The Story Club

Hosted by Jonny Rose

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May 2026

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About the show

Everybody has a story. Sharing them and listening to others is how we learn, grow, and get out of our own experiences. In these episodes you’ll find a range of people from various backgrounds - entrepreneurs, thought leaders and those just striving to do more. I’ve always loved human stories, and I hope after some of these - you do too.

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40 recent

May 28, 20261 hr 0 min

Why Success Doesn’t Fix Self-Doubt

In this episode of the Story Club, Chris Walker shares hisjourney of transformation and the importance of understanding our subconsciousbeliefs. He discusses how many high-achieving individuals operateunder the illusion that success comes from external validation and relentlessambition. However, true growth stems from addressing the foundationalbeliefs that drive our actions. By shifting our mindset and focusing on emotionalsovereignty, we can unlock our full potential and achieve clarity in our lives. Chris's insights challenge conventional wisdom and encourageus to rethink our approach to personal and professional development. Connect with Jonny LinkedIn: https://www.linkedin.com/in/jonnysrose Connect with Chris: LinkedIn: https://www.linkedin.com/in/chriswalker171/ Chris' Book: https://www.amazon.com/Frequency-Era-Chris-Walker-ebook/dp/B0GXGBWSWQ Chapters: (00:00) - Introduction and Guest Background (00:32) - Transition from B2B Marketing to PersonalDevelopment (01:21) - Life Version 1.0 Operating System (02:14) - The Building Metaphor (04:06) - The Cause of Success (04:20) - Challenging Subconscious Programming(07:47) - The Realization and Shift (07:55) - The Impact of Mid-grade Anxiety (08:47) - The Trigger for Change (15:25) - The Importance of Emotional Regulation (15:44) - Encoded and Belief Systems (16:37) - Gary, The Factory Worker Philosophy (20:33) - The Shift in Economic Value and Education (23:59) - The Role of Discipline and Willpower (30:06) - Understanding Subconscious Beliefs and TheirImpact (32:22) - The Six-Tier Frequency Map (35:53) - Achieving Full Emotional Sovereignty (37:19) - Common Patterns Among High Tier Individuals (38:24) - Misconceptions and Understanding of Frequencies (41:58) - The Importance of Daily Practice (44:59) - The Future of Frequency Training (49:52) - Advice for Knowledge Workers (51:24) - The Inertia of Traditional Education (51:57) - The Five Traps of the Knowledge Economy (54:12) - Historical Recurrence of Traps (54:56) - The Changing Rules of the Economy (56:26) - The Limitations of Artificial Intelligence (58:11) - The Future: The Frequency Era (59:06) - Closing Remarks

February 26, 202634 min

Stop Drifting: How to Escape a Career You Hate

Harry Phokou, founder of Hivemind, shares his insights onthe importance of in-person networking events in any industry. He discusses how these gatherings foster genuine connectionsand valuable conversations that can't be replicated online. With a focus on building personal brands and creatingeconomic opportunities, Harry emphasises the need for professionals to upskilland adapt in a rapidly changing job market. He believes that by helping others and sharing knowledge,individuals can unlock their potential and achieve their goals. If you feel like you’re capable of more but don’t know yournext move, this conversation will help you think clearly about what comesfirst. This conversation is about taking ownership of your own destiny.Connect with JonnyLinkedIn: https://www.linkedin.com/in/jonnysrose/ Connect with Harry:LinkedIn: https://www.linkedin.com/in/hphokou/YouTube: https://www.youtube.com/@hphokouChapters:(00:00) - Introduction and Background(00:18) - The Importance of In-Person Networking(01:14) - The Philosophy Behind Valuable Conversations(01:50) - The Power of Real Life Interactions(03:06) - Understanding the Business Model of Conferences(05:15) - How to Start a Business in Marketing and Sales(09:51) - Transitioning from Hospitality to a New Career(10:46) - The Importance of Prioritizing Mission OverCurrent Situation(11:01) - The Danger of Drifting in Life(13:24) - The Importance of Upskilling and Avoiding Drift(15:47) - The Importance of Upskilling and ContinuousLearning(16:56) - Investing in Learning and Personal Development(17:35) - The Impact of Learning on Personal and BusinessGrowth(22:51) - The Power of Community in Learning and Growth(23:11) - Overcoming the Learning Phase and Taking Action(23:32) - Building Confidence and Proving Your Value(27:28) - The Evolution of Personal and Business Mission(31:16) - The Launch of Hive Mind Academy

January 30, 202632 min

How B2B Brands Actually Grow (LinkedIn Insider Explains)

