Inside the Brand Experience

Hosted by Invision

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Latest episode

Jun 2026

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EN-US

About the show

Welcome to Inside the Brand Experience podcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com

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32 recent

June 3, 2026Episode 323 min

From the inside out: How event teams are driving smarter innovation

On this episode of Inside the Brand Experience, Invision’s Laliv Hadar, SVP, Brand and Marketing, sat down with Katie Batten, Director of Strategic Events at Okta, and Allison Barrett, Head of Global Events at Asana, to explore a question many experiential marketing leaders face: how do you build intentional innovation into your events program before it becomes an afterthought?Katie shared how Okta's Octane Ambassador Program turned internal enthusiasm into a real operational advantage, and how one ambassador's AI idea changed the way her team works. Allison introduced the 50% Rule, a framework borrowed from Tennis Australia that challenges teams to intentionally reinvent their events year over year. The conversation also got honest about AI, where it actually belongs in a live experience, and where it risks getting in the way of the thing people showed up for.This isn't just about efficiency. It's about creating the conditions for better work and better moments.Don't forget to rate, review and subscribe to stay fresh on the latest industry trends, technologies and insights.

April 22, 2026Episode 227 min

Beyond the ballpark: How the SF Giants build year-round connections

An EMS previewAhead of their session at Experiential Marketing Summit 2026, this episode of Invision’s Inside the Brand Experience, Invision’s Rodrigo Espinosa, SVP, Integrated Campaigns, sat down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today.From her 25-year journey with the Giants, Sara shared how the organization has evolved from a transactional model, selling tickets and calling it a day, into a year-round, experience-driven brand. They explored how every touchpoint, from the moment fans arrive in the neighborhood to what they eat and share on social, is intentionally designed to build deeper connection.This isn’t just about baseball. It’s about designing for relationships, not transactions, and creating moments people want to come back to again and again.

January 16, 2026Episode 125 min

Inside the IRL Renaissance: Designing for Community

In this episode of Inside the Brand Experience, Invision’s SVP of Marketing and host Laliv Hadar sits down with Jessie Young, Senior Brand Director at Eventbrite, to unpack the IRL renaissance reshaping how brands build community.Jessie shares what Eventbrite’s data is revealing about the surge in in-person experiences—from phone-free gatherings to hyper-local gatherings—and why audiences are demanding more intimacy, belonging, and authenticity from events.You’ll hear how brands can design experiences that prioritize connection over attendance, tap into local culture (yes, even cheese raves!), and use technology in a human-first way to fuel loyalty, advocacy, and movement-building.

October 15, 2025Episode 1120 min

Designing employee experiences for five generations

Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five generations in the workplace. From hybrid work to two-way mentorship and brand-aligned culture, discover practical strategies for engaging today’s diverse workforce.

September 22, 2025Episode 1021 min

Beyond the ballroom: How integrated campaigns turn experiential into a year-round growth engine

On this episode of Inside the Brand Experience, Invision’s Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.

May 11, 2025Episode 925 min

The Untapped Power of Events: Driving Growth in Tech

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry. With long sales cycles and complex buying processes, tech brands need more than just brand awareness, they need meaningful engagement and measurable results.Join Laliv Hadar, SVP of Marketing at Invision, as she speaks with Jeremy Youett, Head of Proprietary Events, Atlassian, to explore how events can transform from one-off activations to always-on engines of growth. With experience at Microsoft, Smartsheet, and now Atlassian, Jeremy shares insights on how to drive pipeline acceleration, deepen customer relationships, and create measurable business impact.Key takeaways:Why in-person events remain irreplaceable for building trust and accelerating sales.How to shift from one-off events to an evergreen, integrated event strategy.Tips for content atomization—turning event content into a continuous engagement stream.Metrics that matter: How to prove event ROI beyond attendance.The role of emerging technology (including AI) in shaping the future of events.Whether you're a marketer looking to elevate your event strategy, a tech brand leader, or just curious about how in-person experiences can drive growth, this episode is packed with practical insights.

