Carrie J. Little, BS, MS is the Broker Owner of CARMARC Realty Group and Digital Marketing and Data Stratagist for the real estate industry. Carrie is a 20+ year veteran in the business. Here expertise is showing agents how to generate leads with the tools they pay for from their companies and mls. When you learn how to list, you own the inventory. Carrie also, comes from a technology background, television and residential, commercial and new construction.
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October 16, 2026Episode 1634 min
Get Over Yourself and Post the Content
In this episode, I’m giving you the push you need to stop overthinking and start posting. Your voice, your appearance, and worrying about what other people think can keep you from showing up. But waiting until you feel ready isn’t a social media strategy. I’m sharing seven steps to build your 2027 social media plan, from reviewing what’s working to choosing your content pillars and scheduling time to create. You’ll also hear ideas for videos without being on camera, ways to batch your content, and why engagement deserves more attention than your follower count. Grab your notebook. It’s time to make the commitment and post the content. Follow me for more real estate, social media, and AI tips: TikTok: @carriejolittle Instagram: @carriejolittle YouTube: @CarrieJLittle
September 23, 2026Episode 1528 min
The One-Lead-a-Week Plan
Does the market feel different? It doesn't. We've been here before. Carrie takes you back to the basics of lead generation, starting with one new lead every week. She opens her MLS and RPR live and shows where the leads are right now: Expireds and cancels: 12 expireds and 78 cancels in the last 24 hours in a single MLS search Sphere of influence: the past clients, friends, and neighbors you already know Preforeclosures: 36 in one Illinois city, plus what to tell a seller before they call the bank Renters to buyers: 30 recently leased properties in four neighboring cities, ready for a homebuyer workshop invite Bottom-of-the-market owners: 111 potential sellers in one search, plus the Wheaton price history that makes your listing pitch Whether you're full time or dual career, you don't need AI or a viral video. You need to pick up the phone, work your database, and do the work. Ready to set your goals for next year? September and October are goal setting season. Join Carrie's goal setting class for just $27: https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Follow Carrie: Instagram: https://www.instagram.com/smartgirl.media/ YouTube: https://www.youtube.com/@CarrieJLittle/ TikTok: https://www.tiktok.com/@carriejolittle Facebook: https://www.facebook.com/SmartGirlMediaMarketing Substack: https://substack.com/@carriejolittle Share this episode with an agent who needs to get back to the basics.
September 19, 2026Episode 1432 min
If Your Broker Paid You a Salary, Would You Still Have a Job?
Goals don't generate leads. Your actions do. If your broker paid you a salary or an hourly wage, how many hours of your week would actually hold up? In this episode, Carrie J. Little asks the question that made a room full of managing brokers stop and think, and it's one every real estate agent should answer honestly. You set the goals. But did you do the work? Carrie breaks down why so many agents are busy without being productive, and how doom scrolling other people's success can quietly cost you your own. In this episode, you'll learn: Why knowing your why and your purpose makes it easier to work your business on the days you don't feel like it The 30-minute exercise to review 2026 and map out 2027, working backward from your income goal to the number of transactions you need How to set a clear income goal and calculate the closings it takes to reach it, based on your median sales price How to identify your lead sources: sphere of influence, neighborhood farming, referrals, expireds, direct mail, and pre-foreclosures How to use AI to think, research, and challenge your plan (not just copy and paste what it says) Why follow-up is the most requested thing agents want to automate, and why it's where most deals are won or lost Seven days a week, you have the opportunity to get someone working, under contract, or listed. The question is what you'll do with them. Ready to turn your goals into action? Get the Goal Setting Course for just $27 and walk away with a plan you'll actually work: https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Want to know what your home is worth? Request a free market analysis: bit.ly/listwithcarrietheagent Connect with Carrie: Instagram: https://www.instagram.com/smartgirl.media/ YouTube: https://www.youtube.com/@CarrieJLittle/ TikTok: https://www.tiktok.com/@carriejolittle Facebook: https://www.facebook.com/SmartGirlMediaMarketing Substack: https://substack.com/@carriejolittle
