The Socially Savvy Agent

Hosted by Carrie Jo Little, Digital Marketing Strategist

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Episodes

193

Latest episode

May 2026

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About the show

Carrie J. Little, BS, MS is the Broker Owner of CARMARC Realty Group and Digital Marketing and Data Stratagist for the real estate industry. Carrie is a 20+ year veteran in the business. Here expertise is showing agents how to generate leads with the tools they pay for from their companies and mls. When you learn how to list, you own the inventory. Carrie also, comes from a technology background, television and residential, commercial and new construction.

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60 recent

May 27, 2026Episode 60 min

The seller leads checklist

Coffee with Carrie is where real estate, lead generation, social media, AI, and real conversations collide. In this episode, Carrie breaks down why listings matter more than ever and why the agents who can consistently generate and convert seller leads will control the inventory and the income. From expired listings and preforeclosures to social media strategies, direct mail, AI tools, and seller marketing ideas, this episode is packed with practical ways to build visibility and create opportunities in today’s market. If you are serious about growing your real estate business, staying consistent, and becoming the agent people remember when it is time to sell, this episode is for you.Grab the checklist download - Click hereFollow Carrie:Instagram: @carriejolittleTikTok: @carriejolittleYouTube: Carrie J Little YouTubeJoin the social media bootcamp -click here

April 25, 2026Episode 528 min

Your Database Is Your Paycheck: 6 AI Hacks

If your pipeline feels inconsistent, it’s time to look at what you already have. Your database, your data, and your visibility online are the foundation of your business—and AI can help you use all three faster and smarter. In this episode, I break down six practical ways to generate leads using AI—from creating mailing lists and marketing pieces to using local data to position yourself as the go-to expert. These are simple strategies you can execute immediately without adding more tools.Consistency, visibility, and action win. The agents getting results aren’t waiting—they’re using what’s already in front of them and doing the work every day. TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle

February 27, 2026Episode 418 min

Your Next Deal Is Already in Your Phone

If your sphere doesn’t know what you do, you’re unemployed. And I’m not sugarcoating it.In this episode of Coffee with Carrie, I’m breaking down the 7 reasons you need a real client list before your next deal closes. Your next transaction is not hiding in the MLS — it’s sitting in your contacts. We’re talking visibility, leverage, referrals, follow-up systems, and why social media followers are borrowed land.If you’ve been busy but not paid, this is your reset.🔥 Ready to fix it? Take the 7-Day Buyer Challenge and clean up your list:https://smartgirlmedia.kartra.com/page/7daybuyerchallengeLet’s connect everywhere:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittleSubscribe, share, and send this to an agent who needs to hear it.Now… let’s get to work. ☕

February 17, 2026Episode 332 min

First-Time Buyers = Your Best Buyers (Here’s Why)

In this episode of Coffee with Carrie, I’m breaking down why the best buyer in today’s market is the buyer who doesn’t own a home yet—no house to sell, no contingencies, and way fewer delays. We’ll talk first-time homebuyers, first-generational buyers, and why new construction + down payment strategies can change the game (yes, even if your credit isn’t perfect or you “can’t save”). I’m also sharing real talk on how agents should be creating buyer-focused content—and why “it doesn’t work” usually means “you didn’t work.”🎧 Subscribe, share this with an agent friend, and if you want the full Buyer Leads training, check the link in my bio / membership Buyer Blueprint.Follow me here:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle

January 22, 2026Episode 225 min

Stop Winging It: The Buyer Commitment Blueprint

Grab your coffee—today I’m calling out the “winging it” agents (with love 😄) and walking you through my 15-step Buyer Commitment Blueprint so you can convert leads without fumbling the follow-up. We’re talking first contact like a consultation, buyer agency early, disclosures, financing, showing expectations, and how to guide buyers to a confident decision. If you want to get consistent, get paid, and stop acting surprised when the paycheck doesn’t show up… press play.Did you miss the live class? You can access it today. Invest now Follow & connect with me:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle

