The Social Selling Podcast

Hosted by Daniel Disney

Business Entrepreneurship

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Episodes

105

Latest episode

Nov 2026

Language

EN-US

About the show

Bringing you the latest and greatest LinkedIn & Social Selling tips from the best experts, practioners, influencers and most importantly, real salespeople getting real social selling results right now.

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60 recent

November 12, 2026Episode 1014 min

The BRUTAL Truth About LinkedIn That Nobody Wants To Admit!

Everyone wants LinkedIn hacks. Everyone wants shortcuts. Everyone wants to go viral overnight. But here's the BRUTAL truth about LinkedIn success that most people don't want to hear... There is NO magic button. NO secret automation. NO overnight formula that will magically generate thousands of followers, endless leads and millions in sales. And the sooner you accept that, the sooner your LinkedIn results will start to change! In this episode of The Social Selling Podcast , I'm sharing one of the most important lessons I've learned from training tens of thousands of salespeople and business professionals around the world. I'll also share the surprising connection between my personal journey of losing FOUR STONE (25kg) this year and achieving incredible results on LinkedIn. Because whether you're trying to lose weight, build a business or become successful on LinkedIn, the secret is EXACTLY the same. It's the simple things, done consistently, that deliver extraordinary results. 🎙️ In this episode, you'll discover: 🔥 Why most LinkedIn hacks and shortcuts DON'T work. 🔥 The truth about AI automation and overnight LinkedIn success. 🔥 Why consistency beats going viral EVERY SINGLE TIME. 🔥 The basic LinkedIn activities that actually generate results. 🔥 How to grow your network and build a powerful personal brand. 🔥 Why meaningful conversations are the secret to generating leads. 🔥 How just 15–30 minutes a day can transform your LinkedIn results. 🔥 How to build the right LinkedIn habits without feeling overwhelmed. Here's the reality: LinkedIn is a GOLDMINE of opportunities, but you have to be willing to do the mining! You don't need to spend hours every day on LinkedIn. You don't need thousands of pounds worth of software. And you certainly don't need to become a full-time content creator. You just need the right strategy, the right habits and the commitment to show up consistently. Whether you're a salesperson struggling to generate leads, a sales leader wanting better results from your team, or a business owner looking to grow your presence, this episode could completely change how you approach LinkedIn. 🚀 WANT TO TAKE YOUR LINKEDIN RESULTS TO THE NEXT LEVEL IN 2027? Join Social Selling 365 , my 12-month LinkedIn, Social Selling and Sales Navigator training programme, designed to help you master the skills, build the habits and implement the strategies that generate REAL business results. With LIVE monthly masterclasses, weekly training, a brand-new LinkedIn course, an AI LinkedIn Content Coach and an incredible community, you'll have the training and support to turn consistency into success. 👉 Discover more and join today: https://socialselling365.com/ 🎧 Listen now, embrace the truth and start building the LinkedIn success you deserve. Remember: Stop looking for shortcuts. Start doing the basics BRILLIANTLY. #LinkedIn #SocialSelling #LinkedInTips #SalesPodcast #LeadGeneration #PersonalBranding #SalesSuccess

November 10, 2026Episode 910 min

ChatGPT VS Claude: Which One Creates The BEST LinkedIn Content?

ChatGPT vs Claude: Which AI Creates BETTER LinkedIn Content? 🤖🔥 ChatGPT or Claude? Which AI platform REALLY creates the best LinkedIn content? I've spent hours testing both AI platforms, creating LinkedIn posts, images, articles, newsletters, carousels and more. And the results genuinely surprised me! In this episode of The Social Selling Podcast , I'm putting ChatGPT and Claude head-to-head to reveal which platform delivers the best results, where each tool excels, and which one YOU should be using to grow your LinkedIn presence, generate engagement and ultimately win more business. We'll explore which AI creates the most engaging LinkedIn posts, which produces the best visuals, which is better for long-form articles and newsletters, and why one platform has a surprising advantage when it comes to carousels. I'll also share one of the BIGGEST mistakes people make when using AI to create LinkedIn content (and it's probably not what you think!), along with practical tips to dramatically improve the quality of your AI-generated content. Here's the big takeaway: AI shouldn't REPLACE your creativity. It should SUPERCHARGE it. Whether you're a salesperson trying to build your personal brand, a sales leader looking to help your team create better content, or a business owner wanting to generate more leads through LinkedIn, this episode will help you choose the right tools and get significantly better results. 🎧 Listen now to discover which AI platform wins the LinkedIn content battle! And I'd love to hear YOUR opinion. Are you Team ChatGPT or Team Claude? Or is there another AI platform I should put to the test next? #LinkedIn #ChatGPT #ClaudeAI #SocialSelling #AIContent #LinkedInMarketing

