Optimize to Monetize | Marketing Strategies for Predictable Revenue

Hosted by Michelle Fernandez - Funnel & Marketing Strategist

Business Marketing Entrepreneurship

Website RSS feed

Episodes

333

Latest episode

Nov 2026

Language

EN-US

About the show

Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start creating more consistent, predictable revenue with more ease and less overwhelm? Welcome to Optimize to Monetize™ , the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work. Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™ , this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset. Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time. Get ready to learn how to: How to turn more leads into buyers How to create consistent sales and sustainable growth How all your marketing pieces work together How to build an online business that grows without becoming more complicated Build scalable funnels that convert with confidence Attract steady traffic without living on social media Simplify your systems and automate with purpose Strengthen your customer journey from discovery to referral The mindset, leadership, and decision-making required to scale Embrace the 1% shifts that create long-term profit and peace If you're asking the following questions, you're in the right place: Why aren't more people buying? What do I need to focus on first to grow my business? What metrics should I actually be tracking to grow? What am I missing that's keeping me from the next level? How do I create more consistent sales? Michelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you. Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show , reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy. If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy. 🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder. It’s time to optimize everything that matters… so you can monetize what matters most.

Listen to episodes

60 recent

November 9, 2026Episode 33514 min

Customer Lifetime Value: The Number That Can Completely Change How You Market Your Business

What if spending $1,000 to acquire a customer was actually a smart marketing decision? Most business owners are focused on generating more leads, making more sales, and keeping revenue coming in. But what if one of your biggest opportunities for increasing revenue and profitability is already sitting inside your business? It all comes down to a number that far too many entrepreneurs overlook: customer lifetime value (CLV). In this episode of Optimize to Monetize , Michelle Fernandez shares why understanding what your customers are actually worth over time could completely change how you approach your marketing, customer acquisition costs, and long-term business growth. Drawing on her experience working inside hundreds of businesses, including seven- and eight-figure companies, Michelle reveals where she consistently finds hidden revenue opportunities and why even a small shift in the right number can have a significant impact on your bottom line. In this episode, you'll discover: Why customer lifetime value deserves a bigger role in your marketing strategy. The hidden revenue opportunities many coaches, course creators, and online business owners overlook. How customer retention and the customer journey influence long-term profitability. Why your customer acquisition cost doesn't tell the whole story. How to identify the highest-leverage opportunities for creating more predictable, sustainable revenue. If you're ready to make smarter marketing decisions, uncover hidden revenue opportunities, and get more value from the business you've already built, this is an episode you don't want to miss. Hit play and discover why the most important number in your marketing might be one you're not even tracking. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

November 2, 2026Episode 33415 min

Your VA Isn't Your Strategist: The Hiring Mistake That Could Be Costing You Thousands

Hiring a virtual assistant for $10 or $15 an hour sounds like a smart business decision. But what if that money-saving hire is actually costing you thousands? Here's the mistake many business owners make: They hire someone who's an expert in the technology and assume they're also an expert in the strategy. And that misunderstanding could be creating some serious revenue leaks in your business. In this episode of the Optimize to Monetize™ podcast , Michelle Fernandez breaks down the difference between a virtual assistant and a marketing strategist, why hiring the wrong expertise can become an expensive mistake, and what business owners need to consider when building a marketing ecosystem designed to generate leads and sales. You'll discover: The critical difference between technical expertise and marketing strategy. Why hiring an inexpensive VA could end up costing you far more than you expected. The hidden revenue opportunities you could be missing inside your marketing and sales systems. What needs to happen before you hand over your funnels and automations to someone else. Before you hire another VA or invest another dollar into your marketing systems, this is a conversation you'll want to hear. Need help mapping out your marketing ecosystem or uncovering hidden revenue leaks? Send Michelle a DM on Instagram @themichellefernandez and let's chat! Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

October 26, 2026Episode 3339 min

The Perfect Webinar Title: How to Get the Right People to Register for Your Webinar

You can have an amazing webinar with great content, a strong offer, and a presentation strategically designed to lead to the sale, but first, you need the right people to register. And your webinar title plays a huge role in making that happen. The right title helps your ideal person immediately recognize, “Yep, this is for me,” while creating enough curiosity that they want to register and find out more. In this episode of Optimize to Monetize, I’m breaking down the three things every webinar title needs and two simple formulas you can use to start creating stronger titles for your own webinar. In this episode, you’ll discover: The three things your webinar title needs to do to attract the right people Why getting specific about your ideal attendee matters when creating your title How to connect your title to a problem they desperately want solved or a result they really want Why curiosity is so important—and how your audience’s false beliefs can help you create it The How To Formula for combining a desired result, timeframe, and objection or false belief How to use “without” and “even if” to challenge what your audience already believes Why the Mistakes Formula can be so powerful for getting people to pay attention How to test new webinar titles and use your registration page conversion to determine what’s working Keep leaning into those tiny tweaks and stacking those 1% wins. Let’s grow your business together! Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

