The Spread by Buttered Branding

Hosted by Charlotte Fortin, founder @ Buttered Branding Creative Agency

Business EntrepreneurshipInterviews guests

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Latest episode

Mar 2025

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EN-US

About the show

The Spread Podcast is where marketing, branding, and business collide with real, unfiltered conversations. Hosted by Charlotte, founder of Buttered Branding, this show dives into actionable strategies, industry insights, and the behind-the-scenes of building a six-figure agency—while balancing motherhood and life. Expect expert advice, guest interviews, and honest takes on what it really takes to grow a brand in today’s world. Subscribe for no-fluff, straight-to-the-point marketing and business talk!

Listen to episodes

17 recent

March 27, 2025Episode 1017 min

A Big MYTH About The 4 Buyer Types in Sales Psychology

In this podcast episode, Charlotte explores the importance of understanding buyer psychology and the four distinct buyer types: analytical, driver, expressive, and amiable. She emphasizes the need for businesses to create content that resonates with all buyer types to enhance social media engagement and sales. Charlotte shares insights on how to tailor marketing strategies to meet the needs of different buyers, providing practical examples and actionable advice for listeners to implement in their own businesses. Chapters 00:00 Introduction to Buyer Psychology 00:27 Understanding the Four Buyer Types 02:52 The Analytical Buyer: Data-Driven Decisions 06:29 The Driver Buyer: Results-Oriented Approach 08:14 The Expressive Buyer: Storytelling and Emotion 09:58 The Amiable Buyer: Building Trust and Relationships 13:26 Applying Buyer Psychology to Marketing Strategies __________________________ Connect with Buttered Branding on Instagram ⁠⁠HERE⁠⁠ Connect with Charlotte on Instagram HERE Visit our agency website ⁠⁠HERE __________________________ sales psychology, buyer types, social media strategy, content marketing, customer engagement, marketing psychology, sales strategies, audience targeting, buyer personas, content creation

March 24, 2025Episode 914 min

The Costco Effect: Yapping about Liquid IV's brand strategy

In this episode, Charlotte discusses the marketing strategies and brand perception of Liquid IV, a popular electrolyte drink. She explores how Liquid IV has positioned itself in the market, particularly its association with hangovers, and the impact of word-of-mouth marketing. The conversation also delves into the implications of mass market branding versus niche marketing, and offers key takeaways for business owners regarding brand identity and consumer perception. ___________________________ Chapters 00:00 Introduction to Liquid IV and Its Market Positioning 03:12 Brand Association and Consumer Perception 06:39 The Power of Word of Mouth Marketing 09:58 Mass Market Branding and Its Implications 12:01 Key Takeaways for Business Owners ___________________________ Connect with Buttered Branding on Instagram ⁠HERE⁠ Connect with Charlotte on Instagram HERE Visit our agency website ⁠HERE ___________________________ Keywords Liquid IV, electrolytes, sports drinks, brand perception, marketing strategies, word of mouth, hangover cure, mass market, niche branding, consumer behavior

March 18, 2025Episode 817 min

Breaking down the differences between brand, social media and marketing strategies

In this episode, Charlotte discusses the critical differences and interconnections between brand strategy, marketing strategy, and social media strategy. She emphasizes the importance of establishing a strong brand foundation as the core of any successful marketing efforts. The conversation explores how each strategy plays a unique role in business growth and customer engagement, highlighting the need for a cohesive approach to effectively reach and resonate with target audiences. Chapters 00:00 Understanding Brand, Marketing, and Social Media Strategies 05:52 Diving into Marketing Strategy 09:15 The Importance of Social Media Strategy 13:30 Integrating Brand, Marketing, and Social Media Strategies Keywords brand strategy, marketing strategy, social media strategy, business branding, marketing, audience engagement, content strategy, brand awareness, customer acquisition, digital marketing Connect with Buttered Branding on Instagram HERE Connect with Charlotte on Instagram HERE Visit our agency website HERE

March 10, 2025Episode 718 min

Parallels Between Fitness and Entrepreneurship: Discipline vs motivation

In this episode, Charlotte Fortin explores the parallels between fitness and entrepreneurship, emphasizing the importance of discipline, consistency, and personal growth. She discusses how small daily habits can lead to significant results over time, the necessity of tracking progress, and the value of investing in oneself for accelerated growth. The conversation highlights the challenges of perfectionism and the need for rest and recovery in both fitness and business endeavors. Chapters 00:00 The Intersection of Fitness and Entrepreneurship 07:04 Discipline vs. Motivation: The Key to Success 11:18 Tracking Progress and Making Adjustments 16:19 Investing in Yourself for Faster Growth Keywords fitness, entrepreneurship, discipline, motivation, consistency, personal growth, tracking progress, investing in yourself, health journey, business success