November 5, 2026Episode 813 min

LinkedIn Is FULL of AI SLOP! 🤖 Here's How To STAND OUT & Get More Leads!

LinkedIn has a HUGE AI problem... and it's getting WORSE! 🤦‍♂️ Scroll through your LinkedIn feed and you'll see endless generic AI-generated posts. Open your inbox and you'll find AI-written sales messages. Visit people's profiles and you'll discover summaries that sound like they were written by the same robot! LinkedIn is becoming FLOODED with AI SLOP! But here's the exciting part... I genuinely believe it's now EASIER than ever to stand out on LinkedIn, reach your ideal customers and generate MORE LEADS and SALES! 🚀 Why? Because while everyone else is using AI to create generic, boring, copy-and-paste content, you can cut through the noise simply by being HUMAN! And it doesn't take much extra effort. In this video, I'm sharing some incredibly simple but powerful strategies to help you stand out from the AI-generated noise, build a more authentic personal brand and turn LinkedIn into a powerful source of new business. 🔥 HERE'S WHAT YOU'LL LEARN: ✅ 1. Why LinkedIn Is Becoming FLOODED With AI Slop! How AI-generated posts, messages and profiles are making LinkedIn increasingly generic, and why this creates a MASSIVE opportunity for salespeople and businesses. ✅ 2. Why REAL Photos Are More Powerful Than Ever! How sharing selfies, behind-the-scenes pictures and authentic photos of yourself can instantly help you stand out from generic AI-generated content. ✅ 3. How VIDEO Can Help You Cut Through the Noise! Why showing your face, sharing your voice and letting people see your personality can create stronger connections with prospects and customers. ✅ 4. STOP Sounding Like ChatGPT! How to write LinkedIn posts that sound natural, authentic and genuinely human, without relying on perfectly polished AI-generated content. ✅ 5. The Power of REAL Stories! Why sharing your actual experiences, customer conversations, challenges, lessons and successes can be far more engaging than generic thought leadership posts. ✅ 6. Build a Personal Brand That's Actually YOU! Why finding your own voice, personality and content style is essential to building trust, credibility and relationships on LinkedIn. ✅ 7. How To Use AI WITHOUT Creating AI Slop! AI isn't the enemy! Discover how to use tools like ChatGPT to brainstorm ideas, structure content and improve your posts while keeping your own personality and expertise at the centre. ✅ 8. How To Get MORE Replies to Your LinkedIn Messages! Why personalised messages, voice notes and video messages can help you stand out from AI-generated sales spam and start more genuine conversations. 💡 HERE'S THE BIG LESSON... The more AI-generated content floods LinkedIn, the MORE VALUABLE genuine human content becomes! You don't need to be a professional content creator. You don't need expensive cameras, complicated editing software or hours of content planning. And you definitely don't need AI writing every single word for you! You just need to show up, share your experiences, give value and be YOURSELF. Because people don't build relationships with AI-generated content. People build relationships with PEOPLE! And if you're using LinkedIn to generate leads and sales, those relationships are what create conversations, opportunities and revenue. 🚀 WANT TO MASTER LINKEDIN & SOCIAL SELLING IN 2027? Introducing SOCIAL SELLING 365 , my brand-new 12-month LinkedIn, Social Selling & Sales Navigator training programme! Designed to help salespeople, sales teams and businesses cut through the noise, build powerful professional brands, generate more high-quality leads and close MORE SALES! 🔥 HERE'S WHAT'S INCLUDED: 🚀 12 LIVE monthly LinkedIn & Social Selling masterclasses throughout 2027 🚀 A comprehensive online LinkedIn training course with certification 🚀 An AI-powered LinkedIn Content Coach to help you create more engaging content 🚀 Proven content creation, personal branding and messaging strategies 🚀 Comprehensive LinkedIn Sales Navigator training 🚀 Exclusive templates, workbooks, quizzes and resources 🚀 An online coaching community and ongoing support throughout the year And you don't have to wait until January to get started! Join now and get immediate access to the online course, AI Content Coach and training resources before the LIVE masterclasses begin in January 2027. 🔥 FIND OUT MORE & SECURE YOUR PLACE: 👉 https://www.socialselling365.com 💬 LET'S TALK AI SLOP! Do you think LinkedIn is becoming TOO full of AI-generated content? Are you tired of seeing the same generic posts, AI images and robotic sales messages? Or do you think AI is actually making LinkedIn BETTER? I'd LOVE to hear your thoughts in the comments below! 👇 👍 LIKE this video if you're ready for less AI slop and more authentic content. 🔔 SUBSCRIBE for more LinkedIn, Social Selling, personal branding and B2B sales tips. 📢 SHARE this video with someone who needs reminding that the BEST LinkedIn content still needs a HUMAN behind it! 😂 #LinkedIn #AISlop #ChatGPT #ArtificialIntelligence #LinkedInTips #SocialSelling #PersonalBranding #B2BSales #LeadGeneration #SocialSelling365