If you want to understand how LinkedIn really works in B2B,this episode is essential.In this conversation with a LinkedIn insider, we break down how LinkedIn actually drives B2B growth, why most LinkedIn strategies fail, and how smart brands use LinkedIn to staymemorable, not just visible. If you’re using LinkedIn for marketing, sales, personalbranding, or business growth, this will change how you think about LinkedIn. In this episode, you’ll learn: - Why LinkedIn is more about memory than conversion - How LinkedIn shapes B2B buying decisions - The real role of LinkedIn in long-term business growth Whether you’re a founder, marketer, consultant, or agencyowner, this episode shows how to use LinkedIn strategically, not randomly. Go follow Jenny! ➡️ https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/Chapters: (00:00) - How B2B Brands Actually Grow (LinkedIn InsiderExplains) (00:55) - Journey into Advertising and Marketing (04:51) - Transition to LinkedIn and the B2B Institute (10:05) - Challenges and Opportunities in B2B Marketing (15:15) - The Importance of Branding in B2B Marketing (16:09) - The Role of Research in B2B Marketing (17:32) - Developing a Five-Year Marketing Plan (23:19) - The Power of Brand Marketing (23:41) - The Role of Brand and Performance Marketing (29:04) - Career Insights and Advice (32:20) - Final Thoughts and Contact Information

October 23, 202544 min

Building Generational Wealth for the Underdog | Ep. 37

From a council estate in East London to the boardrooms ofventure capital, this is the story of Vishal Bhatia, founder of Forward Fund& Forward Studios. In this episode, Vishal shares how his family’s history ofloss and resilience shaped his mission of building generational wealth, notjust for himself, but for underprivileged founders, creators, and communitiesoften left behind by the system. We explore: - How his father lost everything and rebuilt from nothing- Why legacy matters more than money- The future of building generational wealth in the creatoreconomy This is about more than money. It’s about legacy,opportunity, and the power of purpose in business. Go follow him at: ➡️ https://www.linkedin.com/in/vishal-bhatia-ff➡️ https://forwardfund.group ----- Chapters: (00:00) - Introduction and Background of Vishal Bhatia(00:58) - Family History and Upbringing(02:29) - Father's Business Journey and Challenges(03:37) - Impact of Father's Experiences on Vishal(08:03) - Moving to the UK and Childhood Experiences(12:03) - Reflections on Purpose and Legacy(13:07) - Importance of Legacy and Father's Influence(15:50) - Inspiration and Direction for Future Leaders(17:02) - Defining Good and Making a Lasting Impact(18:07) - Journey into Angel Investing(20:24 - Establishing London Fields Venture Capital(21:18) - Shift from Underrepresented to Underprivileged(24:39) - Transition into Content Creation(25:38) - Building Trust and Value in Venture Capital(27:33) - The Broken Model of Content Marketing(27:58) - Creating Commercial Value for Content Creators(29:34) - Tying it All Together: Helping UnderprivilegedPeople(31:13) - Turning Social Value into Corporate Value(32:04) - Democratization of Social Media(33:25) - Supporting Underprivileged and New Creators(35:05) - Expanding Opportunities for New Talent(37:16) - Maintaining Focus on Purpose and Accountability(39:55) - Envisioning a Content, Business, and MediaEcosystem(40:15) - Expanding into Different Areas of Engagement(40:48) - Advice for Content Creators(41:15) - Importance of Trust and Right Advisors(43:43) - Contact Information #buildinggenerationalwealth-----The Story Club Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠Youtube: ⁠https://www.youtube.com/@iamjonnyrose⁠LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose

October 9, 202534 min

Build a Marketing Strategy That ACTUALLY Drives Growth | Ep.36

In this episode, we break down how to build a marketingstrategy that actually drives business growth. The marketing strategy you’lllearn here focuses on clarity, focus, and scaling what works: not chasing shinytrends. Andrew Davies, CMO of Paddle, shares the principles behindtheir success, revealing how narrowing your focus can unlock explosive results.You’ll learn how to align your team around one clear goal,define your ideal customer, and create a marketing strategy that compounds overtime. We also explore how Paddle used segmentation, long-termbrand building, and product-led messaging to reshape their marketing strategyand outperform competitors. Whether you’re a founder, marketer, or creative, thisepisode gives you a framework to build a marketing strategy that scales withoutburnout. ----- The Story Club Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠Youtube: ⁠https://www.youtube.com/@iamjonnyrose⁠LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose⁠ Andrew Davies Website: https://www.paddle.comLinkedIn: https://www.linkedin.com/in/andjdavies Chapters: (00:00) - Introduction (00:07) - Andrew's Role at Paddle (00:44) - Paddle's Business Model and Growth (02:15) - Challenges and Changes at Paddle (03:18) - Marketing Challenges and Changes (05:47) - Reflections on Past Marketing Strategies(07:09) - Advice on Navigating Marketing Challenges (07:29) - Examples of Being Early, Late, or Wrong (11:31) - Improving Marketing Strategies (11:55) - Importance of Market Segmentation (14:18) - Expanding Market Segments (15:45) - Understanding the Market and Customer Segmentation(16:56) - The Strategic Purpose of Marketing at Paddle (19:21) - The Importance of Face-to-Face Interactions (19:44) - The Role of Marketing in Building Relationships (22:38) - The Value of Networking and Peer Learning (23:33) - The Current State of B2B Marketing (25:03) - Bold Marketing Campaigns at Paddle (25:48) - The Value of Brand Building (28:26) - The Impact of Entrepreneurial Mindset on Marketing(29:36) - Advice for Marketers Seeking to Understand TheirTarget Market (30:30) - Gaining Insights from Customer Conversations (31:16) - The Launch of Paddle Building (31:50) - Current Marketing Trends and Opportunities (32:25) - The Impact of AI on Marketing (32:45) - Advice to Younger Self (33:49) - How to Follow Andrew's Journey

