The Ty Brady Way

Hosted by thetybradyway

Business CareersInterviews guestsExplicit

Website RSS feed

Episodes

354

Latest episode

Oct 2026

Language

About the show

Learn Ty Brady’s tried and true formula for success in sales and in life each week on his new podcast.

Listen to episodes

60 recent

October 23, 2026Episode 35638 min

Why Playing It Safe Could Be the Biggest Risk You Take with John Ravaris

On this episode of The Ty Brady Way, Ty sits down with John Ravaris to talk about what it really means to bet on yourself, take risks, and move forward even when you don’t know exactly how things will turn out. John spent more than 30 years in sales, marketing, and executive leadership before reaching a point where he knew he needed a change. After stepping away from the corporate world, he went to work with a friend’s construction company. One day, while literally standing in a ditch with a shovel in his hand, a subcontractor looked at him and asked, “What are you doing?” That simple question stuck with him. John realized he had spent decades building experience, skills, and knowledge, but he had also gotten comfortable. He knew he still had more to do and more to share. That moment helped push him toward entrepreneurship, consulting, and eventually writing his book, Define Value, Drive Growth. Ty and John talk about the fear that comes with leaving something familiar and choosing an uncertain path. John shares how he wrestled with one of the biggest career decisions of his life before finally asking himself a simple question: if not now, when? Looking back, John says one of the biggest things he would change is taking more risks earlier in life. He believes fear can quietly keep people from pursuing opportunities they are fully capable of handling, especially when staying comfortable feels easier than stepping into the unknown. The conversation also turns to one of John’s biggest lessons from decades in business: value is not something you simply invent. It has to be discovered. John explains why business owners often assume they already know what makes their company different, but the real answers come from listening. That means talking with customers, employees, vendors, and partners, while also understanding what competitors are doing. He also breaks down the difference between being a generalist and being a specialist. In John’s experience, businesses that stay too broad often end up competing on price. Specialists have a better opportunity to create deeper value because they understand a specific customer, industry, or problem at a much higher level. Ty and John also dig into leadership. For John, being a good leader is not about having all the answers. It is about creating the structure, tools, and support people need to succeed, then removing the barriers that might get in their way. One of the most personal moments in the episode comes when John shares the story of a former employee who reached out years later. The man told John that he was the first boss who had ever told him he was smart. That simple comment stayed with him for more than 20 years and helped give him confidence throughout his career. John says moments like that have reinforced how important mentors, friends, family, and strong support systems can be. When self-doubt shows up, having people around you who know what you are capable of can make a major difference. John also shares how he finally wrote Define Value, Drive Growth. The idea of writing a book felt overwhelming until he came across a simple piece of advice: write two terrible pages a day. So he did. Every morning, John focused on writing just two pages. Over time, those pages became a practical book built around the sales and marketing process he had spent decades developing. Ty and John close the conversation by coming back to perseverance. John says fear and doubt do not disappear once you take the leap. They continue to show up. The key is to keep moving, lean on the people you trust, and keep stacking days in the direction you want to go. Whether you are building a business, leading a team, changing careers, or simply trying to take the next step, this episode is about trusting your experience, taking more chances, and being willing to bet on yourself. 🔗 www.linkedin.com/in/john-ravaris 🎙️ @thetybradyway with @johnravaris As always, we would like to hear from you! Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

October 16, 2026Episode 35539 min

The Biggest Investing Mistake Most People Don’t Know They’re Making with Mark Miller