November 3, 2026Episode 715 min

Is Sales Navigator REALLY Worth The Money?

Is LinkedIn Sales Navigator a COMPLETE WASTE OF MONEY?! 💸 Are you paying for LinkedIn Sales Navigator but getting absolutely NOTHING in return? Or perhaps your company is spending THOUSANDS on Sales Navigator licences... but your sales team barely uses them? 🤦‍♂️ Here's the truth... LinkedIn Sales Navigator is one of the most powerful B2B sales prospecting tools available. But for MANY salespeople and businesses, it's a complete waste of money! Why? Because buying Sales Navigator is a bit like buying a gym membership. Just because you're paying for it doesn't mean you're going to get results! 😂 And even if you DO use it, using it the wrong way can be just as ineffective. In this video, I'm breaking down the REAL value of LinkedIn Sales Navigator, the biggest mistakes salespeople and companies make, and exactly what you need to do to turn it into a powerful lead generation and revenue-generating tool. 🔥 HERE'S WHAT YOU'LL LEARN: ✅ 1. Why Sales Navigator Is Like a Gym Membership! Why paying for Sales Navigator won't magically generate leads and sales, and why so many businesses are wasting money on licences their teams barely use. ✅ 2. The BIGGEST Mistakes Sales Navigator Users Make! From sending spammy InMails to barely scratching the surface of its features, discover why so many salespeople fail to generate results. ✅ 3. Why You MUST Master FREE LinkedIn First! How optimising your profile, growing your network, commenting and sharing valuable content creates the foundations for successful social selling. ✅ 4. When Should You Actually Invest in Sales Navigator? My recommendations on when Sales Navigator becomes worth the investment and when you should focus on mastering the basics first. ✅ 5. How To Use Sales Navigator To Generate REAL Leads! Discover how to use advanced prospecting searches, build targeted lead lists, leverage Account IQ and Lead IQ, and uncover insights that help you start more conversations. ✅ 6. Why Cold InMails Aren't Always the Answer! How combining Sales Navigator with standard LinkedIn messaging, voice notes, video messages and relationship building can create much warmer sales opportunities. ✅ 7. How To Get a REAL Return on Your Investment! Why proper training, consistent activity and building Sales Navigator into your sales process are essential to generating measurable business results. 💡 THE BIG LESSON? Sales Navigator doesn't generate leads. YOU generate leads using Sales Navigator! It's not about how many searches you run, how many prospects you save or how many InMails you send. It's about how many REAL conversations you start, how many relationships you build and how much pipeline and revenue you generate. Master the basics. Learn the tool. Build a consistent system. That's how you turn Sales Navigator from an expensive subscription into a powerful sales growth engine! 🚀 🔥 WANT TO MASTER LINKEDIN SALES NAVIGATOR IN 2027? Introducing SOCIAL SELLING 365 , my brand-new 12-month LinkedIn, Social Selling & Sales Navigator training and coaching programme! Designed to help salespeople, sales teams and businesses MAXIMISE their results from LinkedIn and generate more high-quality leads, sales opportunities and revenue. Here's what's included: 🚀 12 LIVE monthly LinkedIn, Social Selling & Sales Navigator masterclasses throughout 2027 🚀 A comprehensive online LinkedIn training course with certification 🚀 In-depth Sales Navigator training, strategies and practical examples 🚀 An AI-powered LinkedIn Content Coach 🚀 Exclusive workbooks, templates, quizzes and resources 🚀 An online coaching community and ongoing support 🚀 Direct access to me throughout the programme to help you get the best possible results! And the best part? Although the LIVE masterclasses start in January 2027, you can join NOW and get immediate access to the online course, AI Content Coach and training resources! Start building your foundations today so you're ready to hit the ground running in 2027. 🔥 FIND OUT MORE & SECURE YOUR PLACE: 👉 https://www.socialselling365.com You can also book a FREE 15-minute call through the website if you have any questions about the programme. 💬 LET'S TALK SALES NAVIGATOR! Are you currently paying for LinkedIn Sales Navigator? Is it generating a positive ROI, or do you feel like you're wasting your money? I'd LOVE to hear your experiences in the comments below! 👇 👍 LIKE this video if you found these tips useful. 🔔 SUBSCRIBE for more LinkedIn, Social Selling, Sales Navigator and B2B sales strategies. 📢 SHARE this video with a salesperson or sales leader who's paying for Sales Navigator but not getting the results they should! #LinkedIn #SalesNavigator #LinkedInSalesNavigator #SocialSelling #B2BSales #LeadGeneration #SalesProspecting #SalesTraining #SocialSelling365

October 29, 2026Episode 613 min

How To INSTANTLY Get More Replies To Your LinkedIn Messages!

