.Completely forgettable.In this episode, I’m talking about why your LinkedIn profile shouldn’t read like a CV, and why your About section isn’t the place to list everything you do or how long you’ve been doing it.Instead, we’re digging into the power of storytelling.Real situations.Real client moments.I’ll walk you through why talking about yourself rarely works, and how focusing on what actually happened during client projects builds trust, connection, and curiosity far faster.You’ll be invited to rethink your profile and pick three genuine moments where your work made a real difference, and to use those stories to make your LinkedIn profile feel human, relatable, and worth reading.No corporate beige.Just a better way to show what you really do.Thanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

January 16, 2026Episode 108 min

10 - Why SpeakPipe Might Be the Most Underrated Tool in Podcasting

Send us a message!Listener interaction is one of the biggest challenges podcasters face.In this episode of the Making Digital Real podcast, I share why SpeakPipe has become one of his favourite tools for building more connected, engaging podcasts without adding complexity.You’ll hear how SpeakPipe allows listeners to leave voice messages without sharing email addresses or phone numbers, why voice feedback is far more powerful than written responses, and how podcasters can stitch listener messages directly into future episodes.Mike also covers practical ways to use voice messages for questions, feedback, testimonials, private podcasts, memberships, and community building, all from the perspective of a podcast mentor and editor working with real clients every day.If you want your podcast to feel less like a broadcast and more like a conversation, this episode will give you plenty to think about.Send me a voicemail and give SpeakPipe a try for yourself HEREThanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

January 9, 2026Episode 910 min

09 - Why Smart Businesses Are Going Private With Audio

Send us a message!In this first episode of 2026, I'm sharing why private podcasts have become one of the most effective tools for businesses that want to build trust, deepen relationships, and simplify their marketing without shouting louder on crowded platforms.You’ll hear:What a private podcast actually is and how it’s different from a public oneWhy attention has become more selective and how private audio fits naturally into modern businessHow private podcasts can be used as paid offers, membership content, or powerful lead magnetsWhere business owners often go wrong with private audio and how to think about it more strategicallyIf you’ve been curious about private podcasts, or you’re feeling the pressure to do more on public platforms, this episode will help you think differently about how you show up.Links mentioned in the episode, including ways to work with Mike, can be found in the show notes.Thanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

May 20, 2025Episode 812 min

08 - Kajabi vs MemberVault - The Good, the Bad, and the Budget

Send us a message!Kajabi vs MemberVault: Which Platform Wins for Course Creators?If you’re stuck choosing between Kajabi and MemberVault, this episode is for you.I’ve used both platforms extensively with clients - and I’m sharing the honest pros, cons, and real-world experiences that can save you time, money, and tech headaches.🧩 What they have in common 🧩 Where Kajabi shines (and when it’s overkill) 🧩 Why MemberVault still has a loyal following 🧩 Who each one is best for - based on where you are in your businessNo fluff. No affiliate pitch. Just practical advice to help you pick the platform that actually works for you.Need help setting yours up or making the most of what you’ve got?Want to leave a voice message? We might even play your message on an upcoming episode : CLICK HEREThanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

September 3, 2024Episode 714 min

07 - How Bec Christian Uses MemberVault To Grow Her Online Coaching Business

Send us a message!Who needs a website, when you have MemberVault!Lead magnets, online courses, blogs, offers and everything in between. I use MemberVault, and proud to say I coach, mentor and help clients utilise and get the best out of this platform!Today, Bec Christian of RL Coaching shares her journey of leveraging this platform to elevate her business by hosting courses, managing lead magnets, and more—all without a traditional website. Want to find out more about how MemberVault can streamline your digital presence and amplify your reach? Let's chat. Book in a strategy call today HERE and let's make digital REAL!Thanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

August 7, 2024Episode 611 min

06 - How Andrea Liebross of 'She Thinks Big' Uses Private Podcasts To Grow Her Business

Send us a message!Today, I sit down with Andrea Liebross, a visionary coach for women entrepreneurs, to explore the transformative power of why and how she uses private podcasts. Discover how Andrea seamlessly integrates private podcasts into her coaching practice, enhancing engagement and delivering targeted content directly into the lives of her clients. This was such a great conversation! Could this be the episode that gets you thinking about ways to revitalise your webinars and strengthen your connections?You can find out more about Andrea HERE. If you're eager to elevate your audience engagement beyond conventional methods and explore the world of private podcasts, then visit my vault or leave me a voicemail 🎙️Thanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.

July 12, 2024Episode 528 min

05 - Amie Carter's Live Strategy Session - Starting a Podcast

Send us a message!It's a STRATEGY SESSION special! Today, I guide Amie Carter through some guidance and steps of starting her own podcast tailored to propel her network marketing business. In this episode, we delve deep into Amie's questions about the initial phases of podcasting, from overcoming technical overwhelm to strategic content planning.I break down the essentials of crafting a podcast that not only educates but also engages and converts. We cover everything from the importance of choosing the right podcast title to leveraging audio content for building a stronger personal brand and deeper customer relationships. If you're contemplating a podcast for your business or looking to refine your approach, and want to be on an upcoming strategy session episode, then click HERE.Thanks for listening to the Making Digital Real podcast.If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.☕ Support the podcast If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.🌍 Explore more of my work If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.All the relevant links are below.Thanks again for listening, and I’ll see you in the next episode.