The Unstoppable Marketer®

Hosted by Trevor Crump & Mark Goldhardt

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Episodes

158

Latest episode

Aug 2026

Language

EN-US

About the show

Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.

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60 recent

September 1, 202627 min

Ep. 157 Your Customers Aren’t Coming Back (Here’s What to Do)

Send us Fan Mail Are your customers actually coming back after their first purchase? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why customer retention and brand loyalty are getting harder for DTC brands—from declining organic reach and crowded email inboxes to rising acquisition costs and changing consumer behavior. More importantly, they explain what brands can do about it: increase AOV while customers are buying, rethink retargeting, maximize high-attention touchpoints like checkout and order confirmations, and create offers that give customers a compelling reason to buy again. The big takeaway? Stop assuming customers will come back later and start maximizing the moments when you know you have their attention. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Is Brand Loyalty Dying? 03:23 — Why Retention Is Harder 06:24 — Email Reach Is Collapsing 09:14 — Are Customers Still Loyal? 15:00 — Stop Waiting for Repeat Buyers 20:23 — Maximize Customer Attention

August 18, 2026Episode 1534 min

EP 156: Don't Launch That Product Yet

Send us Fan Mail Should your brand launch a new product—or double down on what already works? In this episode of The Unstoppable Marketer® , Mark Goldhart and Trevor Crump use Vuori's surprising move into premium denim as a case study to explore one of the biggest decisions every founder faces: product expansion. They break down when expanding your product line creates more revenue, when it weakens your brand, how to think about increasing customer wallet share versus reaching new audiences, and why market research should guide major product decisions instead of assumptions. If you're planning your next launch, this episode is full of practical advice you can apply immediately. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Black Friday Planning Starts Now 05:00 — Maximizing Holiday Profitability 08:00 — Vuori Launches Jeans 16:00 — Should Brands Expand? 22:00 — Share of Wallet vs. TAM 29:00 — The Right Way to Launch

July 7, 2026Episode 1426 min

Ep. 155 Why Great Products Don't Sell (And What Actually Makes Brands Stand Out)

Send us Fan Mail What happens when you have an incredible product—but nobody buys it? In this episode of The Unstoppable Marketer® , Mark Goldhart and Trevor Crump explain why "better" is no longer enough in today's crowded marketplace. They break down how founders can differentiate through story, messaging, audience, and content, why emotional connection often beats product features, and why your greatest competitive advantage is probably something you're not talking about enough. If you're struggling to stand out, this episode will help you rethink what actually makes customers choose your brand. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Great Products Don't Win 04:00 — Your Story Is Missing 09:30 — Good Is Table Stakes 14:30 — Three Ways to Stand Out 19:00 — Why Founders Stop Sharing 24:00 — Build a Brand People Remember

June 23, 2026Episode 1332 min

Ep. 154 Why Your ROAS Is Holding Your Brand Back

Send us Fan Mail Are you making marketing decisions too quickly? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why many brands are unknowingly sabotaging their growth by obsessing over ROAS, reacting to short-term data, and trying to control every variable in the customer journey. They break down why digital marketing has created an illusion of control, why top-of-funnel investment matters more than ever, and how the biggest brands win by consistently staying in front of customers over time. If you're constantly turning ads on and off, chasing efficiency metrics, or making emotional decisions based on a few bad days, this episode will completely change how you think about scaling a brand. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Stop Reacting Emotionally 03:00 — The Investing Mindset 07:00 — The Illusion Of Control 12:00 — Why ROAS Is Misleading 17:30 — Why Big Brands Win 25:00 — Build Long-Term Growth

June 9, 2026Episode 1239 min

Ep. 153 | Organic Traffic Is Dying (Here’s What Smart Brands Are Doing Instead)

Send us Fan Mail Organic traffic isn’t what it used to be, and most brands are feeling it. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why organic reach is declining across platforms and what that means for modern marketing. They explain the shift from chronological feeds to fully algorithmic, AI-driven content, why paid media is becoming the foundation of growth, and how brands need to rethink their entire strategy. Most importantly, they reveal the real metric that matters now: shareability. If your content isn’t getting shared, it’s getting ignored, and this episode shows you how to fix that. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