On this episode of The Ty Brady Way, Ty sits down with Mark Miller to talk about how wealthy families approach investing, why protecting what you’ve built matters just as much as growing it, and the financial mistakes Mark believes many everyday investors make without realizing it. Mark shares his journey from starting his career with American Express to becoming President and CEO of Hilton Tax & Wealth Advisors and working with the Hilton Family Office. Mark breaks down what he sees as the difference between traditional retail investing and the strategies used by high-net-worth families. He explains why understanding your actual level of risk matters, how fees can quietly eat away at returns, and why chasing the highest-performing investment isn’t always the smartest approach. Instead, Mark says the wealthy tend to start with safety, diversification, and a long-term plan before looking for higher returns. Ty and Mark also talk about private investments, life insurance, portfolio allocation, and why there isn’t one investment that makes sense for everyone. Mark shares why he believes investors should look at their entire financial picture instead of chasing the latest opportunity, and why patience and lower volatility can play a major role in building wealth over time. Mark also opens up about a time early in his career when he thought one of his businesses had failed, only to have one opportunity completely change its direction and eventually lead to nationally published books and a successful financial newsletter. His message is simple but powerful: persistence matters. Whether you’re investing, building a business, or working toward a personal goal, sometimes the difference between failure and success is simply refusing to quit too soon. Connect with Mark Miller: Learn more about Mark and Hilton Tax & Wealth Advisors at HiltonWealth.com Connect with Mark Miller on LinkedIn: linkedin.com/in/markmiller-hiltonfo As always, we would like to hear from you! Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

October 9, 2026Episode 35439 min

Why Copying Your Competition Is Killing Your Business with Michael Barbarita

On this episode of The Ty Brady Way, Ty sits down with Michael Barbarita to talk about building businesses differently, learning from failure, and why copying your competition can be one of the biggest mistakes an entrepreneur makes. Michael shares his journey from growing Ski Town USA from $2.5 million to $8 million to building a successful cookie dough company, and then experiencing a business failure that completely changed the way he approached entrepreneurship. Michael breaks down the strategies that helped his successful businesses stand apart, including taking risk away from the customer, adding more value to an offer, and understanding the real problem your customer is trying to solve. He explains why competing on price is rarely the answer and why business owners should know what their competition is doing without becoming obsessed with following them. Ty and Michael also talk about the seven areas that drive the majority of revenue in a business, from generating quality leads and improving closing rates to client retention, increasing the average sale, and controlling costs. Michael explains why follow-up isn’t about bothering a potential customer when you truly believe in what you sell, and why selling the transformation your product creates matters more than simply selling the product itself. Michael also shares why some of the biggest breakthroughs happen when things aren’t going well, why entrepreneurs need to get comfortable being uncomfortable, and why believing in yourself and your product can change the way you handle risk, sales, and growth. His message is simple but powerful: stop doing exactly what everyone else in your industry is doing, understand the problem your customer actually needs solved, and have the confidence to build something different. Connect with Michael Barbarita: Learn more about Michael and Next Step CFO at nextstepcfo.net Download Michael’s book, Powerful Business Strategies, and access his free business diagnostic at nextstepcfo.net Connect with Michael on LinkedIn: linkedin.com/in/michaelbarbarita As always, we would like to hear from you! Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

October 2, 2026Episode 35340 min

The Most Successful Leaders Ask This One Question with Art Serna

On this episode of The Ty Brady Way, Ty sits down with Art Serna to talk about turning uncertainty into an advantage and building a life around purpose, service, and human flourishing. Art shares how growing up between Mexico and Texas shaped the way he sees opportunity, from watching his grandfather work as a farm worker who never learned to read to seeing his parents work tirelessly to build a better life for their family. Art opens up about learning to embrace being an outsider instead of seeing it as a weakness. He explains why outsiders often ask better questions, challenge assumptions, and see opportunities that others miss. Art also breaks down the three-horizon framework he uses to make decisions: what needs to happen today, what assumptions are changing around you, and what future deserves to exist. You’ll hear how this approach has helped him navigate leadership, entrepreneurship, education, healthcare, and the rapidly changing world of AI. Art also shares the deeply personal story behind his work with SpineHope and how helping his mom navigate breast cancer changed the direction of his life. Today, he’s helping expand access to complex pediatric spine surgery for children around the world while looking for new ways technology and unlikely partnerships can solve real human problems. His message is simple but powerful: don’t let being unknown, inexperienced, or outside the system stop you. Get clear on the future you want to help create, find the people who share that purpose, and start building. If you’ve ever wondered whether your unusual path might actually be your greatest advantage, this episode is for you. Connect with Art Serna: Learn more about Art and his book, The Unknowns Rising, at unknownsrising.com Learn more about SpineHope and its work at spinehope.org As always, we would like to hear from you! Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