January 9, 2026Episode 125 min

Buyer Leads Aren’t Magic — They’re Built

Buyer leads don’t come from guessing or gimmicks—they come from intention, education, and consistency. In this episode, Carrie breaks down how to stop chasing leads and start building a buyer pipeline using your database, social media, and simple systems that actually convert. If you want buyers who trust you and stick with you, this episode is your starting point.Register for the FREE on buyer leads, webinar January 16th, 2026 1pm Central https://stan.store/CarrieJoLittle Follow Carrie everywhere:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle

December 26, 2025Episode 2833 min

This Is Why You’re Invisible on Instagram

If you’re posting consistently and still getting crickets, this episode is for you. Instagram isn’t broken—but the way most people are using it is. In this Coffee with Carrie episode, I break down why visibility has changed, why video is no longer optional, and what you need to do differently if you want leads instead of likes heading into 2026. This is a real-talk episode for anyone tired of guessing and ready to show up where it actually counts.Connect & Follow Carrie J. LittleInstagram & TikTok: https://www.instagram.com/carriejolittle/ | https://www.tiktok.com/@carriejolittleYouTube: https://www.youtube.com/@CarrieJLittleBlog: https://smartgirlmedia.com/blog/Listen, learn, and start showing up where your future clients already are.

December 20, 2025Episode 2744 min

Before You Hang Your License: Do This First

Thinking about quitting real estate? Before you hang your license, hit play. I’m walking you through the exact “reality check” I give agents—how to review your year, get honest about your time and finances, and decide whether you need to quit… or pivot smarter. You’ll also get simple lead gen moves you can start today (yes, even if you’re dual career) so you can stay in the business and get back in control.Follow Carrie everywhere:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle

December 5, 2025Episode 2623 min

Relationships Close More Deals Than Reels

In this episode of Coffee with Carrie, I’m breaking down a hard truth: your “tiny” network is not the problem—your effort is. I share how I built my business before Instagram, TikTok, and Reels ever existed: one phone call at a time, one relationship at a time, closing a deal a month in my first 90 days with two kids and pregnant. Your sphere of influence is a goldmine if you’re willing to actually work it.We’ll walk through exactly how to leverage the people you already know: building and updating your network list daily, creating a real connection system (notes, emails, market updates, and yes, social), and a simple rule—touch 5 people in your network every single day. I’ll show you why relationships close more deals than reels, why you can’t sit around waiting for business, and how to plant like a farmer so you can actually harvest in your business.If you’re ready to build a real business in 2026, not just a cute Instagram grid, join The Agent Journey Membership where every month we focus on your sphere, social media, and AI—plus Buyers in January & February and Sellers in March & April. Use coupon code blackfriday2026 at checkout for a special discount through December 31, 2025:👉 https://smartgirlmedia.kartra.com/page/agent-journey-2026Connect with me on social:🎥 TikTok: https://www.tiktok.com/@carriejolittle📸 Instagram: https://www.instagram.com/carriejolittle/▶️ YouTube: https://www.youtube.com/@CarrieJLittle

November 28, 2025Episode 2531 min

Holiday Hustle Mode: How to Win the Last 30 Days of the Year

In this episode of Coffee with Carrie, I’m breaking down exactly how to enjoy the holidays and still treat December like a revenue month. We talk about blocking time for shopping and family, then flipping the switch into business mode with expired listings, pre-foreclosure mailers, renter-to-buyer campaigns, and holiday content that positions you as the local expert.If you’ve ever used the holidays as an excuse to stop working, this is your gentle-but-firm wake-up call. Grab your coffee, your calendar, and let’s map out the last 30 days so your future self — and your bank account — will thank you.Stay connected:TikTok: https://www.tiktok.com/@carriejolittleInstagram: https://www.instagram.com/carriejolittle/YouTube: https://www.youtube.com/@CarrieJLittle