May 26, 2026Episode 1134 min

EP. 152 The Secret Sauce Behind 300 Million Views: Lessons from Adidas

Send us Fan Mail Discover how Adidas is reshaping marketing campaigns with storytelling, influencer collaborations, and narrative-driven ads featuring stars like Timothée Chalamet, Messi, and Bad Bunny. In this episode of The Unstoppable Marketer®, Trevor Crump and Mark Goldhart discuss the impact of creative volume, summer sales strategies for e-commerce brands, and why brand narratives are key in today's market. Learn actionable insights to boost reach, diversify ad creative, and set realistic expectations for your brand's summer performance. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 - Adidas' World Cup Campaign: Storyline Over Product 06:00 - E-Commerce Seasonal Slowdown: Setting Summer Expectations 12:00 - The Power of Narrative in Marketing Campaigns (Adidas Case Study) 18:00 - Creative Volume vs. Quality: Lessons from Top Brands 24:00 - Velocity and Diversification: Social Proof and Rapid Content 30:00 - Organic Reach vs. Paid Performance: Layering Your Brand Strat

May 12, 2026Episode 1047 min

Ep. 151 | Why Most Subscription Brands Fail (It’s Not Retention)

Send us Fan Mail Why do so many subscription brands struggle to keep customers—and why do most retention strategies fail? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Matt Holman (Subscription Prescription) to break down the real reason subscribers cancel—and why it actually starts with acquisition. They dive into how customer intent, product experience, and onboarding all shape retention, why most brands are optimizing the wrong metrics, and how to fix leaky subscription funnels. You’ll also learn practical tactics for improving retention, increasing lifetime value, and building a subscription strategy that actually works. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Acquisition vs Retention Myth 06:30 — Why Customers Cancel 14:30 — Survivorship Bias Explained 20:30 — How to Collect Customer Insights 30:00 — Subscription vs Membership Strategy 40:00 — Fixing Your Subscription Funnel

April 28, 2026Episode 921 min

Ep 150 | Why Your Email Strategy Is About to Stop Working

Send us Fan Mail Email marketing used to be one of the most reliable growth channels—but that’s changing fast. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how AI-powered inboxes, Gmail filtering, and evolving consumer behavior are making traditional retention strategies less effective than ever. They dive into why most customers never buy again, why your emails are likely going unseen, and what brands need to do instead—from increasing frequency to creating value-driven content across channels. If you’re relying on outdated retention playbooks, this episode will challenge everything you think you know. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

April 14, 2026Episode 839 min

Ep 149 | This Brand Went From $4B to $39M… Here’s Why

Send us Fan Mail Why are so many once-hyped brands starting to fail—and what separates the ones that keep growing? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down the shocking collapse of Allbirds—from a $4B valuation to a $39M sale—and what it reveals about today’s marketing landscape. They dive into rising customer acquisition costs, the death of easy distribution, and why fear-driven decision-making is quietly killing brand growth. You’ll learn why playing it safe is the fastest way to plateau, how to actually stand out in a crowded market, and what smart brands are doing differently right now to keep scaling. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

March 31, 2026Episode 71 hr 6 min

Ep. 148 | From Family Recipe to CPG Brand: How Sunshine Buns Is Scaling Fast

Send us Fan Mail What does it actually take to turn a family recipe into a fast-growing brand? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Sunshine Buns founder Chrisi Hammer to break down her journey from interior design to building a CPG brand rooted in storytelling. They dive into the power of building in public, why your story is your biggest moat, and the hard realities of scaling—from saying no to the wrong opportunities to navigating retail, brokers, and explosive early demand. If you’re building a brand or thinking about starting one, this episode is a masterclass in timing, patience, and doing things the right way. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! Sunshine Buns Instagram: https://www.instagram.com/sunshinebuns.co/