
Leadership Identity: Is Leader You're Being Blocking The One You Could Be?
What if some of the effort you're putting into being a “good leader” is actually making leadership harder? In this episode of Sticky From The Inside, Andy Goram talks with former RAF pilot, executive coach and Free to Lead author Will Steel about leadership identity, pressure, internal narratives and the mental capacity leaders can lose when they're busy trying to be who they think they're supposed to be. Drawing on stories from Will's childhood, RAF officer training, flying career and coaching work, the conversation explores why “be yourself” may be good advice but is much harder than it sounds, particularly when old beliefs, external expectations and the voice in your own head all feel completely real. They also explore what happens under pressure, how separating circumstances from interpretation can create greater choice, and why becoming free to lead may require both self-awareness and discipline. A conversation about who you're being, what's driving it, and whether it's leaving enough capacity to lead what's actually in front of you. Key Takeaways Your leadership identity can consume capacity. The more energy you spend managing how you lead, the less you have for what's in front of you. “Be yourself” is harder than it sounds. Old beliefs, expectations and internal narratives can shape who you're being without you realising it. Pressure can make interpretation feel like fact. Separating what's happening from the story in your head creates more room to choose your response. Freedom to lead takes practice. Self-awareness isn't a one-off insight; noticing what's running you and choosing differently is an ongoing discipline. Key Moments The key moments in this episode are: 01:11 – Could the Leader You're Trying to Be Be Getting in the Way? 03:09 – From RAF Pilot to Transformational Coach 06:38 – What Happened and What Did You Make It Mean? 10:09 – When Hidden Beliefs Become the Lid on Growth 12:53 – What Does It Actually Mean to Be a Leader? 16:11 – What Changed When Will Stopped Trying to Fit the Leadership Mould? 18:03 – Why Leadership Needs Spare Capacity 20:23 – Are Your Thoughts, Feelings and Identity Really “You”? 25:40 – Creating a Context That Changes How You Meet the Moment 30:25 – What Is Pressure Actually Doing to Us? 33:21 – From Overwhelm to What's Actually in Front of You 38:32 – Free to Lead: Clearing Space to Choose Who You're Being 41:21 – Sticky Notes: Schedule It, Do What You Said and Choose the Context Join The Conversation Find Andy Goram on LinkedIn here Listen to the Podcast on YouTube here Follow the Podcast on Instagram here Follow the Podcast on Twitter here Follow the Podcast on Facebook here Check out the Bizjuicer website here Get a free consultation with Andy here Check out the Bizjuicer blog here Download the podcast here Useful Links Follow Will Steel on LinkedIn here Find Will's website here Full Episode Transcript Get the full transcript of the episode here