October 19, 2026Episode 33215 min

5 "Money-Saving" Decisions That Are Actually Killing Your Profitability

Saving money in your business doesn’t always mean you’re becoming more profitable. In fact, some of the decisions that look like they’re saving you money—choosing cheaper software, hiring the least expensive help, doing everything yourself, or cutting your marketing—could actually be costing you more in lost time, missed sales, and revenue. In this episode of Optimize to Monetize, I’m breaking down five common money-saving decisions that could be hurting your business profitability, plus one bonus mistake I see business owners make all the time. We’re talking about: Why piecing together a “cheap” software stack can become expensive The hidden cost of hiring based on price instead of expertise How doing everything yourself can cost you time and revenue Why cutting marketing when revenue slows can make the problem worse How to evaluate business expenses based on ROI, not just price Why continuing to invest time and money into something simply because you already paid for it can hurt your profitability Plus, I’ll give you a simple profitability audit you can do today to identify where your biggest opportunities are and start improving them one 1% tweak at a time. Because profitability isn’t about spending the least amount of money. It’s about making sure the money you’re spending is helping you make more. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

October 12, 2026Episode 33114 min

5 Reasons People Register for Your Webinar… and Don’t Show Up

You did the work to get people registered for your webinar. You created the content, promoted it, maybe even spent money on Facebook ads... and then you go live and wonder, where is everybody? If your webinar show-up rate is lower than you’d like, the answer isn't necessarily sending more webinar reminder emails or getting more people to register. There are several things happening between webinar registration and live attendance that can have a major impact on how many people actually make it into the room. In this episode of Optimize to Monetize, I’m breaking down five reasons your webinar registrants may not be showing up live and the areas I look at when diagnosing a low webinar attendance rate. We’ll talk about webinar registration strategy, attracting qualified leads, webinar timing, reminder emails, and the live experience so you can identify what may be hurting your show-up rate and know what to optimize next. If you're getting webinar registrations but struggling to turn those registrants into live attendees, this episode will help you figure out where the gap may be. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

October 5, 2026Episode 33022 min

Resilience Is a Business Strategy: What I’ve Learned About Not Quitting

What do you do when you’ve tried everything you know to do in your business… and it still isn’t working? Most conversations about business growth focus on the strategy, the funnel, the ads, or the numbers. But there’s another skill that becomes incredibly important when the strategy doesn’t produce the result you expected: resilience. In this episode of Optimize to Monetize, Michelle shares a personal look at what months of trying to solve one frustrating problem taught her about staying in the game, separating the outcome from what you make it mean about you, and knowing when persistence needs to turn into a different path forward. Because resilience in business isn’t about blindly pushing harder or refusing to change direction. It’s about learning how to keep moving when the answer isn’t obvious, recognizing what’s actually within your control, and giving yourself enough time to discover what you’re capable of before deciding it’s time to quit. If you’ve ever been frustrated by something that isn’t working, questioned whether you should keep going, or wondered how long you’re supposed to keep trying, this episode is for you. RESOURCES MENTIONED Mindi Huebner https://www.instagram.com/mindihuebner/ Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

September 21, 2026Episode 32938 min

Is Your Program Actually Good? The Honest Audit Most Experts Avoid with Jasmine Jonte

What if your program is selling... but your clients aren’t actually getting the transformation they paid for? In this episode of Optimize to Monetize, Michelle sits down with Jasmine Jonte, founder and CEO of Cre8tion, to talk about the part of creating and selling courses and programs that most experts don’t spend nearly enough time thinking about: what happens after the sale. Because having great expertise doesn’t automatically mean you know how to turn that expertise into a great learning experience. Jasmine shares what separates programs people buy from programs people actually complete, get results from, and want to continue buying from. They also dive into the overlooked gaps in client experience that can quietly impact retention, lifetime customer value, referrals, and ultimately, your revenue. If you already have a course, membership, mastermind, or group program, this conversation will have you looking at your program through an entirely different lens. RESOURCES MENTIONED The Signature Method Generator ( cre8tion.co/method ): A free custom GPT that helps experts turn what they know into a signature method: the named, repeatable framework that becomes the backbone of a scalable program. Best for the expert who is booked out one-to-one and ready to productize. This is the "turn expertise into a scalable asset" starting point. Course Like Netflix ( cre8tion.co/netflix ): A free guide plus custom GPT (CourseFlix) with 10 strategies to make a program as binge-worthy as Netflix. Built around completion, engagement, and retention: the exact levers behind LTV, referrals, and repeat buyers. Best for the expert whose program already sells but is not getting the completion or retention they want. WHERE TO FIND JASMINE JONTE Website: www.cre8tion.co LinkedIn: linkedin.com/in/jasminejonte Instagram: https://www.instagram.com/jasminejonte/ Spotify: My Podcast Guestings Playlist Save your free seat to the One Hour Sales System Masterclass, so you start making consistent, predictable revenue instead of waiting for your next launch. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