Are you sending LinkedIn messages to prospects and customers... but getting absolutely NO REPLIES? 👻 You're not alone! Thousands of salespeople send LinkedIn messages every single day, only to be ignored, ghosted or left on read. But here's the good news... Getting more replies to your LinkedIn messages is actually MUCH easier than you think! In this video, I'm sharing 4 simple but incredibly powerful strategies that can transform your LinkedIn messaging response rates, help you start more conversations and ultimately generate MORE LEADS and SALES! And the best part? You can start using these strategies TODAY. 🔥 HERE'S WHAT YOU'LL LEARN: ✅ 1. STOP Relying on Written Messages! Why sending voice notes and video messages on LinkedIn can help you instantly stand out from the hundreds of generic, AI-generated messages your prospects receive. ✅ 2. Make Your Messages HYPER-Personalised & Relevant! The difference between personalisation and relevance, why you NEED both, and how to write messages that make prospects actually WANT to reply. ✅ 3. Build a LinkedIn Brand That Makes People Want to Talk to You! How optimising your LinkedIn profile, commenting on relevant content and sharing valuable insights can dramatically improve your chances of getting a response. ✅ 4. The Secret Ingredient: CONSISTENCY! Why spending just 15–30 minutes a day on the RIGHT LinkedIn activities can completely transform your results over time. 💡 HERE'S THE BIG LESSON... People don't ignore LinkedIn messages because they hate LinkedIn. They ignore messages that are irrelevant, impersonal, overly sales-focused or come from people they don't know or trust. The more you make your message about THEM, the more likely they are to respond. And remember... The goal isn't to send MORE messages. It's to start MORE conversations with the RIGHT people! 🚀 WANT TO MASTER LINKEDIN MESSAGING IN 2027? Introducing SOCIAL SELLING 365 , my brand-new 12-month LinkedIn, Social Selling & Sales Navigator training programme! Designed to help salespeople, sales teams and businesses generate more high-quality leads, start more conversations, build stronger relationships and close MORE SALES using LinkedIn. Launching January 2027, the programme includes: 🔥 12 LIVE monthly LinkedIn & Social Selling masterclasses 🔥 A comprehensive online LinkedIn training course with certification 🔥 Proven LinkedIn messaging strategies, templates and examples 🔥 Sales Navigator training to help you find and engage the RIGHT prospects 🔥 Ongoing support, coaching and an exclusive community 🔥 Practical strategies you can implement in just 15–30 minutes a day! STOP getting ignored. START getting replies. START generating more business! 👉 FIND OUT MORE & SECURE YOUR PLACE: https://www.socialselling365.com 💬 LET'S TALK LINKEDIN MESSAGING! What's your BIGGEST challenge with LinkedIn messages? Are you struggling to get replies? Not sure what to say? Or finding that prospects keep ghosting you? Drop your questions in the comments below! 👇 👍 LIKE this video if you found these tips useful. 🔔 SUBSCRIBE for more LinkedIn, Social Selling and B2B sales tips, strategies and tutorials. 📢 SHARE this video with a salesperson who's tired of being left on read! 👻 #LinkedIn #LinkedInMessaging #SocialSelling #LinkedInTips #SalesProspecting #LeadGeneration #B2BSales #SalesTraining #SocialSelling365

October 27, 2026Episode 517 min

Elon Musk Was RIGHT About LinkedIn...It is CRINGE!

