The Story Club

I can confidently say that the fitness coaching industry is evolving rapidly, and understanding the nuances of online coaching is crucial for success. In this podcast episode, I had the pleasure of speaking with David Hatt, the owner of MTN Coaching, who has been a coach for over a decade and has built a thriving online fitness and lifestyle coaching company. David shares his journey from being a personal trainer to becoming a comprehensive coach who focuses on mindset, training, and nutrition—the three pillars of his coaching philosophy.Throughout the episode, David candidly shares his experiences, including the challenges he faced while building his business and the lessons learned from his mistakes. He highlights the significance of having a solid support system and the value of continuous learning and adaptation in the ever-changing fitness landscape.One of the key takeaways from our conversation is the importance of communication and genuine care for clients.David believes that successful coaching goes beyond just providing workout plans; it involves building relationships and offering unwavering support to help clients achieve their goals. This approach has led to remarkable transformations for many of his clients, proving that fitness coaching can be a life-changing experience.-----The Story ClubInstagram: https://www.instagram.com/thestoryclubpodcastYoutube: https://www.youtube.com/@iamjonnyroseLinkedIn: https://www.linkedin.com/in/jonnysrose David HattWebsite: https://widgit.bio/mtncoachingInstagram: https://www.instagram.com/dhatt_mtnChapters:(00:00) - Introduction and Guest Background(00:28) - The Difference Between a Personal Trainer and a Coach(01:22) - Importance of Mindset, Training, and Nutrition(03:45) - Career Progression in the Fitness Industry(08:46) - Starting Online Coaching(10:00) - Building the MTN Brand(10:53) - Misunderstanding of MTN Brand Name(12:26) - Learning from Mistakes in Business(13:57) - Biggest Business Mistakes(15:03) - Challenges of Working with Friends(15:41) - Importance of Good Accountancy in Business(16:51) - Current State of the Fitness Industry(18:10) - Common Mistakes in Fitness Coaching(19:39) - Impact Beyond Fitness(20:13) - Evolution of MTN's Online Coaching Programs(23:47) - Scaling the Business and Team(26:51) - Maintaining Community in a Growing Business(28:43) - Dealing with Imitations and Copycats(30:30) - Dealing with Imitations and Copycats Continued(31:26) - Maintaining Quality and Customer Satisfaction(32:24) - Importance of Customer Feedback(34:21) - Dealing with Business Failures and Setbacks(36:00) - Coping with Personal Setbacks(37:36) - Strategies for Recovery and Building Confidence(39:08) - Advice for Aspiring Coaches and Entrepreneurs(40:30) - How to Connect with MTN

Jane Kisnica, a self-taught graphic designer, shares her inspiring journey from a corporate job to freelancing. After realising her passion for design during her time in a marketing role, she decided to take the leap into freelancing, especially during the pandemic. With a strong personal brand and a focus on storytelling, Jane has built a successful career, primarily through LinkedIn. Her story is a testament to the power of following your passion and the freedom that comes with it.   -----   The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Jane Kisnica Website: https://www.janekisnica.com LinkedIn: https://www.linkedin.com/in/jane-kisnica-graphic-designer Chapters: (00:00) - Jane's Background and Career Shift (01:38) - Self-Taught Journey and Career Shift (02:42) - Decision to Freelance (05:09) - Challenges and Mental Blocks (06:32) - LinkedIn Success (08:27) - Content Strategy and Community Building (11:14) - Overcoming Imposter Syndrome (12:30) - Freedom of Freelancing (14:30) - Traveling and Working Abroad (15:27) - Traveling and Freelancing (16:00) - Balancing Work and Freedom (16:44) - Dealing with Difficult Clients (17:16) - Enjoyment in Work (17:50) - Importance of Branding (19:52) - Personal Branding and Client Attraction (21:40) - Exciting Branding Projects (25:30) - Power of Perception in Branding (29:30) - Impact of AI on Branding (30:44) - Utilizing AI in Brand Design (32:35) - Future Plans and Growth (34:02) - Personal Struggles and Mental Health (37:52) - Closing Thoughts and Farewell

Meet Alina and Dini, CoFounders of the Wonki Collective   In this episode, Alina and Dini discuss building a business with a POSITIVE impact, their mission to stop supply chain food waste, and their journey of building the Wonki Collective to the point where they were able to partner with Nestle.   Thanks for joining me on the Story Club Alina and Dini!   Go and check out what Alina and Dini have built! ➡️ https://www.thewonkicollective.com   -----   Chapters:   0:00 - Introduction 0:24 - Alina's Background and Journey 1:03 - Dini's Background and Journey 2:45 - How Allie and Dini Met 4:02 - Alina's Transition from Law to Entrepreneurship 7:47 - Dini's Experience in the Food and Drinks Industry 10:51 - The Problem of Supply Chain Waste 14:08 - The Evolution of Their Business Idea 15:29 - Pivot from B2C to B2B Model 18:36 - Partnership with Nestle 20:00 - Challenges in Implementing New Processes 21:31 - Nestle's Sustainability Initiatives 23:29 - Regulations in the Food and Drinks Industry 24:41 - Balancing Motherhood and Entrepreneurship 25:31 - Experience as Female Founders 29:40 - Seeking Investment as Female Founders 30:53 - Balancing Business and Motherhood 32:07 - Advice for Aspiring Entrepreneurs 32:40 - Passion Driving Work Ethic 34:06 - Plans for the Next Year 35:17 - Following the Wonky Collective

Meet Callum Woodcock, CEO of WineFi. In this episode, Callum discusses his early desire in starting an investment company, dealing with success and failure, and advice for aspiring founders. Thanks for joining me on the Story Club Callum! And if you're tempted by the idea of making fine wine part of your investment strategy, you can learn more here: https://www.winefi.co/ WineFi CEO Explains Why Fine Wine is a GREAT Investment Strategy The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Callum Woodcock Website: https://www.winefi.co/ LinkedIn: https://www.linkedin.com/in/callumwoodcock Chapters: 0:00 - Introduction 0:24 - Discussion on TED Talk 0:45 - Generational Differences 5:39 - Callum's Early Career 6:43 - Desire to Start a Company 9:06 - Joining a Scale-Up 10:33 - Experience at JP Morgan 13:50 - Starting Wineify 14:24 - Advice for Aspiring Founders 16:18 - Transparency in Business 18:07 - Trust and Transparency in Wineify 21:16 - Transparency and Building Trust 22:54 - Reasons to Invest in Wineify 24:49 - Building Wineify and Personal Reflections 26:43 - Resilience, Progress and Future Goals 27:02 - Celebrating Milestones and Future Aspirations 28:23 - Reflections on Personal Growth and Mindset 30:30 - Daily Habits and Mindset 31:25 - Dealing with Success and Failure 32:33 - Learning from Others 33:52 - Closing Remarks Fine wine is an alternative and illiquid asset class and should only form a small part of a well-diversified portfolio. The value of your investment can go down as well as up and you may not get back the full amount you invested.

Meet Rory Codrington, the Founder of Trust Keith&. In this episode, Rory discusses his entrepreneurial journey and reflections on building a boostrapped business to £1,000,000 annual recurring revenue. With that growth and success, he's started asking himself some big questions, that all Entrepreneurs will at some point. It's about starting out with clear intentions. What does success look like to you personally? Not being blindsided by all these other shiny objects. (0:00) - Introduction to Rory and his entrepreneurial spark (03:50) - Problem-solving mentality for business and lessons (05:35) - Reflections on building a £1,000,000 ARR business (09:58) - Setbacks and understanding things are meant to be hard (14:50) - The power of coaching and having a sounding board (16:09) - I don't care what happens, but I have a preference (21:26) - Being intentional and measuring progress (25:29) - Starting out with clear intentions and defining success (28:11) - Benefits of funding versus bootstrapping (32:13) - Thinking about what it means to build a long term business Dive in for Rory's reflections, insights and some answers too. Watch/listen to my client's podcast with Rory I mention in the episode: YouTube: https://lnkd.in/eCxmtyBH Apple Podcasts: https://lnkd.in/eHDjwSPm Spotify: https://lnkd.in/eukanAG6 The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Rory Codrington Website: https://www.trustkeith.co LinkedIn: https://www.linkedin.com/in/rory-codrington

Meet Sam Kitching, The Founder of WIT and Friday&. Sam's experience truly is at the intersection of fitness, retail, and brand building. Covering all his experience navigating the retail landscape, his commitment to authentic physical experiences, and his vision for the future of fitness brands. "You can't do everything yourself... It's about finding people who complement your skills and letting them shine." (00:00) - Introduction to Sam and where it all began (03:15) - The evolution of retail (08:11) - First entrepreneurial experiences and building WIT (13:01) - Physical spaces in retail and moving to London (16:32) - The importance of community beyond a buzzword (19:57) - Building a community and matching up values (25:00) - Leaving WIT and joining NoBull (28:38) - Building a business and defining what success means (30:33) - Creating a venture studio and helping people (36:07) - Having a vision and those gut feelings to drive you   Dive in for Sam's journey of transforming challenges into opportunities for growth and connection.

Meet Olly Hudson, the DTC master building DTC brands to 8 and 9 figures. In this episode, Olly dives deep into digital marketing, sharing his expert insights on the evolution of DTC platforms, the importance of data-driven decisions, and the power of understanding consumer psychology. 'The power of people is still underappreciated. You can't do everything yourself... You need to find people who are better than you at things.' 00:00 - Introduction to Olly Hudson and his journey into D2C 05:34 - The early days of Dropshipping and finding the right product 08:30 - Starting an agency and building base revenue 12:12 - Timing, luck, and COVID's e-commerce boom 17:38 - Building out the team and the importance of culture 20:47 - What you need to make Meta/TikTok ads work today 26:55 - What makes a good offer for your customer 29:54 - Starting a content agency for TikTok 37:03 - Becoming CMO of JAQ Group to build a brand house 41:09 - Finding good products and killing bad ones 48:31 - Trusting the process, having patience and teamwork Join us as Olly shares his insights on navigating the fast-paced world of e-commerce and digital marketing, mastering platforms, and building out great teams.   The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose   Olly Hudson Website: https://www.foryouadvertising.com Website: https://www.soarwithus.co LinkedIn: https://www.linkedin.com/in/olly-hudson Twitter: https://twitter.com/oliverwhudson

Meet Mitch Clayton, Co-Founder of Flowd, as we dive into his journey from football to the forefront of B2B lead generation.   In this episode, Mitch talks about the discipline from his football days, the shift to entrepreneurship, and how these experiences have shaped the ethos behind Flowd's success.   'We are just obsessed with what we do... There's no better feeling for us than helping our clients generate huge opportunities closing big deals knowing that it's come from your work'   00:00 - Intro to Mitch Clayton and the problems with early advancement 04:46 - Getting kicked out of school at 16 with a scholarship 09:06 - Playing football and the wrong kind of role models 14:04 - Problems with authority and the path to entrepreneurship 19:28 - The benefits of the network in Manchester for growth 24:45 - Running an eCommerce business during COVID 31:39 - Analysing yourself, and choosing what you love. 35:12 - Free work, case studies and proving you can get results 40:08 - The importance of continued feedback and improvement 46:06 - Flowd's growth plans and getting the right infrastructure   Join us as Mitch shares his passion for leading a business, and creating a positive, fulfilling environment for people inside Flowd and their clients.   The Story Club Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠ Youtube: ⁠https://www.youtube.com/@iamjonnyrose LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose ⁠ Mitch Clayton Website: ⁠https://www.flowd.co.uk⁠ LinkedIn: ⁠https://www.linkedin.com/in/mitch-clayton-6bb227aa⁠

Meet Josh Kilimanjaro, a mastermind in the music world. In this episode, Josh gives an honest look into the life of an artist searching for authenticity and connection in today's digital age. He shares his journey from his time as a band member to a DJ, navigating the music industry, his personal growth amidst lockdown, and the importance of family and friends on his career. "You need to dig deep. Everything that you invest in now will reap its rewards, and the seeds that you sow now will come to fruition, and the fruit will come from that, but you just need to fight through the season." 00:00 - Introduction to Josh Kilimanjaro 04:01 - Moving into the world of music and starting a band 10:45 - Balancing everything to stay creative 15:04 - Taking a break from the band and becoming a DJ 19:45 - How lockdown boosted his hunger and drive 27:20 - Planning the future and moves for success 30:01 - Getting through COVID by connecting deeper with people 34:43 - Josh's advice if you feel like giving up and what it takes 39:05 - How bad times spur positive action 42:45 - Putting yourself in the right spaces for success 45:54 - Ground yourself, stay close with family, pick the right friends. The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Josh Kilimanjaro SoundCloud: https://soundcloud.com/kilimanjaro-music Instagram: https://www.instagram.com/kilimanjaromusic

Meet Sam Winsbury, an entrepreneur who has been deep in the world of personal branding the last few years, and business leadership. In this episode, Sam shares his journey from starting his business, to becoming a sought-after personal branding expert. We get right into the nuances of creating a personal brand in today's digital age, adapting business strategies in challenging times, personal growth, and the often-overlooked aspects of building a successful brand. "Take responsibility for everything you can. There aren't many things in your life or business that you haven't either allowed or caused yourself. Take control of it and do something about it." 00:00 – Intro to Sam 03:42 - Finding LinkedIn and balancing University 06:26 - The pandemic and building the business 08:40 - Choosing the name Kurogo 12:37 - The altruism within personal branding 17:08 - The first hires, and the importance of onboarding 22:18 - Positioning clients, and finding their 'North Star' 29:38 - How to become a better leader and Radical Candor 33:38 - Evolving the business and getting to the next level 38:41 - Balancing work and life, people and partners 46:27 - Creating opportunities and your own luck 49:00 - The importance of video content for personal branding 54:19 - Sam's big tip for life and implementing it The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Sam Winsbury Website: https://www.samwinsbury.co.uk LinkedIn: https://www.linkedin.com/in/sam-g-winsbury Instagram: https://www.instagram.com/samgwinsbury