Sought After Educator

Hosted by Jodie Brown

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122

Latest episode

Oct 2026

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About the show

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

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60 recent

October 21, 202623 min

(ENCORE) Build brand equity as an educator through your content angles

Check out the Sought After Educator Accelerator Say hi to Jodie on Instagram In this episode, Jodie breaks down one of the most common marketing quotes in the education space and explains why it’s often misunderstood in a way that actually hurts your content instead of helping it. If you’ve ever felt like your message is either too scattered or too repetitive, this conversation will help you understand what’s really going on and how to fix it without creating more work for yourself. → Why “one message, a hundred different ways” does not mean repeating the same sentence every day → How repetition builds brand equity and reputation over time → The difference between having a core message and constantly reinventing your marketing → Why angles are what keep repetition from becoming boring or stale → How different buyer motivations require different entry points into the same transformation → Why many launch problems are actually pre-launch messaging problems → How to use content on purpose through reach, nurture or activate, and convert → What it really means to close the perception gap in your brand → How educators can audit their content to ensure their offers make sense to their audience → A practical exercise to help you map one core message across 15 different content angles This episode is especially relevant for educators who feel tired of being “on” all the time, who want their marketing to work more consistently, and who are ready to build a brand that people recognize, trust, and associate with a clear solution. Repetition builds reputation. Angles make the message land. And when your content has purpose, marketing stops feeling heavy and starts feeling intentional. If this resonated with you, you’ll love the deeper work we do inside Sought After Educator, where we focus on building brand equity, refining your core message, and creating content that actually supports your offers and your long-term growth. Mentioned in this episode: This is an encore episode Get in touch on Instagram at www.instagram.com/itsjodiebrown Check out the SAE waitlist www.jodiebrown.ca/sae

October 14, 202618 min

(ENCORE) Why educators struggle to scale with content alone

If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you. Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable: → Align : clarifying your brand, message, and method so you create demand instead of just blending in → Anchor : building the backend systems and client journey that turn attention into traction and sales → Attract : creating visibility and content strategies that actually connect, convert, and feel easier to sustain You’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space. This episode is packed with actionable insights that will help you: ✓Cut through vague, overused marketing language ✓Build a system that sells without relying only on Instagram stories ✓Understand the data behind your funnel so you can make smart decisions ✓Create content that connects to the lived experiences of your students After listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward. Resources + Links: DM Jodie on Instagram: @itsjodiebrown Check out The Sought After Educator Accelerator Mentioned in this episode: This is an encore episode Get in touch on Instagram at www.instagram.com/itsjodiebrown Check out the SAE waitlist www.jodiebrown.ca/sae