September 25, 2026Episode 35241 min

The Marketing Mistake Most Entrepreneurs Don’t Realize They’re Making with Chloe Williamson

On this episode of The Ty Brady Way, Ty sits down with Chloe Williamson to talk about the power of human connection, betting on yourself, and why telling your story can be one of the most valuable things you do in business. Chloe shares how an unexpected career change during COVID led her into the podcasting world and eventually to her role as a Senior Client Success Strategist at Interview Valet, where she helps entrepreneurs get their message in front of the right audiences. Chloe opens up about what she has learned from working closely with entrepreneurs and why bigger isn’t always better when it comes to marketing. She explains why knowing your positioning matters more than simply getting in front of the largest possible audience, how entrepreneurs often confuse their ideal client with their target audience, and why long-form podcast conversations can create a level of trust that traditional advertising often can’t. Ty and Chloe also talk about leadership, failure, curiosity, and the importance of being willing to hear feedback. Chloe shares why slowing down has been one of the hardest lessons she has learned, how gratitude has helped her through difficult seasons, and why accepting failure is part of betting on yourself. You’ll also hear the story of a client who was convinced he knew exactly who his audience was until trying something completely different changed the direction of his marketing. Her message is simple but powerful: stay curious, be willing to try something new, and don’t let fear keep you from moving forward. Whether you’re building a business, growing your personal brand, or simply trying to figure out your next move, this conversation is a reminder that sometimes the biggest opportunities come when you’re willing to get out of your own way. Connect with Chloe Williamson: Learn more about Chloe and podcast interview marketing at interviewvalet.com/Chloe Connect with Chloe on LinkedIn: linkedin.com/in/chloebwilliamson As always, we would like to hear from you! Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

September 18, 2026Episode 35137 min

Most Leaders Get This Wrong With Their Best Employees with Krik Driver

On this episode of The Ty Brady Way, Ty sits down with Kirk Driver to talk about leadership, decision-making, and what it takes to build teams that can perform under pressure. Kirk shares how his path took him from the Marine Corps and Desert Storm to more than two decades in law enforcement, eventually serving in leadership roles with the Fort Worth Police Department. After earning his MBA and preparing for retirement, Kirk initially thought security consulting would be his next chapter. It didn’t take long for him to realize his real passion was helping others become stronger leaders. Kirk breaks down one of the earliest leadership lessons that stuck with him: “mission, men, me.” Take care of the mission, take care of your people, and then make sure you’re taking care of yourself so you can continue showing up for the team. Ty and Kirk also talk about intent-based leadership and the difference between a mistake of the head and a mistake of the heart. Kirk explains why leaders should give good people room to make decisions, learn from honest mistakes, and take ownership instead of creating organizations where every decision has to go through the person at the top. The conversation gets into the importance of clear and consistent standards, including why leaders can’t make exceptions for top performers just because they produce results. Kirk also explains the three directions of leadership: leading the people below you, leading your peers, and having the courage to lead up when someone above you is making the wrong call. Kirk shares his “70% solution” for making difficult decisions, why waiting until you have every answer can lead to analysis paralysis, and why good leaders have to be willing to act, gather new information, and adjust along the way. He also opens up about the legacy he hopes to leave behind. For Kirk, leadership isn’t just about titles or results. It’s about planting seeds, encouraging people to keep growing, and helping them see possibilities in themselves they may not have seen before. Kirk closes with one of the most important lessons of the conversation: before you lead anyone else, get your own moral compass in check. Know what you stand for before the difficult decisions arrive. Connect with Kirk: Website: zerogray.com Instagram: @zerograyleadership Facebook: Zero Gray Leadership Email: kirk@kirkdriver.com As always, we would like to hear from you! Email us at thetybradyway@gmail.com 🎙️Or DM us on Instagram @thetybradyway

