The WedPro Podcast

Hosted by Katie Lyth - The Wedding Business Hub

Business Entrepreneurship

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Episodes

201

Latest episode

Aug 2026

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EN-GB

About the show

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

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60 recent

September 8, 202632 min

Ep200: 200 Episodes Later: 10 Things I Know About Business That I Wish I'd Known Then

Running a wedding business can sometimes feel like everyone else has figured something out that you haven't. The truth is, they probably haven't. For the 200th episode of The WedPro Podcast, Katie is looking back at the biggest business lessons she's learned from years of running businesses and working with hundreds of wedding professionals. From understanding why talent alone won't get you booked, to knowing your numbers, investing in the right help, protecting your reputation and learning when it's time to change direction, this is an honest look at the things Katie wishes she'd understood much sooner. If you're building a wedding business and wondering whether you're making the right decisions, this episode will help you look at what really matters. •⁠ ⁠Why being brilliant at what you do isn't enough to build a successful wedding business •⁠ ⁠The difference between revenue, profit and actually having a healthy business •⁠ ⁠Why free advice can sometimes become incredibly expensive •⁠ ⁠The real cost of trying to figure everything out yourself •⁠ ⁠Why the people around your business matter more than you might realise •⁠ ⁠The importance of systems, checks and knowing what's happening inside your business •⁠ ⁠Why your reputation can be worth more than the quick sale •⁠ ⁠How to build for the business you want, rather than constantly fixing today's problems •⁠ ⁠Why you're allowed to outgrow people, offers and old plans •⁠ ⁠Getting comfortable with people disagreeing with your decisions •⁠ ⁠Why you don't need to know exactly what happens next •⁠ ⁠The biggest lesson from 200 episodes - make the next good decision ## A Special Episode 200 Offer To celebrate 200 episodes, you can get 50% off your next three months of WedPro Studio using code: WED200 WedPro Studio is built specifically for wedding professionals and helps you create better marketing and content, save time and use AI with the context of your own business through your Business Brain. Use code WED200 when you join to claim 50% off your next three months. ## Send Katie Your Business Question Got something going on in your wedding business that you'd love Katie's opinion on? Maybe enquiries have dropped. Maybe people aren't booking after consultations. Maybe you're struggling with pricing, marketing, Instagram, competitors, profitability or simply wondering what you should focus on next. Send in your question for an upcoming listener Q&A episode. It doesn't need to be polished. Just tell Katie what's happening and what you'd like help with. Questions can also be submitted anonymously. Links & Resources Try WedPro Studio: https://wedprostudio.com Use code WED200 for 50% off your next three months. Find out about WEDPro CEO: https://wedproceo.com *Wedding business advice and resources:* https://www.wedproceo.com/blog And finally, thank you for 200 episodes. Whether you've listened to every episode or you've only just found the podcast, thank you for being here. If this episode helped you, follow The WedPro Podcast and share it with another wedding business owner who needs to hear it. Here's to the next 200.

September 1, 202622 min

Ep199 : 10 Decisions Fully Booked Wedding Businesses Make (That Most Wedding Pros Don't)

Ever wonder why some wedding businesses seem to go from strength to strength while others feel like they're constantly working hard but getting nowhere? The truth is, success isn't usually about talent or luck. It's about the decisions you make every day. In this episode, Katie shares the 10 decisions she sees the most successful wedding business owners making time and time again. From investing in yourself and charging with confidence, to building better systems, understanding your numbers and staying consistent with your marketing, you'll come away with practical ideas you can start using straight away to build a stronger, more profitable wedding business. Why investing in yourself often saves both time and money The hidden cost of trying to figure everything out alone Why successful wedding businesses treat marketing as a non negotiable How to stop undercharging and price with confidence The importance of building systems that save you hours every week Four key numbers every wedding business owner should be tracking Why making quicker decisions can help you grow faster How small improvements can create big results over time Resources & Links Book a free WedPro CEO Strategy Call and Business Audit: https://wedproceo.com Discover WedPro Studio, your AI powered business assistant for wedding professionals: https://wedprostudio.com Read The Profit Shift by Katie Lyth https://www.amazon.com/Profit-Shift-Running-Wedding-Business-ebook/dp/B0GPL5WGYN/ref=sr_1_1?crid=3NK7TUHTPFOMI&dib=eyJ2IjoiMSJ9.2SnxIpXAwbqMIaLRH1EHxXb7Axz1POivgvAjEG4G_yzN6plY5nmtPd_kcUmM9nm9BN510GRl3XITPIZ34W7tEHGZY651XUU-cMO_KWyqtqroSgtfvshc8yKMGZ5bY7cGqd4K8zWA_9zkXp1FaA2c3p8c_hd5oosxBTBMoEJpE8tqX5fpdQq1uJQAunWuLlJJwHh0jgex7MHicE8OIyWHwkUJ4VgFRDhMb3fKSJorM6g.iDZQ6-k0_b_YdWpaWykjn5EYs9R3onG9InI7biW8yKs&dib_tag=se&keywords=the+profit+shift&qid=1786442490&sprefix=the+profit+shift%2Caps%2C196&sr=8-1 Read more business advice on our blog: https://www.wedproceo.com/blog Enjoyed this episode? If you found this episode helpful, we'd really appreciate it if you followed The WedPro Podcast and left us a review. It helps more wedding business owners discover the show. And if another wedding supplier came to mind while you were listening, share this episode with them. One conversation can make all the difference. wedproceo.com Katie Lyth · WedPro CEO, Wedding Industry Strategist Strategy, positioning, pricing and sales for wedding professionals. Coaching, SaaS, podcast and the UK's most anticipated wedding industry event. WedPro Studio The founding member doors close Friday at midnight. Last chance to get in at £49 a month, locked for life. The operating system for wedding professionals. 60-day guarantee.

August 25, 202618 min

Ep198 : Stop Posting More. Start Posting Smarter. Why Your Social Media Isn't Booking Weddings (And What To Do About It)

Stop Posting More. Start Posting Smarter. Why Your Social Media Isn't Booking Weddings (And What To Do About It) Does it feel like you're posting constantly but the enquiries just aren't coming? You're not alone. In this episode, Katie challenges some of the biggest myths in wedding business marketing and explains why the problem probably isn't the Instagram algorithm. It's your strategy. You'll discover why likes, views and follower numbers are often distracting you from the metrics that actually matter, and why the businesses consistently booking weddings aren't always the ones posting the most. Katie shares the exact mindset shift she teaches inside WedPro CEO, along with practical exercises to help you audit your own content, understand what your couples really need to hear and create posts that build trust instead of simply filling your grid. You'll learn: ⁠Why social media isn't designed to book weddings overnight The biggest mistake almost every wedding supplier makes with their content The Wedding Decision Ladder and how couples move from discovering you to booking you Why your content should answer tomorrow's objections today The difference between creating content that gets attention and content that creates enquiries How to stop guessing what to post and start speaking directly to your ideal couple The biggest mistakes wedding businesses are making with AI How to use AI to improve your thinking instead of replacing it If you've ever wondered why another supplier with fewer followers seems to book more weddings than you, this episode is for you. Enjoying the podcast? If this episode gave you a lightbulb moment, I'd love to hear about it. Take a screenshot while you're listening, share it to your Instagram Stories and tag @wedproceo. I love seeing where you're listening from and sharing your biggest takeaways. This episode is brought to you by WedPro Studio . Built exclusively for wedding businesses, WedPro Studio is your AI-powered business partner, trained around your business, your ideal couples and your goals. Instead of generic AI responses, Studio helps you: •⁠ ⁠Create social media content that sounds like you •⁠ ⁠Write enquiry replies that convert more bookings •⁠ ⁠Follow up with couples who've gone quiet •⁠ ⁠Plan blogs, emails and marketing campaigns

August 18, 202617 min

Ep197 : The Businesses Booking More Weddings Are Doing These 5 Things Differently