LinkedIn Is FULL of CRINGE! 🤦‍♂️ Here's How To Avoid It (And Test Your Own Posts!) Elon Musk called LinkedIn CRINGE... and unfortunately, he's got a point! 😂 From ridiculously dramatic personal stories to people turning EVERYTHING into a B2B sales lesson, LinkedIn has become a breeding ground for cringe content. "I slipped in a puddle this morning. Here are 5 things it taught me about leadership..." We've ALL seen those posts. 🤦‍♂️ But here's the problem. While these posts might generate thousands of likes, comments and impressions, are they actually generating leads, customers and revenue? And more importantly, could YOUR LinkedIn content be cringe without you realising it? In this episode, I'm exploring why LinkedIn has become so cringe, how to avoid falling into the engagement trap, and how to create content that builds REAL credibility, trust and business opportunities. And I've created something special to help... 🚨 INTRODUCING THE LINKEDIN CRINGEOMETER! 🚨 I've built a FREE AI-powered tool that analyses LinkedIn posts and gives them a CRINGE SCORE out of 100! Simply copy and paste any LinkedIn post, or enter a post URL, and the Cringeometer will analyse how cringe it is and suggest ways to improve it. 😂 Test your own posts, your colleagues' posts or even your favourite LinkedIn influencers! 👉 TRY THE FREE CRINGEOMETER: https://www.socialselling365.com 🔥 HERE'S WHAT YOU'LL LEARN IN THIS EPISODE: ✅ Why Elon Musk called LinkedIn cringe (and why I agree!) ✅ How LinkedIn's algorithm has encouraged overdramatic content ✅ The difference between effective personal branding and cringe content ✅ Why thousands of likes don't necessarily mean more sales ✅ How to balance personal stories with professional credibility ✅ The biggest mistakes LinkedIn content creators are making ✅ How to create content that attracts REAL decision-makers ✅ Why chasing vanity metrics can damage your sales results ✅ How to build trust, authority and credibility with your content ✅ How to use my FREE AI Cringeometer to improve your LinkedIn posts 💡 THE BIG LESSON? Likes and comments won't pay the bills. Conversations with the RIGHT people will. If you're using LinkedIn to generate leads, build relationships and grow revenue, your content needs to deliver VALUE to your target audience, not just entertain strangers. You don't need to become a LinkedIn influencer to become successful at Social Selling. You need to become someone your ideal customers KNOW, LIKE and TRUST. 🚀 WANT TO GET BETTER RESULTS FROM LINKEDIN IN 2027? Introducing SOCIAL SELLING 365 , my brand-new 12-month LinkedIn, Social Selling & Sales Navigator training programme! Launching January 2027, the programme includes LIVE monthly masterclasses, a comprehensive online training course, certification, ongoing support, a community and much more! Learn how to create engaging LinkedIn content, build a powerful professional brand, generate high-quality leads and turn LinkedIn into a consistent source of new business. 🔥 FIND OUT MORE & SECURE YOUR PLACE: 👉 https://www.socialselling365.com 💬 LET'S TALK CRINGE! What's the CRINGIEST LinkedIn post you've ever seen? Have you ever posted something that made you cringe looking back? Drop your thoughts in the comments! 👇 👍 LIKE this video if you're ready for less cringe and more value on LinkedIn. 🔔 SUBSCRIBE for more LinkedIn, Social Selling and B2B sales strategies. 📢 SHARE this with someone whose LinkedIn posts might need a quick trip through the Cringeometer! 😂 #LinkedIn #LinkedInCringe #Cringeometer #SocialSelling #PersonalBranding #LinkedInTips #B2BSales #ContentMarketing #SocialSelling365