April 14, 2025Episode 825 min

Lessons from a Rebrand

In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going.Join Strategy Director Evan Strange and Senior Creative Director John Edgington as they break down the process behind redefining who we are, what we do, and what we believe in. From the early signals (internal feedback, shifting industry dynamics, and evolving client needs) to the many rounds of exploration, feedback, and alignment, this episode explores the rebrand from every angle.Key takeaways:How internal voices and external perceptions converged to spark the need for change.The balance between honoring legacy and embracing evolution.Why simplicity, truth, and plain-speak became the pillars of our new positioning.What it means to “own every moment” and how that belief now guides everything we do.Whether you're navigating a rebrand, considering one, or just curious how agencies rethink their own identity, tune in for a real-world glimpse at the thinking, process, and lessons behind ours.

February 28, 2025Episode 727 min

The Power of Brand Loyalty & Partnerships: Insights from Brand Experience Summit

In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.Key takeaways:The evolving definition of brand loyalty and what it takes to win long-term customer trust.Why strategic partnerships are essential for amplifying reach and impact.How hyper-personalization and human-to-human marketing are shaping the future of brand experiences.The power of content atomization—how to extend the life and value of event-driven content.Real-world examples of brands that are leading the way in loyalty and engagement.Whether you're a marketer, brand strategist, or event professional, you won’t want to miss this conversation. Tune in now!

October 15, 2024Episode 622 min

Unlocking Potential: How Training and Mentorship Drive Professional Growth

In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via training and development. Ciara covers trending topics in the training space and shares best practices for fostering a learning culture within organizations. Later, she is joined by Elisha Kessman, Vice President of Experience Delivery, who leads InVision's mentorship program. Elisha highlights the vital role mentorship plays in personal and professional development, sharing tips on how employees can benefit from mentor-mentee relationships across different disciplines.Key Takeaways:Importance of Training and Development: Investing in training and development is crucial for both personal growth and organizational success. It not only helps employees stay updated with industry trends but also enhances productivity, processes, and engagement within the organization.Impact on Employee Retention and Profitability: Organizations that prioritize training and development experience higher employee retention and profitability. Studies show that employees who engage in learning feel a stronger connection and purpose in their work.Designing Effective Training Programs: Effective training programs should be tailored to the audience's needs, considering their learning styles (e.g., interactive, self-paced, or lecture-based), and addressing specific skill gaps. Clear, realistic goals should be set to ensure comprehension and application of the material.Mentorship as a Complement to Training: Mentorship programs are a valuable extension of training, providing personalized guidance and support. Mentors help employees explore growth areas, share experiences, and collaborate across disciplines, enhancing overall development.Creating a Culture of Learning: Organizations should foster a learning culture by leading by example, encouraging employee feedback, and making training accessible. Celebrating learner successes, conducting regular sessions, and offering a blend of live and on-demand learning opportunities can significantly boost engagement.

September 10, 2024Episode 537 min

Unleashing Creativity with AI: Experiential Marketing and Dreamforce 2024

In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce. They discuss how AI is augmenting, rather than replacing, human creativity, and share practical ways brands can use AI intentionally to drive personalization, engagement, and real-time feedback.Key Takeaways:AI as a Creativity Tool: AI enhances human creativity by taking on mundane tasks, allowing creatives to focus on ideation and storytelling. It functions as a "co-pilot," boosting efficiency without replacing the human touch.Fear vs. Opportunity: While many fear AI will replace jobs, particularly in creative fields, the panelists agree that AI augments creativity by offering new tools for rapid prototyping, ideation, and real-time audience engagement.Personalization & Real-Time Insights: AI's power in experiential marketing lies in its ability to personalize experiences at scale, such as tailoring event content or providing real-time audience feedback to enhance engagement.Intentional Use of AI: AI should be used with purpose, not just because it’s a trending technology. Brands should align their AI strategies with business goals, ensuring that it delivers value and enhances the user experience.Dreamforce Preview: Katie Snider offers a sneak peek into the AI-driven innovations planned for Dreamforce, Salesforce’s annual event, highlighting how AI will create immersive and personalized experiences for attendees.