The Takeover with Tim and Cindy

Hosted by Tim and Cindy Dodd

BusinessInterviews guests

Website RSS feed

Episodes

134

Latest episode

Jul 2026

Language

EN-US

About the show

Ready to dominate your market? The Takeover is your go-to podcast for growth strategies that work. Whether you’re leading a company, driving marketing initiatives, or closing sales, these battle-tested strategies will help you scale. Each episode breaks down big ideas into actionable steps empowering you to generate more leads, drive more sales, and scale your business. Tune in for real advice delivered by world-class marketers & business leaders to help you dominate in all areas of Sales & Marketing. Let’s Get Winning!

Listen to episodes

60 recent

July 6, 2026Episode 2745 min

Why Great Marketing Starts With Sales Psychology with Alisha Conlin-Hurd

Most agencies don’t fail because of bad marketing. They fail because their systems, positioning, and sales processes are broken. In this episode of The Takeover , we sit down with Alisha Conlin-Hurd to talk about what’s actually working in today’s agency landscape, from paid ads and funnel strategy to sales psychology, niche selection, and scaling without burning out. Alisha shares how she went from cold calling and telco sales to launching hundreds of funnels across 120+ niches, building a 7-figure agency, and coaching agency owners around the world. Keynotes & Chapter Markers 00:18 – Alisha’s journey from cold calling to entrepreneurship 05:22 – Using sales feedback loops to improve marketing performance 08:41 – How to increase show-up rates before the sales call 17:56 – Building winning ad angles and creative systems 29:34 – The scaling mistakes keeping agencies stuck 38:55 – Redefining success, impact, and the next chapter of growth Connect with Alisha: LinkedIn: https://www.linkedin.com/in/alishaconlinhurd/ Website: https://www.persuasionexperience.com RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

May 21, 2026Episode 2632 min

The CFO Secrets Every Founder Needs to Scale Profitably with Heather Hall

Most founders don’t have a marketing problem. They have a financial visibility problem. In this episode of The Takeover , we sit down with Heather Hall, founder of Sapphire CFO Solutions and former CFO across multiple fintech and SaaS companies, to break down what separates scalable businesses from the ones constantly stuck in survival mode. Heather shares the behind-the-scenes realities of startup finance, from messy books and cash flow stress… to fundraising, data rooms, forecasting, and preparing for exits. If you’re a founder, operator, or agency owner trying to grow with clarity and confidence… this conversation will completely change how you think about finance. Keynotes & Chapter Markers: 00:00 – Heather’s journey from audit to startup CFO 08:38 – Why founders delay finance until it’s too late 11:28 – The importance of visibility & transparency around numbers 16:39 – Building a data room and preparing for an exit 24:13 – The ROI mindset CFOs use when evaluating investments 29:57 – Why thought leadership matters for modern founders Connect with Heather: LinkedIn: https://www.linkedin.com/in/heatherhallcpa/ Website: https://www.sapphirecfosolutions.com/ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

May 14, 2026Episode 2536 min

Why Founder Content is a Non-Negotiable in 2026 with Lyrik Fryer

What if building a global media team didn’t cost you thousands… but less than $500 a month? In this episode, we sit down with Lyrik Fryer, co-founder of WorkPlay Branding, a platform that’s redefining how founders and brands create content at scale. From shooting content herself 7 days a week… to building a global creator network across the U.S., Canada, Australia, and Europe, Lyrik breaks down exactly how she turned a creative service into a scalable, recurring revenue machine. We get into the real strategy behind her “no-brainer offer,” how she leveraged relationships and brand positioning to grow, and why content infrastructure, not just content, is the real unlock as a founder in 2026. Keynotes & Chapter Markers: 00:00 – From side hustle to global platform 07:03 – Scaling through demand (and never saying no) 10:03 – The “give it away for free” growth strategy 13:14 – How the $497/month offer was created 21:32 – Systemizing creativity (KPIs for content) 26:42 – Why founders MUST build a content infrastructure Connect with Lyrik: LinkedIn: https://www.linkedin.com/in/lyrikfryer/ Instagram: https://www.instagram.com/lyrik.fryer/ WorkPlay Branding: https://www.instagram.com/workplaybranding/ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

