The Unstoppable Marketer®

Hosted by Trevor Crump & Mark Goldhardt

Business

Website RSS feed

Episodes

163

Latest episode

Nov 2026

Language

EN-US

About the show

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

Listen to episodes

60 recent

November 3, 2026Episode 16329 min

Ep 163: Why Trying to Be Cool Is Hurting Your Brand

Send us Fan Mail Why do so many brands struggle to stand out, even when they have a great product? In this episode of The Unstoppable Marketer®, Trevor Crump and Mark Goldhart break down the importance of brand differentiation and why trying to copy successful competitors might be holding your business back. From a jewelry brand that found success by embracing its niche to examples like Portland Leather Goods, Bruce Bolt, Dad Gang, and La La Land Kind Cafe, they explore three ways to differentiate your brand: product, audience, and content. They also discuss why marketers need to stop marketing to other marketers, listen to what customers actually want, and put their egos aside to build brands people genuinely connect with. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! Timestamps: 00:00 — Why Being Different Matters 00:43 — Trevor's Shoplifting Story 05:21 — Last-Minute Black Friday Tips 07:02 — The Jewelry Brand Breakthrough 10:16 — Stop Marketing to Marketers 14:31 — Why Brands Fear Differentiation 17:01 — Three Ways to Differentiate 18:04 — Building Around Your Audience 23:36 — Product Differentiation Examples 25:44 — Standing Out Through Content 27:34 — Don't Let Ego Win

October 20, 2026Episode 16226 min

Ep. 162 Product Launches Drive Growth: Why Winning Brands Never Stop Releasing

Send us Fan Mail Why are some e-commerce brands growing while others struggle to keep up? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down one of the biggest differences they're seeing between successful and struggling DTC brands: consistent product launches. They discuss why new products, seasonal colors, collaborations, and product updates can drive both organic engagement and paid advertising performance. Using examples from Lola Blankets, Vans, and their own experience growing e-commerce brands, they explain how to make product development part of your marketing strategy, test new ideas without overcommitting inventory, and give customers a reason to keep coming back. If your brand feels stuck, the next growth opportunity might not be another ad campaign—it might be your next product launch. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! Timestamps: 00:00 — Stop Protecting Your Ideas 05:05 — Why Some Brands Outperform 07:13 — The Product Launch Advantage 09:16 — Product Development Is Marketing 13:30 — How Lola Blankets Stays Relevant 16:13 — Testing Products That Actually Sell 19:42 — Turn Product Launches Into Content 22:56 — Why You Need to Start Now

September 29, 2026Episode 16155 min

Ep. 161 Your Email Strategy Is Missing This One Thing

Send us Fan Mail What if your emails are being delivered, but your customers never actually see them? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Liz Krupka, founder of Nomadd Marketing, to discuss why customer retention is getting harder and what DTC brands can do about it. They explore the shift toward text-based emails, how to improve deliverability, why segmentation and zero-party data matter, and how paid media and retention teams can work together. Plus, Liz breaks down RCS messaging, the next evolution of SMS marketing, and why brands should be paying attention before Black Friday. If you're trying to get more out of your email and SMS strategy, this episode is packed with practical insights. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! Timestamps 00:00 - Why Retention Is Harder 14:38 - Acquisition Meets Retention 23:01 - Your Email Strategy Is Outdated 25:18 - Fixing Email Deliverability 35:59 - The Future of SMS 43:02 - Building Sustainable Brand Growth

September 15, 2026Episode 16039 min

Ep. 160 How DTC Brands Should Prepare for Black Friday

Send us Fan Mail Black Friday can drive huge revenue—but that doesn’t always mean huge profit. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how ecommerce brands should approach October, Black Friday, and Cyber Monday without overcomplicating their strategy. They cover how to use cohort data to guide ad spend, why profit goals matter more than vanity revenue, how much discount customers actually expect, why simple offers usually win, and how urgency, inventory, email, SMS, and paid media should all work together. If you’re preparing your Black Friday strategy, this episode is a practical checklist for getting your offer, numbers, inventory, and marketing aligned before the rush. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! Timestamps 00:00 — Black Friday Starts Early 03:00 — Don’t Fear October 06:48 — Build the Offer First 11:14 — Keep Your Sale Simple 14:48 — What Discount Actually Works 21:11 — The Two-Sale Strategy

September 1, 2026Episode 15927 min

Ep. 159 Your Customers Aren’t Coming Back (Here’s What to Do)

