The Sour GTM SaaS Takes Podcast

Featuring Ashley Faus, Head of Lifecycle Marketing at Atlassian. Ashley's Sour Takes: 1. Stop mapping content to linear funnel stages, use content depths and intents instead. (1:03) 2. Clear CTAs: Stop using "learn more." (15:01) 3. Ungate all your content! (24:20) 4. MQLs should only be people who actively reach out for sales contacts, no behavioral MQLs that put you into a nurture. (32:23) 5. Execs are not the best thought leaders or influencers for the organization. (42:14) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Travis Tyler, Senior Social Media Manager at Motion. Travis' Sour Takes: 1. Social Media restricted by HR/Executives is bad for business. (01:16) 2. Fear of embarrassment is holding back companies from getting noticed. (05:08) 3. Don't have hiring conversations if you don't have a job description written up. (11:52) 4. Job postings that don't have a salary range should be illegal. (18:05) 5. VC money can be a gift and a curse if you're a business that gets overly beholden to short term thinking to become profitable. (28:25) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Brianna Doe, Founder & CEO of Verbatim. Brianna's Sour Takes: 1. You can have a great online brand and still have a terrible personal brand. (01:36) 2. Influencer marketing won't solve all of your business woes. (06:35) 3. Don't believe the hype that you should only work with smaller influencers because they have more engagement. (12:22) 4. You can be an 'influencer' and not have any actual influence. (17:25) 5. Spending more money on influencer marketing isn't always the answer. (26:46) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Daisy Chung, Director of Sales at Orum. Daisy's Sour Takes: 1. Cold calling is the best channel to grow your sales career. (01:20) 2. The SDR role does not prepare you well to be an AE. (14:12) 3. Sales Development should not report to Sales or Marketing; it should be its own department. (25:01) 4. If you have an open spot to fill, recruiting should be 90%+ of your focus. (35:24) 5. Tech sales is one of the best jobs out there. (53:29) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Dale Dupree, Founder of The Sales Rebellion. Dale's Sour Takes: 1. Asking for a meeting on a cold call. (01:32) 2. Walking in through the employee entrance of a high-security building. (07:13) 3. Engaging with trolls in the comments of your posts. (19:18) 4. Trusting people at a new company because they pay you more. (26:20) 5. Saying “why” when someone tells you they’re not interested on a cold call. (31:56) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Cortney Wilbanks, Strategic Go-to-Market Advisor. Cortney's Sour Takes: 1. Partnerships that make you pay money to collaborate are not partnerships, that’s sales. (01:13) 2. If you preach kindness and authenticity online, you better be kind offline. (08:24) 3. Get a mentor that disagrees with you because it will teach you a new perspective and the art of understanding both sides of the conversation. (15:41) 4. Sales leaders should coach reps on how to understand buyers' problems as much as they do cold call hooks. (23:11) 5. BDRs should be trained as full cycle sales reps. (34:44) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Todd Busler, CEO & Co-Founder of Champify. Todd's Sour Takes: 1. People are overly obsessed with automation. (01:37) 2. Consolidation isn't a threat if you have true product-market fit. (05:41) 3. Sales leaders that scream "more activity" without strategy or data. (09:01) 4. Product and engineering-focused founders who don't appreciate/respect GTM teams. (17:47) 5. Competitors bashing each other. (27:26) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Julia Carter, Account Executive at Marpipe. Julia's Sour Takes: 1. Mass exporting prospect lists is why you aren't hitting your goals. (02:33) 2. LinkedIn branding doesn't really help you that much with your 9-5 job. (09:21) 3. Personalizing is usually a waste of time. (24:04) 4. OTE is fake. (33:48) 5. Qualifying calls need to go (for most). (44:39) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Katie Penner, Head of Sender Relations at Sendoso. Katie's Sour Takes: 1. Companies should encourage their employees to build their personal brands on LinkedIn - not shy away from it. (01:29) 2. Traditional influencer marketing is stale. (17:22) 3. Building a platform by tearing others down is icky. (28:12) 4. Relevance & personalization are necessary in outreach today. (35:29) 5. Gift without expectation. (47:12) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com

Featuring Kathleen Booth, SVP of Marketing & Growth at Pavilion. Kathleen's Sour Takes: 1. The traditional approach to organic SEO isn't going to work in the future. (01:55) 2. AI is going to make outbound less effective. (10:34) 3. Most companies don't invest enough in events or community. (20:40) 4. And most of those who do, go about events and community wrong. (39:47) 5. GTM execs (and really anyone in revenue) are leaving a ton of money on the table if they don't build a personal brand on the social platforms where their customers are active. (57:14) Hot takes are fun, but have you heard of sour takes? 🍬 50 GTM leaders take the sour plunge while delivering their ~controversial~ takes on the current state of SaaS. Can they deliver clear viewpoints while trying the sourest candies in the world? Platinum Sponsor: SalesIntel.io Gold Sponsors: HockeyStack, Tack, The Juice, & RevGenius For sponsorship inquiries, send an email to jhasenberg7@gmail.com