October 7, 202627 min

(ENCORE) MY exact educator tech stack for building funnels and hosting courses

Get 30 days of Kajabi for free I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data. Why this matters for educators → Clean systems free up creative energy and improve the student experience → All-in-one delivery reduces manual tasks and broken zaps → Centralized data helps you decide with numbers, not emotions → Simple, reliable tools make consistency possible long term The five tools I use and how → Kajabi for sales pages, checkouts, email, automations, course portals, replays, and evergreen analytics so I can see page views, opt-ins, purchases, email opens, and watch time in one place → Google Workspace for Docs, Sheets, Forms, Gmail, and Calendar so curriculum drafts, templates, intake forms, and launch tracking stay organized and shareable → Zoom for live workshops, group coaching, and reliable recording so I can capture clean replays and pair them with transcripts → Fathom with Zoom for automatic notes and transcripts so I can quickly pull action items and summaries → Descript for recording, editing, polishing replays, building lessons, screen recording feedback, captions, chapters, and pulling quotes so editing feels like editing a doc → ChatGPT for formatting show notes and lesson descriptions and turning my words into finished assets without losing my voice What you’ll learn → How an all in one platform like Kajabi reduces friction across sales and delivery → The way I use Google Docs and Sheets to plan curriculum and track launches → Why Descript replaced multiple tools and cut editing time dramatically → Where AI fits as an assistant for formatting and repurposing your own language → How to decide whether your funnel needs fixes or just more traffic Timestamps → 00:00 Welcome and why tools are not the strategy → 03:10 From pieced together systems to an all in one platform → 09:20 My Kajabi workflow for offers, emails, and analytics → 14:45 Google Docs, Sheets, and Forms for templates and tracking → 20:05 Zoom and Fathom for reliable delivery and transcripts → 24:30 Descript for editing, chapters, captions, and repurposing → 31:40 Using ChatGPT to format show notes and lesson descriptions → 36:10 The thread that ties my stack together and next steps Links mentioned → Try Kajabi with a 30 day trial - https://app.kajabi.com/r/92JKzNns/t/28z7lmwk → Descript for recording and editing → Fathom AI for transcripts and recaps Free up your focus → Build your stack to reduce manual tasks, protect your energy, and deliver a polished student experience → Start with one upgrade at a time and connect tools only where it truly saves time If you loved this episode → Send me a DM on Instagram @itsjodiebrown and tell me which tool you’re upgrading next → Share this with an educator friend who needs a simpler setup → Leave a quick review so more educators can find the show Mentioned in this episode: This is an encore episode Get in touch on Instagram at www.instagram.com/itsjodiebrown Check out the SAE waitlist www.jodiebrown.ca/sae

September 30, 202616 min

(ENCORE) What the most successful educators do between launches

Escape to Elevate: www.escapetoelevate.com Sought After Educator waitlist: www.jodiebrown.ca/sae Your first launch felt easy. People were excited, you had momentum, and it seemed like you had cracked the code. Then you launched again and it was quiet. In this episode, Jodie breaks down why that happens, the two most common reasons behind the dip, and the shifts you need to make to build launches that don't rely on luck or that initial boost. She's unpacking the difference between audience expansion and audience activation, and why most educators are only doing one of the two. → Why your first launch works so well when you already have a warm, built in audience → The messaging and marketing systems a lot of educators skip because their first launch bypassed the need for them → The two real reasons your second, third, or fourth launch feels harder than the first → What audience expansion actually means and how to bring new eyes into your world through searchable content, thought leadership, and collaborations → The old marketing adage build it, borrow it, buy it and how to apply it to your education business → Why guest teaching inside other people's programs is one of the most underrated ways to grow trust and visibility → What audience activation looks like and how it deepens the connection with the people already in your world → Why people rarely take action the first time they see you and what that means for your content strategy → How to build a marketing system across social, long form content, and email so you stay in front of your audience consistently → Why email marketing still works and how to use it to nurture the people who aren't ready to buy yet If you've been feeling like your launches are inconsistent, this episode gives you a real framework for what's missing and how to fix it. If you're ready for more support building your brand as a sought-after educator, join the waitlist at jodiebrown.ca/sae, where Jodie will walk you through exactly how to do this. Mentioned in this episode: This is an encore episode Get in touch on Instagram at www.instagram.com/itsjodiebrown Check out the SAE waitlist www.jodiebrown.ca/sae

September 23, 20262 min

A note from Jodie about the SOUGHT AFTER EDUCATOR podcast

→ Follow Jodie on Instagram and send her a DM to join the newsletter list ( www.instagram.com/itsjodiebrown ) Both Sought After Educator and Hairstylist Rising are heading into a hiatus until December. Jodie is hosting a retreat in Italy and taking a few weeks of vacation with her family, which means almost the entire month of October is off the calendar. While batching episodes to cover her time away, she realized her vision for where her podcasting journey is heading has shifted, and she wants the space to let that idea take shape. In this quick update, she walks through what the break looks like and how she plans to stay connected with you while she's gone. What you'll hear in this episode → Why Sought After Educator and Hairstylist Rising are both pausing until December → What Jodie is doing in October (a retreat in Italy followed by a family vacation) → How batching episodes for her time away led to a new vision for her podcast → Why she's using November for deep work to make every episode and piece of content more impactful → Her first real break from podcasting since she started releasing weekly episodes in September 2020 → Her ongoing commitment to helping beauty industry and creative entrepreneurs and educators build their brands and market with intention → Which favorite episodes will be re-released while she's away → How to stay in touch during the break through weekly newsletters and Instagram DMs If there's an episode of Sought After Educator that you would be crushed to lose or see change, send Jodie a DM on Instagram at @itsjodiebrown and let her know. While you're there, message her to get on the newsletter list so you can hear from her every week during the hiatus. Fresh episodes return in December.