Send us Fan Mail Are your customers actually coming back after their first purchase? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why customer retention and brand loyalty are getting harder for DTC brands—from declining organic reach and crowded email inboxes to rising acquisition costs and changing consumer behavior. More importantly, they explain what brands can do about it: increase AOV while customers are buying, rethink retargeting, maximize high-attention touchpoints like checkout and order confirmations, and create offers that give customers a compelling reason to buy again. The big takeaway? Stop assuming customers will come back later and start maximizing the moments when you know you have their attention. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Is Brand Loyalty Dying? 03:23 — Why Retention Is Harder 06:24 — Email Reach Is Collapsing 09:14 — Are Customers Still Loyal? 15:00 — Stop Waiting for Repeat Buyers 20:23 — Maximize Customer Attention

August 18, 2026Episode 15834 min

EP 158: Don't Launch That Product Yet

Send us Fan Mail Should your brand launch a new product—or double down on what already works? In this episode of The Unstoppable Marketer® , Mark Goldhart and Trevor Crump use Vuori's surprising move into premium denim as a case study to explore one of the biggest decisions every founder faces: product expansion. They break down when expanding your product line creates more revenue, when it weakens your brand, how to think about increasing customer wallet share versus reaching new audiences, and why market research should guide major product decisions instead of assumptions. If you're planning your next launch, this episode is full of practical advice you can apply immediately. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Black Friday Planning Starts Now 05:00 — Maximizing Holiday Profitability 08:00 — Vuori Launches Jeans 16:00 — Should Brands Expand? 22:00 — Share of Wallet vs. TAM 29:00 — The Right Way to Launch

July 7, 2026Episode 15726 min

Ep. 157 Why Great Products Don't Sell (And What Actually Makes Brands Stand Out)

Send us Fan Mail What happens when you have an incredible product—but nobody buys it? In this episode of The Unstoppable Marketer® , Mark Goldhart and Trevor Crump explain why "better" is no longer enough in today's crowded marketplace. They break down how founders can differentiate through story, messaging, audience, and content, why emotional connection often beats product features, and why your greatest competitive advantage is probably something you're not talking about enough. If you're struggling to stand out, this episode will help you rethink what actually makes customers choose your brand. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Great Products Don't Win 04:00 — Your Story Is Missing 09:30 — Good Is Table Stakes 14:30 — Three Ways to Stand Out 19:00 — Why Founders Stop Sharing 24:00 — Build a Brand People Remember

June 23, 2026Episode 15632 min

Ep. 156 Why Your ROAS Is Holding Your Brand Back

Send us Fan Mail Are you making marketing decisions too quickly? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why many brands are unknowingly sabotaging their growth by obsessing over ROAS, reacting to short-term data, and trying to control every variable in the customer journey. They break down why digital marketing has created an illusion of control, why top-of-funnel investment matters more than ever, and how the biggest brands win by consistently staying in front of customers over time. If you're constantly turning ads on and off, chasing efficiency metrics, or making emotional decisions based on a few bad days, this episode will completely change how you think about scaling a brand. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Stop Reacting Emotionally 03:00 — The Investing Mindset 07:00 — The Illusion Of Control 12:00 — Why ROAS Is Misleading 17:30 — Why Big Brands Win 25:00 — Build Long-Term Growth

June 9, 2026Episode 15539 min

Ep. 155 | Organic Traffic Is Dying (Here’s What Smart Brands Are Doing Instead)

Send us Fan Mail Organic traffic isn’t what it used to be, and most brands are feeling it. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why organic reach is declining across platforms and what that means for modern marketing. They explain the shift from chronological feeds to fully algorithmic, AI-driven content, why paid media is becoming the foundation of growth, and how brands need to rethink their entire strategy. Most importantly, they reveal the real metric that matters now: shareability. If your content isn’t getting shared, it’s getting ignored, and this episode shows you how to fix that. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

May 26, 2026Episode 15434 min

EP. 154 The Secret Sauce Behind 300 Million Views: Lessons from Adidas

Send us Fan Mail Discover how Adidas is reshaping marketing campaigns with storytelling, influencer collaborations, and narrative-driven ads featuring stars like Timothée Chalamet, Messi, and Bad Bunny. In this episode of The Unstoppable Marketer®, Trevor Crump and Mark Goldhart discuss the impact of creative volume, summer sales strategies for e-commerce brands, and why brand narratives are key in today's market. Learn actionable insights to boost reach, diversify ad creative, and set realistic expectations for your brand's summer performance. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 - Adidas' World Cup Campaign: Storyline Over Product 06:00 - E-Commerce Seasonal Slowdown: Setting Summer Expectations 12:00 - The Power of Narrative in Marketing Campaigns (Adidas Case Study) 18:00 - Creative Volume vs. Quality: Lessons from Top Brands 24:00 - Velocity and Diversification: Social Proof and Rapid Content 30:00 - Organic Reach vs. Paid Performance: Layering Your Brand Strat