The Yoast SEO podcast

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Dec 2024

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About the show

A podcast series where you can learn more about SEO.

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27 recent

September 15, 2021Episode 1839 min

Mike King on increasing CTR with personas and the power of internal linking

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:08 - Who is Mike King? 4:15 - Importance of talking at conference for business5:49 - Technical SEO renaissance10:54 - The future of natural language generation 15:15 - Should SEO starters use tools or not? 17:47 - The power of internal linking21:46 - Increase CTR by using personas in SEO27:35 - An example of the iPullrank personas31:15 - Mike’s rapper career, and more of his future plansResources of this podcast episode:Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movieiPullrank - https://ipullrank.com/Botify - https://www.botify.com/Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

July 21, 2021Episode 1645 min

Marcus Tandler on making the internet carbon neutral and the importance of website UX

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:01 - What do Ryte and Marcus do? 5:19 - How website UX is important for SEOs8:37 - How the field of SEO changed into holistic SEO14:14 - What Ryte does to make the internet more carbon neutral18:35 - Blocking crawlers to save energy21:51 - Where is Ryte going in the next few years?23:51 - A good thing about the differentiating of SEO tools 28:50 - How Ryte predicts important KPIs35:46 - Is website speed a big ranking factor?  38:09 - Discover the patterns in Core Web Vital updates

July 7, 2021Episode 1542 min

Cindy Krum on passage ranking, PWA, voice search and the new SEO tools of MobileMoxie

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:18 - Passage ranking: Google indexing text fragments4:02 - Progressive Web App (PWA) in search results8:26 - Making indexed information accessible for all languages11:52 - Cindy’s take on the future of SEO14:06 - All about MobileMoxie’s (new) tools16:07 - The benefits of MoblieMoxies ‘page-oscope’19:18 - How coders help Google by adding markup22:52 - The importance of Core web vitals25:56 - New idea: a JSON-LD version for a URL29:30 - Why everyone, including big brands, should use WordPress30:57 - The future of voice search34:45 - New idea: Markup the first paragraph of news articles as speakable

June 23, 2021Episode 1441 min

Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:00 - The SEO specialty of Lily Ray4:21 - What is a good future proof SEO strategy?6:25 - How to improve your E-A-T and the role of schema in this11:13 - How to measure if E-A-T changes have an effect12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking 19:06 - Actionable tips on how to build trust on a certain topic 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads26:29 - Why SEO is getting more important than paid ads28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data31:58 - Is it profitable to start a new e-commerce space nowadays?  36:24 - The closeness and helpfulness of the SEO community39:24 - The one thing that people should do to improve their E-A-T

May 26, 2021Episode 1342 min

Nichola Stott on running, hiring and evaluating an SEO agency

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:47 - When should you hire an agency?7:52 - Should you keep doing parts of SEO yourself as a business owner?12:24 - What you should look for in and expect from an agency?15:12 - What a good client looks like for Erudite agency17:04 - Budgeting for your SEO and content strategy19:13 - What to expect when starting to work with an SEO agency?21:35 - At what point does a business not need an agency anymore?24:19 How often do agencies and customers communicate?26:27 How to keep your agency up to date on the latest news and research in SEO?34:02 - In what way do easy-to-use CMSs change agency work?40:44 - The most important KPIs for an agency to report on

May 12, 2021Episode 1242 min

Marieke van de Rakt on readability, product marketing and leading Yoast

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:1:20 - How Marieke became the CEO of Yoast 4:20 - The origin of the readability analysis in Yoast SEO7:52 - The importance of readability 12:53 - Readability analysis changes in the past 5 years 18:12 - Product copy and SEO26:14 - Using video in your marketing28:39 - What led up to Marieke becoming the CEO of Yoast?31:40 - What a conversion rate and Marieke's PhD conclusion have in common38:42 - How Marieke sees the core values of Yoast

April 30, 2021Episode 1144 min

Kristopher Jones on entrepreneurship, investments and eCommerce

Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:2:55 - Building and scaling a business7:24 - How Kristopher deals with career paths of people in agencies13:39 - What challenges do Kristopher's clients struggle with?19:07 - Investing in companies20:38 - Kristopher's technology accelerator buildings23:59 - The hybrid working environment27:34 - Kristopher tells about Special Guests, his entertainment booking platform35:22 - Why eCommerce businesses are on Kristopher's investment wish list

April 21, 2021Episode 1045 min

Kevin Indig on SEO at Shopify and eCommerce

Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.2:52 - Kevin explaining his passion for SEO4:48 - How Kevin starts an SEO process10:02 - Alternatives to Google's search engine13:58 - How the SEO world becomes more interesting as a whole24:55 - How Shopify merchants can use video for SEO27:23 - The way Shopify sees the success of its merchants 31:59 - Shopify's growth during the pandemic 36:42 - How Kevin spends his time on SEO at Shopify 39:55 - What added SEO value Shopify offers merchants

March 31, 2021Episode 941 min

Phil Nottingham on improving your online video strategy

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.Topics3:37 - What makes Video SEO so hard?6:40 - Scaling up with video10:26 - Hosting your videos on YouTube15.16 - Combining multiple content forms in a strategy18:17 - Video strategies for Facebook 20:00 - Facebook live and YouTube live 21:55 - Long-form live video content23:57 - General applicable forms of video content27.05 - Acting tips30:05 - Using an autocue or not?33.00 - Technical side of Video SEO 38.40 - How Phil keeps up with video developments

March 19, 2021Episode 844 min

Kate Toon on great SEO copywriting

Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:Topics4:04 - What makes SEO copywriting hard7:00 - Kate's fear of public speaking and why she loves Clubhouse 14:57 - What has changed in SEO copywriting in the last decade?23:20 - How can we make people better at SEO copywriting?25:00 - Kate's writing process29:35 - Improved readability and SEO through web layout35:05 - What about structured data and backlinks?38:32 - Pick the CMS that fits your needsFollow Kate on Twitter or check out her website!