The Value Pricing Podcast

Hosted by Mark Wickersham

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Episodes

110

Latest episode

Jun 2026

Language

EN-US

About the show

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.

Listen to episodes

60 recent

June 8, 2026Episode 11053 min

Notes from the Galaxy: A journey from addiction to achievement

How does someone go from addiction to becoming a leader in the accounting profession? Seth David shares an extraordinary journey of resilience, recovery, and success. What really happens when you sell your accounting firm and start over? The biggest productivity breakthrough isn't the app you use. A simple shift in thinking could transform the way you manage your work. What does the future of AI mean for accountants and bookkeepers? An inspiring story. Powerful lessons. A fascinating look ahead. The latest episode of the Value Pricing Podcast is now available: Notes from the Galaxy: A journey from addiction to achievement In today's episode you will learn: How Seth overcame addiction and rebuilt his life Why accountants will always benefit from strong systems The key lessons from selling an accounting firm How to create productivity systems that actually work Why process design matters more than software tools What AI could mean for the future of accounting Don't miss out on this inspiring conversation packed with powerful lessons on resilience, productivity, business growth, and the future of AI in accounting. Listen now!

May 25, 2026Episode 10949 min

The TurnKey Business Plan for Accounting Professionals

What does it take to build a premier accounting firm? Roger Knecht shares the strategies firms are using to grow faster. From advisory services to AI, this episode is full of practical ideas for accountants and bookkeepers. Working too many hours? Discover the systems successful firms use to work smarter. Learn why niching, networking, and expert positioning matter more than ever in today’s profession. Simple ideas. Powerful advice. Real strategies you can implement immediately. This is an episode every ambitious accounting professional needs to hear. The latest episode of the Value Pricing Podcast is now available: The TurnKey Business Plan for Accounting Professionals In today's episode you will learn: How to build a premier accounting firmThe three biggest challenges firms face todayWhy advisory services are transforming the professionHow networking and niching attract better clientsSimple systems to save time and increase profitsWhy accountants must embrace AI and technology Don’t miss out on these powerful strategies to grow, scale, and future-proof your accounting firm. Listen now!

May 11, 2026Episode 10847 min

How To Launch a CFO Advisory Services Business in 12 Weeks

Could you launch a CFO advisory business in just 12 weeks? Most business owners don’t want more reports. They want clarity and direction. We talk imposter syndrome, cashflow, forecasting, and building real client confidence. Hear how one stressed business owner completely transformed her business. Discover the systems and frameworks behind successful CFO advisory services. This episode could change how you see advisory forever. You do not want to miss this one. The latest episode of the Value Pricing Podcast is now available: How To Launch a CFO Advisory Services Business in 12 Weeks In today's episode you will learn: How to launch CFO advisory services in just 12 weeks Why business owners need guidance, not just financial reports How to overcome imposter syndrome and build advisory confidence The key numbers and drivers every business owner must understand How forecasting and scoreboards help clients take better action Why CFO conversations create bigger impact than bookkeeping alone Don’t miss out on the strategies, systems, and mindset shifts that can transform the way you serve clients forever. Listen now!

April 27, 2026Episode 10744 min

Mastering Client Communication: Enhancing Email Responses with ChatGPT

Are you making the most of ChatGPT… or missing the details that make it truly powerful? Discover how to turn difficult client emails into clear, confident responses using simple prompt tweaks. Learn why AI “hallucinates”—and how one lawyer’s costly mistake proves you must stay in control. See how the right tone, structure, and context can transform generic replies into professional, empathetic communication. Short prompts. Better results. Huge time savings. And yes… even a touch of humour (when it’s appropriate). The latest episode of the Value Pricing Podcast is now available: Mastering Client Communication: Enhancing Email Responses with ChatGPT In today's episode you will learn: Why ChatGPT is transforming accounting faster than anything before The hidden risks of AI, including hallucinations and false outputs How to craft better prompts for clearer, stronger email responses The power of tone, style, and context in client communication Practical ways to handle difficult client emails with confidence How to save time while improving quality using AI tools Don’t miss out on discovering how to save time, avoid costly AI mistakes, and transform the way you communicate with clients. Listen now!

April 13, 2026Episode 10647 min

Top 10 Essential ChatGPT features for Accountants and Bookkeepers

Are you making the most of ChatGPT—or just scratching the surface? Discover the latest updates, hidden features, and powerful tools that accountants and bookkeepers need to know right now. From mobile apps and plugins to advanced data analysis and custom instructions—we break down what actually matters. Learn how to save hours, automate content, and collaborate more effectively with your team. Plus, find out why prompt engineering could be one of the most valuable skills you ever learn. Shortcuts, extensions, enterprise updates… it’s all changing fast. Don’t get left behind. The latest episode of the Value Pricing Podcast is now available: Top 10 Essential ChatGPT features for Accountants and Bookkeepers In today's episode you will learn: The most powerful new ChatGPT features for accountants How plugins and extensions can supercharge your workflow Why GPT-4 is a game changer for better results How advanced data analysis transforms spreadsheet insights The importance of prompt engineering for high-quality outputs How custom instructions improve consistency and save time Don’t miss out on these powerful ChatGPT features that could save you hours and transform the way you work. Listen now!

