The Tech Alliance Podcast

Hosted by Andrey Lipattsev, Maryna Pliashkova

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May 2025

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About the show

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape. This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execs visit www.partnershipleaders.com

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32 recent

May 7, 2025Episode 149 min

From Silos to Symbiosis: The Ecosystem Economy Explained (by Miklos Dietz and Venkat Atluri)

In this episode of the Tech Alliance Podcast we delve into the transformative concept of the ecosystem economy , drawing insights from “The Ecosystem Economy” by Miklos Dietz and Venkat Atluri . Forget traditional industry silos! We explore how businesses are increasingly collaborating to meet customer needs in seamless and innovative ways. Discover the driving forces behind this shift, real-world examples, and how companies can navigate this evolving landscape. Key Takeaways: 🔑 Customer is King (Again): Learn how the ecosystem economy puts the focus squarely on understanding and meeting holistic customer needs. 🤝 Coopetition is the New Competition: Discover why collaborating with competitors can be a crucial element for success in the ecosystem economy. Also see our episode on coopetition with Marta Marimon. 🌐 Navigating the New Business Landscape: Understand the key challenges and opportunities presented by globalization, regulation, ESG concerns, and the rise of AI within ecosystems. Authors’ LinkedIn: Venkat Atluri: https://www.linkedin.com/in/venkat-atluri/ Miklos Dietz: https://www.linkedin.com/in/miklosdietz/ Join us on Linkedin: https://www.linkedin.com/company/the-tech-alliance-pod/

March 27, 2025Episode 1348 min

Franz Schrepf's Guide to Partnership Success

Join us as we dive deep into the world of partnerships with Franz Josef Schrepf, author of 'The Book on Partnerships.' Discover Franz's unique journey, from startup founder to partnerships expert, and gain invaluable insights into building successful collaborations. We uncover the realities of partnerships, moving beyond the buzzwords to the strategies that truly work. Key Takeaways: 🚀 Scaling with Partnerships: Learn how strategic partnerships can accelerate your company's growth and market reach. Discover how Hopin leveraged agency partnerships to scale rapidly → https://hopin.com/ 📝 The Power of Documentation: Understand the importance of meticulous documentation in partnership management and how it can prevent future issues. 🤝 Building a Partnership Ecosystem: Gain insights into creating and nurturing a thriving partnership community and making partnerships a core part of your go-to-market strategy. https://www.youtube.com/channel/UCwaNZ4HHb_bpxVs-HZM4A2w Connect with Franz Josef Schrepf on LinkedIn: https://www.linkedin.com/in/franz-josef-schrepf/ Follow us on LinkedIn: https://www.linkedin.com/company/the-tech-alliance-pod/

March 6, 2025Episode 1239 min

Mastermind Strategies: Level Up Your Partnerships Game with Chris Lavoie

Join us in this episode of the TAP as Andrey flies solo and dives deep into the world of partnerships and growth with a very special guest: Chris Lavoie. Chris, a seasoned partnerships leader at Aftership and the founder of the Partnership Mastermind, shares invaluable insights on cultivating personal and professional growth within the dynamic realm of partnerships. From discussing the vibrant multiculturalism of Toronto to uncovering the essential qualities of a successful partnership professional, Chris provides a wealth of knowledge and practical advice. We explore the entrepreneurial spirit required in partnerships, the importance of a growth mindset, and the power of building strong communities. Key Takeaways: The Full Lifecycle Partner: Discover what it means to be a "full lifecycle" partner manager and how this entrepreneurial role requires a diverse skill set, from hunting and closing deals to managing relationships and driving growth. Growth Mindset & Accountability: Understand why a growth mindset and accountability are crucial for success in partnerships. Learn how to embrace humility, continuously invest in your growth, and avoid plateaus. Building Communities: Explore the significance of creating and nurturing strong communities within the partnerships space, as exemplified by Chris Lavoie's Partnership Mastermind. Find out how these communities can foster connection, learning, and career advancement. Aftership: https://www.aftership.com/ Partnership Mastermind: https://partnershipmastermind.com/ Chris Lavoie's LinkedIn: linkedin.com/in/chris-lavoie-phd-aaaa4111b Tune in to gain actionable strategies and inspiration to elevate your partnerships game and unlock your full potential! Join us on Linkedin: https://www.linkedin.com/company/the-tech-alliance-pod/

February 19, 2025Episode 1130 min

Dana Fornasar - embracing a non-linear career & finding support

Join us, Maryna and Andrey, in this episode of the TAP as we delve into the topic of women in partnerships with Dana Fornasar, Director of Partner Marketing at Mastercard. Dana shares her inspiring and non-linear career journey, discussing the challenges and triumphs of navigating a partnership-focused career path.In this episode, Dana opens up about: 🔹 Her 20+ years of experience in marketing and how she found her passion. 🔹 The importance of diverse experiences and embracing a non-linear career trajectory. 🔹 The challenges of finding support for women and underrepresented groups in partnerships. 🔹 Strategies for building strong relationships and fostering collaboration.The power of leveraging ambassadors and supporters to drive success. 🔹 Dana's story is a powerful reminder that there's no one "right" way to build a fulfilling career. Her insights and experiences offer valuable guidance for anyone looking to thrive in the world of partnerships. Connect with Dana:Dana's LinkedIn: https://www.linkedin.com/in/danafornasar/ #TechAlliancePodcast #TheTAP #WomenInPartnerships #CareerJourney #PartnershipMarketing #TechIndustry #DiversityInTech #Mastercard