February 19, 202541 min

Uncovering The Secrets of Online Coaching Success! | Ep. 35

I can confidently say that the fitness coaching industry is evolving rapidly, and understanding the nuances of online coaching is crucial for success. In this podcast episode, I had the pleasure of speaking with David Hatt, the owner of MTN Coaching, who has been a coach for over a decade and has built a thriving online fitness and lifestyle coaching company. David shares his journey from being a personal trainer to becoming a comprehensive coach who focuses on mindset, training, and nutrition—the three pillars of his coaching philosophy.Throughout the episode, David candidly shares his experiences, including the challenges he faced while building his business and the lessons learned from his mistakes. He highlights the significance of having a solid support system and the value of continuous learning and adaptation in the ever-changing fitness landscape.One of the key takeaways from our conversation is the importance of communication and genuine care for clients.David believes that successful coaching goes beyond just providing workout plans; it involves building relationships and offering unwavering support to help clients achieve their goals. This approach has led to remarkable transformations for many of his clients, proving that fitness coaching can be a life-changing experience.-----The Story ClubInstagram: https://www.instagram.com/thestoryclubpodcastYoutube: https://www.youtube.com/@iamjonnyroseLinkedIn: https://www.linkedin.com/in/jonnysrose David HattWebsite: https://widgit.bio/mtncoachingInstagram: https://www.instagram.com/dhatt_mtnChapters:(00:00) - Introduction and Guest Background(00:28) - The Difference Between a Personal Trainer and a Coach(01:22) - Importance of Mindset, Training, and Nutrition(03:45) - Career Progression in the Fitness Industry(08:46) - Starting Online Coaching(10:00) - Building the MTN Brand(10:53) - Misunderstanding of MTN Brand Name(12:26) - Learning from Mistakes in Business(13:57) - Biggest Business Mistakes(15:03) - Challenges of Working with Friends(15:41) - Importance of Good Accountancy in Business(16:51) - Current State of the Fitness Industry(18:10) - Common Mistakes in Fitness Coaching(19:39) - Impact Beyond Fitness(20:13) - Evolution of MTN's Online Coaching Programs(23:47) - Scaling the Business and Team(26:51) - Maintaining Community in a Growing Business(28:43) - Dealing with Imitations and Copycats(30:30) - Dealing with Imitations and Copycats Continued(31:26) - Maintaining Quality and Customer Satisfaction(32:24) - Importance of Customer Feedback(34:21) - Dealing with Business Failures and Setbacks(36:00) - Coping with Personal Setbacks(37:36) - Strategies for Recovery and Building Confidence(39:08) - Advice for Aspiring Coaches and Entrepreneurs(40:30) - How to Connect with MTN

December 24, 202438 min

You Can Transform Your Life Through Freelancing | Ep. 34

Jane Kisnica, a self-taught graphic designer, shares her inspiring journey from a corporate job to freelancing. After realising her passion for design during her time in a marketing role, she decided to take the leap into freelancing, especially during the pandemic. With a strong personal brand and a focus on storytelling, Jane has built a successful career, primarily through LinkedIn. Her story is a testament to the power of following your passion and the freedom that comes with it. ----- The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Jane Kisnica Website: https://www.janekisnica.com LinkedIn: https://www.linkedin.com/in/jane-kisnica-graphic-designer Chapters: (00:00) - Jane's Background and Career Shift (01:38) - Self-Taught Journey and Career Shift (02:42) - Decision to Freelance (05:09) - Challenges and Mental Blocks (06:32) - LinkedIn Success (08:27) - Content Strategy and Community Building (11:14) - Overcoming Imposter Syndrome (12:30) - Freedom of Freelancing (14:30) - Traveling and Working Abroad (15:27) - Traveling and Freelancing (16:00) - Balancing Work and Freedom (16:44) - Dealing with Difficult Clients (17:16) - Enjoyment in Work (17:50) - Importance of Branding (19:52) - Personal Branding and Client Attraction (21:40) - Exciting Branding Projects (25:30) - Power of Perception in Branding (29:30) - Impact of AI on Branding (30:44) - Utilizing AI in Brand Design (32:35) - Future Plans and Growth (34:02) - Personal Struggles and Mental Health (37:52) - Closing Thoughts and Farewell