April 30, 2026Episode 2434 min

AI Made Marketing Easier… So Why Is It Harder to Stand Out? With Dan Klein

AI is changing everything in marketing… but not in the way most people think. In this episode, we sat down with Dan Klein to break down what’s actually happening behind the scenes as AI floods the market with content, and why so many businesses are starting to blend together instead of stand out. We talk about the real opportunity most companies are missing: using AI to increase efficiency while doubling down on what makes you human. Because the truth is… AI isn’t your competitive advantage anymore. It’s the baseline. Keypoints & Chapter Markers: 00:00 – The AI shift: why everything is starting to look the same 04:08 – Efficiency vs pricing: the real growth lever 09:09 – Standing out when everyone sounds identical 13:45 – Why imperfect content performs better 20:10 – Scaling with simplicity (not more services) 29:59 – The future: human-first marketing in an AI world Connect with Dan: LinkedIn: https://www.linkedin.com/in/dan-klein-mba-168a0410/ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

April 23, 2026Episode 2326 min

Why Founder Led Brands Are Dominating in 2026 with Milou Pietersz

Most founders think they need better marketing. What they actually need is more visibility. In this episode, we sit down with Milou Pietersz, founder and CEO of Simply Multimedia and a Forbes-featured strategist who built a million-dollar brand by leading from the front. She shares how founder-led content is reshaping trust, why people connect with people over brands, and what it really takes to turn content into a consistent growth engine. We also dive into the mindset shift that changes everything, how to think about LinkedIn versus other platforms, and why the right visibility strategy can warm up prospects before the conversation even starts. Keypoints & Chapter Markers: 00:16 – Why this conversation matters right now 02:08 – Starting from zero and building momentum 05:24 – The turning point behind building a personal brand 08:11 – How trust is built in today’s market 12:08 – Why most founders quit too early 18:10 – Choosing the right platform for growth Connect with Milou LinkedIn: https://www.linkedin.com/in/miloupietersz/ Instagram: https://www.instagram.com/MILOUPIETERSZ/ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

April 9, 2026Episode 2234 min

The Real Reason You’re Stuck in Business with Kevin St. Clergy

What if the real reason your business isn’t growing… isn’t what you think? In this episode, we sit down with Kevin St. Clergy, bestselling author of Blind Blaming and entrepreneur who has built, scaled, and exited multiple companies. He has helped high performers break through revenue plateaus by identifying the real problem most people never see. This conversation goes deeper than tactics. We unpack the belief ceilings, broken sales processes, and hidden blind spots that quietly stall growth. Kevin shares how small shifts in focus can completely change your trajectory, and why most entrepreneurs stay stuck for years solving the wrong problems. If you’re pushing hard but not seeing the results you want, this episode will challenge how you think about growth, sales, and scaling your business. Key Topics + Chapter Markers: 00:00 – Kevin’s background and the mindset required to scale 02:22 – Why most entrepreneurs stay stuck in linear growth 05:42 – Finding your niche and focusing on outcomes over services 09:27 – Fixing your sales process and qualifying the right clients 12:17 – Retention, referrals, and scaling through existing clients 25:54 – Building a growth culture and eliminating blame in your team Connect with Kevin: Website: https://blindblaming.com/assess Book: Beyond Blind Blaming™ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

April 2, 2026Episode 2140 min

Why “Giving a Damn” Is the Ultimate Business Advantage with Justin Ricklefs

What if the biggest lever in your business isn’t another strategy, funnel, or hire… but how much you actually care? In this episode, we sit down with Justin Ricklefs, founder of Guild Collective and author of Give a Damn , to break down a completely different approach to growth. One that challenges the idea that scaling requires more complexity, and instead focuses on clarity, alignment, and building a brand from the inside out. We unpack what really separates companies that grow from those that stall, why most businesses already have the answers but struggle to execute, and how simplifying your message can unlock momentum across your entire organization. If you’re trying to scale without losing what makes your business great, this conversation will shift how you think. What we get into: 00:00 – Why most businesses struggle to scale effectively 03:00 – The shift from complexity to clarity in growth 08:45 – Finding the right niche without limiting your business 14:50 – The difference between product and process 21:50 – Why culture drives everything in your company 27:00 – The real driver behind referrals, retention, and growth Connect with Justin: Book: Give a Damn LinkedIn: https://www.linkedin.com/in/justinricklefs/ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

