The Wealthy Coach

Hosted by Kendra Perry | Health Business Mentor

Business Entrepreneurship Health Fitness

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349

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Jun 2026

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About the show

Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives!

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June 15, 2026Episode 33646 min

336: From Burnt Out Chef to Fertility Coach: How Caitlin Grew from $12K to $60K by Doing Business Her Way (HCA Coaching Call)

Caitlin Townsend went from feeling burnt out and stuck in her career as a chef to building a thriving fertility coaching business that supports her ideal lifestyle. In this episode of The Wealthy Coach Podcast, Kendra sits down with Caitlin for a behind-the-scenes look at her journey from making $12K months to reaching $60K months by building a business in a way that actually felt aligned for her.Caitlin shares how she navigated the transition from working in a demanding culinary career to becoming a fertility coach, the mindset shifts that helped her stop playing small, and the strategies that allowed her to grow without relying on constant hustle. They discuss everything from creating a clear offer and building confidence with sales conversations to finding the right balance between business growth and personal freedom.This episode is a great reminder that success doesn’t have to look like someone else’s version of entrepreneurship. Caitlin’s story shows what’s possible when you combine the right strategy with persistence, self-belief, and a business model that supports the life you actually want to live.In this episode:From $12K to $60K Months: The Pricing and Revenue Shifts That Changed EverythingWhy Collaborating With Other Practitioners Can Create More Stability and GrowthFinding Your Niche: How Clear Positioning Helps You Attract the Right ClientsBuilding Sales Confidence and Creating Better Client ConversationsThe Money Mindset Work That Supports Long-Term Business GrowthCaitlin's Bio:Caitlin Townsend is a certified fertility health coach and professionally trained chef who traded the chaos of restaurant kitchens for a life of freedom, flexibility, and deeply meaningful work. After years of navigating her own fertility journey, Caitlin found her calling in helping other women do the same, combining her nutrition training with lived experience to guide women through the physical, emotional, and hormonal complexities of trying to conceive. She works one-on-one with clients using functional lab testing to identify the root causes standing between them and the pregnancy they want. Now pregnant herself after years on the fertility path, Caitlin brings both professional expertise and genuine personal understanding to every client she works with. When she is not coaching, you will find her on her little farmhouse property, tending her garden and enjoying the slow, intentional life she built on her own terms.Connect with Caitlin: https://www.nourishbycaitlin.com/

June 8, 2026Episode 33552 min

335: Are Webinars Dead? (Spoiler: It's Complicated) with Aandra Bohlen

Webinars aren't dead. But the way most coaches are using them definitely is.In this episode, Kendra sits down with webinar strategist Aandra Bohlen to unpack what's actually working in 2026 when it comes to webinars, challenges, workshops, and live events. They discuss why traditional teaching-heavy webinars are losing effectiveness, how to create genuine "aha" moments that move people toward action, and why engagement matters far more than cramming in more information.They also dive into one of the biggest mistakes coaches make: assuming a webinar has failed if it doesn't generate immediate sales. Aandra shares her framework for creating micro-shifts, uncovering your unique methodology, and building enrollment experiences that feel natural instead of pushy. If you've been wondering whether webinars are still worth the effort, this conversation will give you a much more nuanced answer than a simple yes or no.In this episode: Are Webinars Actually Dead or Are Coaches Using Them Wrong?Why Information Alone No Longer Converts BuyersThe Shift From Teaching to Creating TransformationHow to Build Webinar Experiences That Generate Sales CallsThe Simple Exercise to Discover What Your Webinar Should TeachFinding Your Unique Framework and Market DifferentiatorWhy Your First Webinar Probably Won't Make Sales (And That's Okay)Why Most Buyers Need Multiple Touchpoints Before They PurchaseThe Secret to Creating Webinars That Aren't BoringAbout Aandra:Aandra Bohlen, founder of Experiential Selling, where she helps business owners spot where they’re losing buyers and fix it so saying yes becomes the natural next step.What makes her work unique is that she looks at everything from the buyer’s seat. That’s how she can quickly see where people start to drift, get confused, or hesitate, and design a conversion experience that drives more consistent revenue.Connect with Aandra: Instagram - https://instagram.com/aandrabohlenWebsite - https://www.aandrabohlen.com/

June 1, 2026Episode 33420 min

334: [BEST OF] TRIPLE Your Productivity + Save Your Mental Health With This Simple Tool

Running a business effectively takes well-documented processes. Everyone in the organization needs to know what they’re supposed to do to run seamlessly and optimize productivity. Today, Kendra Perry talks about something critical – your company manual. Tune in to understand its value and discover a tool that will help you save time, increase productivity, and save your mental health. Resources Mentioned in this Episode:Zapier: https://zapier.com Trello: https://trello.com https://kendraperry.net/episode144Love the show? Subscribe, rate, review, and share! https://kendraperry.net/