October 16, 202436 min

Building a Business with POSITIVE Impact That Lasts | Ep. 33

Meet Alina and Dini, CoFounders of the Wonki Collective In this episode, Alina and Dini discuss building a business with a POSITIVE impact, their mission to stop supply chain food waste, and their journey of building the Wonki Collective to the point where they were able to partner with Nestle. Thanks for joining me on the Story Club Alina and Dini! Go and check out what Alina and Dini have built! ➡️ https://www.thewonkicollective.com ----- Chapters: 0:00 - Introduction 0:24 - Alina's Background and Journey 1:03 - Dini's Background and Journey 2:45 - How Allie and Dini Met 4:02 - Alina's Transition from Law to Entrepreneurship 7:47 - Dini's Experience in the Food and Drinks Industry 10:51 - The Problem of Supply Chain Waste 14:08 - The Evolution of Their Business Idea 15:29 - Pivot from B2C to B2B Model 18:36 - Partnership with Nestle 20:00 - Challenges in Implementing New Processes 21:31 - Nestle's Sustainability Initiatives 23:29 - Regulations in the Food and Drinks Industry 24:41 - Balancing Motherhood and Entrepreneurship 25:31 - Experience as Female Founders 29:40 - Seeking Investment as Female Founders 30:53 - Balancing Business and Motherhood 32:07 - Advice for Aspiring Entrepreneurs 32:40 - Passion Driving Work Ethic 34:06 - Plans for the Next Year 35:17 - Following the Wonky Collective

September 3, 202435 min

WineFi CEO Explains Why Fine Wine is a GREAT Investment Strategy | Ep.32

Meet Callum Woodcock, CEO of WineFi. In this episode, Callum discusses his early desire in starting an investment company, dealing with success and failure, and advice for aspiring founders. Thanks for joining me on the Story Club Callum! And if you're tempted by the idea of making fine wine part of your investment strategy, you can learn more here: https://www.winefi.co/ WineFi CEO Explains Why Fine Wine is a GREAT Investment Strategy The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Callum Woodcock Website: https://www.winefi.co/ LinkedIn: https://www.linkedin.com/in/callumwoodcock Chapters: 0:00 - Introduction 0:24 - Discussion on TED Talk 0:45 - Generational Differences 5:39 - Callum's Early Career 6:43 - Desire to Start a Company 9:06 - Joining a Scale-Up 10:33 - Experience at JP Morgan 13:50 - Starting Wineify 14:24 - Advice for Aspiring Founders 16:18 - Transparency in Business 18:07 - Trust and Transparency in Wineify 21:16 - Transparency and Building Trust 22:54 - Reasons to Invest in Wineify 24:49 - Building Wineify and Personal Reflections 26:43 - Resilience, Progress and Future Goals 27:02 - Celebrating Milestones and Future Aspirations 28:23 - Reflections on Personal Growth and Mindset 30:30 - Daily Habits and Mindset 31:25 - Dealing with Success and Failure 32:33 - Learning from Others 33:52 - Closing Remarks Fine wine is an alternative and illiquid asset class and should only form a small part of a well-diversified portfolio. The value of your investment can go down as well as up and you may not get back the full amount you invested.

May 1, 202437 min

#31 Rory Codrington - Clear Intentions, Success & A Balanced Life

Meet Rory Codrington, the Founder of Trust Keith&. In this episode, Rory discusses his entrepreneurial journey and reflections on building a boostrapped business to £1,000,000 annual recurring revenue. With that growth and success, he's started asking himself some big questions, that all Entrepreneurs will at some point. It's about starting out with clear intentions. What does success look like to you personally? Not being blindsided by all these other shiny objects. (0:00) - Introduction to Rory and his entrepreneurial spark (03:50) - Problem-solving mentality for business and lessons (05:35) - Reflections on building a £1,000,000 ARR business (09:58) - Setbacks and understanding things are meant to be hard (14:50) - The power of coaching and having a sounding board (16:09) - I don't care what happens, but I have a preference (21:26) - Being intentional and measuring progress (25:29) - Starting out with clear intentions and defining success (28:11) - Benefits of funding versus bootstrapping (32:13) - Thinking about what it means to build a long term business Dive in for Rory's reflections, insights and some answers too. Watch/listen to my client's podcast with Rory I mention in the episode: YouTube: https://lnkd.in/eCxmtyBH Apple Podcasts: https://lnkd.in/eHDjwSPm Spotify: https://lnkd.in/eukanAG6 The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Rory Codrington Website: https://www.trustkeith.co LinkedIn: https://www.linkedin.com/in/rory-codrington