The Unconventional RD Podcast

Hosted by Erica Julson

BusinessExplicit

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Episodes

152

Latest episode

Apr 2026

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About the show

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place. Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

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60 recent

April 24, 202639 min

The Website Metrics That Used to Matter (and What Matters Now)

The digital publishing world has shifted. And if you've pivoted from monetizing with display ads to actually selling something to your audience... ... you need to make sure you've updated the metrics you're tracking as well. In this episode, we cover: Why more pageviews no longer automatically means more revenue How to look at your existing metrics differently without throwing out your whole dashboard New metrics to add to your dashboard when you're selling something directly to your audience Where to start if this all feels overwhelming Ready to build your analytics foundation? Come join me inside my Savvy Analytics course! I'll walk you through every step (literally, every single click) of setting up Google Analytics, Google Tag Manager, and cookie consent correctly, so that all of the tracking we talked about in this episode is actually possible. It's currently available at 40% off for a limited time. Or, get ALL of my trainings by joining the Search Savvy membership. Prefer to read? Check out the blog post here. SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

March 3, 202618 min

Feeling frustrated? Please remember this.

If you're feeling kind of "meh" about your biz at the moment... ... you're not alone. The last few years have been tough for many of us. But in this episode, I'm hoping to put the current digital landscape into some context, empathize with the uncertainty you might be feeling, and then encourage you to shake it off and keep going. You have something important to share and the world needs your unique perspective and expertise. Don't give up! And as promised, here are the links to my latest offers: Grab my newest course, Savvy Analytics - on presale for 50% until March 14th! Or, get ALL of my trainings by joining the Search Savvy membership. PS - SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

October 14, 202515 min

Transcending Beyond "Blogging" in 2025

If you've been a subscriber for a while, you know that every year, I release my digital marketing "trends-to-watch". This year, life has been life-ing hard, and even though I wrote 20+ pages of thoughts, I haven't shared them in-depth with you yet! These trend predictions are some of my most valuable, most shared, and most visited pieces of content every year, so I can't just let them collect dust! So here's how it'll work: For 2025, I have 5 trend predictions. Each one is incredibly meaty, so I will share them with you one at a time here on my podcast. For each trend, I provide in-depth analysis of what the trend is, why it matters, and how you can implement the ideas in your business today. I know you're going to enjoy this series, so let's dive right in. Trend #1 is... Building a digital ecosystem and strong brand Listen in to learn how to make the pivot from "blogger" to full blown business owner in 2025 and beyond. PS - SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

October 7, 202512 min

Will people PAY for information they trust?

Welcome back to episode #6 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my sixth 2024 trend prediction: More people will PAY for information they trust Last year, I predicted that people would become discontent with low quality AI content and be willing to pay for information that they trust. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/ 🌟 Functional Nutrition Library: https://www.functionalnutritionlibrary.com/

September 23, 202525 min

Let's catch up...

Hey-o! I'm back, after a bit of a hiatus, so let's catch up! Find out what I've been up to over the last 6 months + what to expect from me (and the biz) for the rest of 2025 :) SUBSCRIBE to my podcast for more SEO and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

March 16, 202523 min

Focus on THIS to wow your readers (and Google!)

Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience Last year, I predicted that personalized marketing and providing a good user experience will become key metrics for building a strong brand with loyal fans. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

February 11, 202513 min

Don't ignore this marketing staple in 2025!

Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again Last year, I predicted that creators would double-down on email and that it would become a cornerstone for more online business owners. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

February 6, 20259 min

The Rise of Social Media SEO?

Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO Last year, I predicted that creating social media content to rank in Google (instead of just going viral on social) would become a thing. Was I correct? Let's find out! SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

February 3, 202510 min

Publisher Model vs Online Business - Who's Winning in 2025?

Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳 In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic). Was I correct? And what, exactly, are people pivoting into? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

February 1, 202531 min

New Ways to Optimize Your Content for AI in 2025

Woohoo! It's that time of year again when I review last year's digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. These prediction posts are some of my most popular content all year, so I can't wait to share this year's iteration with you today. This year, I'm trying something different. Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend. Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms Last year I predicted that people would optimize their content for Google's AI overviews and other AI-search interfaces, like ChatGPT and Perplexity. Was I correct? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️ 🔥 HOW I CAN HELP YOU: 🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/ ⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/