October 22, 2026Episode 420 min

LinkedIn Newsletters Are BOOMING! Your Complete Guide

LinkedIn Newsletters Are EXPLODING! 🚀 How To Create Newsletters That Generate Leads & Sales LinkedIn newsletters are BACK, and they're creating a HUGE opportunity for salespeople, business owners and content creators to grow their audience, build credibility and generate more leads! In this video, I'm sharing my complete guide to creating highly engaging LinkedIn newsletters that attract subscribers, drive engagement and turn readers into potential customers. I'll show you exactly how to get started, how to make your newsletters stand out in the LinkedIn feed, and how to turn valuable content into REAL business opportunities. 🔥 Here's what you'll learn: ✅ Why LinkedIn newsletters are performing so well right now ✅ How LinkedIn newsletters work and why they're so powerful ✅ How to choose the PERFECT newsletter title and target audience ✅ Why your FIRST newsletter edition is so important ✅ How to create irresistible headlines and eye-catching header images ✅ How to structure newsletters that keep people reading ✅ How to increase likes, comments, shares and subscribers ✅ How to turn newsletter readers into high-quality inbound leads ✅ How to create powerful calls to action that generate business

September 23, 2026Episode 313 min

5 LinkedIn Content Ideas That Can Actually Generate Leads 🚀

Struggling with what to post on LinkedIn? Or maybe you're posting consistently… but wondering why none of it is actually generating conversations, leads or sales? In this episode of The Social Selling Podcast , Daniel Disney gets super tactical and shares five LinkedIn content ideas you can steal and use immediately. No complicated content strategies. No spending six hours designing the perfect carousel. Just five practical ideas designed to do two things: Give genuine value to your audience AND create opportunities for your business. Daniel breaks down exactly how to create each post, why it works and how you can subtly connect your content to the problems your product or service solves. You'll discover: 📊 The Pain Point Poll — A post you can create in a couple of minutes that can uncover potential prospects hiding inside your audience. 👋 The Introduction/Reintroduction Post — How to help your network get to know you while naturally explaining who you help and what you do. 📝 The Value-Giving Article or Newsletter — How to create genuinely useful long-form content for your ideal customers while building in a powerful lead-generating CTA. 😂 Industry-Relevant Humour — Why memes, GIFs and funny content can be incredibly effective when they're built around situations your customers actually experience. 🎥 The Value-Giving Video — One of the best ways to cut through the growing wall of AI-generated content and let prospects actually see, hear and get to know YOU. Daniel also explains how you can connect these ideas together . Run a poll to uncover your audience's biggest challenge. Take the winning answer. Turn it into a video, article or another piece of valuable content. Then give your audience a natural opportunity to start a conversation with you. That's when LinkedIn content becomes more than just chasing likes. It becomes part of your prospecting strategy. Whether you've got 500 followers or 500,000, these are simple ideas you can start testing today . 🎙️ Listen now, pick one of the five ideas and go create something. Because the best LinkedIn content strategy is useless if you never actually post.