February 5, 2026Episode 2039 min

The Product Market Fit Lie That Stops Companies From Scaling with Ben Reed

Scaling revenue exposes every weakness in your business. In this episode, we sit down with Ben Reed, Founder of RevyOps, to unpack what really drives sustainable revenue growth. Ben has built, bought, and sold multiple companies and has spent years inside go-to-market execution, revenue operations, and founder-led sales. He shares why most founders misunderstand market research, why automation too early creates blind spots, and how AI has flooded teams with data but removed clarity. We also dig into why product decisions matter more than sales tactics, how GTM teams lose visibility as tools stack up, and what leadership teams should actually be paying attention to when scaling. This is a grounded conversation for founders and operators who want durable revenue, not short-term spikes. Keypoints + Chapter Markers: 00:00 Why scaling exposes weak foundations 05:05 Founder-led sales and market discovery 11:40 Automation mistakes in GTM 18:50 AI, data overload, and outbound noise 25:35 Why revenue problems start with product 33:10 What RevyOps solves for scaling teams Connect with Ben: https://www.linkedin.com/in/benjamin-aaron-reed/ Website: https://go.revyops.com/ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

January 29, 2026Episode 1942 min

The Playbook for Founders Using AI Agents (Without Losing Human Touch) with Maritza Tobon

How do you use AI agents to scale faster without turning your business into something you don’t recognize? AI is no longer a future trend. It is actively reshaping how founders, agencies, and SMBs operate right now. Yet most leaders are either overwhelmed by AI hype or stuck chasing tools without a clear strategy. In this episode, we sit down with Maritza Tobon, Co-Founder and CTO of Maison, to unpack how AI agents actually work and how founders should be thinking about AI going into 2026. This conversation focuses on AI for founders, agentic AI, and how teams can leverage AI in smart and unconventional ways without sacrificing trust, culture, or human connection. If you are building a service business, agency, or community-led brand and want to stay competitive in the AI era, this is a must-listen. Timestamps: 00:17 Why AI is now a leadership decision for founders 02:05 Maritza’s path from enterprise tech to AI-first startup founder 06:37 How founders should start using AI without overcomplicating it 09:42 Why prompt engineering is overrated for most businesses 17:39 What AI agents are and how they differ from automation 27:31 Why people plus AI will outperform service-only businesses Connect with Maritza: https://www.linkedin.com/in/maritzatobon/ RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

January 22, 2026Episode 1855 min

4 Hard Marketing and Sales Truths Most Businesses Will Ignore in 2026

The rules have changed again. What worked even a year ago in marketing and sales is already breaking down, and 2026 will punish anyone still running outdated playbooks. This episode is a focused compilation built around four marketing and sales truths that consistently showed up across our conversations. These are not trends. These are realities we saw play out with companies that kept closing, scaling, and expanding while others stalled. If you want to dominate your market in 2026, this episode will reset how you think about demand, offers, selling, and growth. Timestamps: 00:00 – Why 2026 will expose weak marketing and sales systems 04:12 – Truth #1: Buyers buy outcomes, not services 10:41 – Truth #2: No-brainer offers beat perfect sales scripts 18:26 – Truth #3: The sale does not end when the deal closes 26:58 – Truth #4: Expansion is engineered, not accidental These four truths will determine who wins next. RESOURCES BELOW! Download The Free Outbound Sales Playbook: Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook . Battle-tested on over 1,000+ businesses and proven with over 100M data-points. Join The Takeover Community: Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter . About The Hosts: Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram: Tim’s LinkedIn , Tim’s Instagram Cindy’s LinkedIn , Cindy’s Instagram About PEMA.io: Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover