Episode 44: Prime Day As A Crystal Ball
Amazon’s Prime Day has become the summer sale event that attracts millions of consumers, and in recent years, has also led competitor retailers to develop overlapping promotional events. While the promotions in the near term help boost sales, do Prime Day and other summer sale events also offer indicators into how retailers and consumers will behave as attention turns to the all-important fourth quarter? Catherine Frame, retail industry director at UiPath, discusses how retailers can use technology such as AI to identify trends and use that knowledge to make adjustments heading into Q4.