March 3, 2025Episode 66 min

Unlocking Sales Through Understanding Your Ideal Audience

In this episode, Charlotte Fortin discusses the importance of understanding your ideal audience for effective selling. She emphasizes that many businesses fail to connect with their audience because they create content based on assumptions rather than actual needs. By shifting focus from product features to the benefits that solve specific problems, businesses can create more engaging content. Charlotte also highlights the significance of social proof and audience engagement in building trust and facilitating sales. Chapters 00:00 Understanding Your Ideal Audience 04:16 Creating Content That Converts 06:32 Engagement and Next Steps Keywords ideal audience, content creation, social proof, marketing strategies, audience engagement

February 28, 2025Episode 516 min

How To Win Friends And Influence People by Dale Carnegie: Book review

In this episode, Charlotte discusses her insights from reading 'How to Win Friends and Influence People' by Dale Carnegie. She emphasizes the book's timeless principles on building relationships, effective communication, and personal development. Charlotte shares her reading strategies, key takeaways, and the importance of empathy in interactions, making a case for the book's relevance in today's world. Keywords Dale Carnegie, How to Win Friends and Influence People, personal development, business relationships, communication skills, empathy, reading strategies, book review

February 24, 2025Episode 422 min

The Biggest Branding Mistakes Small Businesses Make (and how to fix them)

In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients. Chapters 00:00 Introduction to Branding Mistakes 01:17 The Importance of a Clear Brand Identity 09:01 Inconsistent Messaging and Its Impact 15:38 Branding Without a Clear Strategy 23:36 Understanding the Customer Journey Keywords branding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity

February 21, 2025Episode 320 min

Not Balancing Motherhood and Business: A guide to just figuring it out as we go

In this episode, Charlotte discusses the challenges of balancing business, motherhood, and mental health. She shares her personal experiences and insights on the myth of having it all, effective time management strategies, the importance of mental health, and setting boundaries to prioritize self-care. Charlotte emphasizes that it's okay to not do everything perfectly and encourages listeners to find their own balance while supporting one another. Chapters 00:00 Introduction to Balancing Business and Motherhood 04:08 The Myth of Having It All 08:39 Time Management Strategies for Moms 12:13 Mental Health and Stress Management 16:15 Setting Boundaries and Self-Care 19:21 Conclusion and Call to Action Keywords business, motherhood, mental health, time management, stress management, boundaries, self-care, work-life balance, parenting, entrepreneurship

February 17, 2025Episode 115 min

Conquering Camera Shyness: How to overcome the fear of creating content for your business

In this episode, Charlotte discusses the challenges of camera shyness and the importance of showing up on camera for business success. She shares personal experiences and practical tips to help listeners overcome their fears and build confidence in front of the camera. The conversation emphasizes that being on camera is essential for building trust and authority in a service-based business, and offers actionable advice on how to start creating content, including using platforms like TikTok and focusing on lighting and authenticity. Chapters 00:00 Introduction to Camera Shyness 02:33 Understanding the Importance of Showing Up on Camera 05:28 Practical Tips for Overcoming Camera Shyness 07:55 Building Confidence Through Practice 10:36 Final Thoughts on Being on Camera Keywords camera shyness, business, content creation, social media, personal branding, marketing, confidence, video presence, audience engagement, TikTok

February 12, 2025Episode 18 min

Season 2! Why I'm Relaunching, Balancing Business Growth, Motherhood & More

In this episode, Charlotte Fortin returns to her podcast after a hiatus, sharing her journey of personal and professional growth. She discusses her experiences with imposter syndrome, the evolution of her business, and her commitment to providing valuable content through the podcast. The structure will include episodes focused on business tips and personal branding, health, and fitness, aiming to create unfiltered conversations about the realities of entrepreneurship, especially for women. Chapters 00:00 Welcome Back and New Beginnings 03:56 Growth and Business Journey 07:03 Podcast Structure and Themes Keywords podcast, business, marketing, branding, entrepreneurship, imposter syndrome, personal development, motherhood, health, fitness