March 30, 2026Episode 10554 min

Build Your AI-Team: The Future of Hiring in Accounting

What does hiring look like in an AI-driven accounting world—and are you ready for it? Discover how to build a smarter, stronger team using AI, not just more people. The rules of hiring have changed… are you still playing the old game? Learn how to attract the right people, not just more applicants, in a post-COVID, flexible world. From job ads to interviews, see how ChatGPT can transform your entire hiring process. Stop hiring for tasks. Start hiring for skills that actually matter. The latest episode of the Value Pricing Podcast is now available: Build Your AI-Team: The Future of Hiring in Accounting In today's episode you will learn: How AI is reshaping hiring in modern accounting firms What skills matter most in an AI-driven workplace How to attract the right candidates in a flexible world Ways to use ChatGPT to streamline your hiring process How to design interviews, tests, and onboarding for success Don’t miss out on learning how to build a smarter, AI-powered team that transforms the way your firm hires and grows. Listen now!

March 16, 2026Episode 10439 min

How to Use AI for Strategic Planning & Business Advisory Services

Is AI about to change the future of business advisory for accountants? In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory servicesfaster than ever. Discover how AI can help with research, financial analysis, KPIs, strategy creation, and growth planning for your clients. What if you could walk into a strategic planning meeting already armed with powerful insights and ideas? We’ll also look at practical prompts you can use immediately to generate strategies, analyse businesses, and build actionable plans. Faster insights. Better advice. More value for clients. This could completely change how accountants deliver advisory. The latest episode of the Value Pricing Podcast is now available: How to Use AI for Strategic Planning & Business Advisory Services In today's episode you will learn: Why AI-powered advisory is a huge opportunity for accountants.How ChatGPT can accelerate research on clients and industries.Practical prompts to analyse businesses and uncover strategic insights.How to identify powerful KPIs and growth opportunities with AI.Ways to generate strategic plans and business ideas in minutes.How AI helps deliver higher-value advisory faster and more profitably. Don’t miss out on discovering how AI can help you deliver smarter strategy, deeper insights, and higher-value advisory to your clients. Listen now!

March 2, 2026Episode 10351 min

The Accountant's Guide to a Website That Sells

Is your website actually bringing you clients — or just taking up space? In this episode, we unpack the 10 essential elements of a high-performing website. You’ll learn how to define your ideal client, craft a powerful headline, position your authority, and use FAQs, social proof, and strong calls to action to increase conversions. We also explore lead magnets, video, SEO, tracking, and how to use AI to create smarter, faster website copy. No fluff. Just practical steps you can implement immediately. If you want a website that works as hard as you do, this episode is for you. The latest episode of the Value Pricing Podcast is now available: The Accountant's Guide to a Website That Sells In today's episode you will learn: How to define and attract your ideal clientCraft headlines that instantly grab attentionPosition yourself as the trusted expertUse FAQs and SEO to boost visibilityAdd lead magnets and CTAs that convertTrack performance and optimise with AI Don’t miss out on the simple, practical changes that could turn your website into your most powerful client-winning tool. Listen now!

February 16, 2026Episode 10249 min

How to Use AI to Create Smarter Pricing Package, Strategies and Systems

Is your pricing ready for the AI revolution? In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creating more valuable services to designing smarter pricing packages. Discover how to build compelling client options with ease and communicate value in a way that truly resonates. Learn how to make your bookkeeping (and any service) stand out in a world where time-based billing is rapidly becoming obsolete. We’ll walk through real prompts, real results, and how you can apply them in minutes — not months. AI is changing everything. Are you keeping up? Tune in now to see how AI can supercharge your pricing systems and give your firm the edge. The latest episode of the Value Pricing Podcast is now available: How to Use AI to Create Smarter Pricing Package, Strategies and Systems In today's episode you will learn: How to use AI to enhance your pricing strategyA simple prompt to instantly add more client valueHow to build tiered pricing packages in minutesThe secret to presenting packages clients actually wantHow to turn dull features into irresistible client benefitsWhy communication—not price—is key to pricing success Don’t miss out on the chance to future-proof your pricing with the power of AI. Listen now!

February 2, 2026Episode 10152 min

Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants

Struggling to get traction with your social media?What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits? In this episode, we uncover how to connect social media to your broader marketing machine, the metrics that actually matter, and how to use ChatGPT to write posts that perform. You'll hear real examples, powerful prompts, and tips on tailoring content to platforms like Facebook, LinkedIn, and TikTok. Find out how ChatGPT can supercharge your content. Spoiler: the problem might not be your content—it could be your offer. Find out how to fix it, test it, and start seeing results. The latest episode of the Value Pricing Podcast is now available: Boost Your Reach & Results: ChatGPT Marketing Tips for Accountants In today's episode you will learn: How social media fits into your full marketing strategyWhat metrics actually matter—and how to track themWays ChatGPT can improve and rewrite your postsHow to tailor content for Facebook, LinkedIn, and TikTokTips for writing in your own unique brand voiceSmart ways to test, tweak, and optimise your content Don’t miss out—this episode is packed with practical tips to turn your social media into a lead-generating machine! Listen now!