The Spread by Buttered Branding

Hosted by Charlotte Fortin, founder @ Buttered Branding Creative Agency

Business EntrepreneurshipInterviews guests

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Latest episode

Mar 2025

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EN-US

About the show

The Spread Podcast is where marketing, branding, and business collide with real, unfiltered conversations. Hosted by Charlotte, founder of Buttered Branding, this show dives into actionable strategies, industry insights, and the behind-the-scenes of building a six-figure agency—while balancing motherhood and life. Expect expert advice, guest interviews, and honest takes on what it really takes to grow a brand in today’s world. Subscribe for no-fluff, straight-to-the-point marketing and business talk!

Listen to episodes

17 recent

March 27, 2025Episode 1017 min

A Big MYTH About The 4 Buyer Types in Sales Psychology

In this podcast episode, Charlotte explores the importance of understanding buyer psychology and the four distinct buyer types: analytical, driver, expressive, and amiable. She emphasizes the need for businesses to create content that resonates with all buyer types to enhance social media engagement and sales. Charlotte shares insights on how to tailor marketing strategies to meet the needs of different buyers, providing practical examples and actionable advice for listeners to implement in their own businesses.Chapters00:00 Introduction to Buyer Psychology00:27 Understanding the Four Buyer Types02:52 The Analytical Buyer: Data-Driven Decisions06:29 The Driver Buyer: Results-Oriented Approach08:14 The Expressive Buyer: Storytelling and Emotion09:58 The Amiable Buyer: Building Trust and Relationships13:26 Applying Buyer Psychology to Marketing Strategies__________________________Connect with Buttered Branding on Instagram ⁠⁠HERE⁠⁠Connect with Charlotte on Instagram HEREVisit our agency website ⁠⁠HERE__________________________sales psychology, buyer types, social media strategy, content marketing, customer engagement, marketing psychology, sales strategies, audience targeting, buyer personas, content creation

March 24, 2025Episode 914 min

The Costco Effect: Yapping about Liquid IV's brand strategy

In this episode, Charlotte discusses the marketing strategies and brand perception of Liquid IV, a popular electrolyte drink. She explores how Liquid IV has positioned itself in the market, particularly its association with hangovers, and the impact of word-of-mouth marketing. The conversation also delves into the implications of mass market branding versus niche marketing, and offers key takeaways for business owners regarding brand identity and consumer perception.___________________________Chapters00:00 Introduction to Liquid IV and Its Market Positioning03:12 Brand Association and Consumer Perception06:39 The Power of Word of Mouth Marketing09:58 Mass Market Branding and Its Implications12:01 Key Takeaways for Business Owners___________________________Connect with Buttered Branding on Instagram ⁠HERE⁠Connect with Charlotte on Instagram HEREVisit our agency website ⁠HERE___________________________KeywordsLiquid IV, electrolytes, sports drinks, brand perception, marketing strategies, word of mouth, hangover cure, mass market, niche branding, consumer behavior

March 18, 2025Episode 817 min

Breaking down the differences between brand, social media and marketing strategies

In this episode, Charlotte discusses the critical differences and interconnections between brand strategy, marketing strategy, and social media strategy. She emphasizes the importance of establishing a strong brand foundation as the core of any successful marketing efforts. The conversation explores how each strategy plays a unique role in business growth and customer engagement, highlighting the need for a cohesive approach to effectively reach and resonate with target audiences.Chapters00:00 Understanding Brand, Marketing, and Social Media Strategies05:52 Diving into Marketing Strategy09:15 The Importance of Social Media Strategy13:30 Integrating Brand, Marketing, and Social Media StrategiesKeywordsbrand strategy, marketing strategy, social media strategy, business branding, marketing, audience engagement, content strategy, brand awareness, customer acquisition, digital marketingConnect with Buttered Branding on Instagram HEREConnect with Charlotte on Instagram HEREVisit our agency website HERE

March 10, 2025Episode 718 min

Parallels Between Fitness and Entrepreneurship: Discipline vs motivation

In this episode, Charlotte Fortin explores the parallels between fitness and entrepreneurship, emphasizing the importance of discipline, consistency, and personal growth. She discusses how small daily habits can lead to significant results over time, the necessity of tracking progress, and the value of investing in oneself for accelerated growth. The conversation highlights the challenges of perfectionism and the need for rest and recovery in both fitness and business endeavors.Chapters00:00 The Intersection of Fitness and Entrepreneurship07:04 Discipline vs. Motivation: The Key to Success11:18 Tracking Progress and Making Adjustments16:19 Investing in Yourself for Faster GrowthKeywordsfitness, entrepreneurship, discipline, motivation, consistency, personal growth, tracking progress, investing in yourself, health journey, business success

March 3, 2025Episode 66 min

Unlocking Sales Through Understanding Your Ideal Audience

In this episode, Charlotte Fortin discusses the importance of understanding your ideal audience for effective selling. She emphasizes that many businesses fail to connect with their audience because they create content based on assumptions rather than actual needs. By shifting focus from product features to the benefits that solve specific problems, businesses can create more engaging content. Charlotte also highlights the significance of social proof and audience engagement in building trust and facilitating sales.Chapters00:00 Understanding Your Ideal Audience04:16 Creating Content That Converts06:32 Engagement and Next StepsKeywordsideal audience, content creation, social proof, marketing strategies, audience engagement

February 28, 2025Episode 516 min

How To Win Friends And Influence People by Dale Carnegie: Book review

In this episode, Charlotte discusses her insights from reading 'How to Win Friends and Influence People' by Dale Carnegie. She emphasizes the book's timeless principles on building relationships, effective communication, and personal development. Charlotte shares her reading strategies, key takeaways, and the importance of empathy in interactions, making a case for the book's relevance in today's world.KeywordsDale Carnegie, How to Win Friends and Influence People, personal development, business relationships, communication skills, empathy, reading strategies, book review

February 24, 2025Episode 422 min

The Biggest Branding Mistakes Small Businesses Make (and how to fix them)

In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients.Chapters00:00 Introduction to Branding Mistakes01:17 The Importance of a Clear Brand Identity09:01 Inconsistent Messaging and Its Impact15:38 Branding Without a Clear Strategy23:36 Understanding the Customer JourneyKeywordsbranding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity

February 21, 2025Episode 320 min

Not Balancing Motherhood and Business: A guide to just figuring it out as we go

In this episode, Charlotte discusses the challenges of balancing business, motherhood, and mental health. She shares her personal experiences and insights on the myth of having it all, effective time management strategies, the importance of mental health, and setting boundaries to prioritize self-care. Charlotte emphasizes that it's okay to not do everything perfectly and encourages listeners to find their own balance while supporting one another.Chapters00:00 Introduction to Balancing Business and Motherhood04:08 The Myth of Having It All08:39 Time Management Strategies for Moms12:13 Mental Health and Stress Management16:15 Setting Boundaries and Self-Care19:21 Conclusion and Call to ActionKeywordsbusiness, motherhood, mental health, time management, stress management, boundaries, self-care, work-life balance, parenting, entrepreneurship

February 17, 2025Episode 115 min

Conquering Camera Shyness: How to overcome the fear of creating content for your business

In this episode, Charlotte discusses the challenges of camera shyness and the importance of showing up on camera for business success. She shares personal experiences and practical tips to help listeners overcome their fears and build confidence in front of the camera. The conversation emphasizes that being on camera is essential for building trust and authority in a service-based business, and offers actionable advice on how to start creating content, including using platforms like TikTok and focusing on lighting and authenticity.Chapters00:00 Introduction to Camera Shyness02:33 Understanding the Importance of Showing Up on Camera05:28 Practical Tips for Overcoming Camera Shyness07:55 Building Confidence Through Practice10:36 Final Thoughts on Being on CameraKeywordscamera shyness, business, content creation, social media, personal branding, marketing, confidence, video presence, audience engagement, TikTok

February 12, 2025Episode 18 min

Season 2! Why I'm Relaunching, Balancing Business Growth, Motherhood & More

In this episode, Charlotte Fortin returns to her podcast after a hiatus, sharing her journey of personal and professional growth. She discusses her experiences with imposter syndrome, the evolution of her business, and her commitment to providing valuable content through the podcast. The structure will include episodes focused on business tips and personal branding, health, and fitness, aiming to create unfiltered conversations about the realities of entrepreneurship, especially for women.Chapters00:00 Welcome Back and New Beginnings03:56 Growth and Business Journey07:03 Podcast Structure and ThemesKeywordspodcast, business, marketing, branding, entrepreneurship, imposter syndrome, personal development, motherhood, health, fitness