September 14, 2026Episode 32828 min

Borrowed Trust Is the New Algorithm: How to Grow Faster by Tapping Into Someone Else’s Audience

What if growing your audience didn’t mean you had to find every new person one at a time? We’re creating more content than ever, trying to get more reach, more visibility, and more of the right people into our world. But there are already people who have spent years building relationships with the exact audience you want to reach. In this episode of the Optimize to Monetize podcast, Michelle breaks down the power of borrowed trust and how intentionally tapping into other people’s audiences can help you grow faster. Because when someone your ideal customer already trusts introduces you, you’re starting that relationship from a very different place. Michelle shares how to identify the right opportunities, why audience alignment matters more than audience size, and how to turn that initial introduction into a relationship with an audience of your own. Because the real opportunity isn’t simply getting in front of more people. It’s turning borrowed trust into owned trust. Ready to make borrowed trust part of your growth strategy? Check out the Borrowed Trust Protocol to identify the right people, audiences, and opportunities already around you and create a plan for intentionally using them to grow your audience and your business. Save your free seat to the One Hour Sales System Masterclass, so you start making consistent, predictable revenue instead of waiting for your next launch. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

September 7, 2026Episode 32741 min

How to Build a Framework People GET and BUY with Megan Yelaney

You know your offer gets results. But can your potential clients actually understand how you get them there? Because having a great program isn't enough if people can't clearly see the journey they're about to take or why your process is different from everything they've already tried. In this episode of Optimize to Monetize, Michelle sits down with Megan Yelaney to talk about how to turn what you already do with your clients into a clear framework that makes your offer easier to understand—and easier to buy. They dive into the difference between a framework and a list of deliverables, why your framework needs to speak to what your clients actually want, and how getting more specific about the results they can experience along the way can completely change the way you position your offer. You'll also hear how to uncover a framework from the work you're already doing, weave in client results and objections, and why you don't need the perfect clever name before you start talking about your process. Because your framework isn't about making your offer sound fancy. It's about helping someone see themselves inside your process and think, "Yes. This makes sense. I can see how this could work for me. RESOURCES MENTIONED Business Not As Usual: www.meganyelaney.com/podcast Workshop: www.meganyelaney.com/framework-workshop and your people should use FRAMEWORK50 for 50% off at checkout Save your free seat to the One Hour Sales System Masterclass, so you start making consistent, predictable revenue instead of waiting for your next launch. Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com

August 31, 2026Episode 32634 min

Build a Business Without Being Dependent on the Algorithm with Holly Marie Haynes

What if the fastest way to grow your business isn't posting more on social media? What if the real opportunity is building marketing assets that keep working long after you hit publish? In this episode of Optimize to Monetize, Michelle sits down with Holly Haynes to talk about what it really takes to build a business that isn't dependent on the algorithm. From creating content that compounds over time to using AI, SEO, partnerships, and email in smarter ways, Holly shares the systems helping entrepreneurs grow without feeling chained to social media. If you've ever wondered whether there's a more sustainable way to attract clients, generate leads, and grow your business, this conversation will have you looking at your marketing very differently. In this episode, you'll discover: • Why relying on social media alone is one of the biggest risks for your business • The marketing assets that continue working long after you create them • How to build a visibility strategy that doesn't require posting every day • Why email is still one of the most valuable business assets you can own • How AI is changing the way people discover businesses and what that means for your marketing • Simple ways to create long-term growth instead of constantly chasing the algorithm If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another entrepreneur who's ready to build a business that doesn't rely on the algorithm. RESOURCES MENTIONED https://www.hollymariehaynes.com/quiz https://www.instagram.com/thehollymariehaynes Connect with Holly: Website: https://hollymariehaynes.com Private Podcast: The Anti-Social Shift Podcast: Crush the Rush Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business! CONNECT WITH MICHELLE: Instagram: @themichellefernandez Website: themichellefernandez.com