This week on The WedPro Podcast, we're talking about the wedding trends that actually matter. Not trending colour palettes, table styling or the latest Pinterest aesthetic. We're talking about the changes in how couples think, buy and choose their wedding suppliers, and what those changes mean for your business. If you've noticed enquiries slowing down, more couples comparing suppliers, or you're wondering why some wedding businesses are fully booked while others are struggling, this episode is for you. In this episode you'll discover: •⁠ ⁠Why trust is becoming more important than talent. •⁠ ⁠The reason couples buy experiences, not just products or services. •⁠ ⁠How personalisation can dramatically improve your booking rate. •⁠ ⁠Why keeping your enquiry and booking process simple gives you a competitive advantage. •⁠ ⁠The biggest opportunity for wedding businesses in a world where AI is becoming part of everyday marketing. Whether you're a photographer, florist, planner, venue, cake designer, celebrant, videographer or any other wedding professional, these are the buying habits shaping the industry right now. Small changes in the way you market, communicate and sell can make a huge difference to the number of weddings you book. If this episode gets you thinking, I'd love to hear from you. Send me a message on Instagram and let me know which of the five trends stood out the most. If you enjoyed the episode, please leave a review and share it with another wedding business owner who'd find it helpful. For more free training, tools and resources, visit: https://www.wedproceo.com Follow Katie: Instagram: https://www.instagram.com/wedproceo Facebook: https://www.facebook.com/weddingbusinesshub

August 11, 202659 min

Ep196: Why You Know What to Do But Still Don't Do It | Practical Mindset Tips for Wedding Pros

If you've ever talked yourself out of posting on social media, avoided following up an enquiry because you didn't want to seem pushy, or questioned whether you're really worth your prices, this episode is for you. Katie is joined by mindset coach Paul Wilson from Happy Head to unpack why so many wedding business owners get stuck, and more importantly, how to move past it. Together they explore practical mindset tools to help you stop overthinking, build confidence, handle rejection, charge what you're worth, and take consistent action in your business. You'll also finish the episode with a simple relaxation exercise you can use before sales calls, consultations or whenever your confidence needs a reset. Whether you're a wedding photographer, celebrant, florist, planner, venue or another wedding supplier, you'll leave this episode with practical strategies you can put into action straight away. Episode Highlights Why overthinking keeps wedding business owners stuck The science behind procrastination and why it isn't laziness How to build confidence before sales calls and consultations Money mindset tips for charging what you're worth Why following up enquiries isn't pushy, it's good customer service How to stop taking rejection personally The importance of creating thinking space in a busy business A guided relaxation exercise to calm your mind before important conversations If you enjoyed this episode, we'd love it if you followed The WedPro Podcast and left a review - it helps other people find and connect with the podcast. Catch up with Paul at www.ahappyhead.co.uk or https://www.instagram.com/paulwilsoncoaching/

August 4, 202626 min

Ep195: The Biggest AI Mistake Wedding Businesses Are Making (And Why ChatGPT Isn't Enough)

Everyone's talking about AI, but most wedding suppliers are asking the wrong question. It's not about whether ChatGPT, Claude or the latest AI tool is "better"—it's about how you use AI to build a stronger, more profitable wedding business. In this episode, Katie explains the biggest mistakes wedding professionals are making with AI, why strategy still matters more than prompts, and how to use AI to save time without losing the personality, trust and connection that couples actually book you for. If you've been wondering where AI fits into your wedding business, this is the episode you need to hear. Episode Highlights Why AI won't replace wedding suppliers—but suppliers using AI will have a significant advantage. The biggest mistakes wedding businesses are making with ChatGPT and Claude. Why generic AI often creates generic marketing. The difference between using AI as a tool and using it as a strategy. Why your experience and personality are becoming even more valuable in an AI-driven world. How couples are already using AI to plan their weddings. Why trust, connection and authenticity still win bookings. The real reason Katie built WedPro Studio and why it's different from generic AI tools. Practical ways to save hours every week without sacrificing your client experience. AI is changing the wedding industry faster than ever before—but that doesn't mean your role is becoming less important. In fact, the opposite is true. In this episode, Katie shares why the future belongs to wedding businesses that combine brilliant strategy with brilliant technology, how to avoid the biggest AI pitfalls, and why your human skills will always be your greatest competitive advantage. If you're ready to stop chasing every new AI tool and start building a smarter, more efficient wedding business, this episode will completely change the way you think about AI. 🎧 Enjoyed this episode? Follow The WedPro Podcast so you never miss a new episode, and if you know another wedding supplier who's trying to navigate AI, send this episode their way. If you'd like to see what strategy-led AI looks like in a real wedding business, you can claim your founding rate of WedPro Studio at www.wedprostudio.com

July 28, 202617 min

Ep194 : The Wedding Industry Has Changed. Has Your Business?