September 16, 2026Episode 212 min

Creator vs Influencer: What's The Difference & How Do You Monetize It?

Are you a creator… or are you an influencer? And perhaps the bigger question: when should you start making money from your audience? In this episode of The Social Selling Podcast , Daniel Disney breaks down the often misunderstood difference between building a personal brand, becoming a creator and ultimately becoming an influencer — including how to monetize your audience without becoming the type of influencer everyone loves to hate. Because influencer marketing done badly is awful. But done properly? It can create an incredible win-win-win. Your audience wins because they continue receiving valuable content and discover products or services that can genuinely help them. The brand wins because it gets authentic exposure, engagement, leads and potentially new customers. And the creator wins because they're rewarded for the audience, trust and influence they've spent years building. In this episode, Daniel explores: 🔥 Personal Brand → Creator → Influencer — Understanding the evolution and where you currently sit. 🎯 What actually makes someone a creator — And why you don't need millions of followers or to create content full-time. 💰 How creators can monetize their audience — Without destroying the trust they've worked so hard to build. 🤝 The Win-Win-Win Formula — Why every great influencer partnership needs to benefit the audience, the brand AND the creator. 🚫 Why influencer marketing gets a bad reputation — And the mistakes that quickly destroy credibility. 📈 How to make sponsored content actually valuable — Instead of turning your LinkedIn feed into a stream of boring adverts. Daniel also shares lessons from nearly 10 years of monetizing his own LinkedIn audience , including how his partnerships have evolved and how his sponsored campaigns generated more than four million impressions between January and September 2026 alone. Whether you're growing your personal brand, already creating consistently, thinking about monetizing your audience or working with creators as a brand, this episode gives you a practical look at how the creator economy really works. Because being an influencer shouldn't mean promoting anything to anyone who will listen. Build trust. Create value. Partner with brands you believe in. Make sure everyone wins. 🎙️ Welcome to The Social Selling Podcast.

September 9, 2026Episode 115 min

Social Selling Has CHANGED In 2026, Here's What You Need To Know

Social Selling Has Changed. Welcome to Social Selling 2.0 🚀 Social selling isn’t what it used to be. LinkedIn has changed. AI has changed sales. And most importantly, buyers have changed. Yet a lot of sales teams are still using LinkedIn strategies that were built 5–10 years ago… and wondering why they’re not generating the same results. In the first episode of Season 5 of The Social Selling Podcast , Daniel Disney introduces Social Selling 2.0 — the next evolution of using LinkedIn to build relationships, start conversations and generate pipeline. In this episode, Daniel breaks down the three huge changes transforming social selling: 🔥 LinkedIn has evolved — New content formats, changing algorithms and completely different user behaviour. 🤖 AI has changed everything — From content and prospect research to profiles, messaging, targeting and prospecting. 🧠 Buyers have become smarter — Decision-makers recognise the old LinkedIn tactics. Generic messages, predictable InMails and fake engagement are increasingly being treated exactly like traditional sales spam. The answer isn't to stop social selling. It's to evolve it. Daniel shares the first practical steps salespeople and sales teams can take to audit their existing LinkedIn strategy, understand how their customers actually use the platform and start building a modern approach designed for today's buyer. You'll also hear about Daniel's brand-new 30-Day Social Selling 2.0 Bootcamp and the opportunity for five sales teams to complete the entire programme completely FREE as the first testing group. If you're using LinkedIn for sales in 2026 — or you're frustrated that your current strategy isn't generating enough conversations, opportunities or pipeline — this is the episode to start with. 🎙️ Welcome to Season 5. 🚀 Welcome to Social Selling 2.0.