September 11, 2026Episode 34635 min

Why Most Leaders Are Not Listening as Well as They Think with Danny Bobrow

On this episode of The Ty Brady Way, Ty sits down with Danny Bobrow to talk about persuasion, emotional intelligence, leadership, and the power of listening. Danny brings lessons from sales, mediation, coaching, mountaineering, ski patrol, and other high-pressure environments where communication can quickly affect the outcome. Danny explains that people usually make decisions based on emotion and then justify those decisions with logic. The goal is not to remove emotion. It is to regulate your own emotions and communicate in a way that helps the other person feel safe enough to think clearly. Ty and Danny discuss what Danny calls patient persistence. You can remain committed to the outcome without forcing the conversation. Sometimes the best response is silence, patience, or simply giving someone time to process. Danny says listening and silence are closely connected, and both can keep a difficult conversation from escalating. The conversation also explores what is broken in many traditional sales and leadership models. Too many people believe they must always be closing, talking, proving their expertise, or overwhelming others with enthusiasm. Danny says this often creates what he calls the care gap and the trust gap. The care gap is the distance between how much you care and how much the other person feels that care. The trust gap appears when someone focuses on credentials and experience before showing that they truly understand the other person’s problem. Danny breaks effective communication into three Cs: caring, connection, and collaboration. Caring means showing genuine concern. Connection comes from listening, asking questions, and matching the other person’s pace. Collaboration means developing the solution together instead of telling someone what they should do. He also explains why enthusiasm can sometimes work against a salesperson. Excitement is most effective as a response, not an opening move. Before getting excited about the solution, you need to understand what matters to the person in front of you. Different personalities process information differently, and strong communicators adjust their pace, tone, and level of detail. You’ll also hear Danny explain why facts rarely change someone’s mind when they feel threatened. When a belief is closely tied to identity, adding more information can make the person more defensive. Questions, respect, and common ground are often more effective than debate. One of the biggest areas Danny sees people struggle with is listening. Many people believe they are listening when they are actually waiting to speak, comparing the story to their own experience, finishing sentences, offering solutions, or turning the conversation back toward themselves. Danny shares how these habits can quietly weaken relationships. Someone may talk about an injury, and the listener immediately responds with a worse injury of their own. Someone may mention an upcoming vacation, and the listener takes over by describing their past trip. These responses may be well intentioned, but they can leave the other person feeling unheard. Ty and Danny also talk about Danny’s own challenges. Danny was born with a serious vision impairment that affected his education, athletic ability, confidence, and relationships. He struggled in school until receiving reading glasses before college and later discovered that his brain often told him to quit long before his body needed to stop. That lesson helped him push past what he calls the psychological fatigue barrier. He went on to succeed in martial arts, mountaineering, and other demanding activities. Those experiences also taught him that persistence alone is not enough. He needed to become patiently persistent and respectfully resilient, especially when working with other people. The episode closes with Danny’s reminder that even high performers need coaching. A coach does not have to be better at your job than you are. They need to see what you cannot see, hold you accountable, and help you make small changes that improve your results. If you want to communicate more clearly, build trust faster, and become more persuasive without pushing people, this episode is for you. As always, we would like to hear from you! 🔗www.dannybobrow.com and https://www.linkedin.com/in/dannybobrow 🎙️ @thetybradyway Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