In this episode, Katie explores why so many wedding suppliers are still marketing and selling like it's 2021, while couples have completely changed how they buy. As September approaches, this is your chance to get ahead before engagement season begins. Katie shares the biggest shifts happening in the wedding industry, why speed, trust and transparency matter more than ever, and how small changes now can make a huge difference to your bookings over the next 12 months. Along the way, she also shares real client stories, including how one wedding business brought two "ghosted" enquiries back to life with a single message, and why another supplier is saving hours every week simply by removing the guesswork from replying to enquiries. If you want to build a wedding business that's easier to run, easier to market and easier to buy from, this episode is for you. Resources Mentioned WedPro Studio If replying to enquiries, creating content, writing follow-up emails or knowing what to say is taking hours every week, take a look at WedPro Studio. Inside you'll find: •⁠ ⁠WedPro Sales to help you reply to enquiries, follow up naturally and win more bookings. •⁠ ⁠WedPro Nurture to build strategic email sequences in minutes, not hours, tailored to where each couple is in their buying journey. •⁠ ⁠WedPro Content to create consistent marketing without wondering what to post. •⁠ ⁠WedPro Terms to help you create clear, professional client documents. •⁠ ⁠Business Brain that learns your business, ideal client and brand voice so everything sounds like you. 🎧 Exclusive for podcast listeners and founding members. 👉 Start your 60-day risk-free trial: http://www.wedprostudio.com

July 21, 202632 min

Ep193: Busy But Still Not Booked Enough? What Wedding Season Is Really Telling You

In this episode, Katie is tackling the problem so many wedding suppliers face in peak season: your business looks busy from the outside, but behind the scenes it may not be as profitable, organised or supported as it needs to be. The simple answer is that wedding season does not just test your business, it reveals the gaps in your systems, sales process, marketing, pricing and future bookings. Katie shares why July is not the time to ignore the pressure points in your business, and how getting the right support now can help you stop losing leads, protect future income and build a wedding business that can actually handle the busy season. Katie also shares real client results, including how Wayne used WedPro Studio to respond to an enquiry without overthinking it and turned that message into a paid booking, plus how another client converted twelve weddings from one single wedding fair by putting the right nurture strategy behind her leads. Katie explains why being busy does not always mean your business is healthy, profitable or properly supported. Katie shares how peak wedding season can expose the gaps in your enquiry process, follow-up, systems, pricing, marketing and future bookings. You’ll hear why July is a powerful time to get support in your wedding business, because the pressure points are visible right now. Katie also talks about why many wedding suppliers are delivering this year’s weddings while accidentally under-selling next year’s, especially when enquiries are being replied to late, followed up poorly or left sitting in the inbox. She shares Wayne’s result from using WedPro Studio to respond to an enquiry, where he copied the message into Studio, sent the reply, and got the deposit in his bank account. Katie also shares the story of a client who converted twelve weddings from one single wedding fair by using a proper nurture strategy, helping her reduce the number of wedding fairs she attends and create around £50,000 in bookings from the right events. This episode is a reminder that if your business is not as profitable, organised or supported as it needs to be, wedding season is not something to ignore. It is showing you exactly where support, systems or better strategy are needed. Episode Highlights: Why busy does not always mean profitable What wedding season reveals about your business Why summer can expose weak systems and messy follow-up How wedding suppliers can be fully booked now but still under-selling the future Why enquiries need support, not overthinking How Wayne used WedPro Studio to turn an enquiry into a booking How one client booked twelve weddings from one wedding fair with the right nurture Why getting support in July can help protect future income Why your business should not rely entirely on your memory, energy and inbox How to spot where your business is leaking time, leads or profit If you want practical support with content, enquiry replies, follow-up, sales and nurture, go and look at WedPro Studio. WedPro Studio helps wedding suppliers respond to enquiries with more strategy, create content with more confidence, follow up without sounding awkward, and build better nurture around the leads already in their world.