September 5, 2026Episode 1336 min
7 Reasons Why You Don’t Reach Your Real Estate Goals and How to Fix it!
In this episode, 7 Reasons Why You Don’t Reach Your Real Estate Goals and How to Fix It , I break down why real estate agents struggle to reach their goals, including inconsistent lead generation, poor time management, lack of follow-up and working without a clear business plan. If you’re ready to build a stronger foundation and start doing the work, this episode is for you. Build your 2027 business plan in my goal-setting course: https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Follow me: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle
August 30, 2026Episode 1135 min
The Scariest Place to Be Is the Same Place as Last Year: 10 Moves to Make Before 2027
In this episode, The Scariest Place to Be Is the Same Place as Last Year: 10 Moves to Make Before 2027, I am sharing the steps real estate professionals should take now to prepare for the year ahead. We will talk about reconnecting with your why, reviewing your 2026 results, cleaning up your database, learning how to use AI, examining your finances and creating an income plan you can actually follow. I also explain why accountability, health, industry involvement and creating more than you consume must be part of your business strategy. Being busy does not always mean you are building a profitable business. It is time to determine what is working, let go of what is not and focus on the activities that will move you forward. Follow Carrie Little: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle Carrie Little Broker Owner of CARMARC Realty Group Register for my goal setting course September 14th at 9am central https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now
August 8, 2026Episode 1228 min
Expired, Canceled or Pre-Foreclosure: Find Your Next Listing
In this episode, Expired, Canceled or Pre-Foreclosure: Find Your Next Listing , I share how real estate agents can use MLS data and tools like Realist, Remine and RPR to uncover potential listing opportunities. We will talk about expired and canceled listings, pre-foreclosures, homeowners with equity and other lead sources you may be overlooking. Your next listing may already be hiding in the data. The question is, are you willing to do the work? Ready to plan for a stronger year? Register for my upcoming class, From Goals to a Game Plan: Build Your 2027 Real Estate Business : https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now Follow me: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle
August 1, 2026Episode 1032 min
AI-Powered Listing Leads
In this episode, I share how Generating listing leads does not have to be complicated. In this episode, I share how real estate professionals can combine AI, MLS data, RPR, Realist, Remine, and their existing databases to uncover seller opportunities and create effective marketing faster. From canceled and expired listings to market updates, postcards, and personalized follow-up, you already have the tools. Now it is time to use them. Follow me for more real estate, AI, marketing, and lead generation strategies: TikTok: https://www.tiktok.com/@carriejolittle Instagram: https://www.instagram.com/carriejolittle/ YouTube: https://www.youtube.com/@CarrieJLittle Goal Setting Course - September 14th at 9am central https://stan.store/CarrieJoLittle/p/sign-up-for-my-goal-setting-course-now
July 29, 2026Episode 933 min
How to Turn Market Data Into Business
Market data alone will not win the listing. People do. But when you know how to explain the numbers, you can create stronger opportunities, set realistic seller expectations, and convert more conversations into clients. In this episode of The Socially Savvy Agent , Carrie J. Little explains how real estate professionals can use the tools they already have to generate seller leads and confidently discuss today’s market. You’ll learn: Where to find potential listing opportunities How to use RPR and MLS tools for lead generation The difference between a buyer’s, seller’s, and stable market Which data points belong in every listing conversation Why community knowledge matters when marketing a home How to turn complicated market statistics into information sellers understand Stop collecting data just to make pretty reports. Learn how to use it to start conversations, build trust, and win business. Instagram: @carriejolittle TikTok: @carriejolittle Facebook: @carriejolittle YouTube: @carriejolittle Smart Girl Media: @smartgirl.media Connect With Carrie J. Little
July 20, 2026Episode 826 min
From One Video to $1.9 Million in Closed Volume
Can social media actually generate real estate business? Absolutely. Carrie J. Little shares how one two-minute video led to $1.9 million in closed real estate volume and why consistency matters more than having thousands of followers. In this episode of Coffee with Carrie, you’ll learn how to evaluate your social media presence, improve your content, understand your analytics, create stronger video hooks, stay compliant, and turn your audience into actual business. Carrie also shares a practical 12-step social media checklist for real estate professionals who are ready to stop overthinking and start posting. Connect with Carrie: Instagram: https://www.instagram.com/carriejolittle TikTok: https://www.tiktok.com/@carriejolittle Facebook: https://www.facebook.com/carriejolittle YouTube: https://www.youtube.com/@carriejlittle Carrie J. Little, BS, MS Designated Managing Broker CARMARC Realty Group Licensed in Illinois and Florida
June 12, 2026Episode 726 min
Stop Buying Leads: The Tools You Already Have Can Grow Your Real Estate Business
In this episode of Coffee with Carrie , we're tackling one of the biggest myths in real estate: you have to buy leads to grow your business. The truth? Many agents already have access to powerful lead generation tools through their MLS, local association, brokerage, and REALTOR® membership—but they're only using a fraction of what's available. In this episode, I'll share practical ways to uncover new listing opportunities, generate buyer leads, leverage market data, create engaging content with AI, and build a business based on relationships instead of constantly chasing strangers. Whether you're a brand-new agent or an experienced professional looking to increase your production, you'll walk away with ideas you can implement immediately. If you're new to real estate, don't miss my First 90 Days in Real Estate course for just $9.99 . I'll walk you through exactly what to focus on during your first three months so you can build your business with confidence. Get the course here: https://stan.store/CarrieJoLittle/p/get-first-90-days-in-real-estate-now 📺 YouTube: https://www.youtube.com/@CarrieJLittle 📸 Instagram: https://www.instagram.com/carriejolittle/ 🎵 TikTok: https://www.tiktok.com/@carriejolittle 💼 Learn more, courses, and resources: https://stan.store/CarrieJoLittle If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another real estate professional who could use a smarter approach to lead generation. Connect with Carrie
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