February 11, 2025Episode 1029 min

Partnerships by The Book - Navigating the Partnership Pyramid

🚀 Dive into the world of strategic partnerships with us! In this episode, we're dissecting "The Book on Partnerships" by Franz Joseph Schrepf and exploring key concepts like: 🤝 The Partnership Pyramid: What are the different types and how do they align with your goals? 💰 The 4 C's of Partnerships: Customers, Capabilities, Capacity, and Commitment – do you have them? 💔 Relationship Debt: Avoid burning bridges and learn how to nurture valuable connections. 📊 Partner Prioritization: Discover the Partner Preservation Matrix and how to categorize your partners (Stars, Cash Cows, Question Marks, and Pets!). 🤔 Affiliate vs. Referral: What’s the real difference, and which is right for you? 💡 Join Maryna and Andrey as they share their insights and experiences, offering a fresh perspective on building successful collaborations. Whether you're a startup founder, a business professional, or simply curious about the power of partnerships, this video is for you. 👉 Want to dive deeper? Get your copy of "The Book on Partnerships" at https://www.goodreads.com/book/show/217205207-the-book-on-partnerships

December 23, 202436 min

How to build a Partnership Team? Part 5 - Estimating the Results

🎁 ‘Tis the season of reflection and new ideas, and what better way to wrap up our special series than with our 5th and final episode! Today Eleanor, Maryna and Andrey reconvene for the final time (for now) to summarize and share: 🔥 𝐇𝐨𝐭 𝐭𝐚𝐤𝐞: Ditch attribution models and merge sales and partnership goals for better alignment and results! 🔍 Deep Insight: Tracking the RIGHT metrics is key to understanding partner satisfaction and relationship-building - it's not ALL about the numbers. 💡 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐢𝐩: Embrace regional differences in performance tracking to account for market variations and cultural nuances. As we head into the holidays and a new year, take the time to measure your progress with partnership and set new goals for success. Let's innovate together! 🤝 #partnerships #startups #ecosystems #growth #revenue #TechAlliancePodcast #TheTAP #podcast #businesspodcast #Innovation #NewYearGoals

December 15, 202436 min

How to build a Partnership Team? Part 4 - Growing a Team

In this episode of our Special Season we're diving deep into the world of building and leading successful partnership teams with Ryan Marcoux, Head of Alliances at Atlan. ✨ Ryan comes in with these nuggets and more: 🤯 It's not just about the partner program; it's about the PEOPLE! 🎨 The ideal partnership team member? Think "Renaissance person." 🤔 Sometimes, the best partner managers come from unexpected backgrounds. 🚀 Ready to unlock the secrets to building a thriving partnership team? 🚀 Follow Ryan https://www.linkedin.com/in/ryanmarcouxmba/

December 1, 202445 min

How to build a Partnership Team? Part 3 - Partner Ops

The episode 3 of the Special Season on the TAP is out! This week, we dive deep into the world of Partner Operations with special guest Antonio Cardad, Head of Global Partner Operations at Tricentis. If you know Antonio, you know you can count on him for deep insights. Some favourites from the episode: 🧠On data: "Without data, you're just another person with an opinion." 🤓 On nerds: "I'm a nerd in process flowing. I love creating a good process flow." 🎩 On hats: "As partnerships people, we wear 16, 20, 25 hats depending on who you ask!" Tune in for this lively discussion on building and scaling successful partnership teams. This is one is not to miss!

November 20, 202433 min

How to build a Partnership Team? Part 2 - Budgeting

We are back with the second episode in our special season on building Partnership Teams. In this episode with Kelsey Johnson, the Head of Marketing at Partner Fleet, we dive deep into the art of securing budget for your partnership initiatives. Tune in to learn: The Power of Pitching: How mastering the budget pitch can elevate your career. Metrics That Matter: Discover the data points that truly resonate with executives. The Strategic Advantage: Why partnerships can be a game-changer, even in a challenging economy. Follow Kelsey on LinkedIn https://www.linkedin.com/in/kelseylinnea/ The Guide https://drive.google.com/file/d/1qKsgsbEk6X9MjdrAXtmEt5UUWfh3ew4V/view?usp=sharing

November 13, 202424 min

How to build a Partnership Team? Part 1 - What, When and Why

We’re kicking off a special season in partnership with Eleanor Thompson, the founder and principal consultant of BranchWorks 🎉 In the very first episode, we're starting with the foundation – the ins and outs of building and scaling successful partnership teams 🤝 Eleanor knows this space inside out and we get started with: ⏰ When is the right time for a company to invest in a partnership team? 📋 What are the key roles and responsibilities of a partnership manager? 💰 How can partnerships accelerate growth and drive revenue? Whether you're a partnerships pro or just starting to explore the potential of ecosystems, this episode is packed with actionable takeaways. Hit that "Play" button and discover the power of partnerships! ▶️