July 14, 202638 min

Ep192 : The Gap That’s Costing Wedding Businesses Thousands

In this episode, Katie is tackling the quiet but expensive gap that happens after a couple enquires, downloads your brochure, meets you at a wedding fair or shows interest, but does not book straight away. The simple answer is that silence does not always mean rejection, but if your business goes quiet too, you could be losing couples who were still interested, still comparing and still trying to decide. Katie explains why wedding suppliers need to stop treating every enquiry as an immediate yes or no, and start using nurture to build trust, reduce doubt and stay visible long enough for the right couples to choose them. Katie also shares how one client converted twelve weddings from one single wedding fair by using a proper nurture strategy, why silence from you can be more expensive than silence from them, and how WedPro Nurture inside WedPro Studio helps wedding businesses send the right message at the right time instead of relying on guesswork, generic emails or “just checking in”. Show Notes: Why wedding businesses are losing bookings in the silence between enquiry and decision. You’ll hear why couples do not always enquire and book straight away, and why a quiet lead is not always a dead lead. Katie explains how nurture helps wedding suppliers stay helpfully present without sounding pushy, desperate or salesy. She shares why wedding fair leads, brochure downloads and warm enquiries often need different types of emails, depending on where the couple is in their planning journey. You’ll hear the story of a client who converted twelve weddings from one single wedding fair using this kind of nurture strategy, allowing her to cut down the number of wedding fairs she attends and free up more Sundays. Katie also talks about WedPro Nurture inside WedPro Studio, and how it helps wedding suppliers create strategic, human emails for couples who have enquired, downloaded a brochure, met them at a fair or gone quiet. WedPro Studio invitation: If you know you are losing couples in the silence, WedPro Studio is now open for founding members. Inside WedPro Studio, WedPro Nurture helps you create strategic nurture emails for the different types of couples in your world, from early stage wedding fair leads to warm enquiries who have gone quiet. You also get support with content, sales, enquiry replies, follow-up, your Business Brain and your voice tool, so your business can market and communicate with more consistency and strategy. For this early period, you can join for £49, use it for 60 days, and if you do not love it, cancel and get your money back. Register for a founding space here: www.wedprostudio.com

July 7, 202632 min

Ep191: Your Enquiries Don’t Need Better Templates. They Need Better Sales Thinking.

In this episode, Katie is tackling the question so many wedding suppliers ask themselves: why do couples enquire, ask for prices, seem interested, then disappear? The simple answer is that your enquiry reply might be giving information, but not creating enough certainty for the couple to take the next step. Katie shares her own experience from running a bridal shop, when sales stopped landing in the same way even though the dresses, appointments and service had not really changed, and how that taught her sales is a skill, not a personality type. Katie also explains why feature led replies can lead to price shopping, why templates can give a false sense of security, and why generic AI is only as strong as the strategy behind the prompt. She shares how WedPro Sales, inside WedPro Studio, helps wedding suppliers understand the nuance of an enquiry, reply with more strategy, and win conversations that may otherwise have gone cold. Episode Highlights: Why wedding enquiries go quiet after asking for prices The difference between giving information and creating certainty Why selling on features can lead to price shopping Why sales is a skill, not a personality type How templates can save time but still lose bookings Why generic AI can miss the real hesitation behind an enquiry How WedPro Sales helps wedding suppliers reply with strategy, not guesswork How wedding suppliers are already using WedPro Studio to win bookings and reopen ghosted conversations Want help turning more wedding enquiries into bookings without relying on generic templates or awkward sales scripts? WedPro Studio is now open for wedding suppliers who want smarter support with content, enquiry replies, follow ups, sales conversations and client experience, all backed by real wedding industry strategy. Inside WedPro Studio, WedPro Sales helps you understand the nuance of an enquiry, identify what the couple may need to feel confident, and create a clear, human reply that moves the conversation forward. Suppliers are already using it to get ghosted enquiries back into conversation and win bookings they may otherwise have lost. If you are tired of second guessing what to say, relying on templates that are not converting, or watching warm enquiries go quiet, you can claim just one of 40 founding spaces here: www.wedprostudio.com/founding