May 25, 2026Episode 33329 min

333: Spain, Going Viral & AI Making Me Dumb

In this episode, Kendra shares a very real behind-the-scenes look at what happened after one of her posts unexpectedly went viral… and why it actually confirmed everything she believes about content marketing right now. From getting flooded with angry comments to realizing the followers weren’t even the right audience, she breaks down why going viral is often wildly overrated for coaches and service providers.She also dives deep into the growing sameness of online content in the AI era and why she’s started pulling back on using AI to write her own emails, podcast episodes, and social posts. Kendra shares her concerns about how over-reliance on AI is impacting creativity, messaging, writing skills, and even our ability to think critically.A great listen if you’ve been wondering why content feels so flat lately, why your messaging isn’t landing, or why everyone online suddenly sounds the same.In This Episode:The exact reason my most viral post ever was actually the worst thing for my businessWhy specific content beats viral content every single time (and the math behind it)The one tiny change I should have made that would have prevented the whole messWhy AI is quietly making us all sound the same... and how it's costing you clientsThe flip I made in how I use AI that brought my voice backApply for HCA: https://kendraperry.net/applyLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

May 18, 2026Episode 33226 min

332: Stop Writing Boring Subject Lines (+ how to get your emails opened)

If your emails aren’t getting opened, the problem might not be your content. It might be your subject lines.In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that’s quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on.Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing.In This Episode:The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)Boring subject lines vs. compelling ones (and why yours are probably the first one)The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)How to A/B split test your subject lines so you always get two chances at a good open rateThe resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effortWhy preview text matters (and how to use it as a second subject line)The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen) Referenced episodes:Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)Ep. 225: Email Nurture Sequences: Get My Template!Tools & platforms mentioned:FG FunnelsClaude (for subject line analysis)ChatGPT (for subject line analysis)The Weather Network app (for studying clickbait article titles) Enroll in Health Coach Accelerator:Apply for HCA: https://kendraperry.net/apply Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

May 11, 2026Episode 33141 min

331: How to Launch a Group Program, Grow Your Email List, and Finally Get Out of Your Own Way (HCA Coaching Call)

A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or burning yourself out in the process.She dives into the difference between cohort-style launches versus ongoing enrollment models, why community matters so much in women’s health programs, and the systems you need in place before scaling. Kendra also explains why most coaches are trying to grow too early without a real marketing foundation and how building an email list, running webinars, and leveraging paid ads can dramatically simplify client acquisition.This conversation is also a reminder that scaling isn’t just about strategy. It’s about mindset, boundaries, delegation, and learning how to build a business that actually supports your life instead of consuming it.In this coaching call with Marnee, Kendra discusses: The real reason health coaches plateau even when their offer is working and their close rate is solidThe three things Kendra has seen separate coaches who make it from the ones who don'tWhy persistence beats strategy every single time and what that actually looks like in practiceWhat to do when self doubt, rejection, and a bad week on social media make you want to quitThe mindset shift that turns a struggling health coaching business into a sustainable oneMarnee Dejong's Bio:Marnee DeJong is a certified health coach and former drug and alcohol counselor with a passion for helping women over 40 navigate the hormone chaos of perimenopause. Drawing on nearly a decade of one-on-one counseling experience, Marnee brings a deeply personal and supportive approach to her coaching, helping women in this season of life reclaim their energy, boost their metabolism, and feel like themselves again. She is the creator of a signature four-month hormone and perimenopause program designed to guide women through real, lasting change with the kind of high-touch support that actually moves the needle.Connect with Marnee: https://instagram.com/marnee.dejong Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

May 4, 2026Episode 33024 min

330: [BEST OF] 5 Non-Negotiables of a Killer Online Program

Join Kendra Perry on the Wealthy Coach podcast as she outlines the five key components of successful online programs: education, action steps, personalized support, accountability, and resources.Kendra emphasizes structuring educational content for easy understanding and the importance of clear directives for action. Personalized support, accountability, and purposeful resources are also crucial for client success. Tune in for actionable insights to elevate your coaching programs!Here's what's covered:Why giving your clients MORE education is actually setting them up to fail... and the dead simple shift that gets people taking action instead of freezing up.The real reason 85% of people never finish a DIY course ... and what you need to include in your program if you actually care about your clients getting results.The one thing that makes the difference between a client who does the work and a client who ghosts you ... and no, it's not better content or more modules.Why shorter sessions are more valuable than longer ones ... and how to cut your one-on-one calls in half without your clients feeling shortchanged.The resource mistake that makes your program feel bloated and overwhelming ... and how to figure out exactly what to include and what to cut.MENTIONED ON THIS EPISODEWatch the free HTMA training video: https://go.kendraperry.net/practitioner-training EPISODES YOU MAY ALSO ENJOY:210: How To Run A Group Program When You Have No Audience202: Real Coaches Share Their Experience Running Online ProgramsLEAVE THE PODCAST A 5-STAR REVIEW: HTTPS://RATETHISPODCAST.COM/WEALTHY

April 27, 2026Episode 32942 min

329. From 0 to 12 Clients: How to Build Your Email List, Retain Clients, and Close Sales Without the Fear (HCA Coaching Call)

A lot of coaches don’t struggle because they lack knowledge. They struggle because they never fully implement the basics.In this episode, Kendra sits down with Angie Ruby to break down exactly how she went from zero clients to a full roster of 12. No complicated funnels. No massive audience. Just simple strategies executed consistently… and a willingness to move through the fear that keeps most people stuck.They unpack what actually moved the needle in Angie’s business, from signing her first clients to refining her sales process, improving retention, and starting to think about scaling. You’ll hear where she got in her own way, what she did differently inside HCA, and the small shifts that made a big impact fast.If you’ve been overthinking your next move, this episode will bring you back to what actually works.What We Cover in This EpisodeHow a Personal Health Crisis Turned Into a Coaching Business That Actually WorksThe Real Reason Most Coaches Stay Stuck After Certification (and How Angie Moved Past It)From 0 to 12 Clients: The Simple Client Acquisition Strategies That Worked FastWhen to Shift From 1:1 to Group Coaching (Without Losing Quality or Results)Fixing Client Drop-Off With a Smarter Retention and Recurring Revenue ModelThe Sales Mistake That Costs You Clients After the “Yes” (and How to Close Properly)Angie Ruby:Angie is a certified health coach and occupational therapist with nearly 30 years of clinical experience. After years of being dismissed by conventional medicine while quietly battling hormonal imbalances, thyroid dysfunction, leaky gut, rheumatoid arthritis, and chronic fatigue, Angie took her health into her own hands and found a path to healing through functional nutrition and holistic wellness. That personal transformation became the foundation of her business, Angie Ruby Wellness, where she created the Chronic Fatigue Solution program to help active women overcome fatigue and reclaim the energy to live the life they love. Angie is passionate about helping women skip the years of frustration she experienced and get back to doing the things that light them up, whether that's hiking, kayaking, or simply getting out of bed without dread. She combines her deep clinical background with real-life lived experience to guide her clients toward lasting, root-cause healing.WATCH ON YOUTUBELeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

April 20, 2026Episode 32813 min

328: Can You Build a Business Off of Social Media?

Everyone wants to know if they can build a business without being glued to social media… and the answer is yes. But probably not in the way you think.In this episode, Kendra breaks down what it actually looks like to build a business “off” social media, and why most people are focusing on the wrong thing entirely. Because the goal isn’t to disappear from social media; it’s to stop relying on it as your main growth strategy.She walks through what really drives consistent leads and sales, why your email list should be the center of your business, and how to use social media in a way that supports your growth without burning you out. If you’ve been dreaming of stepping off of the social media content hamster wheel, this episode will help you rethink your entire approach.In This Episode:The Business Model That Remains Tried and TrueWhy Social Media Is Just “Proof of Life” (Not Your Lead Strategy)How Paid Ads Create Consistent Leads Without Daily PostingWhy Video Content Builds Trust Faster Than Anything ElseThe Role of Webinars in Replacing Constant Social EngagementHow to Step Back from Content Without Stalling Your BusinessWATCH ON YOUTUBEResources mentioned: Apply for HCA: https://kendraperry.net/applyLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

April 14, 2026Episode 32717 min

327: Perimenopause is a TERRIBLE Niche

Perimenopause might be one of the most talked-about niches right now… but that doesn’t mean it’s a good one to build a business around.In this episode, Kendra breaks down why niching into “perimenopause” is actually setting a lot of coaches up to struggle. From unclear medical definitions to wildly different symptom experiences, she explains why this space feels attractive on the surface but creates major problems when it comes to messaging, connection, and ultimately, sales.She also walks through what to do instead. How to keep perimenopause as part of your work without building your entire brand around it, and how to create messaging that actually speaks to one person, one problem, in a way that converts.In This Episode:Why no one can actually agree on what “perimenopause” isThe hidden trap behind this trending niche (and why it’s not converting)Why broad “perimenopause” messaging attracts attention but not buyersHow to choose an identity that makes your marketing instantly more preciseThe difference between how you market vs how you actually coach clientsThe smarter way to build a profitable business in this space long-term WATCH ON YOUTUBE Resources mentioned:Episode 321: The Biggest Shift to Niching Just HappenedApply for HCA: https://kendraperry.net/apply Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy