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The Tech Alliance Podcast

Welcome to the TAP, the Tech Alliances Podcast, where we your hosts, Maryna and Andrey, dive deep into the fascinating world of tech partnerships, serving you a fusion of insightful interviews with industry professionals, thought-provoking book reviews, and spirited discussions on the pivotal topics shaping our digital landscape. This podcast is supported by Partnership Leaders, the ⁠#1⁠ global community for partnerships, channels, alliances, ecosystem professionals and execs visit www.partnershipleaders.com

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Last Episode Date: 1 December 2024

Total Episodes: 25

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How to build a Partnership Team? Part 3 - Partner Ops
1 December 2024
How to build a Partnership Team? Part 3 - Partner Ops

The episode 3 of the Special Season on the TAP is out! This week, we dive deep into the world of Partner Operations with special guest Antonio Cardad, Head of Global Partner Operations at Tricentis. If you know Antonio, you know you can count on him for deep insights. Some favourites from the episode: 🧠On data:  "Without data, you're just another person with an opinion." 🤓 On nerds: "I'm a nerd in process flowing. I love creating a good process flow." 🎩 On hats: "As partnerships people, we wear 16, 20, 25 hats depending on who you ask!" Tune in for this lively discussion on building and scaling successful partnership teams. This is one is not to miss!

45 min
How to build a Partnership Team? Part 2 - Budgeting
20 November 2024
How to build a Partnership Team? Part 2 - Budgeting

We are back with the second episode in our special season on building Partnership Teams. In this episode with Kelsey Johnson, the Head of Marketing at Partner Fleet, we dive deep into the art of securing budget for your partnership initiatives. Tune in to learn: The Power of Pitching: How mastering the budget pitch can elevate your career. Metrics That Matter: Discover the data points that truly resonate with executives. The Strategic Advantage: Why partnerships can be a game-changer, even in a challenging economy. Follow Kelsey on LinkedIn https://www.linkedin.com/in/kelseylinnea/ The Guide https://drive.google.com/file/d/1qKsgsbEk6X9MjdrAXtmEt5UUWfh3ew4V/view?usp=sharing

33 min
How to build a Partnership Team? Part 1 - What, When and Why
13 November 2024
How to build a Partnership Team? Part 1 - What, When and Why

We’re kicking off a special season in partnership with Eleanor Thompson, the founder and principal consultant of BranchWorks 🎉 In the very first episode, we're starting with the foundation – the ins and outs of building and scaling successful partnership teams 🤝 Eleanor knows this space inside out and we get started with: ⏰ When is the right time for a company to invest in a partnership team?  📋 What are the key roles and responsibilities of a partnership manager?  💰 How can partnerships accelerate growth and drive revenue?  Whether you're a partnerships pro or just starting to explore the potential of ecosystems, this episode is packed with actionable takeaways. Hit that "Play" button and discover the power of partnerships! ▶️

24 min
Interview with Chris Samila - Catalyst Insights
6 November 2024
Interview with Chris Samila - Catalyst Insights

Ready to level up your partnership game? 🚀 Listen to the interview with Chris Samila, Co-Founder at Partnership Leaders, about the ultimate conference for partnership professionals. We're thrilled to announce a special episode featuring Chris Samila, co-founder of Partnership Leaders! 🎉 Chris shares insights on Catalyst, a unique event that brings together partnership professionals from all corners of the industry. ✨ Learn about the latest trends, the importance of networking, and how Catalyst fosters a fun and engaging learning environment. 🤝 Tune in to discover: How Catalyst is driving the evolution of partnerships 🚀 The key benefits of attending for both individuals and companies 💼 Why building a strong community is essential in this space 🌐 Like, share and hit that subscribe button to stay up to date on future episodes, more cool promotions and special features! 🔔 #partnerships #networking #careerdevelopment #tech #podcast #Innovation #Partnerships #TAP #theTAP #EcosystemsEngineering #businesspodcast #alliances #SelfImprovement #startups #partnerships #podcast #growth #collaboration #event hashtag #businessevent #catalyst

34 min
Book Review "Today's Superpower: Building Networks" by Mikel Mangold
17 October 2024
Book Review "Today's Superpower: Building Networks" by Mikel Mangold

Today Andrey and Maryna review "Today's Superpower: Building Networks" by Mikel Mangold. They discuss the 7 mindset principles for building strong networks and how this advice can be applied to partnership management. 🤝 Key takeaways: Building networks is a mindset. It's about giving before you get, thinking outside the box, and challenging the status quo. 🤔 The principles in the book can be applied to any professional field and are foundational for creating successful ecosystems. 🌱 The book provides practical steps to implement each principle into your life. 🪜 Listen to the full episode for valuable insights and inspiration to build your own powerful network! 💪 Links Spotify https://bit.ly/494Hnl8 YouTube Apple Podcasts https://bit.ly/3IKeUGB  Pocket Cast https://pca.st/su56l7f1 Amazon https://bit.ly/47IihcG  Follow Mikel Mangold on LinkedIn https://www.linkedin.com/in/mikelmangold/  "Today's Superpower: Building Networks" on Amazon https://bit.ly/3BMiLm5 

15 min
Mikel Mangold: How to find partners for your startup
9 October 2024
Mikel Mangold: How to find partners for your startup

🚨NEW EPISODE! 🚨 Links in comments ⬇️ Our latest episode features Mikel Mangold, Strategic Ecosystem & Partnership Expert, Head of Partnerships EMEA at CyberProtonics.  In this insightful interview, Mikel shares his expertise on building successful partnerships for startups. Discover strategies for identifying the right partners, negotiating favorable terms, and navigating the complexities of collaboration. Follow Mikel https://www.linkedin.com/in/mikelmangold/  Most important types of tools for a startup (for Partnership needs)  CRM Messenger (Slack is good because many providers use it) Account mapping tools  PRM  Join Secret - https://www.joinsecret.com/  Platform where you can find discounts for tools  Companies ready to work with startups in Europe Siemens  BMW Samsung  Bosh Volkswagen Unilever  Loreal Accenture

25 min
Interview with Kelly Delaney: Open-Source Companies
26 September 2024
Interview with Kelly Delaney: Open-Source Companies

Tune in to our next episode for an in-depth discussion on open-source projects! We'll explore the benefits, challenges, and best practices for collaborating on open-source initiatives. Join us as we dive into the world of community-driven development and innovation. Our guest - Kelly Delaney, Director, Partner Development @ Drupal Association | Fundraising, Partnerships Follow Kelly to learn more https://www.linkedin.com/in/delaneykelly/

21 min
Interview with Marta Marimon
10 September 2024
Interview with Marta Marimon

Get ready to unravel the mysteries of 'Coopetition': Partnering with Competitors! Embark on a journey through the economic landscape and discover the strategic advantages of partnering with competitors. In our latest episode, Andrey, Maryna, and Marta Marimon explore the intricacies of "coopetition" and share valuable insights for navigating this complex terrain. Tune in to learn how to identify opportunities for collaboration, build trust with rivals, and maximize the benefits of partnerships. Follow Marta Marimon https://www.linkedin.com/in/martamarimon/

25 min
The Future of Agile Alliances
27 August 2024
The Future of Agile Alliances

Join us for a fascinating discussion on the future of Agile Alliances with the authors of “The Strategic Alliance Fieldbook”. In this episode, Gavin Booth, Mike Nevin, and Jim Whitehurst will share their insights on the evolving landscape of partnerships and the key trends shaping the future of business collaboration. Don't miss this insightful conversation with three leading experts in the field of partnership management. The Strategic Alliance Fieldbook https://www.amazon.com/Strategic-Alliances-Fieldbook-Art-Agile/dp/103212900X Gavin Booth https://www.linkedin.com/in/gavinbooth100/  Mike Nevin https://www.linkedin.com/in/mikenevin/  Jim Whitehurst https://www.linkedin.com/in/jim-whitehurst/ 

35 min
The Strategic Alliance Fieldbook
22 August 2024
The Strategic Alliance Fieldbook

This episode features "The Strategic Alliances Fieldbook: The Art of Agile Alliances" written by Gavin Booth, Mike Nevin and Jim Whitehurst. Join us as we discuss the main ideas of this thought-provoking title. We'll also share our personal opinions and recommendations. The Strategic Alliance Fieldbook by Gavin Booth, Mike Nevin, Jim WhiteHurst https://www.amazon.com/Strategic-Alliances-Fieldbook-Art-Agile/dp/103212900X

14 min
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