September 9, 202620 min

Build a visual brand that builds trust + gets your people to say yes

In this episode Jodie breaks down how to build a visual brand that builds trust the moment someone finds you, whether that's an ad, a reel, or a friend's recommendation. She walks through the psychology behind color and design decisions, why nearly half of people judge credibility based on visual design alone, and how to create consistency between your Instagram, your website and your sales pages without hiring a designer. → Why visual consistency across every platform builds trust before anyone reads your offer → The research behind first impressions, including the Stanford credibility study and how much a snap judgment about a brand comes down to color alone → How to build a color palette using Adobe Color, starting from a favorite Instagram photo or brand image you already love → The color psychology behind luxury, bold, minimalist and calming brand palettes → How to choose fonts, including the difference between a heading font, a body font and an optional accent font → The color psychology behind CTA buttons and which colors work best depending on the feeling you want someone to have when they click → Sales page design fundamentals that keep pages scannable instead of reading like a wall of text → Why AI-generated images kill trust on a sales page → Why most of your traffic is on mobile and what that means for your design choices → How to audit your current brand guidelines and start building consistency without overhauling everything at once "It should all feel like the same person showed up." "Please, for the love of God, take every single AI-generated image off of your sales page." "A brand that looks like you everywhere someone finds it and makes it easy for them to say yes." Send Jodie a DM on Instagram and let her know which part of this episode you're applying first, whether that's finally building out a color palette or auditing your sales page for consistency.

September 2, 202615 min

How I'm taking a month off my business without losing momentum

Get on the waitlist for Sought After Educator Jodie is doing something she hasn't done in a long time, stepping away from her business for almost a month. In October she's heading to Italy to host her sixth Escape to Elevate retreat, her fourth in that country, before spending time in Rome and Paris with her family. In this episode she pulls back the curtain on exactly how she's setting her business up to survive the break without sacrificing revenue, client results, or her own mental health in the process. → Why she's heading back to Veneto, the exact region where the idea for Escape to Elevate was born, four years later → The bad habits she had to confront before she could even start planning this break, including procrastination and slipping into reactive mode instead of proactive → The compounding tasks versus cyclical tasks framework she uses to decide what gets her focus before stepping away → Why she's okay showing up less on social media right now, and what she's prioritizing instead → Her batching process for content, podcast episodes and email newsletters, and how she decides what to repurpose → Why she believes in leaning on a team or contractor support for content once you hit a certain revenue threshold → How she prepped both her team and her clients weeks in advance so nothing falls through the cracks while she's gone → The self-care nonnegotiables she's protecting during this busier lead-up period, from meal prepping to unplugged time with family → Why structuring your business with systems and funnels is what actually creates the freedom to step away Jodie's biggest takeaway is that you can't be everywhere, and you don't need to be. If this episode has you thinking about how you could structure your own business to create more freedom, send her a DM on Instagram and let her know what resonated most.

August 26, 202621 min

My honest reflections on hustle, burnout and ambition for educators (and women in business)

In this episode Jodie shares four reflections that came out of a couple months working with what she calls a life coach, even though that's not what they'd call themselves. She gets into why we're so quick to demonize the hustle that got us here the second we're ready to grow, why the algorithm's love of absolutes is actively hurting educators and entrepreneurs, why rest alone has never been the thing that actually fixed her own burnout, and what she's learned causes it instead. She closes with her mind, body and soul approach to being a conscious consumer, from what she lets into her feed to how she's prepping to take most of October off. → Why we're so quick to demonize the version of ourselves that got us here → The difference between honoring your past hustle and needing to earn your rest → Why the algorithm rewards absolutes and why that's especially harmful for ambitious women → Why neither always hustle nor always rest tells the whole truth → Why there will always be seasons that ask more of you → Why rest alone has never actually fixed Jodie's burnout long term → What Jodie has learned actually causes her burnout, and why it's not overworking → Why she rejects the narrative that ambitious women should feel guilty for wanting financial freedom → Her mind, body and soul framework for being a conscious consumer → How she's restructuring her business to take most of October off Jodie closes out with a reminder that as entrepreneurs we're tied to our businesses, and your business can only grow as much as you can. Send her a DM on Instagram and let her know which reflection hit closest to home, or if you want the more tactical follow up on exactly how she's prepping to take October off.

August 19, 202612 min

How to pick the right lead magnet (or low ticket offer) topic for your audience

Join the SOUGHT AFTER EDUCATOR WAITLIST Free isn't the no-brainer it used to be. With so much information available at everyone's fingertips, asking someone to opt in for your freebie or low ticket offer, whether it's a PDF, a challenge, or a mini course, still requires real strategy behind the messaging. In this episode, Jodie breaks down why lead magnets are one of the most overlooked tools in audience growth, what makes one actually work, and the full anatomy of an opt-in page that converts. She also shares the biggest list building mistake she made early in her business and what it taught her about attracting the right people onto her list. → Why "free" or "cheap" doesn't automatically mean people will opt in → The three things a great lead magnet does for your audience → The most common mismatch that tanks list building for educators → A real story about picking up 10,000 unqualified email contacts from a summit → Three questions to ask when choosing your lead magnet topic → Why quick wins convert better than over-delivering → The three biggest lead magnet mistakes to avoid → How to reverse engineer your format from your topic instead of the other way around → The exact anatomy of a converting opt-in page, headline, CTA, benefits, and more → What actually belongs on your thank you page and delivery email If you're sitting with a freebie that needs a refresh or you're mapping out your first one, this is exactly the kind of strategy Jodie works through inside Sought After Educator. The program is relaunching later this year and the waitlist is open now, with early access and a heads up before doors open to everyone else. Grab your spot at jodiebrown.ca/sae.

August 12, 202614 min

The two things every educator needs for consistent launches

Escape to Elevate: escapetoelevate.com Sought After Educator waitlist: jodiebrown.ca/sae Your first launch felt easy. People were excited, you had momentum, and it seemed like you had cracked the code. Then you launched again and it was quiet. In this episode, Jodie breaks down why that happens, the two most common reasons behind the dip, and the shifts you need to make to build launches that don't rely on luck or that initial boost. She's unpacking the difference between audience expansion and audience activation, and why most educators are only doing one of the two. → Why your first launch works so well when you already have a warm, built in audience → The messaging and marketing systems a lot of educators skip because their first launch bypassed the need for them → The two real reasons your second, third, or fourth launch feels harder than the first → What audience expansion actually means and how to bring new eyes into your world through searchable content, thought leadership, and collaborations → The old marketing adage build it, borrow it, buy it and how to apply it to your education business → Why guest teaching inside other people's programs is one of the most underrated ways to grow trust and visibility → What audience activation looks like and how it deepens the connection with the people already in your world → Why people rarely take action the first time they see you and what that means for your content strategy → How to build a marketing system across social, long form content, and email so you stay in front of your audience consistently → Why email marketing still works and how to use it to nurture the people who aren't ready to buy yet If you've been feeling like your launches are inconsistent, this episode gives you a real framework for what's missing and how to fix it. If you're ready for more support building your brand as a sought after educator, join the waitlist at jodiebrown.ca/sae, where Jodie will walk you through exactly how to do this.

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