September 4, 2026Episode 34940 min

The $10 Million Leadership Mistake That Changed Everything with David Miller

On this episode of The Ty Brady Way, Ty sits down with David Miller to talk about leadership, accountability, failure, family, and rebuilding after everything changes. David shares the defining mistake that altered the course of his career. While leading a firm that managed more than a billion dollars, he failed to act quickly when a trader violated the company’s strategy and lost millions of dollars for clients. Although David did not personally make the trades, he was responsible for the people and decisions under his leadership. The situation cost his firm more than $10 million and eventually led to David being barred from the financial industry. He explains that leadership requires more than blaming the person who made the mistake. When you are at the top, you are responsible for what happens under your watch. Ty and David discuss the personal cost of carrying that pressure. David spent years fighting lawsuits, arbitrations, and government action. He was physically present for his children, but emotionally consumed by the battle. Looking back, he says the experience cost him his family and taught him that leadership failures often create collateral damage far beyond the business. David also shares the difficult moment when his attorney warned that continuing the fight could shut down the firm and cost more than 30 employees their jobs. His father reminded him that there is a time to fight and a time to move forward. For years, David believed walking away meant he had failed. He now understands that surrendering one battle is not the same as giving up. Sometimes the strongest decision is choosing a new path for the right reasons. After leaving the financial industry, David built another company to more than eight figures in less than three years. He credits part of that success to timing, but says the business could not have grown without a strong team that understood the vision and believed in the direction. The conversation also explores what separates dreamers from people who execute. David says success requires alignment between thoughts, words, and actions. A person can have a great vision, but without a plan and consistent execution, ambition means very little. Ty and David discuss the mindset shift from believing life happens to you to believing it happens for you. That one change moves a person away from feeling like a victim and toward taking control of what happens next. David also explains that not every season of life should be lived at full speed. There are times to move aggressively and times to slow down, be present, and recognize what matters. That lesson became especially important in his relationship with his children. He shares how work, wealth, and achievement once dominated his thinking. Today, he pays closer attention to sleep, family, faith, health, and the small moments that create a meaningful life. Sometimes love is not a dramatic feeling. It is a quiet conversation in the car with your child and being aware enough to recognize it while it is happening. You’ll also hear David explain why successful people need to measure more than money. Wealth can include emotional health, physical health, relationships, time, and the values passed to the next generation. David encourages anyone who feels stuck to listen to their intuition. The decisions that shape a life are rarely one dramatic choice. They are usually a series of small decisions made consistently over time. The episode closes with David’s reminder that success looks different for everyone. Comparing yourself to others may offer perspective, but only you can decide what matters most. His advice is to measure your time, your relationships, your growth, and the parts of life that cannot be found on a financial statement. If you want an honest conversation about failure, responsibility, rebuilding, and creating a life that goes beyond business success, this episode is for you. As always, we would like to hear from you! 🔗www.davidmillerpeachcap.com 🎙️ @thetybradyway Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

August 28, 2026Episode 34830 min

How to Become the Only Choice in a World Flooded With AI Content with Tom Schwab""How to Become the Only Choice in a World Flooded With AI Content with Tom Schwab

On this episode of The Ty Brady Way, Ty sits down with Tom Schwab, founder of Interview Valet, to talk about podcast interview marketing, building trust, and how entrepreneurs can stand out in a world filled with content. Tom shares how his career took him from engineering and the Navy to corporate America, e-commerce, and eventually podcasting. What started as an experiment in using podcast interviews to reach the right customers turned into a full-service agency that helps business owners, authors, and thought leaders connect with ideal audiences. Tom explains that podcast marketing is not about getting on as many shows as possible. It is about finding the right audience, refining your message, and creating conversations that lead to real opportunities. He compares many marketing strategies to a megaphone, where businesses try to talk louder and reach everyone. His approach is more like a magnet. The goal is to attract the right people and make it clear who the message is for. Ty and Tom discuss why many podcast guests fail to turn an interview into business. One of the biggest mistakes is spending too much time talking about themselves. Tom explains that listeners care more about their own problems than a guest’s product or service. A strong guest should help the audience understand a problem, offer a useful point of view, and explain a practical way forward. Personal stories can help, but they should support the lesson instead of becoming the entire conversation. Tom also shares why a smaller, targeted audience can be more valuable than a massive audience. Most small businesses cannot serve everyone, so trying to reach everyone often wastes time and money. Podcast interviews give entrepreneurs the chance to speak directly to people who are already interested in the topic. Instead of fighting for a few seconds of attention on social media, a guest may have 20 or 30 minutes to build trust and explain how they think. The conversation also explores how marketing has changed over the last decade. Tom says entrepreneurs no longer have to choose between video, audio, blogs, or social media. They can create content in the format that feels natural and then repurpose it across several platforms. A single podcast interview can become video clips, written posts, emails, and articles. At the same time, AI has made it easy to create more content than ever. Tom warns that more content does not always build more trust. When businesses automate everything, people begin to question whether there is a real person behind the brand. Tom believes real conversations and clear personal viewpoints now matter even more. Entrepreneurs need to show how they see the world, what they believe, and how their approach is different. Tom compares AI to a chainsaw. In the hands of an artist, it can create something impressive. In the wrong hands, it can cause damage. The tool is not the problem. The skill and judgment of the person using it determine the result. AI can help people communicate and work more effectively, but it should not replace their voice or put their entire business on autopilot. Ty and Tom also talk about leadership and what happens when a business grows beyond one person. Tom shares how he had to move from doing everything himself to leading a team of 22 people. He now sees his role as helping communicate the company’s mission while trusting his team to use their strengths and creativity. Tom also explains how he decides which opportunities to accept. Before saying yes to a podcast, partnership, or public appearance, he asks whether he would be proud to have everyone see it. Since online content can stay visible for years, the people and platforms a business associates with can have a lasting effect on its reputation. The episode closes with Tom’s belief that relationships are the ultimate currency. Money and technology change, but strong relationships can grow in value over time. His final message is simple: what is ordinary to you is amazing to others. People often underestimate what they know and assume everyone else already understands it. Tom encourages listeners to share their experience because it may be exactly what someone else needs. If you want to use podcast interviews more effectively, build trust, and stand out without creating more noise, this episode is for you. As always, we would like to hear from you! 🔗 InterviewValet.com and LinkedIn: in/lAmTomSchwab 🎙️ @thetybradyway Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway

August 21, 2026Episode 34742 min

The Fighter Pilot Mindset That Can Transform Your Business with Christian Boucousis

On this episode of The Ty Brady Way, Ty sits down with former fighter pilot Christian Boucousis to talk about leadership, focus, pressure, and how elite teams improve. Christian shares how becoming a fighter pilot was a childhood dream. After years of training, he became one of only a few applicants selected for fighter service in Australia. His military career ended when an autoimmune condition made flying too painful, forcing him to reinvent himself. He later built a large security and humanitarian business in Afghanistan with his best friend, a former British Army paratrooper. The company started with limited money and an old vehicle, but eventually grew into a major operation supporting reconstruction and humanitarian projects. Ty and Christian discuss how fighter pilots are trained to stay ahead of the jet. If a pilot is only reacting to what is happening, they are already behind. Christian believes the same is true in business. Leaders lose control when they spend the entire day reacting to notifications, meetings, and other people’s priorities. One of the most important habits in fighter pilot culture is the debrief. After every mission, pilots compare what they planned to accomplish with what actually happened. The goal is not to assign blame. It is to identify the gap and improve the next mission. Christian breaks the process into four questions: What was the objective? What was the result? What caused the gap? What will we do differently next time? He also explains why pressure is not always negative. Pressure can sharpen focus and improve performance. Stress develops when pressure continues without recovery, structure, or control. Christian manages his own schedule by breaking the day into clearly defined missions. Each mission has a specific result, preparation period, execution window, and reflection afterward. This allows him to focus deeply instead of constantly switching between unrelated tasks. The conversation also explores decision-making. Leaders rarely have perfect information, so waiting for certainty can become another form of avoidance. Christian encourages leaders to make the best decision available, prepare for different outcomes, and adjust when new information appears. Ty and Christian also discuss meetings. Christian believes most business meetings should last no longer than 15 minutes. Teams should confirm the goal, review progress, identify the gap, and agree on the next action. The remaining time should be used to complete the work. The episode closes with Christian’s distinction between perfection and flawlessness. Perfection means trying to control every result. Flawlessness means giving your best effort to what you can control and adapting to what you cannot. If you want to make better decisions, protect your focus, and build a team that improves after every mission, this episode is for you. Connect with Christian on LinkedIn: in/christian-boo-boucousis Follow @thetybradyway and @christianbooboucousis As always, we would like to hear from you! 🔗 Linkedin: in/christian-boo-boucousis 🎙️ @thetybradyway with @christianbooboucousis Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway